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PODCAST

Block by Block: A Show on Web3 Growth Marketing

Each week, I sit down with the innovators and builders shaping the future of crypto and web3.Growth isn’t a sprint; it’s a process—built gradually, step by step, block by block.Let’s build something incredible, together. All onchain.

business marketing

All Episodes

44:11

Jihao Sun--Flock.io Decentralized Federated Learning...

Block by Block: A Show on Web3 Growth Marketing ·

2025/04/30

Summary In this conversation, Jihao Sun, co-founder of Flock, shares his journey from a background in computer science and AI to the creation of Flock, a platform that merges AI and blockchain technology. He discusses the importance of data in AI development, the challenges of building a two-sided market for data providers and engineers, and the strategies for fostering developer adoption. Sun emphasizes the significance of decentralization in the future of AI agents, aiming for a syst...

en-us

46:42

Unlocking Real-World Assets with Kingsley Advani from...

Block by Block: A Show on Web3 Growth Marketing ·

2025/04/28

Summary In this conversation, Kingsley Advani shares his journey in the crypto space, starting from his early coding experiences to becoming a successful entrepreneur. He discusses the founding of Allo, a platform designed to simplify the process of launching investment funds, particularly in the realm of real world assets (RWAs). Advani emphasizes the potential of RWAs and the importance of navigating regulatory landscapes to foster growth in the crypto industry. He also highlights the sign...

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47:59

Eric Vreeland--Expanding The Zero Knowledge...

Block by Block: A Show on Web3 Growth Marketing ·

2025/04/23

Summary In this conversation, Eric Vreeland, Chief Strategy Officer at Polyhedra, discusses his journey into the crypto space, the partnership between Polyhedra and Layer Zero, and the evolution of their ZK Bridge technology. He elaborates on the expansion of Polyhedra's offerings, including the introduction of the EXP chain and its features. Vreeland emphasizes the importance of community engagement and education in the blockchain space, particularly regarding zero-knowledge proofs and their...

en-us

52:23

Alsie Liu--Dune Dashboards for Marketing: From Brand...

Block by Block: A Show on Web3 Growth Marketing ·

2025/04/21

Summary In this conversation, Alsie from Dune discusses the intersection of psychology and marketing within the crypto space, the evolution of Dune as a data platform for blockchain, and the diverse user base that utilizes Dune for various applications. The discussion highlights the importance of retention and acquisition metrics in crypto marketing, the need for data-driven strategies, and how Dune enables users to turn data into actionable insights. Alsie also provides guidance for projec...

en-us

49:54

Seb, Sophon Founder--Sophon’s Vision: How Crypto Can...

Block by Block: A Show on Web3 Growth Marketing ·

2025/04/17

Summary In this conversation, Seb, co-founder of Sophon, discusses the innovative approach of Sophon in the crypto space, focusing on user experience, product design, and the importance of data. He emphasizes the need to attract mainstream users to crypto by creating intuitive products that resonate with everyday tech users. Seb also highlights the role of ZKTLS in enhancing data privacy and the potential of user-generated data as a valuable commodity. The conversation explores how Sophon a...

en-us

42:52

Daniel Jacobs--Thrive Protocol and Fixing Crypto's...

Block by Block: A Show on Web3 Growth Marketing ·

2025/04/15

Summary In this conversation, Daniel Jacobs, co-founder and CEO of Thrive Protocol, discusses the importance of recognizing value creation in the crypto space. He reflects on a nostalgic experience that inspired the mission of Thrive Protocol, which aims to provide a fair and equitable platform for builders in the blockchain ecosystem. The discussion covers the unique features of Thrive Protocol, its approach to grant programs, and the importance of long-term value creation in the crypto ind...

en-us

48:57

Austin Federa--Increase Bandwidth, Reduce Latency:...

