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PODCAST

Serve Scale Soar®

Dishing all the advice for Freelancers and Virtual Assistants that you just can’t Google or Youtube. Serve Scale Soar® brings weekly tips and resources to help you start, grow, and scale your online business. And let’s not forget our monthly case studies from freelancers who have grown their revenue, created freedom and flexibility, and embraced the work-from-home lifestyle.Whether you’re a stay-at-home mom, digital nomad, or just looking to start a virtual assistant business these freelancers will

business marketing

All Episodes

20:16

Maximizing Efficiency: 5 Essential Processes For Ad...

Serve Scale Soar® ·

2024/02/06

As an ad manager or freelancer, feeling overwhelmed by the constant demands of managing ad campaigns, sending invoices, and keeping up with client communication is way more common than you think. In this episode of the Serve Scale Soar® podcast, we dive into the essential processes that can transform your business, making it more efficient and effective. From client onboarding to professional development and learning schedules, these 5 essential processes will empower you to work smarter, not harder

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21:48

Reels Ads: Crafting Engaging Video Ads with or...

Serve Scale Soar® ·

2024/01/29

In the digital marketing world, the use of video content has become increasingly vital for businesses looking to engage their audience and capture their attention. With the rise of short, snappy, and engaging content, such as Reels, the game for ad managers and agencies is continually evolving. In this week’s episode of the Serve Scale® podcast, we'll explore the importance of Reel ads, how to involve clients in the creative process and strategies for creating effective Reel ads with or without

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31:11

Brick and Mortar vs. Online Entrepreneurs: Choosing...

Serve Scale Soar® ·

2024/01/23

In this episode of the Serve Scale Soar® podcast, host Brandi offers valuable insights for freelance ad managers and ad agencies struggling to decide between serving brick-and-mortar businesses or online entrepreneurs. Brandi shares her expertise in managing client expectations, setting boundaries, and the pros and cons of working with different types of businesses. She also discusses her journey of specializing in serving online course creators and emphasizes the benefits of specialization for

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12:47

How To Price Your Ad Management Services

Serve Scale Soar® ·

2024/01/16

In this episode of the Serve Scale Soar® podcast, host Brandi Mowles discusses how to price your services as a Meta Ad Manager. She emphasizes the importance of setting the right prices for ad management to ensure profitability and business growth. Brandi highlights the pitfalls of budget pricing and advises against the "don't pay me until I get results" pricing method. Instead, she presents three effective pricing strategies tailored for ad managers: flat rate fee retainer, package

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21:38

The One Ad Every Client Needs: Discover the Power of...

Serve Scale Soar® ·

2024/01/09

In this episode of the ServeScale Soar podcast, host Brandi Mowles discusses the significance of utilizing billboard ads as a key component of a successful ad strategy. Referred to as the "number 1 ad you should be running for every client no matter what industry, niche, or budget," Brandi emphasizes the effectiveness of billboard ads in building brand awareness, fostering audience engagement, and lowering ad costs. Let's dive into the practical insights provided in this episode and

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29:49

3 Habits Every Successful Ad Manager Needs

Serve Scale Soar® ·

2024/01/02

3 Habits Every Successful Ad Manager Needs For Success In 2024In this episode, of the Serve Scale Soar Podcast,Want you to picture this. You're managing ad campaigns. Your clients are raving about you, and your results are through the roof. You're finally able to quit your 9 to 5, be at home with your little ones, maybe pay off that house or other debts, student loans, Going that Disney vacation without putting it on the credit card sounds like a dream. Right? Well, it's not just luck

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45:50

Unlocking the Path to Financial Freedom: Wealth...

Serve Scale Soar® ·

2023/08/22

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39:48

Toasting 200 Episodes: Top 10 Insights & Highlights...

Serve Scale Soar® ·

2023/08/08

Today, we have a special treat in store for you as we celebrate our 200th episode. Can you believe it? We've come a long way and couldn't have done it without your continued support and engagement.In this milestone episode, your host, Brandi, reflects on the top 10 most downloaded podcast episodes and shares her biggest takeaways, quotes, and lessons from each episode. No matter if you're a freelancer, virtual assistant, online service provider, meta ad manager or course creator this

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16:56

The Invisible Time Thief: Context Switching and...

Serve Scale Soar® ·

2023/07/25

On this episode of Brandi Mowles, discusses the invisible time thief known as context switching and how it impacts productivity. She highlights the importance of consolidating and organizing tools, as well as creating batch days for tasks to improve efficiency. Brandi advocates for eliminating unessential tasks and focusing on important ones. Brandi also shares strategies for reducing context switching, such as using tools like Dubsado, HoneyBook, and ClickUp to streamline processes. Brandi provides

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31:38

How To Become A Launch Manager or Launch Tech...

