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PODCAST

Paul Higgins Podcast

If you’re a SaaS Consulting Partner earning low to mid six figures—and wearing every hat from sales to delivery—this podcast is your shortcut to scaling smarter. Each week, I talk to successful Partners of Salesforce, Zoho, NetSuite, Monday.com, and HubSpot partners who’ve cracked the code to bigger deals, better systems, and more freedom. No fluff. Just sharp lessons from the field. Subscribe and join 600+ episodes of real, raw, and proven advice for SaaS Consulting Partners ready to scale 7

business marketing

All Episodes

25:38

603 - Unlock 95% Open Rates with SMS with Lee Weinberger

Paul Higgins Podcast ·

2025/04/14

Why you should listenDiscover why SMS and MMS messaging drastically outperform email—and how you can use that insight to drive real engagement and results for your clients.Learn how to easily integrate messaging into top CRMs like Salesforce, HubSpot, and Zoho—no dev team required. Ideal for SaaS Consulting Partners looking to expand their service offerings.Hear how one business use SMS to boost attendance and revenue—and get a glimpse into what’s next with Rich Communication Services (RCS) and

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04:19

602 - Stop Forcing Marketing You Hate—Play to Your...

Paul Higgins Podcast ·

2025/04/07

Are you wasting precious time forcing yourself to do marketing activities you secretly hate? In this solo episode, I share how focusing on marketing tasks that don't align with your natural strengths is likely costing you clients, consistency, and sanity. I also reveal my own marketing mistake when I convinced myself that video was the answer, despite hating every second of creating YouTube content, and how my business transformed when I finally focused on my natural strengths instead.The key

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23:07

601 - Why Most Salesforce Partners Miscalculate...

Paul Higgins Podcast ·

2025/03/31

Why you should listenDiscover how ExpandAP fills a critical gap in Salesforce by providing spend intelligence that ties your marketing investments directly to sales opportunities, campaigns, and customer lifetime value.Learn about a native Salesforce solution that can finally help marketing and sales leaders prove ROI on campaigns and customer acquisition costs—a persistent challenge for tech consultants.Paul Wnek shares valuable insights from 12 months of bringing this solution to market.Are you

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25:41

600 - From Bootstrap to 7 figures: Building a...

Paul Higgins Podcast ·

2025/03/24

Why you should listenNathan Garing shares how he bootstrapped and scaled his NetSuite consulting business to include dedicated sales and marketing teams, revealing practical growth strategies beyond the "solopreneur with referrals" stage.Discover how to build a dual revenue model by transforming client-funded custom solutions into productized apps that can open doors to new customers and create recurring revenue streams.Learn Nathan's approach to marketing attribution in the complex B2B tech

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11:55

599 - What I Actually Do And Why It Matters to You

Paul Higgins Podcast ·

2025/03/20

Ever wondered what I actually do at Paul Higgins Mentoring beyond all the content you see? In this solo episode, I pull back the curtain to reveal exactly how I help SaaS consulting partners achieve breakthrough growth.You'll learn the critical difference between coaching and mentoring, and why my practical, experience-based approach delivers faster results. I identify the three common challenges that keep most tech consultants stuck: juggling too many responsibilities, over-reliance on referrals

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25:00

598 - Breaking Into Trade Associations: A Tech...

Paul Higgins Podcast ·

2025/03/17

Why you should listenChris Vaughan reveals the untapped potential of industry associations as a lead generation channel for tech consultants, including a game-changing resource that helps you instantly find the right associations for your niche.Learn who to approach within associations, what marketing assets to leverage, and how to position yourself to gain access to their member directories and events—complete with practical strategies for building trust.Discover why associations are actively

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23:50

597 - Growth Lessons: Balancing Partners, Inbound and...

Paul Higgins Podcast ·

2025/03/10

Why you should listenScott Hollrah shares his 10-year journey scaling Venn Technology from referrals to a 35-person company, revealing a winning mix of partner relationships, inbound marketing, and their new outbound strategy.Discover the game-changing marketing hire that transformed their business and how giving up control allowed Scott to overcome the bottleneck of his own growth.Learn practical strategies for leveraging technology partnerships without being wholly dependent on them. These

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09:24

596 - The Productivity System That's Adding Hours to...

Paul Higgins Podcast ·

2025/03/06

If you're drowning in emails, your task list is overflowing, and you can't find enough hours to focus on growing your business, this episode is for you. I'm sharing a game-changing productivity framework I've refined over 28 years, including my time at Coca-Cola and Franklin Covey, and now mentoring tech consultants and SaaS partners. I've seen a common pattern: brilliant minds getting bogged down by tasks that shouldn't be on their plate. No matter what strategy we agree on, if you can't find the

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31:16

595 - From Salesforce Insider to AppExchange Expert...

Paul Higgins Podcast ·

2025/03/03

Why you should listenPeter shares his insider expertise as a former Salesforce employee on how to optimize your AppExchange listing to generate more quality leads and close more deals.Discover why most Salesforce partners struggle with the same fundamental go-to-market problems and learn the unconventional strategies that can help you stand out from the competition.Learn practical approaches to focusing your messaging, leveraging the AppExchange search algorithm, and building effective partnerships

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34:31

594 - Picking the Right Platform: Building and...