Block by Block: A Show on Web3 Growth Marketing ·

2025/04/10

Summary In this conversation, Austin Federa shares his journey into the world of cryptocurrency, detailing his early experiences with Bitcoin and his eventual pivot to the blockchain space. He discusses his transition from working at the Solana Foundation to founding DoubleZero, a company focused on building a high-performance fiber infrastructure network designed to support the demands of modern blockchain technology. The conversation explores the challenges of current internet technology in...

en-us

54:55

Clay Robbins--Colosseum Integrates Hackathons,...

Block by Block: A Show on Web3 Growth Marketing ·

2025/04/08

Summary In this conversation, Clay Robbins, co-founder of Colosseum, shares his journey through the crypto landscape, discussing his experiences at Square, 0x, and Slow Ventures. He emphasizes the importance of hackathons in fostering innovation within the Solana ecosystem and contrasts the developer cultures of Solana and Ethereum. Clay explains how Colosseum integrates hackathons, accelerators, and venture funding to support startups, while also addressing the evolving role of AI in the ec...

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62:18

Henry De Valence--Penumbra Labs Private Trading in...

Block by Block: A Show on Web3 Growth Marketing ·

2025/04/07

Summary In this conversation, Henry De Valence from Penumbra Labs discusses the innovative approach of Penumbra in creating a private decentralized exchange (DEX) that prioritizes user experience and privacy. He explains the challenges faced in the privacy blockchain space and how Penumbra aims to provide a compelling product that allows users to trade privately while maintaining the benefits of decentralized finance. The discussion covers the architecture of Penumbra, its target audience, li...

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54:45

Paul Thomas--Somnia Blockchain Unlocking Gaming with...

Block by Block: A Show on Web3 Growth Marketing ·

2025/04/03

Summary In this conversation, Paul Thomas, co-founder of Somnia Blockchain, shares insights into the inception and development of Somnia, a high-performance layer one blockchain designed to support the metaverse and gaming industries. He discusses his journey into the crypto space, the unique naming of Somnia, and the technical innovations that enable it to achieve a million transactions per second. The conversation also explores the current landscape of gaming, the challenges of integratin...

en-us

63:29

The Future of Rollups and Blockchain Infrastructure...

Block by Block: A Show on Web3 Growth Marketing ·

2025/04/01

Summary In this conversation, Amrit Kumar from AltLayer discusses the company's role in providing blockchain infrastructure, particularly through rollups and RaaS (Rollup as a Service). He explains the evolution of these technologies, the target audience for AltLayer's services, and the shift in focus from DeFi to gaming applications. The discussion also touches on the regulatory landscape, community building strategies, and the launch of Autonom, a platform for verifiable AI agents. Amrit e...

en-us

50:25

Will Gaines--Movement Labs and Community-first Marketing

Block by Block: A Show on Web3 Growth Marketing ·

2025/03/27

Summary In this conversation, Will Gaines discusses his journey from community organizing in politics to his role in marketing for Movement Labs. He emphasizes the importance of grassroots mobilization, inclusivity in the crypto community, and the challenges of onboarding developers to the Move programming language. Gaines also shares insights on event marketing strategies that create memorable experiences for attendees, highlighting the need for a broad yet focused approach in reaching dive...

en-us

59:49

Dan Greer--Defi App and Growth Through User...

Block by Block: A Show on Web3 Growth Marketing ·

2025/03/25

Summary In this conversation, Dan Greer, co-founder of DeFi App, discusses the rapid growth and success of the platform, which has achieved significant milestones in a short time. He shares his journey into the crypto space, emphasizing the importance of design and user experience in making decentralized finance accessible to a broader audience. The discussion highlights the cultural challenges within the crypto community, the evolution of DeFi, and the app's unique approach to simplifying co...

en-us

48:16

Rob Viglione -- Proof Verification with zkVerify

Block by Block: A Show on Web3 Growth Marketing ·

2025/03/20

Summary In this conversation, Rob Viglione, CEO of Horizen Labs, shares his journey into the world of cryptocurrency and the evolution of zero-knowledge (ZK) technology. He discusses the importance of privacy and scalability in the blockchain space, the current projects his team is working on, and the significance of developer education in fostering a robust ecosystem. The conversation also delves into the potential use cases for ZK technology, particularly in the AI domain, and how zkVerify ...

en-us

54:27

Joanna Zeng: Unpacking Soo Network--Technology,...