Serve Scale Soar® ·

2023/07/11

There’s nothing that I love more than talking about ways that you can make more money with a premium-price service! In this episode of Serve Scale Soar®, I sat down with Tasha Booth to talk about not one, but two premium services you can offer that you may not have heard of before!Tasha Booth is an agency owner, coach, and podcaster. She is the Founder & CEO of The Launch Guild - a full-service launch support agency working with established coaches and course creators with Course & Podcast

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33:48

Building Resilience and Overcoming Setbacks

Serve Scale Soar® ·

2023/06/27

Let’s talk about building resilience and overcoming setbacks. Now before you hit skip to go to the next episode because you don’t want to learn about your mindset, you just want actionable tips, stay with me! This episode of Serve Scale Soar® is no different than the rest. I'm giving you some concrete, actionable steps you can take to build resilience and overcome setbacks, because let's be real, we all have them as entrepreneurs.Topics covered in this episode include:What it really means

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24:39

Standing Out in a Crowded Market: 5 Pitching...

Serve Scale Soar® ·

2023/06/06

Have you ever wondered how you can stand out in a crowd? Maybe you're brand new, or maybe you've been doing this for a while and you're just not getting all the discovery calls you want. It usually comes down to standing out in a crowd because let's be real- it is a crowded market! In this week's episode of Serve Scale Soar®, I'm diving into five ways you can stand out in your pitches so you can land more clients. Topics covered in this episode include:Why the market

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25:06

4 Secrets to Maximize Your Time and Productivity

Serve Scale Soar® ·

2023/05/23

I know I’m not alone in feeling like there is never enough time in a day to get everything done on my to-do list. This is a common feeling for most entrepreneurs, and it can be overwhelming! In this week's episode of Serve Scale Soar®, we are going to be talking about how to get all the stuff done and finding the time to do it. The key is to look at your time differently. It has worked for me, it has worked for many seven-figure entrepreneurs, and it has worked for people just getting started

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15:52

Insider Tips for Starting and Growing Your Ad...

Serve Scale Soar® ·

2023/05/16

Have you been thinking about becoming an ad manager? Are you already one but you want to update your services?In this episode, I am joined by 11 Facebook ad managers who are sharing their tips and strategies for starting and growing an ad management business!You are going to hear from people in all different stages of business, so whether you’re thinking about becoming an ad manager or you already have your own online business, these tips are gold. If this episode speaks to you, I want to invite you

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36:10

How To Confidently Charge Premium Prices With Merel...

Serve Scale Soar® ·

2023/05/09

Ready to talk about premium prices?This is one of my favorite topics and in this episode of Serve Scale Soar®, it takes a little bit of a twist in the best possible way. I sat down with Merel Kriegsman to talk about charging premium pricing so that you can provide for your family and not have to worry about if you can pay the bills. Merel Kriegsman, Women's Wealth Advocate, is dedicated to helping you become the wealthiest woman in your lineage. A former cleaning lady turned self-made

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18:15

5 Things Meta Ad Managers Should Never Do

Serve Scale Soar® ·

2023/05/02

Let’s talk about Meta Ads. In this episode of Serve Scale Soar®, I’m sharing the five things you shouldn’t do as a Facebook and Instagram ads manager. These are the things that I have seen ad managers do that are actually a big no-no. Topics covered in this episode include:The mistake to avoid when pricing your servicesWhat the risk reversal method is and how to use itSetting expectations with clientsWho pays for ads when you’re an ad managerWho should own the ad account and how to set it upWhat to

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30:39

Attract New Clients Using SEO with Mariah Magazine

Serve Scale Soar® ·

2023/04/25

Have you ever thought about using SEO to find more clients? I haven’t talked about this on the podcast before so I’m so excited to be diving into it in this episode of Serve Scale Soar®. I sat down with a special guest, Mariah Magazine, to talk about how you can get started finding new clients using the power of SEO. Mariah is an award-winning SEO & Visibility Strategist for online business owners over at MariahMagazine.com. She’s a firm believer that showing up on Google and marketing your

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16:01

How to Plan For The Expected in Your Business and...

Serve Scale Soar® ·

2023/04/18

Ready to learn more about planning for the expected in your business and life? For the last nine months, we have been doing a four-part series all about planning for the expected in your business and life. In this episode of Serve Scale Soar®, we are diving into part 3. I’ve been sharing how you can plan for something in your life that you know is coming up so that your business is still set up for success when you need to step away. Topics covered in this episode include:Asking for help is a good

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35:11

How To Utilize LinkedIn Effectively to Land More...

Serve Scale Soar® ·

2023/04/11

If you know me, you know one of my favorite topics is LinkedIn! In this episode of Serve Scale Soar®, I sat down with Scott Aaron, a LinkedIn expert, to talk about how you can strategically use LinkedIn to land more clients for your service-based business. Scott is an internationally acclaimed and award-winning online marketer, 3x best-selling author, top podcaster, and speaker, Scott Aaron, is the go-to specialist when it comes to converting traffic, establishing connections, generating leads,

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24:23

What You Do Matters More Than What You Call Yourself

Serve Scale Soar® ·

2023/04/04

If you’re someone who overthinks what to call yourself in business, I have good news for you: it doesn’t really matter!A lot of people spend so much time coming up with a fancy name or title when they’re starting their virtual business, and they end up boxing themselves into a corner without realizing it. I want to help you avoid making the same mistake. In this episode, I’m taking you through what really matters, and it’s not what you call yourself. Instead, we’re focusing on things like how you

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