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PODCAST

The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips

Virginia Kerr| Video Strategist, YouTube Coach

The Video Strategy Show is your go-to podcast for YouTube tips, video marketing strategy, content planning, and camera confidence. Hosted by Virginia Kerr—former TV reporter/producer turned YouTube coach—you"ll learn how to grow your channel, attract the right audience, and turn views into clients without burnout or guesswork. Each week, discover how to: - find your niche and ideal YouTube viewer - plan 30–90 days of content fast - write magnetic hooks & simple scripts that sell - film with

business marketing

All Episodes

08:05

166| LIVE COACHING: Why People Aren't Watching Your...

The Video Strategy Show: YouTube Tips for Business... ·

2025/12/04

Today's live coaching session is all about fixing the real problem behind low clicks on YouTube — your titles and thumbnails. In this episode, Virginia walks through a student's video thumbnail, title, and intro script and shows you exactly how to identify why a video isn't getting clicked… and how to turn it into something your ideal viewer can't scroll past. You'll learn: ✨ How to know if your title is confusing your viewer ✨ What makes a thumbnail instantly clickable ✨ The biggest mistakes

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16:49

165| Student Spotlight: The Simple YouTube System...

The Video Strategy Show: YouTube Tips for Business... ·

2025/11/21

Today's episode is a behind-the-scenes look at how one busy health and wellness coach completely changed her YouTube experience — and her business — with a simple, repeatable system. I'm sitting down with Nikki Cheak, a mom of three who used to feel overwhelmed every time she tried to make a video. She didn't have extra time, she didn't have fancy equipment, and honestly? She didn't have a plan. That all changed when she joined Story Driven YouTube. In this conversation, Nikki breaks down the

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20:22

164| 5 YouTube Mistakes Every Beginner Makes (And...

The Video Strategy Show: YouTube Tips for Business... ·

2025/11/19

If you're on YouTube and wondering why your views aren't growing—or why YouTube still feels overwhelming—this episode will help you finally understand what's going wrong. Today, I'm breaking down the 5 most common mistakes beginners make on YouTube and what to do instead so you can start seeing real traction, more confident on-camera delivery, and videos that actually attract the right viewers. You'll hear the exact shifts my students make inside my Story Driven YouTube prgram that help them improve

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23:41

163| How I Plan My Youtube Videos So They Actually...

The Video Strategy Show: YouTube Tips for Business... ·

2025/11/12

If you've ever hit record without a real plan — or spent hours filming only to wonder why your video didn't perform — this episode is your roadmap. I'm walking you through exactly how I plan my YouTube videos from start to finish so they actually get views and lead to results. You'll learn how to: Research video topics and keywords that attract your ideal audience Brainstorm clickable YouTube titles and thumbnails before you ever script Outline your video flow — intro, bullet points, and

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27:00

162| Too Old for YouTube? What My 7 Day Video...

The Video Strategy Show: YouTube Tips for Business... ·

2025/11/05

What happens when you stop overthinking your YouTube content and just start documenting? In this episode, I'm sharing what I learned from challenging myself to post a YouTube Short vlog every day for seven days — the surprises, the struggles, and how it completely changed my creativity. If you've ever felt stuck, inconsistent, or afraid to show the "real life" behind your business, this episode will inspire you to start — even when it's messy. You'll hear: The truth about what daily vlogging

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22:32

161| YouTube Vlogging for Beginners: Simple, Real,...

The Video Strategy Show: YouTube Tips for Business... ·

2025/10/28

Thinking about vlogging on Youtube but don't know where to begin? In this episode, Virginia shares The Lazy Way to Vlog — a simple, stress-free approach to YouTube vlogging for beginners. Learn why vlogging helps you connect deeply with your audience, three easy vlog styles you can try (even with just your phone), and how to capture everyday moments that tell a story. Whether you're a new creator or a business owner who wants to start vlogging on YouTube, this episode will help you get started — no

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19:54

160| When YouTube Breaks You (and How to Bounce Back)

The Video Strategy Show: YouTube Tips for Business... ·

2025/10/21

We're getting real today. I’ve been in a creative rut. Not because I’ve lost my passion for YouTube, but because life has been… a lot lately. You know those seasons where you’re juggling your business, your family, your parents, your house — and somehow, in the middle of all that, you’re supposed to be creative? Yeah. That’s where I’ve been. So today I want to talk about how I’m working my way out of this creative fog — what I’m doing differently, the new gear I just bought (and why I felt both

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18:18

159| Why Real Life Is the New YouTube Strategy ( and...

The Video Strategy Show: YouTube Tips for Business... ·

2025/10/14

Some of the fastest-growing YouTube channels right now aren’t using fancy edits, trendy hooks, or viral tricks — they’re growing through real life. In this episode, Virginia breaks down what three creators over 50 are doing right to build loyal, engaged communities without chasing the algorithm. You’ll learn how authenticity, storytelling, and consistency can help you attract the right viewers and grow your channel your way. Whether you’re just starting on YouTube or ready to simplify your strategy,

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14:33

158| 10 Intro Mistakes Killing Your YouTube Views

The Video Strategy Show: YouTube Tips for Business... ·

2025/10/08

You know those first ten seconds when you hit record, and you’re like, ‘Do I say hi first? Do I introduce myself? Do I just start teaching?’ — and somehow whatever you pick feels awkward? Yeah… been there. Today we’re talking about 10 intro mistakes that quietly kill your YouTube views — and how to fix them so people actually stay long enough to hear your message. Because those first ten seconds tell your viewer if they can trust you — and if you respect their time. Let’s make sure your intro grabs

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11:55

157| Why Your YouTube Channel Isn’t Getting Clients:...