Block by Block: A Show on Web3 Growth Marketing ·

2025/03/18

In this conversation, Joanna Zeng, co-founder and CEO of Solana Optimistic Network, Soo Network, discusses her journey from traditional finance to the world of Web3 and cryptocurrency. She shares her philosophy of 'Do it scared,' emphasizing the importance of embracing fear in entrepreneurship. Joanna explains the unique positioning of Soon Network within the Solana ecosystem and its technical architecture, which aims to enhance user adoption and developer experience. The discussion also cove...

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59:08

Ella Jonas: Inside Gelato, Rollup-as-a-Service and...

Block by Block: A Show on Web3 Growth Marketing ·

2025/03/13

Episode is brought to you by Infinex. Experience crypto designed for humans — https://app.infinex.xyz/?r=B2KSQJ77 Summary Ella Jonas, Head of Marketing at Gelato, shares her journey transitioning from Web2 to Web3 marketing, emphasizing the enduring relevance of foundational marketing principles. She discusses the evolving audience landscape in crypto, the importance of sharp positioning, and the need for cross-functional collaboration—especially with founders. Ella also explores how mi...

en-us

33:16

Uma Roy -- Making Zero-Knowledge Accessible to...

Block by Block: A Show on Web3 Growth Marketing ·

2025/03/13

In this conversation, Uma Roy, co-founder and CEO of Succinct, discusses the innovative approach of making zero-knowledge (ZK) technology accessible and relatable to a broader audience. He shares his journey into the crypto space, the development of their ZK virtual machine (SP1), and the unique test net phase called 'Crisis of Trust'. The conversation also delves into the marketing strategies that set Succinct apart, emphasizing the importance of engaging branding and the future of rollups i...

en-us

42:25

Ram Kumar -- Openledger: Next-gen Blockchain Network...

Block by Block: A Show on Web3 Growth Marketing ·

2025/03/11

Summary In this conversation, Ram, a core contributor at OpenLedger, shares his journey into the crypto space and the evolution of OpenLedger. He discusses the potential of specialized AI agents and the importance of data contribution in building effective models. Ram emphasizes the need for community engagement and partnerships to drive innovation in the Web3 AI landscape. He also addresses the competitive landscape and the unique approach of OpenLedger in creating a platform for data contr...

en-us

46:36

Krystyna Kozak - Mindshare and Web3 Analytics and...

Block by Block: A Show on Web3 Growth Marketing ·

2025/03/06

In this episode, Krystyna shares her journey from fashion marketing to Web3, highlighting the parallels between luxury fashion and crypto marketing. She emphasizes the importance of community in Web3, discussing how to build authentic connections and cultural pillars within a project. Krystyna also introduces Cookie3, a B2B SaaS platform for Web3 analytics, and explains the significance of mindshare in influencing crypto prices. In this conversation, Peter Abilla and Krystyna discuss the evol...

en-us

62:31

Connect Anywhere Onchain with Jon Kol from Hyperlane

Block by Block: A Show on Web3 Growth Marketing ·

2025/03/04

Show Notes Toward the end of this episode, we had an audio hiccup, which deleted the last 30 seconds of the interview. We apologize for this inconvenience and appreciate Jon Kol for coming on the show. Summary In this conversation, Jon Kol from Hyperlane shares insights from his experience in the Israeli Defense Forces and how those lessons apply to entrepreneurship. He discusses the challenges faced at Hyperlane, including navigating uncertainty and explaining complex concepts to non-tech...

en-us

90 results

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