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PODCAST

Freedom Focus Photography

Welcome to the Freedom Focus Photography Podcast, the essential audio hub for portrait photographers eager to launch and elevate their businesses to achieve their ideal version of success.Hosted by Nicole Begley, a former zoological animal trainer turned accomplished family and then pet/equine photographer, this podcast is your go-to resource for transforming your photographic passion into a thriving business.Since making the leap into photography in 2010 and quickly scaling her business to six

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All Episodes

42:46

Craft vs. Business with Shelley Paulson

Freedom Focus Photography ·

2024/12/10

272 - Do you need to perfect your photography skills before diving into business? Or can you grow both at the same time? Shelley Paulson, one of the leading equine photographers in the world, joins me for a deep-dive debate on what comes first: business growth or mastering your craft. We share personal stories, mentor tips, and strategies to help photographers create a balance between technical excellence and entrepreneurial success.What to Listen For:The difference between the craft-fir...

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31:09

Mastering Dog Posing

Freedom Focus Photography ·

2024/12/03

271 - Ever felt stuck mid-session, wondering, "What pose should I try next?" You’re not alone! In today’s episode, I share my go-to strategies for posing dogs and their humans—perfect for pet photographers and anyone who works with furry friends. Plus, grab a free download of six posing cards to keep your creativity flowing!What to Listen For:Why taking a break during a session isn’t just okay—it’s a game-changer.How to handle those “gazebo moments” when clients suggest less-than-ideal

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42:05

Why Craft Isn’t Enough with Heather Lahtinen

Freedom Focus Photography ·

2024/11/26

270 - Is your photography business stuck on repeat? Stuck on repeat in a place that’s short of your goals? You’re not alone. Nicole Begley and Heather Lahtinen are here to share why technical perfection isn’t enough and how it’s the intangible that shifts everything. If you’re ready to create a thriving boutique business, this is the episode you can’t miss.What to Listen For:Why “perfecting your craft” won’t bring you more clients or higher sales.Why focusing only on your craft can hold you back in

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27:23

Why You May Not Need a CRM

Freedom Focus Photography ·

2024/11/19

269 - Raise your hand if you've ever felt overwhelmed by the idea of setting up a CRM for your photography business. In this episode, Nicole shares why you might not need one after all—and how simple, effective alternatives can help streamline your workflow and keep you focused on what you love: creating beautiful images for your clients.What to Listen For:What a CRM is and the key features it provides.Why CRMs may not be the best fit for boutique photography businesses.The essential functions

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21:07

Mastering Mini-Sessions

Freedom Focus Photography ·

2024/11/12

268 - Mini sessions—are they a blessing or a curse? In today’s episode, we’ll explore why mini sessions might be your secret weapon to ensure a full calendar for 2025. Discover the dos and don'ts of running these sessions, why naming them matters, and the simple tweaks to make them profitable without cutting corners. Let’s make your mini sessions work harder for you.What to Listen For:The power of mini sessions and why they’re more than just quick cash.How a holiday mini session can secure your

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50:09

State of the Business

Freedom Focus Photography ·

2024/11/05

267 - What if I told you that your photography business doesn’t have to look like anyone else’s? Today, Heather and I break down how we've navigated massive shifts in our businesses and how you can, too. Whether you’re thinking about making a big pivot or you're just curious about what’s possible, we’ve got you covered with practical advice, personal stories, and some hearty laughs along the way!What to Listen For:The importance of embracing pivots in your photography business.How Nicole

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46:21

Stop Hiding Your Photography

Freedom Focus Photography ·

2024/10/29

266 - Are you hesitant to share your photography with the world? You’re not alone!In this episode, I’m chatting with Heather Lahtinen and we’re digging into the reasons why photographers often hold back from sharing their work. Whether it's fear of judgment or worry about being copied, they share actionable advice on how to overcome these mental roadblocks and start showcasing your art with confidence.What to Listen For:The most common fears holding photographers back from sharing their

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40:05

No Fail Marketing with Melissa Arlena

Freedom Focus Photography ·

2024/10/22

265 - Ready to take your photography business to the next level?In this episode, we dive deep into the world of SEO with the talented Melissa Arlena, who has successfully used SEO to grow her business and switch from weddings to newborn photography. Whether you’re just starting out or looking to improve your online visibility, Melissa shares her strategies to help photographers stand out online.What to Listen For:How Melissa transitioned nichesWhy SEO is a long game and how it pays off over timeTips

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42:16

From Corporate Grind to Equine Photographer with...

Freedom Focus Photography ·

2024/10/15

264 - Have you ever dreamed of ditching the corporate grind to follow your passion? That’s exactly what today’s guest, Cassidy Brooke, did! Cassidy left her 9-5 insurance job, picked up her Nikon, and created a thriving equine photography business. Join us as Cassidy walks through her journey of building a career she loves and shares advice on everything from dealing with competition to balancing portrait and commercial photography. Get ready to be inspired and pick up some actionab...

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44:29

Are You Actually a Professional Photographer with...

Freedom Focus Photography ·

2024/10/08

263 - Feeling the line between hobbyist and professional is a little blurry? Well, you're not alone!In this episode, I'm chatting with Mark Rossetto about what truly defines a professional photographer and how you can elevate your business—yes, even if you're part-time. Get ready to dive deep into everything from pricing strategies to creating unforgettable client experiences that will have you standing out from the crowd.What to Listen For:The evolution of photography businesses since t...

