PODCAST

The Marketing Essentials Podcast

Question: What happens when you put three enthusiastic marketing professionals in one room? Answer: Endless discussion about the importance of GOOD marketing for business owners, inside tips, and industry knowledge. When Bill Parmentier, Justin Kerr, and Alicia Piazza got together in the later part of 2017, they decided the wanted take their conversation and share their professional marketing tips with local businesses!

business management & marketing

All Episodes

Marketing Essentials Podcast - 046 - #MarketingFail :...

The Marketing Essentials Podcast ·

2019/03/20

A #MarketingFail can be costly, embarrassing and at times, devastating for brands and companies. (Anyone remember Rhode Island’s own “Cooler, Warmer” campaign?). This week on the podcast we cover some cringeworthy big brand marketing fails. Hashtag mix-ups, off-color humor, branding disasters, and costly social media contest are just some of the topics we highlight. So how do you avoid letting your marketing campaigns go to $h!%? Listen in as the Marketing Essentials Team helps you understand what

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Marketing Essentials Podcast - 045 - My Favorite...

The Marketing Essentials Podcast ·

2019/03/13

Whether you’re a small business owner who likes to DIY your social media, or a social media agency looking for some time-saving tools to better service your clients this podcast is for you! Our resident social media maven, Alicia Piazza of The Spark Social, gives us her list of top ten tactical (and mostly free) tools for social media success.Stuff we mentioned during the podcast:The Spark Social (Alicia’s agency)5 Simple Steps to Getting Started with Google AnalyticsHow to Get Started Using the

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Marketing Essentials Podcast - 044 - Brand Story: the...

The Marketing Essentials Podcast ·

2019/03/06

Do you feel like you are crossing your fingers and hoping that your marketing works? If so, it could be that your company is missing the essential marketing element of brand storytelling. A good brand story makes you distinctive; but how can your company move beyond a name and a logo and craft a unique story that resonates with clients and prospects?This week, we meet with James Kwon, owner of Figmints marketing and branding agency, to learn why crafting a compelling brand story can make the

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Marketing Essentials Podcast - 043 - Marketing Little...

The Marketing Essentials Podcast ·

2019/02/27

How do you market historic people and periods in an engaging and compelling way? Bring them to life! The Marketing Essentials Team jumps in the wayback machine this week with John McNiff, native Rhode Islander and historical reenactor. John has been bringing historical figures to life since 1974 and loves educating the public about people like Roger Williams and William Blackstone. If you love a good story you’ll want to tune in to this episode.Stuff we mentioned during the podcast:John McNiff on

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Marketing Essentials Podcast - 042 - Grow Your...

The Marketing Essentials Podcast ·

2019/02/20

This week we invite The Designer CPA, Peter Lang, on to our podcast to discuss a counter-intuitive way to approach your marketing & brand position: developing a niche. Niche marketing is offering products or services that appeal to a small, specialized section of the population. Through niching, Peter went from the “boring CPA” (his words!) to the specialized, laser-focused “CPA for Creative Designers” and realized tremendous growth in his business.Can you apply niching to your business? What

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Marketing Essentials Podcast - 041 - Business Cards....

The Marketing Essentials Podcast ·

2019/02/13

Print advertising is on the decline and we are becoming a paperless society. Linkedin connections can be made in an instant and emails can be exchanged on our phones. It seems that everything about marketing and making connections is changing on a daily basis.So you have to wonder... will the classic business card be retired soon? Is it still a necessary part of your marketing?Stuff we mentioned during the podcast:Haptics: The Science of TouchHow to design a business card: 10 top tipsJustin’s

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Marketing Essentials Podcast - 040 - How to Becoming...

The Marketing Essentials Podcast ·

2019/02/06

Networking is essential to grow your business, but if it gives you cold sweats just thinking about it that’s understandable. Walking into a room of strangers to introduce yourself, make small talk, and connect with other business professionals can be downright intimidating!No one wants to be the person standing alone, checking the weather on their phone for the 10th time that night. Everyone wants to be “that person” who seems to glide into group conversations with confidence and ease. But how do

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Marketing Essentials Podcast - 039 - The Pitfalls of...

The Marketing Essentials Podcast ·

2019/01/30

If you feel like your social media marketing efforts are not paying off, it could be that a social media pitfall is to blame. However, think of it as a slump and not a curse. You can break the pattern and find social media marketing success.This week we join Nicole Eller, of Ginger Green Marketing, and discuss the ultimate pitfalls of social media marketing and what to do differently. Stuff we mentioned during the podcast:What is a Social Media Algorithm?Airtable Social Media PresenceWhat is News

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Marketing Essentials Podcast - 038 -How to Shoot Real...

The Marketing Essentials Podcast ·

2019/01/23

Real estate photography done right has a huge pay off. It will increase the asking price of your home, get you more showings, and move it off the market faster! In this episode, we discuss marketing a home with proper listing photos. Our resident photographer Bill explains how to DIY it, and when you should just hire a professional. His invaluable photography tips are true SELLING points on why good photography is always a marketing necessity.Stuff we mentioned during the podcast:100 Bad Real Estate

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Marketing Essentials Podcast - 037 - 9 Types of...

The Marketing Essentials Podcast ·

2019/01/16

Social media is a great venue for showcasing your business and giving you an opportunity to speak to your audience. However, if you feel like you are running out of ideas for posts, it can be tough. Here are 9 creative social media post ideas that you can plan out on your calendar, reuse, and get your creative juices flowing!Stuff we mentioned during the podcast:Airtable: online database for organizing your social media content calendarHootSuite: manage all your social media in one placeBuffer:

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Marketing Essentials Podcast - 036 - How to Generate...

