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PODCAST

Business-First Creatives

Every creative deserves to turn their craft into a business that brings them joy and profit. Here you"ll find a no-BS approach to what it takes to put the business first, prioritizing the systems and strategies that will actually move the needle and ensure your creative business is profitable rather than an expensive side-hustle. Your host is Colie James, a Disney-loving family photographer, and filmmaker turned Workflow and Automations Guru who helps creative service providers automate their sh*t,

business entrepreneurship

All Episodes

09:45

The 5 Workflows Every Creative Needs in Their CRM...

Business-First Creatives ·

2025/06/10

In this solo episode, I’m giving a glow-up to my most downloaded and shared episode from this podcast: the workflows every creative business needs.I'm expanding from the original 4-workflow framework to 5 — because not only have the tools improved (hello, HoneyBook Automations 2.0 👀), but so has my perspective. Your workflows aren’t just about automation… they’re about the conversation.This is Part 1 of a two-part series called Emails Behind the Experience. In Part 2, I’ll be sharing the very first

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47:12

The 4 Buyer Types and How to Sell to Each One with...

Business-First Creatives ·

2025/06/05

What if I told you that your sales page might be turning buyers away before they even click? Courtney Fanning joins us to dig into why people buy (or don’t). From the socializer who shops based on vibes to the thinker who reads every last FAQ, Courtney walks us through the four buyer types—and how your messaging needs to shift if you want to convert each one.Listen in as we chat about how your business stage affects your buying behavior, why done-with-you offers are such a wild ride to sell, and how

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11:04

The Truth? I Never Really Niched Down — Until Now...

Business-First Creatives ·

2025/06/03

It’s time for a replay—but not just any replay. This solo episode from 2023 dives into one of the most persistent questions in creative business: Should you niche down?Never say never... because now in 2025 I’m back with an update. After years of expanding to serve all kinds of creatives, I’ve decided to re-niche back down… to photographers, and even expand to branding, senior, and wedding photographers. Yes, even though I’m not actively shooting anymore, I’m going all in on photographers. So let’s

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49:01

How I Turned My Podcast into a Revenue Generator:...

Business-First Creatives ·

2025/05/29

Ever wondered what three years of podcasting can really do for your business? In this special episode, I switch seats with my producer, Haylee Gaffin, as she interviews me about how I’ve used Business-First Creatives to grow, market, and evolve my business. Listen in as we walk through launching my podcast three years ago to turning it into a strategic, revenue-driving content engine, I share the pivots, lessons, and behind-the-scenes of what’s actually working in my podcast strategy.Find it

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19:28

The Follow-Up Framework That Still Closes Clients...

Business-First Creatives ·

2025/05/26

Ever sent a proposal and heard crickets? You’re not alone—and you’re definitely not doomed. In this replay of one of my most downloaded episodes, I’m breaking down why follow-up emails are non-negotiable if you want to book more clients (without being pushy).Then I’ll fast-forward to 2025 to show you how I’ve upgraded this strategy with a storytelling twist that makes your emails feel personal, powerful, and high-converting.In this episode, you’ll learn:How to follow up without feeling awkward or

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56:04

Marketing Mondays Will Transform Your Business...

Business-First Creatives ·

2025/05/22

Are you managing your marketing tasks efficiently in your business? In this episode, I sat down with Melissa Arlena and Allison Bell, co-hosts of the Keep It Moving podcast, for a no-notes-required conversation about what it really takes to market your business, how to balance multiple brands, or just trying to figure out what’s working and what’s not.We talk about Marketing Mondays, email strategies, and moving your business across the country (or the world). Plus listen in as we highlight why SEO

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37:32

Getting Paid for Travel Photography Sessions with...

Business-First Creatives ·

2025/05/15

If you want to get paid to travel to your sessions, there are so many logistics to consider. While Kellie Llewellyn was coordinating her sessions to fit her own travel schedule when she started, she eventually shifted to where she is now traveling specifically for sessions. Listen in as Kellie shares her experience in coordinating and photographing travel senior sessions!Today’s episode is brought to you byDIY Template Shop! Grab the exact email, form, and workflow templates that I include inside

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10:25

Before You Buy Anything… Here’s How to Know Which...

Business-First Creatives ·

2025/05/14

Okay, y’all—this one’s a little different. I’m resharing a solo episode from May 2023 because it’s just that relevant right now. Whether you’re staring at someone’s offer suite trying to decode what’s right for you, or you’re the one with multiple offers trying to help people make a decision, this episode breaks it all down. I’m also sharing why I’m bringing back my survey (yes, the one I still hadn’t fixed 🙈), what I’ve learned from asking better questions, and a peek at my newest offer: Systems

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32:51

How to Use AI in Your Business and Create Tools for...

Business-First Creatives ·

2025/05/08

What if you could create custom AI tools that save you hours, elevate your client experience, and make your business run smoother? (Spoiler: you can.) In today's episode, I’m joined by my real-life bestie and AI-building genius, Kate Hejde, where we’re pulling back the curtain on how we’re both using AI to level up our businesses.We’re diving into how Kate is creating custom GPTs for herself and her clients, along with the first thing you need to know before building your own AI-powered tool. You'll

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18:59

Why ChatGPT Is My New Favorite Team Member (Sorry,...

