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PODCAST

Let"s Talk Marketing w/NDUB

Nathan A Webster

The Let"s Talk Marketing Podcast w/NDUB is where we unravel the dynamic, various, and layered marketing world to empower your business journey. I"m your host, Nathan Webster (aka, NDUB), and each week, I break down the marketing fundamentals in bite-size episodes. At times, I"ll be joined by guests and dive into the concepts, latest trends, strategies, and insights shaping the marketing landscape and the customer journey. Whether you"re a seasoned marketer or just starting in your marketing

business marketing

All Episodes

13:40

Ep 224 - The Website's CTA

Let"s Talk Marketing w/NDUB ·

2024/09/23

In this episode of Let's Talk Marketing, Nathan discusses the importance of effective calls to action (CTAs) on websites. He shares insights on how major brands utilize CTAs to engage customers, drive sales, and build brand equity to their bottom line. Nathan uses his company's website's shortcomings and shares how he can do better with his marketing. Last, but not least, he discusses the significance of website design via WordPress and SEO for enhancing user experience and profitability. Watch the

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09:49

Ep 223 - Your Website is Your Best Branding Tool

Let"s Talk Marketing w/NDUB ·

2024/09/16

Summary In this episode of Let's Talk Marketing with NDUB (aka, Nathan Webster), Nathan discusses the critical role of a marketing strategy and plan, emphasizing the importance of a strong digital presence through a marketing funneled website. He highlights how the pandemic accelerated the need for businesses to adapt to online platforms and the necessity of collecting customer data. Nathan also delves into the significance of having a brand strategy to ensure effective communication and engagement

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11:33

Ep 222 - Why I Choose Brand Strategy

Let"s Talk Marketing w/NDUB ·

2024/09/09

In this Let's Talk Marketing with NDUB Podcast episode, Nathan Webster discusses why he chose to be a brand strategist. He goes into the purpose behind a marketing plan and the importance of building relationships in business through his conference Let's Connect. Nathan believes the role of brand strategy in creating a great product or service and connecting with the right audience. Overall, the episode explores the key elements of successful marketing and the value of building genuine

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10:26

Ep 221 - How Nike taught Me why Brand Strategy is...

Let"s Talk Marketing w/NDUB ·

2024/09/02

In this podcast, Nathan shares how his Nike experience taught him how to be a consultant of brand strategy and how it can be monetized. The three key takeaways are: 1) Having an attractive brand people can trust, 2) Creating a product specifically for the target audience, and 3) Diversifying the brand. Relationships, value proposition, and brand protection are also crucial. The podcast emphasizes the significance of brand strategy in small businesses and the need to think big. It concludes with a

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09:47

Ep 220 - Branding is More than an Image

Let"s Talk Marketing w/NDUB ·

2024/08/26

In this episode, Nathan Webster discusses the importance of brands and brand management. He shares his experience traveling to Nairobi, Kenya and how he relied on familiar brands for safety and assurance. Nathan emphasizes that a brand is more than just a logo, it represents the promise and experience that a company delivers to its customers. He also highlights the significance of loyalty programs and customer lifetime value. Overall, the episode explores the role of brands in creating trust and

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19:41

Ep 219 - Quality Leads Pt. 2 (digital cards)

Let"s Talk Marketing w/NDUB ·

2024/08/19

In this episode, Nathan Webster discusses the importance of quality leads and how to convert them into customers. He emphasizes the need to build relationships with potential clients and nurture them through the awareness, interest, desire, and action funnel. Nathan also talks about the value of trust and the customer lifetime value. He shares his approach to digital cards and how he directs people to his social media channels instead of giving out business cards. Overall, the episode focuses on

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12:59

Ep 218 - Quality Leads Pt. 1 (business cards)

Let"s Talk Marketing w/NDUB ·

2024/08/12

In this two-part episode, Nathan discusses the importance of quality leads in marketing, and emphasizes the need to know who your company's ideal customer. He also discusses the shift from traditional business cards to digital channels for generating leads. Webster highlights the importance of attracting the right customers and diversifying your client base. He teases the next episode, where he will delve deeper into creating quality leads from a digital perspective. Watch the full interview

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15:47

Ep 217 - Lead Generation for Direct Services

Let"s Talk Marketing w/NDUB ·

2024/08/04

Nathan invited another marketing expert and founder, Ross McDaniel, from Fencepost, which is a digital agency that focuses on helping blue-collar businesses in local communities grow and thrive. They offer services such as Google ads, Facebook ads, local SEO, and review automation. The goal is to take these businesses' services and put them in front of the right people to make a buying decision. The key to success is to have a strong marketing foundation, including claiming Google business listings,

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08:25

Ep 216 - Business is Marketing Too Pt. 2

Let"s Talk Marketing w/NDUB ·

2024/07/29

In this episode, Nathan discusses the purpose behind a marketing plan and emphasizes the importance of exciting, educating, experiencing, and engaging with the audience. He also talks about the difference between a push or pull strategy in marketing. Webster highlights the success of companies that OAME has helped, including government, small businesses, big businesses, and freelancers. He emphasizes the importance of solving a market problem and supporting and promoting entrepreneurship and small

