PODCAST

Performance Delivered

Steffen Horst

Insider Secrets for Digitial Marketing Success

business marketing

All Episodes

33:07

Ian Stewart | Nurturing an Iconic Brand

Performance Delivered ·

2023/10/11

What does it mean to be an iconic brand? And how can marketing teams help an iconic brand evolve over time? Ian Stewart, a CMO with marketing leadership experience at iconic brands like Coca-Cola, MTV, and Nike, is here to share his expertise. He’ll cover:How to nurture iconic brandsEstablishing your brand DNAThe meaning of “product first”Knowing your audienceAnd more

29:24

Tiffany Sauder | Inside a Successful Leadership Change

Performance Delivered ·

2023/09/27

How can you successfully make a leadership change?When your organization changes its leaders, it’s crucial to communicate the change to clients and team members in the right way…In this episode, Tiffany Sauder shares her own leadership change story.As the CEO at Element Three, Tiffany recently implemented a President so she could achieve her goal of spending more time with her family.She’s here to provide insight on how leaders can prepare for such a change, including:Communicating the

29:04

Gina Cavallo | Driving Revenue with Sales & Programmatic

Performance Delivered ·

2023/09/20

What is the best strategy for sales and programmatic?In this episode, Gina Cavallo, CRO of Audigent, the leading data activation, curation, and identity platform, is here to share her insight.She’ll also cover:How to decide if a brand should go in-houseThe future of third party cookiesAligning sales and marketingThe process of driving revenueAnd more

25:53

Travis Murdock | Making Public Relations Measurable

Performance Delivered ·

2023/09/13

How can you make public relations measurable? Numbers are a powerful way to demonstrate the value of PR and negotiate for a higher budget… But is there a way to track PR numbers in the same way you can with digital marketing? My guest Travis Murdock is the US general manager at Sonus PR, a B2B agency focused on cutting-edge tech. With 25 years of tech experience in B2B and consumer companies, Travis is on a mission to help entrepreneurs build their brands and tell their stories—and in this

27:04

Jacob Ross | The Rise of Hybrid Channels

Performance Delivered ·

2023/09/06

How has the rise of hybrid channels impacted marketing?My guest Jacob Ross is the CEO of PebblePost, the world’s leading digital direct mail marketing platform.In this episode, he’ll share what marketing teams need to know about hybrid channels, including:Why diversifying channels puts marketers ahead of the crowdHow to convince clients that marketing is worth investing in The effects of cookies disappearing on the industryAnd more

26:57

Ellyn Savage | Top Strategies for Scaling

Performance Delivered ·

2023/08/30

What are the best strategies to scale a team and agency?My guest Ellyn Savage is the VP of Media at Mindgruve, a global independent digital agency that leads media strategies that help brands identify and acquire new customers.In this episode, she’ll share her expertise on scaling, including:Retaining talent in a sustainable wayDeveloping processes for growthHow to avoid a siloed approachThe top 5 lessons she’s learned on her journeyAnd more

27:44

David Wilson | The Impact of AI on Search

Performance Delivered ·

2023/08/23

How will the search landscape change in an AI/ChatGPT world?And what can marketing teams do to succeed as these changes occur?My guest David Wilson oversees the digital marketing team at Zozimus agency and has over 20 years of digital experience in marketing.In this episode, he’ll share his thoughts on the relationship between search and AI, analyze how new technology will impact marketing, and weigh in on Bing’s new AI chatbot.

29:40

Kevin Lee | How AI Changes the SEO Landscape

Performance Delivered ·

2023/08/16

How can companies dominate SEO in the era of ChatGPT?My guest Kevin Lee is the Co-Founder of Didit, a fully integrated marketing and communications firm, where he invents marketing technology solutions. In this episode, he’ll delve into SEO in the AI era, analyzing how the landscape will change and what strategies brands can use to stay on top.He’ll also share best practices for content teams that leverage AI—and his take on who will win the AI war.

27:14

Ashly Knox | Why DTC is No Longer a Brand Identity

Performance Delivered ·

2023/08/09

These days, brands can no longer lean on direct-to-consumer as an identity…With most brands now selling online, direct-to-consumer has become one of many channels that brands can leverage.My guest Ashly Knox is here to break down this shift and how brands can thrive using DTC as a channel. The COO and CMO of Henson Shaving, a DTC razor manufacturer based in Canada, Ashly has over 20 years of experience in sales and marketing, working for both global brands and startups alike. In this

28:36

Shamir Duverseau | Creating a Framework for...

Performance Delivered ·

2023/08/02

It’s more important than ever to create a framework for experimentation…Yet why are so many companies behind on using experimentation to improve their digital footprint?My guest Shamir Duverseau is the Co-Founder of Smart Panda Labs, a company that helps enterprise organizations in the early stages of digital transformation with management and consulting services. Shamir will cover how you can use experimentation to convert more prospects.He’ll also share why most companies focus on the

25:06

Leesa Eichberger | Navigating the Challenges of...