The Marketing Essentials Podcast ·

2019/01/09

Small businesses that frequently publish compelling blog content experience 126% lead growth over small businesses that don’t. However, coming up with ideas for blog content can be challenging and intimidating so we sat down with Chloe Deiulis, Head of Content Strategy at Reward Gateway, to discuss her sources and methods for generating valuable marketing content.Stuff we mentioned during the podcast:Reward GatewayChloe Deiulis on LinkedInLil’ Rhody Marketing Support Group

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Marketing Essentials Podcast - 035 - Lev Poplow -The...

The Marketing Essentials Podcast ·

2019/01/02

Many local non-profits don’t take advantage of digital marketing tools such as social networks and smart phone apps. Lev Poplow, a RI-based communications and development consultant, talks about how he helped a local non-profit increase their social media audience by 7900%, bring attention to the stories of Rhode Island holocaust survivors, and champion an anti-hate message for all people.Stuff we mentioned during the podcast:Lev Poplow on LinkedInThe Sandra Bornstein Holocaust Education CenterThe

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Marketing Essentials Podcast - 034 - Giving Back

The Marketing Essentials Podcast ·

2018/12/26

Cause marketing is a way for small business to be socially responsible and connect with the community. We invited three small business owners, Kara Daniello, Adam Rizzo, and Steven Hipolito, to tell their stories and explain how they’re reaching beyond selling a product or a service to connect with the community around them.Stuff we mentioned during the podcast:Adam Rizzo - 1 800 Water Damage of Rhode IslandKara Daniello - Four Echoes at Grist Mill PondStone Coast Community ChurchSteven Hipolito -

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Marketing Essentials Podcast - 033 - Design &...

The Marketing Essentials Podcast ·

2018/12/19

What marketing trends does 2019 hold in store for your small business? Bill, Alicia, and Justin discuss chatbots, artificial intelligence, augmented reality, and other trends coming in the next year. When you’re done listening to today’s episode check out the plethora of resource links below!Stuff we mentioned during the podcast:Google My Business ProfileThe Complete Guide to Chatbots (Sprout Social)Google Assistant makes a salon appointment (YouTube)Snapchat, Instagram Stories, or Facebook

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Marketing Essentials Podcast - 032 - Are you using...

The Marketing Essentials Podcast ·

2018/12/12

With so many social media channels to choose from how do you decide which one is the best fit for your business? We put that question to our podcast guest, Nicole Eller of Ginger Green Marketing. We also discuss the basic uses for each social media channel, some new developments such as Instagram Stories, and which social media platform will make the biggest moves in 2019.Stuff we mentioned during the podcast:Ginger Green MarketingThe Ultimate Guide to Instagram Grid Layouts (Business 2

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Marketing Essentials Podcast - 031 - How to Create a...

The Marketing Essentials Podcast ·

2018/12/05

Webinars are a great way to market your business and establish expertise with prospective clients. You’ve already identified your target audience and selected a topic, so what’s next? In today’s episode we discuss the nuts and bolts of putting together an effective webinar.Stuff we mentioned during the podcast:Webinar recording software: OBS Studio, Zoom, GoToWebinarEmail programs for webinar promotion: MailChimp, Constant ContactThe mics we use for our podcast: Audio-Technica AT2020 Studio

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Marketing Essentials Podcast - 030 - Mark Berger

The Marketing Essentials Podcast ·

2018/11/28

Nothing connects better with potential customers than a good story. You may not think your business has a story to tell but a public relations expert like Mark Berger of Berg’s Eye Communications can get to the heart of your message (the who, what, and why) and help your organization get the recognition it deserves in local and regional publications.Stuff we mentioned during the podcast:Berg’s Eye Communications (website)Berg’s Eye Communications (Facebook)Lil’ Rhody Marketing Support Group

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Marketing Essentials Podcast - 029 - 4 Ways to get...

The Marketing Essentials Podcast ·

2018/11/21

“I tried Facebook ads once but it didn’t work” is the marketing equivalent of, “I went to the gym once but it didn’t work.” Getting the most out of Facebook ads is today’s topic and our resident expert, Alicia Piazza, explains the difference between boosting and budgeting, how to target your audience, and setting your expectations for results. So whether you’ve tried Facebook ads once or are a complete newbie to the world of paid social media advertising you don’t want to miss this episode!Stuff we

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Marketing Essentials Podcast - 028 - The Riddle Room

The Marketing Essentials Podcast ·

2018/11/14

Riddle me this: what is the most effective way to attract new customers to your business and create a loyal following on your social media channels? If you’re Byron Delmonico, owner of The Riddle Room, it’s through contests and direct customer interaction on your Facebook page. The Marketing Essentials Team recorded this episode from inside one of Byron’s elaborate riddle rooms as we discuss his unique brand and how he engages The Riddle Room’s loyal fan base.Stuff we mentioned during the

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Marketing Essentials Podcast - 027 - John Lapointe

The Marketing Essentials Podcast ·

2018/11/07

What happens when you take a local insurance agency languishing in traditional print and TV advertising and infuse it with progressive marketing tactics like social media and video? The answer is 30% growth! The Marketing Essentials Team sits down with John Lapointe, second-generation insurance agent and self-appointed marketing director for Lapointe Insurance, to uncover the details of how he made some simple changes that rocketed his family’s company into the 21st century and social media

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The Marketing Essentials Podcast

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