Business-First Creatives ·

2025/05/05

ChatGPT just beat out Airtable as my most-used tool—and y’all know that’s saying a lot. In this solo episode, I’m pulling back the curtain on how I’ve trained custom GPTs to think like me, work like me, and help me serve my clients better than ever.We’re not just talking about AI for the sake of it. I’m walking you through the three custom GPTs I’ve built—what they do, how I use them daily, and why I can’t stop creating new tools for my AI Systems Squad. (Speaking of AI tools… I’m also cooking up

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15:33

How to Nail Your Offer Introduction

Business-First Creatives ·

2025/05/01

You've got the skills. You've got the offer. But if your leads are ghosting after you introduce it—we have a problem. In today’s episode, we're digging into one of the most critical (but often overlooked) parts of your client experience: the offer introduction. It's not just about rattling off prices or services — it's about creating clarity, building trust, and making the next step a no-brainer for your leads. Whether you’re hopping on a live sales call, recording a walkthrough video, or using

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11:37

Why Your Best Leads Don’t Convert

Business-First Creatives ·

2025/04/28

You’re doing the marketing. Your portfolio is strong. You’re attracting the right people… but then they disappear. Sound familiar? Let's dive into why potential clients ghost—even when everything seems like it’s working. Spoiler: it’s not about your pricing or your talent. It’s about what happens after they hit “submit” on your contact form.I'm breaking down the common gaps in your client experience that are causing leads to fall through the cracks—from delayed replies and overwhelming next steps to

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29:40

Communicate with Clients Like a Pro: 5 Tips for a...

Business-First Creatives ·

2025/04/24

Is your lack of communication holding you back from creating an amazing experience for your clients? In today's episode, Christine Dammann joins us to share 5 essential tips to setting up clients for success through effective communication. Today’s episode is brought to you by myLove Your Leadsprivate audio training! Are you providing an experience for your leads that sets an expectation on when they’ll hear from you, provides them with tools that will help them easily say yes and book you, while

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08:11

The 3 Must-Have Elements for Every Client Experience...

Business-First Creatives ·

2025/04/22

Want your client emails to actually get read? In this bite-sized solo episode, Colie shares the three things every email in your client experience must include—whether it's automated or not. If your messages are getting ghosted or you're stuck rewriting the same email over and over, this is your sign to simplify and streamline. These tips will help you write emails that sound like you and actually move your clients forward.Find it Quickly00:00 – Why most emails fall flat01:11 – The real purpose of

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08:40

What I Got Wrong About Workflows (and What I’m...

Business-First Creatives ·

2025/04/17

You’ve heard me preach the power of workflows for years—but what if that’s not where your client experience actually starts? In this episode, I’m sharing the mindset shift that’s changed how I support creative entrepreneurs and why I’m putting client communication front and center. We’ll talk about what most people really need before they’re ready to automate, the truth about writing emails that connect, and why your words matter more than your workflow (at least at first).Mentioned in this

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46:50

SEO is Everywhere: Optimizing Your Content with...

Business-First Creatives ·

2025/04/16

Did you know the benefits of SEO expand beyond your website? Brittany Herzberg joins us to share how you can optimize for search across multiple platforms and content types! Listen in as she defines SEO, walks us through optimizing our content, and shares how to be intentional with your optimization! Today’s episode is brought to you by myLove Your Leadsprivate audio training! Are you providing an experience for your leads that sets an expectation on when they’ll hear from you, provides them with

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09:45

Your Systems Are Doing Too Much (and Clients Feel It)...

Business-First Creatives ·

2025/04/10

Does every single offer need a fully built out client experience? While I think it's necessary to create a powerful experience that leave your client raving about you, I also am a huge fan of simple systems. In this episode I'm walking you through how you might be overcomplicating your systems for some of your offers and why you should leave the more robust systems for your signature offers.Find it Quickly:[00:29]The Importance of Client Experience[01:23]Simple Offers Explained[03:20]Stop

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15:18

Don’t Blame Your Prices, Fix Your Systems First

Business-First Creatives ·

2025/04/04

We made it to 200 episodes—and I’m bringing the fire 🔥I’m taking this opportunity to revisit one of the first truths I ever shared on the podcast: just because someone says no to your offer doesn’t mean your price is the problem. If your bookings have slowed or leads keep ghosting you, it’s time to take a hard look at your systems—not your rates.I’m breaking down what actually moves someone from “just curious” to “ready to book,” what your system might be missing, and how to figure out where things

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17:25

I Audited My Freebies—Here’s What I Found

Business-First Creatives ·

2025/04/01

Ever wondered if your freebies are helping people buy—or just taking up digital space? In this episode, I’m sharing how a single podcast (shoutout to Jenn Green!) made me rethink everything I’ve ever created. I ran my freebies through her mini/medium/large framework, pulled in ChatGPT to help, and uncovered a few surprising gaps—and a lot of hidden potential.If you’ve got a few too many opt-ins floating around… this one’s for you.Find it Quickly[00:00] Something strange started happening with my

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11:18

How to Create a 5-Minute Booking Process Inside Your...

Business-First Creatives ·

2025/03/27

Ready to make booking you effortless for your clients? In this episode, I’m breaking down how to create a five-minute booking process using a well-structured proposal (or quote/smart file, depending on your CRM). If booking feels like a scavenger hunt, leads will ghost instead of sign—but with the right setup, you can take them from inquiry to booked in just minutes!If you’ve been following along in the Client Experience Series, this final step ties everything together! Plus, if you need an easy

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275 results

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