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PODCAST

The Small & Supercharged Podcast

You"re a small business founder or solopreneur, right? You"re building something amazing, but let"s be honest, the journey can feel like a rollercoaster – exhilarating highs mixed with moments of "how am I going to make this work?". Imagine hitting play and instantly feeling like you"ve found your tribe, guided by someone who"s not just talking the talk, but has walked the walk – and helped countless others do the same. That someone is Rhea Freeman. Rhea isn"t just another voice in the business

business marketing

All Episodes

13:04

Rebranding ripples- how rebranding can cause a stir

The Small & Supercharged Podcast ·

2024/03/06

Have you see the rebranding of Tate and Lyle? It's transformed its logo from a dead lion being circled by a number of bees to something a lot more modern... but you might be surprised to know which part of the process caused a stir. Was it the old logo depicting a dead lion? (I didn't notice either!) Or that people thought the logo change was a win for the 'woke' brigade?! I read similar headlines more than once and was more than a little dumbfounded. Today, I chat about why people rebrand, why

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01:02:48

From the high seas to handcrafted wares with Susan...

The Small & Supercharged Podcast ·

2024/02/28

Susan Bonnar is one heck of a lady! She started her career in the Royal Navy as an air traffic controller, but after twenty plus years, she left as her husband was also serving and she needed to be at home for her family. During her time in the Navy, she'd started making cards and wanted to do more of this when she left but realised that without a network, it was incredibly hard to reach an audience and sell. This led to the formation of a collaborative group, which developed over time to become the

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16:40

What's changed in 20 years? Happy birthday Facebook!

The Small & Supercharged Podcast ·

2024/02/21

Did you know that Facebook was 20 in February? How old does that make you feel?! Well, in light of this pretty momentous birthday, I took the time to reflect on how social media has changed our lives over the last 20 years. What we've learnt, what we are now able to access, what it's meant for business, the dangers, the future, and so much more besides. And yes, Facebook being 20 makes me feel really old. But I did spend the first few years dodging friend request from people I tried to avoid in real

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42:49

How a share on social started a whole business with...

The Small & Supercharged Podcast ·

2024/02/14

Stacey MacNeill was a school teacher, as was Jamie, her husband when they came to the realisation that they were on a very destructive path that didn't lead to anywhere good. They needed drastic action, so they sold up and moved into a camper van and got job in North Wales managing a campsite... before the pandemic... which stopped everything. During this time, one of a Stacey's friends was struggling and she just couldn't find a card that said what she wanted to. So she drew a picture, added

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18:22

Is there still value in face-to-face?

The Small & Supercharged Podcast ·

2024/02/07

When did you last go to a face-to-face event? Do you see the value in them anymore? What a difference a few years can make. Pre 2020, face-to-face was THE way to do events and network, but covid changed that and gave many people a very steep learning curve on all things Zoom/Teams and more. Over the last couple of years, in person events have started to grow again- but do they have the value they did before we realised what we can do from home? In this episode, I chat about the value of face-to-face

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56:00

Young mum to Youtuber and educator with Poppy Webber

The Small & Supercharged Podcast ·

2024/01/31

Poppy Webber isn't just an educator, a YouTuber, a business owner, an award winner, an author and a saddle fitter(!), she was a teenage mum without any qualifications to her name, but through determination, grit and help from the Prince's Trust, transformed her life. Poppy takes us back what it was like being a teenage mum with next to nothing, getting a degree and Masters in psychology and how this lead her to saddle fitting, a shower company, becoming a YouTuber and so much more besides. This lady

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16:49

Let's begin... how to start

The Small & Supercharged Podcast ·

2024/01/24

If you have the start of an idea, a desire to get into a different space, or just a notion to explore something else, this podcast is for you. Often, we look at how to grow and scale an existing business, but what happens if you're at the very very start? Or if you're looking to start a separate sub brand or explore a different market and you don't know where to even begin? It can feel utterly paralysing and overwhelming. On this episode, we start at the spark of an idea and begin to develop this

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16:28

Just ask... what have you got to lose?

The Small & Supercharged Podcast ·

2024/01/17

Have you ever really wanted something- to speak to someone, ask a question, or something else... and you were just afraid to ask? This podcast is all about why you need to feel the fear and do it anyway, and the great things that can happen if you just ask! It sounds crazy- and whether it's fear of failure, fear of rejection, or something else, so many people don't ask for what they really want or need. In today's podcast, I discuss why it's important to ask, how to increase your chances of success,

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44:07

Is insurance worth it? With Lawrence Gill from KBIS

The Small & Supercharged Podcast ·

2024/01/11

Have you ever questioned why you're insured? For lots of us, we see an amount go out of our bank account every month or year, and we don't see any return or get any enjoyment from that cost. Which might lead you to question 'is insurance worth it?'. That's what I chatted to Lawrence Gill from KBIS about on today's podcast. Of course, Lawrence does have some skin in the game as he's Executive Director of KBIS, but we talked about premiums, risk, reducing cost, and making sure your money is covering

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15:22

Why New Year's Resolutions are a waste of time...

The Small & Supercharged Podcast ·

2024/01/03

...in my opinion, anyway! In the first Small & Supercharged podcast episode of 2024, I talk about why I don't like New Year's Resolutions, why I think they're the fastest way to feel miserable in January, and what you can do instead to help you achieve what you want for the year ahead. I'm talking goals, reverse engineering, creating a blueprint, the anatomy of a good goal, where resolutions come from and so much more! Tune in, listen, and let me know what you think! Are you #teamresolution or

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14:10

It's the final PODMAS with Claire Williams, Lucy...

