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PODCAST

Work Less, Earn More

Gillian Perkins

Work Less, Earn More is the podcast that explores how to get the most out of every hour you work. Gillian Perkins brings more than a decade of experience as an entrepreneur and educator to help you design a business that"s not only flexible and fulfilling, but highly profitable. She shares strategies that are working in her own business to save time and maximize profits. She also features interviews with successful business owners on how they’re achieving big things in their businesses with

business entrepreneurship

All Episodes

42:07

Ep 259: How to Use Networking & Live Events to Grow...

Work Less, Earn More ·

2025/01/07

In this episode, Gabe Cox and I dive into the power of networking and how to leverage live events effectively to grow your business. Over the years, I’ve learned that going into a networking event with clear objectives is key to making it a worthwhile experience. I talk about how important it is to know what you want to achieve beforehand, whether it’s meeting potential clients, collaborating with other professionals, or simply learning from others in your industry.We also discuss the

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31:08

Ep 258: How to Set Yourself Up for the MOST...

Work Less, Earn More ·

2024/12/31

As the year comes to a close, it’s the perfect time to set yourself up for success in the months ahead. In this episode, I’m sharing three key steps to help you start the new year strong.While the calendar might inspire fresh beginnings, I believe that every day offers a chance to reset and refocus. That’s why I’ve broken things down into simple, actionable steps: setting realistic annual goals, getting organized, and establishing boundaries.I’ll guide you through how to approach each step

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42:05

Ep 257: Should you use a PODCAST to grow your...

Work Less, Earn More ·

2024/12/24

In this episode of Work Less, Earn More, I explore how podcasting can be a powerful tool for growing your business. I’m joined by Stefanie Gass, a podcasting expert who shares her incredible journey from network marketing to becoming a seven-figure CEO—all through the strategic use of long-form content.We dive into why podcasts outperform social media and paid advertising when it comes to building meaningful connections and scaling sustainably. Stefanie opens up about how a dream inspired

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44:04

Ep 256: Online Business SOFTWARE: How to Choose the...

Work Less, Earn More ·

2024/12/17

In this episode of Work Less, Earn More, I’m excited to bring on Gabe Cox, a success coach at 100K Mastermind, to talk about something that can make a huge difference in your business—choosing the right software. As someone who’s built an online business and coached countless entrepreneurs, I know how overwhelming it can be to decide which platforms will truly support your goals. Gabe and I break it all down for you, sharing our own experiences and insights on what works and what

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46:16

Ep 255: How to Successfully Sell MORE with the...

Work Less, Earn More ·

2024/12/10

In today’s episode, I’m chatting with digital product expert Monica Froese. Monica shares how she transitioned from corporate America to launching over 250 digital products, building a thriving online business in the process. We dive into some really valuable topics, like the role of a customer journey in a digital shop, strategies for optimizing average order value, and the benefits of repurposing content. Monica also gives us a behind-the-scenes look at her email marketing strategy and

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33:53

Ep 254: Why I'm RADICALLY Changing My Business Model...

Work Less, Earn More ·

2024/12/03

In today’s episode, I’m diving into why I’m radically changing my business model for 2025. Reflecting on the five tactics I shared back in Episode 250, I explore how these strategies have evolved in response to the rapid advancements in AI and the shifting demands of the online business world. To stay relevant and continue serving my audience effectively, I’ve identified three major shifts I’m making in my business.I’ll explain why I’m moving from signature offers to creating fresh, dynamic

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30:05

Ep 253: Do webinars STILL WORK to sell online courses?

Work Less, Earn More ·

2024/11/26

In this episode, I’m tackling a question I’ve been hearing a lot lately: are webinars still an effective way to sell online courses? Webinars have been a cornerstone of many online businesses for years, but as the digital landscape evolves, it’s worth taking a closer look at whether they’re still delivering the results we want.I’ll be sharing my personal experiences with webinars—what’s worked, what hasn’t, and how I’ve adapted over time. I’ll also talk about some of the trends I’m seeing

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33:02

Ep 252: Podcasting VS YouTube: What will grow your...

Work Less, Earn More ·

2024/11/19

In this episode, I sit down with Gabe Cox to dive into the pros and cons of podcasting and YouTube as strategies for long-form content marketing. We explore some of the key differences between the two platforms, like discoverability, searchability, and algorithm leverage, and I share why I believe YouTube often offers more reliable growth potential. Gabe and I discuss how YouTube’s algorithm and monetization options can help you generate passive visibility and income, while podcasting

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50:38

Ep 251: Secrets for Launching a PHYSICAL PRODUCT...

Work Less, Earn More ·

2024/11/12

In this episode of Work Less, Earn More, I had the pleasure of interviewing Katie Richardson, the founder of the multi-million dollar brand, Puj. Katie shared the incredible journey behind her baby and childcare products, from the challenges of development to the breakthrough moments that brought her brand to life. Hearing her story firsthand, I was inspired by the mindset and perseverance that helped her overcome obstacles and turn her vision into reality. Katie also opened up about her

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14:33

Ep 250: online business CHANGED in 2024... here's how...