The Video Strategy Show: YouTube Tips for Business... ·

2025/09/10

Your YouTube channel is up and running. You’re putting in the work, creating videos filled with value and insight, maybe even seeing views and subscribers climb. But… no clients. No new applications. No sales. And you start wondering- does YouTube even work for business? In this episode, I’m sharing the top 3 mistakes that are blocking your channel from actually bringing in clients—and the simple shifts you can make today to fix them. If you’ve been consistent but still aren’t seeing results, this

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25:37

156| Feeling Stuck? Here’s Why a Challenge Might Be...

The Video Strategy Show: YouTube Tips for Business... ·

2025/09/02

Do you feel stuck — circling the same mountain of ideas, waiting for clarity, and never gaining momentum? I’ve been there too. The turning point for me came when I committed to a challenge. What happened next completely changed my YouTube channel, my business, and even the way I think about creating content. In this episode, I’m sharing: My story of posting daily for 21 days (and what it taught me). The surprising ways challenges bring clarity about what you want to talk about and who you’re

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10:06

155| How I Record YouTube Videos on the Road (Even in...

The Video Strategy Show: YouTube Tips for Business... ·

2025/08/26

Have you ever felt like you couldn’t record a video because you didn’t have the perfect setup? I get it. I’ve been there. But last week, I literally turned my car into a recording studio — and I want to share how easy it can be to create YouTube videos on the fly, no matter where you are. Learn more about my coaching program, This Is YouTube School here.

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28:39

154| What I Had to Learn the Hard Way About YouTube...

The Video Strategy Show: YouTube Tips for Business... ·

2025/08/18

If you’ve ever felt like you’re spinning your wheels on YouTube or wondering if it’s even worth it to keep going, you are not alone. I’ve been right there. In fact…I finally feel like my channel is moving forward again—but not because of some secret hack or strategy. Honestly, this has been one of the busiest, most overwhelming seasons of my life. Family health issues, traveling back and forth, my son’s schedule—it’s been a lot. And I truly thought my channel might stay stuck forever. But instead of

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25:50

153| 10 YouTube Mistakes Creators Over 40 Make (and...

The Video Strategy Show: YouTube Tips for Business... ·

2025/08/12

If your YouTube channel isn’t growing as fast as you hoped, it might be because you’re making one of these common YouTube mistakes — and trust me, I’ve made most of them myself. Today, I’m sharing the top 10 mistakes I see creators over 40 making on YouTube, and exactly how to fix them so your next video performs better than your last. Learn more about my coaching program, This Is YouTube School here.

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21:40

152| The Truth About Feeling Called to Start a...

The Video Strategy Show: YouTube Tips for Business... ·

2025/08/06

What if that gentle nudge you’ve been feeling to start a YouTube channel… isn’t just a creative itch or a marketing idea - but an actual invitation from God? In today’s episode, we’re having a heart-to-heart about what it really looks like when God calls you into something that feels scary, uncertain, or maybe even a little crazy - like YouTube. Whether you’re resisting it, overthinking it, or just wondering if it’s really Him… this one’s for you. Learn more about my coaching program, This Is

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17:31

151| Why You Need a YouTube Podcast (Even If You...

The Video Strategy Show: YouTube Tips for Business... ·

2025/07/29

You don’t need a fancy microphone or thousands of views to start a YouTube podcast—but you do need a strategy that gets you discovered. Today we’re talking about how using a video podcast specifically on Youtube can grow your visibility and your business… even if you’ve never considered yourself a podcaster. Checkout my YouTube Coaching program This Is YouTube School here.

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18:44

150| Low YouTube Views? Here's What Most Business...

The Video Strategy Show: YouTube Tips for Business... ·

2025/07/22

Why are you getting low views on YouTube? Is the algorithm mad at you, are you terrible at Youtube or maybe you’re just posting in July. Today we’re talking about the top 8 reasons why you're not getting the views you think you deserve and the strategies you need to start getting your videos shown to the right people- your ideal clients. Download The Client Attracting Video Guide here. Checkout my YouTube Coaching program This Is YouTube School here.

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16:54

149| The Lazy Girl YouTube Setup That Changed Everything

The Video Strategy Show: YouTube Tips for Business... ·

2025/07/17

Today I’m sharing the behind-the-scenes of the new video setup that completely changed the game for me. It’s nothing fancy- but it’s fast, flexible, and makes filming feel easy. I’ll walk you through how I turned my laundry room into a rolling video studio, why sitting down has helped me sound more natural, and the mindset shift that helped me stop overcomplicating everything. If recording feels like a whole production every time… this one’s for you. Click this link to see the equipment in my

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14:22

148| Why Video Feels So Hard After 40 (and What to Do...

The Video Strategy Show: YouTube Tips for Business... ·

2025/07/11

If you're a woman over 40 who feels like your brain is constantly working against you… you're not alone. Between perimenopause, brain fog, second-guessing everything, and just trying to show up, YouTube can feel impossible. Today we’re walking through some of the crazy symptoms and frustrations women over 40 face when it comes to content creation..how you can recognize them, address them and move forward. Save $300 when you join This Is YouTube School before Monday July 14th. The price goes up

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20:53

147| LIVE COACHING: How to Create a Content Strategy...

The Video Strategy Show: YouTube Tips for Business... ·

2025/04/25

Do you sometimes worry that the stuff you really want to share in your videos is too much? Too personal? Maybe it’s not appropriate? Today I’m taking you into a live coaching session to find out what to do when we feel called to share those parts of us on video but we don’t know how. You'll also hear how to take your story of transformation and use it to create a content strategy for your videos that will help you attract your ideal client and grow your business. And why those personal parts of us

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135 results

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