The Small & Supercharged Podcast ·

2023/12/20

All good things must come to an end, and it's already time for our final Podmas of 2023. On this episode we're catching up with Claire Williams (British Equestrian Trade Association), Lucy Millar (Run Dog Food), and Amanda Marshall (3 Donkeys Clothing). Not only do we hear about their businesses and how they can help you with your Christmas gifting dilemmas, they also share their Christmas thoughts, who received human scales under the tree? Who wants a puppy? Who would love to see Dolly Parton

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21:23

It's PODMAS with Ruth Chappell, Louise Towl and Julia...

The Small & Supercharged Podcast ·

2023/12/13

Podmas is back for episode three and on this episode we're catching up with Ruth Chappell (Dressage Anywhere), Louise Towl (Ready to Ride Physio), and Julia McHugh (Your Horse Is Your Mirror). Not only do we hear about their businesses and how they can help you with your Christmas gifting dilemmas, they also share their Christmas thoughts, who's not a fan of turkey? For who does Grand Marnier signal Christmas? Who would love to go and hang out with Russell Howard?! It's all in this episode and more

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22:44

It's PODMAS with Cathy Wright, Emily Cole & Becky Kew

The Small & Supercharged Podcast ·

2023/12/06

Podmas is back for episode two and on this episode we're catching up with Cathy Wright (Cathy's Chocolates and Cakes), Emily Cole (Emily Cole Illustrations), and Becky Kew (Q Dressage) Not only do we hear about their businesses and how they can help you with your Christmas gifting dilemmas, they also share their Christmas thoughts, who HATES Christmas music, if sprouts are the work of the devil or an unsung star, and what our lovely ladies would like to find under the tree! There's lots more too

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31:08

It's PODMAS with Liz Daniels, Tracey Cole, and Jane...

The Small & Supercharged Podcast ·

2023/11/29

Podmas has started (yay!) and on this episode we're catching up with Jane Badger (Jane Badger Books), Liz Daniels (EquiTeam) and Tracey Cole (Tracey Cole NLP). Not only do we hear about their businesses and how they can help you with your Christmas gifting dilemmas, they also share their Christmas thoughts, whether Scrooge was misunderstood, if gravy or bread sauce 'wins' for them, and if any Christmas products received have ever been regifted! There's lots more too! Each year, I hand over to

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24:02

5 underrated superpowers in business and life

The Small & Supercharged Podcast ·

2023/11/22

Superpowers aren't just reserved for superheroes, far from it, we have superpowers (things we can do better than others- that's my definition anyway!) and we can even develop them if we put the work in. When we look at people's attributes/qualifications/achievements/skills, some seem to shine brighter than others. These are often ones that it's easier to quantify, but actually, I think the game changing superpowers are a whole lot more subtle. And that's what I am talking about today- five

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37:01

Can a merchandiser help your small business?

The Small & Supercharged Podcast ·

2023/11/15

If you've always thought that a merchandiser was solely concerned with how to display product, think again, there's a LOT more to this role than you (or I!) might think, as Sarah Giddings, founder of The Stables Retail Consultancy shares on today's podcast. On this episode, Sarah talks about her journey from high street powerhouse Next to starting her own business, how we can all apply some big brand thinking to stock levels and buying, the importance of the right data, what to do if you haven't

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20:08

How not to use awareness days- exploiting them is NOT...

The Small & Supercharged Podcast ·

2023/11/08

Awareness days can be an incredible part of your content calendar, and a huge force for good. Some brands get on board and promote the messaging, raise money for the cause or charity, and generally do really good, positive things that help truly support the cause. And some, don't. As we emerge from October and Breast Cancer Awareness month, I have been genuinely saddened to see some brands exploiting this month to further their own reach and growth with zero connection to the cause. Yes, being

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31:29

Building Childs Farm and owning the front half of a...

The Small & Supercharged Podcast ·

2023/11/01

Childs Farm is a brand I know well, thanks to one of my children using a whole lot of it when he was small, but I didn't know all about the lady behind the brand until we chatted for this week's podcast- and what a lady she is! Joanna Jensen started her Childs Farm journey in response to her own daughter's need for something that helped her skin but also smelt nice and made bath times fun. As her business grew, so did Joanna's desire to give back, and one of Joanna's outlets was RDA and supporting

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10:53

Don't wait for January 1st- act now

The Small & Supercharged Podcast ·

2023/10/25

2024 might feel close, but with over 60 days to go, there's still a lot of time to make a difference. Please don't wait for the clock to strike midnight and the New Year to begin, act now! Why do we wait when we can act? And how much progress do we miss out on when we put these dates in our heads that make us pause in the pursuit of our dreams? On today's episode, I'm sharing my views on this and why, in my opinion at least, we need not wait, we need to act. An incident last week reminded me very

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49:39

Emily Cole + Designed for Dogs = something amazing!

The Small & Supercharged Podcast ·

2023/10/18

What happens when you mix Emily Cole Illustrations with Designed for Dogs? I'll tell you what you get, the most incredible collaboration of dog beds, toys, blankets and more. And that's what we are talking about on today's podcast! The Emily Cole X Designed for Dogs range soft launched at Burghley Horse Trials and is now online, so I took the opportunity to catch up with Emily and Holly to talk about how the collaboration started, the things to consider along the way, and plenty more besides. Not

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