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05:33

Ep 215 - Business is Marketing Too Pt. 1

Let"s Talk Marketing w/NDUB ·

2024/07/22

Nathan continues at OAME, where he's the new ED, a company that helps small businesses. He talks about their trade shows and their support of small businesses. The main theme Nathan discusses is the value and importance of business development and finding support to grow. Check out OAME: https://oame.org/. Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://letsconnectpnw.com/

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18:06

Ep 214 - Why the OAME ED? Pt. 2

Let"s Talk Marketing w/NDUB ·

2024/07/14

In this episode, the part two of where Nathan discusses the history and mission of the Oregon Association of Minority Entrepreneurs, he highlights the importance of supporting small businesses and entrepreneurs in economically developing communities. He also explains the life cycle of an entrepreneur, from starting a business to scaling, sustaining, and eventually sunseting it. Also, how the organization provides technical assistance and funding to help businesses at different stages of their

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11:44

Ep 213 - Why the OAME ED? Pt. 1

Let"s Talk Marketing w/NDUB ·

2024/07/08

In this episode, Nathan Webster discusses his decision to take on a full-time position while still running his marketing agency. He shares his experience working with the Oregon Association of Minority Entrepreneurs (OAME) and their mission to support the economic development of entrepreneurs and small businesses. Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn | Instagram NDUB Brand | NW & Associates, LLC Conference: https://letsconnectpnw.com/

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22:00

Ep 212 - Copywriting with Ai original

Let"s Talk Marketing w/NDUB ·

2024/07/01

In this episode of Let's Talk Marketing, Nathan invites Jonathan Gillham, the founder and CEO of Originality.ai, a tool that helps marketers ensure the quality and authenticity of their content. They discuss the rise of generative AI in content creation and the challenges it poses in distinguishing between AI-generated and human-written content. John emphasizes the importance of using tools like Originality.ai to verify the quality, originality, and accuracy of content before publishing. Jon's

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27:27

Ep 211 - Developing an ROAS Ecosystem

Let"s Talk Marketing w/NDUB ·

2024/06/24

In this episode, Nathan Webster interviews Caulen Foster, co-founder of Brainpower Agency. Caulen shares the concept of building ecosystems for online consumer brands and Amazon native brands. Caulen explains that many brands in the $3-5 million revenue range struggle to maintain profitability and scale due to the increasing cost of traffic and changing performance. He emphasizes the importance of building a comprehensive ecosystem that goes beyond just driving traffic, focusing on acquisition,

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16:16

Ep 210 - Mother's Day vs. Father's Day Spending

Let"s Talk Marketing w/NDUB ·

2024/06/17

In this episode, Nathan covers the spending differences between Mother's Day and Father's Day by emphasizing the importance of understanding the market and promoting products or services effectively to cater to different demographics. He also highlights the need for businesses to evolve and listen to their customer base to avoid going out of business. Let's Talk Marketing Website - http://letstalkmarketingpodcast.com/ Morningstar Fathers and Mothers Day

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20:35

Ep 209 - Marketing MultiEntrepreneur Ryan Kugler

Let"s Talk Marketing w/NDUB ·

2024/06/10

In this episode, Nathan Webster interviews Ryan Kugler, a multi-business owner, about the importance of marketing and the role it plays in business success. Ryan emphasizes that cutting marketing during tough times is a mistake and shares his insights on effective marketing strategies. He discusses the power of email marketing, creating relevance with subject lines, and the importance of consistent outreach. Ryan also talks about his businesses, including a marketing company that specializes in

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12:25

Ep 208 - Black Friday Preparation

Let"s Talk Marketing w/NDUB ·

2024/06/03

Nathan discusses the significance of Black Friday for businesses and provides insights on how to prepare for and capitalize on this opportunity. He emphasizes the importance of messaging, relationship-building, and strategic planning to maximize success during Black Friday. Nathan also shares examples of successful Black Friday campaigns and highlights the value of brand loyalty over immediate sales. Shopify Link: https://www.shopify.com/blog/bfcm-campaigns Watch the full interview on YouTube. Host:

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07:30

Ep 207 - Lets Connect with Réland and Santaj

Let"s Talk Marketing w/NDUB ·

2024/05/27

We're excited to share another conversation about the last Let's Connect Conference, "Connecting People, Not Dots." For this episode, we're sharing Santaj's experience attending a conference for the third year in a row. The main theme is the power of networking and building relationships in the business world. It also touches on the importance of being authentic and true to oneself.

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14:45

Ep 205 - The Negative Impact of Bad Pricing

Let"s Talk Marketing w/NDUB ·

2024/05/13

Today's topic, Nathan's covering the importance of understanding the value of your product and not giving 'homie hookups' that devalue your offering. Nathan explains the four P's of marketing (product, price, place, and promotion) and focuses on the price aspect, which was last week's topic. He shares examples from companies like Apple and Amazon to illustrate how pricing strategies can impact profitability and sustainability. Watch the full interview on YouTube. Host: Nathan A Webster | LinkedIn

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25:01

Ep 206 - Google Ads w/John

Let"s Talk Marketing w/NDUB ·

2024/05/13

Nathan invites John Horn, the CEO of Stubb Group, a digital advertising agency. They discuss tips for monetizing Google Ads and common pitfalls that businesses make. John emphasizes the importance of tracking success, optimizing search terms, and creating effective landing pages. He also highlights the need for a close partnership between businesses and agencies to drive successful campaigns. Listeners are encouraged to put themselves in the shoes of their customers and focus on solving their pain

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331 results

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