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PODCAST

The Strategy Session

Join seasoned entrepreneur and fractional CMO Camper Bull as he pulls back the curtain on building successful businesses in both digital and physical spaces. With over two decades of experience scaling companies to multi-million dollar valuations, Camper delivers actionable insights on marketing, business growth, and entrepreneurial success. Each episode of Strategy Session combines real-world case studies with proven frameworks that you can implement immediately. Drawing from his extensive

business management

All Episodes

08:47

Climbing the Golden Stairs: 3 Rules for Success |...

The Strategy Session ·

2025/04/15

Climbing the Golden Stairs: 3 Rules for Success | with Camper Bull Three rules changed my career forever. A mentor once told me: 1️⃣ Don’t be afraid to climb the golden stairs. Growth only happens when you take risks. 2️⃣ Build monuments to yourself. Every year, create something that leaves a lasting impact. 3️⃣ Don’t bet if it’s 50/50. Bet on yourself, but only when the odds are in your favor. At the time, I didn’t realize how much these principles would shape my journey. But looking back, every

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07:36

The 5-Word Warning That Signals Business Failure |...

The Strategy Session ·

2025/04/12

The 5-Word Warning That Signals Business Failure | with Camper Bull When you hear a business leader say, "It's lonely at the top," alarm bells should go off. This phrase isn't a reflection of success—it’s a red flag that signals stagnation, isolation, and future business struggles. Why? Because true leaders are never at the top alone. They’re constantly expanding, learning, and surrounding themselves with high-level peers who challenge and inspire them. If you’re feeling stuck, here’s what to do

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11:21

Scale Your Business: How Quickly Can a Business...

The Strategy Session ·

2025/04/04

Scale Your Business: How Quickly Can a Business Become Successful? | with Camper Bull Scaling a business is about more than just doing more of the same—it’s about building systems that grow with you. In this episode, Camper Bull examines the common mistakes businesses make when scaling and shares strategies to future-proof your marketing and operations. What You'll Learn: ✔ Why ad hoc systems create bottlenecks and inefficiencies. ✔ The importance of redundancy in critical business processes. ✔ How

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09:30

Stop Losing Money: Mastering Budget Management to...

The Strategy Session ·

2025/04/01

Stop Losing Money: Mastering Budget Management to Maximize Marketing ROI | with Camper Bull Poor budget management doesn’t just hurt your bottom line—it damages your marketing effectiveness. In this episode, we explore how to identify budget leaks, measure ROI, and ensure your marketing dollars deliver real value. What You'll Learn: ✔ How to audit your marketing budget for hidden inefficiencies. ✔ Why ad blindness is costing you more than you think. ✔ The importance of refreshing campaigns to

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07:54

The Hidden Advantage: Why Dyslexia is a Superpower |...

The Strategy Session ·

2025/03/28

The Hidden Advantage: Why Dyslexia is a Superpower | with Camper Bull Most people see dyslexia as a challenge. But what if it’s actually an advantage? ✔ 40% of self-made millionaires are dyslexic. ✔ Companies like Goldman Sachs and Microsoft actively recruit dyslexic thinkers. ✔ Big-picture thinking, creativity, and problem-solving make dyslexics thrive in business. Your team’s success isn’t defined by their titles, but by their unique strengths. Join the conversation. What’s YOUR business

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06:38

The Secret to Wealth: Boring Businesses That Make...

The Strategy Session ·

2025/03/25

The Secret to Wealth: Boring Businesses That Make Money | with Camper Bull The Secret to Wealth: Why Boring Businesses Win The wealthiest entrepreneurs don’t chase trends—they solve boring problems. ✔ 89% of millionaires made their money in unsexy industries ✔ Boring businesses sell for 4.2% higher prices than startups ✔ Subscription models and service innovations maximize long-term value Warren Buffett built his fortune in carpets, bricks, and chocolate—not in flashy startups. What opportunities

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11:30

How to Make Your Brand Stand Out | with Camper Bull

The Strategy Session ·

2025/03/19

How to Make Your Brand Stand Out | with Camper Bull Differentiation isn’t just a strategy—it’s your competitive edge. In this episode, we discuss how standing out in the market builds loyalty, trust, and long-term success. Using lessons from Leica cameras and other innovators, we explore the power of focusing on what makes your brand unique. What You'll Learn: How to define and communicate your brand’s unique value proposition. The importance of focusing on quality and storytelling in marketing

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08:47

Quarterly Planning: How To Scale Business Fast | with...

The Strategy Session ·

2025/03/15

Quarterly Planning: How To Scale Business Fast | with Camper Bull The secret to business growth? Quarterly planning. If you’re not reviewing your goals every 90 days, you’re leaving progress—and profit—on the table. In this episode, we discuss: Why quarterly planning is more effective than yearly goal setting The four-step process that ensures consistent execution How successful companies stay focused on strategic growth A quarter is a terrible thing to waste. Let’s make sure yours isn’t. Let’s

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09:39

Learners Win: The Secret to Long Term Success | with...

The Strategy Session ·

2025/03/14

Learners Win: The Secret to Long Term Success | with Camper Bull What if failure wasn’t the problem—but the solution? Every business setback is packed with hidden insights—if you know where to look. Most entrepreneurs walk away from failure without extracting its full value. In this episode, we’ll explore: How every failure is a goldmine of opportunity The $80 book disaster that turned into a Boeing deal The #1 skill that guarantees long-term success Learners always win. The question is: Are you

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07:54

Pitfalls for Business Growth | with Camper Bull

The Strategy Session ·

2025/03/07

Pitfalls for Business Growth | with Camper Bull Are you underutilizing the tools you already have? In this episode, we explore how companies waste money by chasing shiny new tech while neglecting the capabilities of their existing systems. Learn how to evaluate your tech stack and make the most of your investments. What You'll Learn: Why underutilized tools lead to inefficiency and overspending. How to evaluate your tech stack for optimization opportunities. The risks of relying on

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11:33

Your Expertise Is Holding You Back: Entrepreneurship...

