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PODCAST

The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips

Virginia Kerr| Video Strategist, YouTube Coach

The Video Strategy Show is your go-to podcast for YouTube tips, video marketing strategy, content planning, and camera confidence. Hosted by Virginia Kerr—former TV reporter/producer turned YouTube coach—you"ll learn how to grow your channel, attract the right audience, and turn views into clients without burnout or guesswork. Each week, discover how to: - find your niche and ideal YouTube viewer - plan 30–90 days of content fast - write magnetic hooks & simple scripts that sell - film with

business marketing

All Episodes

24:25

106| How to Use Original Video Content to Build Your...

The Video Strategy Show: YouTube Tips for Business... ·

2022/11/14

When you look at the Reels page does it feel like you have to make Reels with trending sounds to be seen? Does it seem like only certain types of industries are doing well on Instagram? Are you tired of looking for the latest trends and sounds to create your content? None of that is needed to build an audience and business on social media and Hafsa Saleem is here to prove it. She built a 6 figure online business in less than two years using original video content. In this episode, she's sharing how

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27:45

105| The 5 Elements Your Content Has to Have to...

The Video Strategy Show: YouTube Tips for Business... ·

2022/11/08

If you're checking off all the content boxes and not making the kind of money you want to be making....then you're missing one or more of the 5 must have elements. And no I'm not just talking about content strategy. I'm talking about what needs to be in your videos and messaging if you want people to come back for more and tell their friends about you. Today I'm breaking down these 5 must have elements and giving you real life and real people examples to explain how you can add these elements to

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10:30

104| 4 Video Styles To Position Yourself As An Expert

The Video Strategy Show: YouTube Tips for Business... ·

2022/11/01

What kind of expert are you and do you know how to position yourself as an authority in your field? When you know these four expert types and video styles you can come up with more and better content. And the best part is these video styles can be used on any video platform. Because it's the kind of video content that works anywhere! Wanna check out This Is Video School- THE PODCAST? Listen to it on Apple here. Listen to it on Spotify here. To learn more about This is Video School, visit

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34:18

103| 8 Steps to Finding Your Creativity Again

The Video Strategy Show: YouTube Tips for Business... ·

2022/10/24

How's your creativity doing? Thriving? Floundering? Nowhere to be found? Creating content is hard enough on its own but it feels impossible when you can't find ideas or you've lost your creativity altogether. I put together an 8 step plan to help you find your creativity and discover new fresh styles of video content. It's the same plan I used to get back posting after I took over a month long break and went through a dark time. You don't have to use all 8 but I know you'll find a new outlook on

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18:28

102| 6 Simple Editing Hacks to Get More Views

The Video Strategy Show: YouTube Tips for Business... ·

2022/10/18

Can't figure out how to get more views? How to get more people watching your video longer? Yes, the algorithm plays a part in our views but that doesn't mean you can't get it to push it out to more people. The algorithm doesn't like or dislike a video..it just gets triggered and sends your video out to more people when it's watched longer. So if you can figure out how to get more people to watch longer, then you'll trigger the algorithm! Today I'm giving you 6 simple editing hacks that anyone can

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36:57

101| Why Instagram Makes Us Feel Bad and What to Do...

The Video Strategy Show: YouTube Tips for Business... ·

2022/10/10

How is your emotional relationship with Instagram? Does it make you feel good after you've been on it? Or do you feel worse? Do you enjoy posting or dread it? Our brains were wired to focus on negative things to protect us. But our reptile brains aren't doing us any favors when it comes to social media. We compare ourselves and pay attention to what we don't have if we aren't careful. Today we're talking with Carli from Clutter Free Carli. She recently hit over 100k followers and it didn't feel

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29:33

100| This Is Depression

The Video Strategy Show: YouTube Tips for Business... ·

2022/10/03

Do you feel overwhelmed? Anxious? Blah? For the last several weeks I've been feeling all of the above and then some. And then I realized..I'm not burnt out- I'm depressed. Today I'm sharing what happened, signs of depression and how we can prevent depression as well as how to get back on our feet after it. For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com Let's connect on social media! You can find me at: YouTube:

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33:47

99| How to Get Out of a Content Funk

The Video Strategy Show: YouTube Tips for Business... ·

2022/09/02

Is creating video content a chore for you right now? You don't enjoy it like you once did. You can't stand the videos you're creating? And that's a problem because you need to post consistently to build your audience and build your business right? Yes and no. Sometimes we have to slow down to rev back up again. I know I do and I am right now. I am in a content funk and coming out of it by doing some things you may now expect. Want to fall back in love with your contnet and the creation process

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17:34

98| Her Sales Exploded After She Did This with...