Work Less, Earn More ·

2024/11/05

In this episode, I’m diving into some big questions online entrepreneurs are asking about the impact of AI and all the free content flooding the internet. I’ll be sharing strategies to help you keep your business profitable—from leveling up your marketing skills to adding a personal touch, like coaching and community, to your digital products. We’ll also explore how offering tools and done-for-you resources can help you meet market needs and diversify your income. Join me for practical

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24:35

Ep 249: How He Bootstrapped a $3M/year Software...

Work Less, Earn More ·

2024/10/29

In today’s episode, I sit down with Josh Haynam, the co-founder of Interact, a $3 million/year software company that’s revolutionizing how businesses generate leads through online quizzes.Josh and I dive deep into how he bootstrapped Interact from the ground up (without outside funding) and scaled it to seven figures. He shares his journey from a struggling entrepreneur to building a thriving software company that helps businesses create engaging quizzes to attract and convert leads.We also

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40:07

Ep 248: Why YOUTUBE Is the Best Way to Grow Your...

Work Less, Earn More ·

2024/10/22

In this episode, Gillian Perkins is joined by success coach Gabe Cox to explore why YouTube remains the top platform for audience growth in 2025. They discuss how YouTube’s unique features, including its powerful algorithm and the lasting value of video content, make it an unbeatable tool for building an engaged audience. Whether you're new to YouTube or looking to grow your existing channel, they provide practical tips to get started, even with limited time or resources.Listen to the full

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37:47

Ep 247: Avoiding BURNOUT While Maximizing GROWTH...

Work Less, Earn More ·

2024/10/15

In this episode, Mallory Rowan shares the story of how she turned a university project into a thriving lifestyle apparel company, all inspired by her journey as a powerlifter. Mallory dives into the importance of building a strong community, testing products on a small scale, and using social causes to connect with niche markets.She also opens up about the challenges of rapid growth, from managing inventory to balancing her time as a student entrepreneur. Now focusing on online business,

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40:15

Ep 246: Copywriting Tactics to Increase Your Email...

Work Less, Earn More ·

2024/10/08

If you’ve been struggling to get your emails opened, you're not alone. That's exactly what we’re diving into in today’s episode! I’m sitting down with certified conversion copywriter Megan Wisdom to uncover some powerful strategies to boost your email open rates and drive engagement.In our conversation, Megan shares insider tips on how to write irresistible subject lines that practically beg to be opened, the role AI is playing in modern email marketing, and how to keep your email list

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44:03

Ep 245: 3 Systems to Maximize Your Productivity

Work Less, Earn More ·

2024/10/01

In this episode, Gabe Cox and I dive into a challenge so many of us face—feeling overwhelmed when running a small business or managing a minimal team. We discuss how to prioritize, simplify, and delegate tasks to boost productivity. I share my personal system for keeping my business on track, including how I use the 12-week year framework for goal-setting and tools like Asana and Google Calendar for weekly planning. We also talk about the importance of having a clear vision and structured

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49:57

Ep 244: Get Your Business ORGANIZED w/ Tracy Hoth

Work Less, Earn More ·

2024/09/24

In today's episode, I have an enlightening conversation with Tracy Hoth, a seasoned professional organizer and certified life coach. Tracy shares her secrets to transforming chaos into order, covering essential areas of business organization. We discuss how your mindset can make or break your organizational efforts, and Tracy reveals strategies for taming your digital clutter and creating an efficient digital workspace. She provides practical tips for optimizing your schedule and making the

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40:49

Ep 243: How to Make Your First $10,000+ Online

Work Less, Earn More ·

2024/09/17

In today's episode, I’m interviewed by Brian Luebben. We dive into Brian's inspiring journey from being a corporate employee to becoming a successful entrepreneur with two seven-figure businesses. We discuss topics like scaling online businesses, generating passive income, and the challenges that come with rapid business growth. I also share some of my own strategies and experiences, such as creating a membership program, the importance of webinars, and how to structure them effectively

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57:31

Ep 242: The EASIEST Way to Sell Premium Coaching...

Work Less, Earn More ·

2024/09/10

In this episode, I sit down with John Meese to talk about how you can sell premium coaching programs through free "serve calls." John shares his inspiring journey—from working as an economist to collaborating with Michael Hyatt, writing bestselling books, and building a successful business. He explains the idea behind serve calls, which are high-impact, empathetic coaching conversations that help sell premium programs priced at $1,000 or more. John also walks us through his six-step serve

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9:06

Ep 241: my plan to earn a million dollars in 2025

Work Less, Earn More ·

2024/09/03

In this episode, I’m sharing my plan to grow my digital brand to earn a million dollars in 2025. I’ll walk you through the strategies I’m using, including how I’m leveraging multiple revenue streams like my coaching program, membership, and courses. I’ll also break down the specific steps and calculations I’ve mapped out to reach this financial goal. Plus, I’ll explain why building trust with lower-cost products is crucial for driving conversions to my higher-ticket offers.Listen to the

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46:07

Ep 240: How to Make Selling Feel SO, SO GOOD

Work Less, Earn More ·

2024/08/27

In today's episode, I’m chatting with Gabe Cox about the concept of “Win-Win Marketing.” We dive into why prioritizing value for your audience, instead of focusing on quick sales, can actually help you build stronger relationships and achieve long-term success. We discuss strategies like content creation, webinars, and email sequences that nurture those relationships and lead to higher conversion rates. Ready to learn how to build lasting relationships and increase conversions through

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330 results

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