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27:32

Overcoming Circumstances with Heather Lahtinen

Freedom Focus Photography ·

2024/10/01

262 - Let’s get real: we all have responsibilities and obstacles that can make growing a photography business feel impossible. In today’s episode of the Freedom Focus Photography podcast, we’re looking beyond the typical “thought work” and addressing real-life situations that may be limiting your time and energy. Listen in as we explore how to challenge these circumstances, from busy schedules to self-imposed limits, and unlock a new level of freedom and productivity in your business.What to Listen

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47:11

SEO Myths with Connor Walberg

Freedom Focus Photography ·

2024/09/23

261 - If you’ve ever wondered how SEO can truly impact your photography business, this episode is for you! Join me and SEO expert Connor Walberg as we explore the myths surrounding SEO, how AI is influencing search results, and why creating valuable content is more important than ever. Get ready for some game-changing tips that will help you attract more clients and grow your online presence.What to Listen For:How SEO has evolved and why many photographers are still holding onto outdated...

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43:12

Why Better Photos Won't Get You More Clients with...

Freedom Focus Photography ·

2024/09/17

260 - Photographers, let’s talk about a common trap: thinking that taking better photos is the answer to getting more clients. On today’s episode of the Freedom Focus Photography podcast, Heather Lahtinen joins me to discuss why focusing solely on improving your photography isn’t a marketing strategy—and how this flawed thinking could be holding you back from booking more clients and hitting your revenue goals.What to Listen For:Why better photos don’t guarantee more clients.Why many talented...

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44:17

Color, Composition, and Income Diversification with...

Freedom Focus Photography ·

2024/09/10

259 - In this episode of the Freedom Focused Photography podcast, I sit down with the incredibly talented Rebecca Hunicutt from Rebecca Hunnicutt Photography to explore a topic that’s essential for every photographer—diversifying your income. Rebecca shares her unique journey from a pediatric nurse practitioner to a full-time photographer and educator, offering invaluable insights on how to create a sustainable and profitable photography business.Rebecca’s story is a testament to the power of

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43:27

The Gratitude Hack with Jeff Brown

Freedom Focus Photography ·

2024/09/03

258 - In this episode of the Freedom Focused Photography Podcast, we're thrilled to welcome back Jeff Brown, The Photographer's Mentor, for an insightful conversation on how to elevate your photography business by harnessing the power of positivity, gratitude, and strategic visibility. Jeff shares his unique journey from military photographer to renowned photography mentor, along with practical tips for transforming your mindset and daily habits.We dive deep into the importance of curating

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36:35

Story Brand Your Business with Karen Bartos

Freedom Focus Photography ·

2024/08/27

256 - In this episode of the Freedom Focus Photography podcast, we're diving into one of the most powerful tools in business: storytelling. If you’ve ever struggled to connect with your clients or wondered how to make your website work harder for you, this episode is a must-listen. I’m joined by Karen Bartos, a certified StoryBrand Guide, who’s here to help us unravel the secrets of crafting a compelling business narrative.We’ll explore how to position your clients as the heroes of their own

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45:22

Money Story Shattering with Heather and Kerry

Freedom Focus Photography ·

2024/08/20

256 - In this episode of the Freedom Focus Photography podcast, join me as we welcome back Kerry Jordan. She bravely opens up about a major block that’s been affecting her work for decades - a feeling of being disingenuous selling luxury artwork to private clients and being particularly uncomfortable with the sales process around upselling products after the session. She knew that this was rooted in a belief of some kind - but after working with previous coaches, taking numerous c...

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44:30

Hack Your Mind with Johl Dunn

Freedom Focus Photography ·

2024/08/13

255 - If you’ve been feeling the weight of a slow season or just need a little boost in your business (and mindset), this episode of the Freedom Focus Photography podcast is for you. I’ve got Johl Dunn back on the podcast, and we’re diving deep into some game-changing strategies that can help you navigate tough times, overcome stress, and shift your mindset to keep your creativity and business thriving. Trust me, this is one conversation you don’t want to miss!Here’s a sneak peek at what we’r...

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55:26

Inside the High School Senior Market with Dan Frievalt

Freedom Focus Photography ·

2024/08/06

254 - In this episode of the Freedom Focus Photography Podcast, your host Nicole Begley dives into the exciting world of high school senior photography with special guest Dan Frievalt from Frievalt Photography. Whether you’re interested in photographing high school seniors or not - this episode is still full of applicable tips for ANY genre!Dan shares his journey of niching down, the challenges of working in a seasonal market, and his strategies for telling each senior’s unique story through their

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46:27

Portrait vs. Commercial Work with Kerry Jordan

Freedom Focus Photography ·

2024/07/30

253 - In this episode of the Freedom Focus Photography podcast, we welcome Kerry Jordan from Fur and Fables Photography. Kerry shares her incredible journey of pivoting from private client photography to a thriving commercial pet photography business.Discover the challenges and rewards Kerry faced during this transition and gain valuable insights into the psychological barriers that often come with sales. Learn how she overcame these hurdles and found a niche that perfectly suited her strengths and

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336 results

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