The Video Strategy Show: YouTube Tips for Business... ·

2022/08/26

Do you feel like you are in a content rut? All your videos feel and look the same? You haven't grown your following in months? That was Karen Lien. She was frustrated with how little she was growing on Instagram. But it all changed when she added this simple element to her Instagram reels. No trending audio, no super fast edits..she didn't even keep them under 15 seconds. So what did she do to grow her account by more than 80k in three weeks and explode her sales? You're about to hear all about it

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15:56

97| Why You Need to Start A YouTube Channel

The Video Strategy Show: YouTube Tips for Business... ·

2022/08/19

If the Instagram updates and changes have you frustrated. If you are seeing a dip in engagement and sales- It's all the more reason to consider starting a YouTube Channel. No it doen't mean you have to spend all day every day on there. Or that you have to add more stress to your business. It really is the gift that keeps on giving. I'm breaking down all the benefits of having a YouTube Channel and how to get started in today's episode. It's a juicy one for sure! For more information about the

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25:03

96| 5 Reasons You're Not Attracting Your Ideal Person

The Video Strategy Show: YouTube Tips for Business... ·

2022/08/10

Attracting the wrong person is more than frustrating...it's a waste of your time. You need the right people or you won't get sales..or you will get people who aren't a good fit for you and your business. Coming up with an avatar and creating content in your niche does not mean you are gauranteed to attract your Ideal Person. You need a strategy and you need to know how to grab them at the beginning of your video. I'm breaking down the 5 reasons people don't attract they're Ideal Person and why they

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18:12

95| 7 Ways to Tell a Story on Instagram Reels

The Video Strategy Show: YouTube Tips for Business... ·

2022/08/05

You may not think you have a story to tell...but the truth is you have stories- you just don't know how to tell them. You need to know which stories to tell and how to tell them, if you want to stand out, be remembered and connect with your Ideal Person with your Instagram reels. In this episode, I'm breaking downt the three types of stories you need to tell and the 7 ways you can tell them on Reels. Grab a pen and paper because you're about to get a lot of Reels ideas that you can start using right

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14:59

94| How He Gets Clients and Stands Out with Reels:...

The Video Strategy Show: YouTube Tips for Business... ·

2022/07/27

Want ideas to standout, grow your audeince and get clients messaging you just from your videos? That's what video is doing for this realtor from Michigan. Mark Shaftner was using video before he joined This Is Video School but he wasn't using storytelling and he wasn't getting clients. Now he can make a compelling Reel from idea to posting in less than 30 minutes and gets clients from Reels he posted months ago! This episode gives you Reels ideas and breaks down what you can expect from my course

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18:39

93|Increase Your Reach with Instagram & TikTok's New SEO

The Video Strategy Show: YouTube Tips for Business... ·

2022/07/22

Lots of changes are happening on Instagram and TikTok...and these are GOOD changes. Changes that can help you get discovered by more people in your target audience. The two platforms are getting in on search. Meaning they are competing with Google when it comes to SEO and search engines. In this episode I'm breaking down how you can take advantage of this by simply tweaking a few things in your videos to not only rank in search results, but grab your Ideal Person's attention. These are easy

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23:19

92| How to Find Ideas and Create Videos Your Ideal...

The Video Strategy Show: YouTube Tips for Business... ·

2022/07/15

Creating videos on a consistent basis can be daunting if you don't have a system to find new ideas and you don't know what kind of videos your Ideal person likes to watch. Without a content ideas system, you won't post on a regular basis. And if you don't post the right kind of videos, your Ideal Person won't watch. That hurts views, growth and sales. That's exactly why I created this. In this episode, you're getting three solid ways to come up with ideas in your niche and three video styles that

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16:48

91| Cracking Instagram's New Algorithm and Why It's...

The Video Strategy Show: YouTube Tips for Business... ·

2022/07/08

Say goodbye to Instagram as you knew it. As in as you knew it just a few months ago. I'm breaking down the new Instagram algorithms- yes there are several- and I'm explaining why you're seeing a drop in views, engagement and followers. I'm also giving you ways to attract your Ideal Person and use some of Instagram's new features to help you keep them coming back for more of your content. For more information about the podcast, or to learn more about This is Video School, visit

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19:30

90|Storytelling with Reels: Student Success Story

The Video Strategy Show: YouTube Tips for Business... ·

2022/07/01

Running out of reels ideas? Curious how to use storytelling in video to grow your business? We're talking with This Is Video School member Revital. She helps parents and teachers engage with children through storytelling. But wasn't clear on how to use Reels to attract her ideal audience and build her business on Instagram with Reels. In this episode we discuss the power of storytelling and the different types of storytelling you can use to attract, connect and convert with Reels. Check out

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15:39

89| Time Saving Video Hacks to Keep You Consistent

The Video Strategy Show: YouTube Tips for Business... ·

2022/06/24

Is your video content creation taking you way too much time? Does it stress you out having to come up with ideas and how to turn them into a Reel? It's frustrating. And it can cause you to be less consistent if it takes too long. Help is one the way! I'm sharing my video shortcuts I've used for years to help me plan ahead and stay consistent. These are hacks you can turn around and use right now! For more information about the podcast, or to learn more about This is Video School, visit

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34:53

88| Stand Out and Get More Sales By Adding THIS to...

The Video Strategy Show: YouTube Tips for Business... ·

2022/06/17

If you want people to remember you, to want your services and products over your competition's - then you have to connect with them on a deeper level. You have to start sharing your process in your videos. But you can't just share The How. You also need to share The Who. Your discoveries, beliefs, mistakes, memorable moments. In this episode, I'm breaking down how to find video content on any given day to connect with your audience, stay consistent and increase sales. For more information about the

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24:22

87| Video Strategies to Build Your Audience with...

The Video Strategy Show: YouTube Tips for Business... ·

2022/06/10

You were just getting used to posting Reels and now they’re making brand new changes to the Reels features and there’s a new feed that will totally change the look and feel of your Instagram experience. The changes feel never ending. Frustrating. It’s hard enough keeping up with your business and content but now you have to try and keep up with the updates too. Not to mention all these changes are affecting the number of views you get on your content and your account. Don’t worry because I’m

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135 results

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