The Strategy Session ·

2025/03/04

Your Expertise Is Holding You Back: Entrepreneurship Mistakes To Avoid | with Camper Bull Your expertise is hurting your sales. Why? Because you’ve forgotten how hard it was when you started. Your audience is stuck at step one, and you’re talking to them from step ten. In this episode, we cover: How unconscious competence keeps you from connecting with customers Why simple problems stop more people than complex ones How to meet your audience where they actually are Want to increase engagement,

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09:57

The Hidden Cost of No Systems: How To Keep A Small...

The Strategy Session ·

2025/02/28

The Hidden Cost of No Systems: How To Keep A Small Business Running | with Camper Bull Most entrepreneurs crave freedom—but avoiding structure is costing you. Phil Knight built a $180 billion empire by creating better systems, not resisting them. Yet, many business owners fear systems will stifle creativity when, in reality, they’re the key to exponential growth. In this episode, we cover: 🔹 How businesses without systems waste up to 30% of their revenue 🔹 Why structured processes lead to a 40%

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07:13

The Myth of the Silver Bullet: Why Small Wins Matter...

The Strategy Session ·

2025/02/25

The Myth of the Silver Bullet: Why Small Wins Matter More | with Camper Bull Most businesses fail not because they don’t find a game-changing idea, but because they waste time chasing one. The belief in a “silver bullet” solution is a dangerous distraction from the consistent, incremental improvements that actually drive success. In this episode, we’ll break down: Why silver bullets don’t exist—and how they hold you back The compounding power of small improvements How top-performing companies

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09:45

The Psychology of Selling: Why Less is More | with...

The Strategy Session ·

2025/02/22

The Psychology of Selling: Why Less is More | with Camper Bull The human brain craves simplicity. If your offer, product, or message overwhelms people, they’ll tune out. That’s why Tesla doesn’t teach you everything about your car on Day 1. They give you the basics, then roll out features over time. In this episode, ✔ Too much information kills conversion ✔ Small, clear steps increase adoption ✔ Customers buy more when choices feel effortless The best brands don’t sell more. They sell smarter

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09:26

The Exponential Power of Words: How Your Content...

The Strategy Session ·

2025/02/18

The Exponential Power of Words: How Your Content Creates Legacy | with Camper Bull Your words have the power to create a lasting legacy. In this episode, I share a real-world example of how a simple post quoting Robin Sharma (incorrectly) reached 87,000+ people—proving that great content lives far beyond its creator. You’ll learn: ✔ Why consistent, high-value content keeps working for you over time ✔ How to position yourself as a thought leader people trust ✔ The role of storytelling in brand

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08:48

Low-Cost Marketing Strategies For Startups | with...

The Strategy Session ·

2025/02/14

Low-Cost Marketing Strategies For Startups | with Camper Bull Resource constraints are a common challenge for marketing teams, but they don’t have to hold you back. In this episode, we explore how fractional leadership and strategic task delegation can help you overcome limitations and maximize results. What You'll Learn: How to identify tasks that can be outsourced or delegated. The benefits of fractional leadership for small and midsize companies. Why perfectionism can limit scalability

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05:33

The Curse of Knowledge: Fundamentals Are The Key To...

The Strategy Session ·

2025/02/13

The Curse of Knowledge: Fundamentals Are The Key To Success | with Camper Bull Experts often overlook the power of simplicity, focusing on advanced concepts while their audience struggles with the basics. In this episode, Camper Bull explores the "curse of knowledge" and how it impacts communication, education, and brand success. What You'll Learn: The challenges experts face when teaching foundational concepts. Why simplicity is key to effective education and communication. How focusing on

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07:31

Stop Using Percentages—Best Pricing Strategies to...

The Strategy Session ·

2025/02/12

Stop Using Percentages—Best Pricing Strategies to Close More Sales | with Camper Bull If you’re still pricing in percentages, you’re losing customers. Every time you ask someone to calculate a discount in their head, you’re adding unnecessary friction to the buying process. In this episode, I share a simple pricing strategy that removes that friction and drives more conversions. What You’ll Learn: Why clear, simple pricing wins every time The hidden cost of making your customers do math How

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08:10

Is Content Marketing Still Worth It? How to Fix Weak...

The Strategy Session ·

2025/02/11

Is Content Marketing Still Worth It? How to Fix Weak Strategies | with Camper Bull Content strategy isn’t just about volume—it’s about alignment and value. In this episode, we discuss how to create content that resonates with your audience, avoids trends that don’t fit your brand, and delivers measurable results. What You'll Learn: Why weak content strategy costs time, money, and audience trust. The importance of aligning content with audience needs and brand goals. How to measure content

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07:28

The Invisible Wall Between Sales and Marketing: How...

The Strategy Session ·

2025/02/08

The Invisible Wall Between Sales and Marketing: How to Fix It | with Camper Bull Marketing and sales must work together to achieve meaningful results. In this episode, we uncover the hidden costs of misalignment between these teams and how it impacts the customer journey. Learn actionable strategies to bridge the gap and create a seamless revenue-generating machine. What You'll Learn: How misalignment between marketing and sales creates customer confusion. Strategies to align messaging and

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