Performance Delivered ·

2023/07/26

How can we lead through challenging times?The hybrid/remote work environment has shifted the nature of work over the last few years…It takes remarkable adaptability to help a team navigate these new challenges and get results.In this episode, I’m joined by Leesa Eichberger, SVP of corporate marketing at RingCentral.Leesa will share her wisdom on managing hybrid/remote teams—and how leaders can ensure their people are cared for.

28:40

Stephen Cuccio | Funnel Journeys and Contact Scoring

Performance Delivered ·

2023/07/19

How can brands optimize the customer’s journey through the funnel?And how can brands leverage contact scoring to increase sales?Stephen Cuccio is here to share his digital marketing expertise.Stephen is the Vice President of Business Development at AirTank, a full-service design, development, and marketing consultancy with a track record of increasing sales for their clients.In this episode, he’ll cover:What is lead nurturingTop questions to ask a new prospectBuilding long-term partnerships

24:46

Trevor Testwuide | Marketing Attribution and...

Performance Delivered ·

2023/07/12

If you’re not using incrementality, your competitors are…Trevor Testwuide is here to break down marketing attribution and incrementality measurement.Trevor is the co-founder and CEO of Measured, the only measurement and optimization platform powered by incrementality.An expert and pioneer in marketing attribution, Trevor believes incrementality is more effective at last touch for showing brands where to invest.In this episode, he’ll share how brands can successfully implement

34:43

Ryan Draving | Why LinkedIn Has the Best Advertising ROI

Performance Delivered ·

2023/07/05

Why do LinkedIn ads crush Facebook, Twitter, TikTok, and Instagram for return on advertising spend?When it comes to B2B social ads, my guest Ryan Draving believes that LinkedIn is the most effective platform—and in this episode he’ll share why.As the co-founder and head of strategy at The Moving Company, Ryan collaborates with B2B marketing teams to drive MQLs, SQLs, and revenue.He’ll cover:Why LinkedIn is a great place for early and mid stage contentHow to gain quality leads on

28:28

Bill Hildebolt | The Key to Working With Influencers

Performance Delivered ·

2023/06/28

What size influencer should companies work with?Bill Hildebolt is the CEO of gen.video, a premier performance-based influencer marketing platform that enables creative and video storytelling to drive conversation and inspire e-commerce purchases.In this episode, he’ll share what brands need to know about working with influencers, including:The difference between nano, micro, and macro influencersWhy macro influencers are more cost effectiveUnderstanding engagement vs audienceBest approaches

27:32

Morry Mitrani | Powerful Growth Strategies for TikTok

Performance Delivered ·

2023/06/21

TikTok is impossible to ignore…It’s changing the way people consume content online…So how can brands use it as a growth strategy?My guest Morry Mitrani currently leads the growth and marketing team at Citizen. He was the first growth marketing hire at Bumble, where he built the team from early stage to post-IPO. In this episode, he’ll share what brands need to know about TikTok, including:Setting up a company profile vs working with creatorsWhat tactics align with the TikTok advertising

30:47

Christian Jones | The Crossover Between Brand and...

Performance Delivered ·

2023/06/14

How can you balance performance and brand to achieve full funnel efficacy?My guest Christian Jones is the SVP of Marketing and Client Development at Hawthorne Advertising. He has over 20 years of proven success in marketing, creative, business development and technology. In this episode, he’ll cover the crossover between brand and performance, including:Keeping customers engaged with your brand (beyond your product)Balancing the rational and emotional to create impactHow to ensure ROI on

32:56

Ahin Thomas | The Marketer’s Guide to Revenue Systems

Performance Delivered ·

2023/06/07

How can marketers drive full funnel impact with revenue systems?My guest Ahin Thomas is the VP of Revenue Operations at LeagueApps.In this episode, he’ll share his guide to revenue systems, including:What is revenue operations?How to determine which campaigns will drive revenueThe model that has the most impact for 98% of companiesAnd more

26:29

Nancy A Shenker | Why Content Writers Should Embrace AI

Performance Delivered ·

2023/05/31

Why should content writers embrace AI?Nancy Shenker, CEO of theONswitch, is here to discuss her new book about AI for writers.Nancy will share how AI will shape the future of content writing and what today’s writers can do to adapt to this emerging technology.She’ll cover:Why AI should be called “assistive intelligence”The top apps writers should knowThe skills writers need to succeed with AIAnd more

25:11

Carson Morell | Inside Personal Brand Marketing

Performance Delivered ·

2023/05/24

Which channels should you leverage to grow your personal brand?With the right personal brand strategy, you can outpace corporate marketing efforts and see exponential results…Carson Morell is the co-founder and COO of Arcbound, one of the fastest growing personal branding marketing firms.In this episode, he’ll break down how you can get started with a personal brand, including:Where to build your presenceIdentifying a message that resonates with your audienceThe importance of

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