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PODCAST

The Ecommerce Roadmap

Susan Bradley: E-commerce Expert

Join Susan Bradley on The Ecommerce Roadmap. Each week, we"ll take you behind the scenes of real stores where you"re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business. An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce

business entrepreneurship

All Episodes

11:56

242. Get better email deliverability with these 3 steps

The Ecommerce Roadmap ·

2024/11/19

I’m a big fan of email marketing. It is the most effective way to grow your sales. It’s not expensive, and people who go to your website directly from an email are up to 7 times more likely to make a purchase than cold traffic that comes to your website from Social Media. But here’s the thing: If your emails are hitting the spam folder, you’re not going to get sales. Today I’m sharing some insider information that will keep your email campaigns out of spam and in your customers’ inboxes, where

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26:00

241. Is your website set up to convert? 7 steps to...

The Ecommerce Roadmap ·

2024/11/12

When sales slow down, many store owners instinctively start tinkering with their websites, hoping to fix what’s wrong. But these efforts often miss the real issues impacting conversions. In this episode, we’ll break down 7 essential steps to ensure your e-commerce site is set up to turn visitors into buyers. These steps are foundational and relevant for both new and experienced store owners, providing a checklist to help you feel confident that your website is ready to convert. Listen in and:

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42:09

240. $110k sales in year one, by focusing on on thing

The Ecommerce Roadmap ·

2024/11/05

I want you to see what can happen when you let go of perfection and stop doing “all the things” - and instead focus on doing one thing well. In this episode I talk to Mia Craig, founder of Top Paddock, who shares how she scaled her e-commerce business by growing her email list to 10k subscribers and optimizing her approach with A/B testing. With email accounting for 40% of her sales, Mia’s strategy centers on consistency, frequent engagement, and data-driven insights. Listen in and learn: 📈 How

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29:23

239. Coaching Call: Planning Laurie Ann’s Launch

The Ecommerce Roadmap ·

2024/10/29

In today’s episode, join us for a coaching call with Laurie Anne Gonzolez, a talented artist preparing for her next big launch. Laurie Anne is looking for a promotion strategy that keeps her audience engaged and eager to buy—without overwhelming them with too many options or requiring her to be constantly active on social media. Here’s what we cover in this session: Do More of What Works: How to create a reusable, effective strategy rather than reinventing the wheel for every launch. Build

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32:39

238. A genius marketing strategy from a generous member

The Ecommerce Roadmap ·

2024/10/22

In today’s episode, I’m chatting with one of our incredibly generous Inner Circle members, Linda Gernert, who is sharing her genius marketing strategy that has her audience coming back every single week. Linda’s approach is repeatable, scalable, memorable, and most importantly—profitable. Here’s what you’ll learn in this episode: ⚒️ A Repeatable and Profitable Marketing Tool: Learn how Linda created a weekly event that keeps her audience engaged and consistently visiting her store, using scarcity

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41:57

237. The secret to building a multi 6 figure jewelry...

The Ecommerce Roadmap ·

2024/10/15

One of the questions most ecommerce store owners ask is: “How long will it take? How long will it be before I really start getting some traction with my sales, and when will I reach my goals?” I want you to come and meet Lisa Stice, founder of Cherokee Copper. She’s a member of my mastermind accelerator, and she’s sharing how she invested her last paycheck in their jewelry business, and what she did to turn this little business into a multi 6 figure store . You’ll hear what she did, and just how

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31:11

236. Your Business IS valuable, here's what you need...

The Ecommerce Roadmap ·

2024/10/08

Join me for a chat with Carrie Kerpen, a successful entrepreneur who sold her social media agency a few years ago. During the sale process, Carrie uncovered a surprising and troubling truth: women business owners, as a group, tend to sell their businesses for less than they’re worth. In fact, women receive only a small percentage of the revenue generated by business exits every year. Carrie’s mission is to close this gap by empowering women with the knowledge and tools needed to build and sell

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35:21

235. How to get affordable, quality traffic

The Ecommerce Roadmap ·

2024/10/01

If there’s one area of our business that can make us feel like we don’t have control. It’s got to be Meta ads. So today on the podcast, Traffic Coach Cathy Hayhurst and I are going to share the strategy that we teach in the Inner Circle - we’ll eliminate the jargon, simplify the process and show you how we get a good result. You’ll learn: 📊 What is a Controlled Test 💡 Why it’s important to use one 📈 The metrics we measure in Meta 🔎 The metrics we measure in GA4 -------------------- Stop

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17:58

234. Conversion: 2 Things you must remember

The Ecommerce Roadmap ·

2024/09/24

I just finished recording our new free course, Conversion School, and it reminded me that I need to share something important with you. There are 2 important things that you need to understand about conversion. You probably already know them - and you’ve forgotten, or maybe you don’t know - either way - come listen,onboard this advice, and it will change everything for you. Grab a pen, because you’ll want to remember these game changers. RELATED LINKS: Grab Your Free Conversion School Calculator:

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18:15

233. This will get you unstuck

The Ecommerce Roadmap ·

2024/09/17

Today I am talking about something that every one of us does, and it is the thing that keeps us stuck in our businesses, even though we are committed to change and grow. Listen to this episode, and you’ll be able to identify the ways that you are keeping yourself stuck. I’ll share the solution with you, so you can apply it to yourself. When you do, you'll be in a completely different place next year. RELATED LINKS: The Fear That Will Keep You Stuck:

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42:19

232. 4 Steps to high converting product pages

The Ecommerce Roadmap ·

2024/09/10

What would happen to your sales if every one of your web visitors landed on a Product Page that was optimized to turn your visitors into buyers? Come listen as I talk to our Conversion specialist Kate Tilbury about the 4 things you can do now to be confident that you have high-converting Product Pages. It’s a great way to grow your conversion rate, and it won’t cost you a dime. Listen in and learn: 🖼️ The key to picture-perfect product images 📛 The smartest way to name your products ✌️How to

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43:51

231. The formula for sales every day

The Ecommerce Roadmap ·

2024/09/03

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37:19

230. Focus on this right now

The Ecommerce Roadmap ·

2024/08/27

Today I’m sharing what I see is the number one reason that ecommerce store owners don’t reach their sales goals. Grab a pen, and come listen as I walk you through the steps you have to take to put yourself in the very best position to reach your sales goals this Fall. Listen and learn: 📊 How to use your own store data to set achievable sales goals 🗺️ How to create a content plan that supports your goals for the quarter 🤑 Our favorite way to create a pool of highly engaged buyers and supersize

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20:37

229. Stop Doing This And Take Control Of Your Sales

The Ecommerce Roadmap ·

2024/08/20

It’s common for store owners to “wing it” when it comes to marketing - hoping that all your hard work will lead to the profitable business you want. But the truth is that when you ignore this part of your business, it’s like driving with a blindfold. Listen in as I share an embarrassing story, and I’ll show you the path to get control of your sales. Once you understand your metrics, you’ll have the power to get better results because you’ll be able to identify why you’re not getting the sales you

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27:13

228. Coaching Call: what to do when you’re struggling...

The Ecommerce Roadmap ·

2024/08/13

It happens to all of us. Our sales start to slow down and we feel overwhelmed, helpless, and unsure of our next steps. Be a fly on the wall for this Coaching call I had with an Inner Circle Member, where we identified the problem and created an action plan to get her sales back on track. Listen in and learn how to take control when you’re struggling to get sales 🔎 Find the facts 🔑 Identify the key metric that you can improve to get more sales 🗺️ Create an Action Plan 📈 Monitor your results

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45:38

227. From stressed to confident. An inside look at a...

The Ecommerce Roadmap ·

2024/08/06

It’s not often that you get to hear how successful store owners were able to break free from the grind of working too much, worrying about finances, and feeling like the success of their Company was wholly dependent on them. Join me for this transparent conversation with Michelle Smith, founder of MamaSuds. She’s sharing how she’s transformed her business and the work she does over the last 2 years. She’s no longer working crazy hours, she’s making more money, and confident that her business is on

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14:26

226. The $500/hr Job You Should Be Doing

The Ecommerce Roadmap ·

2024/07/30

In this episode, we dive into the $500 an hour job you’re probably not doing but absolutely should be. It’s a game-changer for your business, and I’m excited to share these insights with you! Here’s what you’ll learn: Identify high-impact tasks: Focus on what really drives results. Create realistic plans: Set achievable, impactful goals. Boost decision-making: Gain clarity and confidence in your choices. This episode pairs nicely with Episode 109, so make sure to check that out if you

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18:40

225. A Little Trick To Get The Results You Really Want

The Ecommerce Roadmap ·

2024/07/23

In this episode, I’m sharing a game-changing process that has transformed my business, and I believe it can do the same for you. If you’ve ever felt overwhelmed or stuck, this episode is for you. We'll break down how to set the right goals and gain the clarity you need to move forward. Here’s what you’ll learn: Clear direction: Know exactly where you are and where you’re headed. Focused actions: Align your to-do list with your goals. Better decision-making: Easily evaluate opportunities to see

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40:52

224. From 0 to multiple 6 figures. The story of a...

The Ecommerce Roadmap ·

2024/07/16

I’m often asked if it’s really possible for Artists to make a good, full time living selling their work online. The truth is that it's never been easier for creatives to make a good living without dragging their products to in person shows, or working around the clock. Come listen as Diane Hill shares the story of her journey from 0 to multi six figure sales every year. And, she’s only finding her stride - the best is yet to come. Listen in and learn: 📹 How Diane used a “fake-it-til-you-make-it”

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44:40

223. How Erica supersized her profit and wiped out...

The Ecommerce Roadmap ·

2024/07/09

Late last year Erica’s faith-based gift store did 7 figures in sales but was bleeding cash. No profit. With her credit cards and her line of credit maxed, she had no option but to make some hard decisions. This year, she’s changed how she operates her business. Her sales are up, and she’s profitable. She’s gone from feeling stressed and exhausted, to being excited to watch her profit grow every month. Tune in and learn: Set profit goals over sales goals Understand your numbers Set clear

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310 results

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