Paul Higgins Podcast ·

2025/02/24

Why you should listenJohn Ghiorso shares his journey from freelance to building an eight-figure agency, offering invaluable lessons for anyone looking to scale their service-based business.Learn effective methods for bootstrapping growth and discover high ROI activities that can transform your agency's performance.Gain practical advice on leveraging platforms like LinkedIn and cold email strategies to generate leads and drive sustainable growth.As a bootstrap service-based business owner, you may

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09:21

593 - The Tech Consultant's Guide to AI What's...

Paul Higgins Podcast ·

2025/02/20

Are you feeling overwhelmed by the endless tasks of content creation, sales call reviews, and proposal writing? You're not alone; many tech consultants and SaaS partners face this challenge. In this episode, I’ll share how I cut my content creation time from 90 minutes to just 30 minutes a week using AI tools. You can expect practical insights on leveraging AI for efficiency, custom prompts for analyzing sales calls, and tips for involving your team in the process. Join me as we explore how to

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34:58

592 - AI in Tech Consulting: Future Opportunities and...

Paul Higgins Podcast ·

2025/02/17

Why you should listenExplore the opportunities and threats that AI presents to businesses, particularly in the agency and consulting sectors.Learn why transitioning to value-based pricing is crucial for maintaining profitability in an AI-driven landscape.Discover how AI agents can be licensed and utilized by clients, enhancing operational efficiency and effectiveness.Imagine facing the challenge of fully leveraging AI technology while navigating an ever-evolving landscape that seems overwhelming. In

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32:19

591 - Increase Sales Follow-Up With Your Sales AI...

Paul Higgins Podcast ·

2025/02/11

Why you should listenDiscover how AI can automate your sales follow-up, providing a reliable alternative to human salespeople without the downsides of illness or fatigue.Learn three key areas where sales AI can be implemented, along with simple exercises to assess its effectiveness for your business.Understand how implementing a sales AI can significantly enhance your clients' ROI, helping them achieve better financial outcomes.Imagine having someone handle your sales follow-up that is 100%

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06:08

590 - Visual Maps and Sandboxes: Making Tech...

Paul Higgins Podcast ·

2025/02/06

Have you ever left a sales meeting feeling uncertain whether your potential client will buy? If you've experienced clients nodding along but still feeling overwhelmed, you're not alone. In this solo episode, I share two powerful actions you can take to simplify the buying process for your clients. First, we'll explore the importance of using a visual industry map that highlights their journey and pain points. Then, I'll discuss how building an industry-specific sandbox allows clients to interact

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45:39

589 - AI 1st business with John Munsell

Paul Higgins Podcast ·

2025/02/03

Why you should listenLearn from the expert: John Munsell, CEO of Bizzuka, shares his extensive knowledge on implementing AI strategies that save businesses time and money.Discover innovative ways to use AI in business proposals and how to foster an AI-first culture within your organization.Learn valuable tips on avoiding mistakes when integrating AI into your business processes. This will help you streamline operations effectively.Are you feeling overwhelmed with daily operations while trying to

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33:00

588 - From Website Shame to Website Fame with Greg...

Paul Higgins Podcast ·

2025/01/27

Why you should listenLearn why your website should be the central hub of your marketing efforts and how it can convert visitors into leads and sales.Discover five essential design principles that can transform your website into a powerful marketing tool.Gain access to a valuable quiz to review and improve your website, helping you identify gaps and opportunities.Do you have a website that you're embarrassed to show off? You're not alone. Many tech consultants feel "website shame," and it can

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05:12

587 - The Painful Truth About Ignoring Business...

Paul Higgins Podcast ·

2025/01/23

Are you sacrificing family time for work, convincing yourself it's just temporary? In this solo episode, I share a personal story that underscores a critical issue many tech consultants face: ignoring warning signs in their business. Let’s explore how to recognize these signs and take action before they lead to bigger problems.Resources and LinksPrevious episode: 586 - Do Google Ads Work for Tech Consultants with John HornCheck out more episodes of The Paul Higgins ShowSubscribe to our YouTube

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27:55

586 - Do Google Ads Work for Tech Consultants with...

Paul Higgins Podcast ·

2025/01/20

Why you should listenLearn how Google Ads work specifically for tech and consulting businesses, including different types of campaigns and their effectiveness.Discover why Google remains a dominant player in digital advertising and how to leverage its strengths even in a competitive landscape.Gain insights into the power of retargeting ads and how to create effective campaigns that resonate with your audience.Are you struggling to generate leads beyond referrals and partnerships? In this episode, we

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37:19

585 - The LinkedIn Assistant That Helps Users Save...

Paul Higgins Podcast ·

2025/01/13

Why you should listenLearn about evyAi, an AI-driven tool designed to streamline your LinkedIn engagement and help you connect with potential clients effortlessly.Joe shares valuable insights on overcoming fears that prevent you from being more active on LinkedIn, helping you to grow both personally and professionally.Gain practical tips on how to create engaging content, build relationships, and leverage AI to enhance your networking efforts.Are you struggling to share your valuable insights with

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07:07

584 - 2025 Best Year Yet

Paul Higgins Podcast ·

2025/01/06

Are you feeling overwhelmed by the endless sea of advice on growing your tech consultancy? You’re not alone. Many tech consultants find themselves lost in a mix of YouTube videos, blog posts, and the latest AI tools, all while struggling to identify what truly works for their businesses. In this solo episode, I’m here to help you cut through the noise and make 2025 your most successful year yet.Drawing from my experiences mentoring hundreds of tech consultants and interviewing over 300 successful

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