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PODCAST

Beyond The Technique Podcast

Welcome to the Beyond The Technique podcast with Kati Whitledge. We exist to support beauty & wellness pros and your growing team and business. We believe it"s what you do beyond the technical aspects of your craft that will bring substantial success. We promise to bring you the most forward-thinking industry topics to help you consistently grow and develop yourself and your business.

arts fashion & beauty

All Episodes

42:27

590: A Simple Lesson in Curls

Beyond The Technique Podcast ·

2025/05/05

We are joined today by global educator and curl specialist Aaron Scott Lacy, who shares his powerful industry journey and the mindset that’s helped him rise without needing external validation. Aaron opens up about what balance looks like in his life, how he defines true success, and the intentional approach he brings when teaching groups of all sizes and experience levels. Whether you’re a seasoned pro or new behind the chair, this conversation offers rich insight into serving guests with all

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42:10

589: Raising Prices The Right Way

Beyond The Technique Podcast ·

2025/04/28

In this episode we bring industry icon Ivan Zoot to explore the often-dreaded but absolutely essential topic of pricing in the beauty business. With over 40 years of experience, Ivan breaks down the misconceptions around price increases and reveals the power of data-driven decisions that can boost confidence and client retention. From the real reason your $189 haircut might be totally worth it, to why 80% occupancy is the sweet spot for pricing strategy, this conversation is packed with practical

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23:10

588: The Successful Have This in Common

Beyond The Technique Podcast ·

2025/04/21

Today you’ll learn what the most successful people have in common. Our host, Kati Whitledge shares simple daily habits that foster a growth mindset, like documenting your wins and reflecting on lessons learned. You’ll gain strategies for navigating setbacks, setting clear goals, and taking bold action—even when it’s uncomfortable. Whether you're an entrepreneur or someone striving for personal growth, this episode offers encouragement and tools to help you move forward with strength and clarity.

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42:55

587: Be a 6-Figure Booker!

Beyond The Technique Podcast ·

2025/04/14

Unlock the secrets to becoming a six-figure booker! In this episode, we welcome beauty industry coach Justin Gold, who reveals the six keys to booking $100K or more in services. Whether you're a stylist striving to hit new income goals or a salon owner looking to elevate your team's performance, this conversation is packed with game-changing insights. Justin breaks down the essential elements—attitude, presentation, consistency, and more—that separate top earners from the rest. But it's not just

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29:43

586: Efficient, Intentional, and Revs Your Spirit Up!

Beyond The Technique Podcast ·

2025/04/07

Get ready to be inspired as the incredible J. Ladner returns to share his game-changing approach to taking your career behind the chair to the next level! If you're willing to adapt and embrace a more efficient way to color hair, J’s insights will light you up. He’s not only a master of his craft but a passionate advocate for ensuring hairdressers feel seen, heard, and equipped with the tools to thrive. His energy is contagious, his expertise is unmatched, and his mission is clear—helping you work

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29:04

585: Deliver World Class Customer Service

Beyond The Technique Podcast ·

2025/03/31

Get ready to be inspired by first-time guest Marty Smith, a seven-figure multi-location salon owner who got into the beauty industry at a young age and never looked back. Marty takes us through every stage of his journey to salon ownership, sharing the key moments that shaped his success. He reveals the core team values that drive world-class customer service and the unique superpowers that have propelled his company forward. Plus, he has an exclusive gift for our listeners—an innovative color

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33:34

584: Emily Chen is The Influencer of Our Industry!

Beyond The Technique Podcast ·

2025/03/24

In this episode we welcome back the incredible Emily Chen, known as @EmChenHair on Instagram and recognized as one of the top 25 influencers across all industries. Emily shares her inspiring journey from high school dropout to six-figure stylist, ultimately building a thriving seven-figure commission salon. Now a global educator, she empowers hairstylists to elevate their craft and embrace discomfort as the key to growth. Tune in as Emily reveals the mindset shifts and strategies that have

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35:52

583: Use Video to Attract Ideal Clients

Beyond The Technique Podcast ·

2025/03/17

Join us for today for a conversation with video production expert Chris Sulimay, who began his journey in the beauty industry over 30 years ago and has since evolved into a go-to video strategist for speakers, coaches, and consultants. Chris reveals the key elements we’ve been missing in our video content and shares expert tips on how to stand out in a sea of social media reels. If you're ready to create videos that truly connect with your ideal clients, you won’t want to miss this episode—Chris

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33:07

582: Secret Shoppers to Audit Your Salon

Beyond The Technique Podcast ·

2025/03/10

Get ready for an eye-opening conversation with returning guest and seven-figure salon owner, Ashley Thomas! Unlike traditional salon business coaches, Ashley brings a unique edge to the industry by secret shopping salon client experiences, uncovering hidden gaps that impact retention and revenue. In this episode, she reveals the critical steps salons must take before diving into a full business audit, the key strategies that have kept her profitable, and the exciting initiatives she’s implementing

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39:33

581: What Your Clients Know That You Don’t

Beyond The Technique Podcast ·

2025/03/03

Join us for an inspiring conversation with Greg Starkman, Founder and CEO of Innersense Organic Beauty, as he shares his journey from hairstylist to beauty executive to pioneering the organic haircare movement. Greg and his wife set out to create high-performance, non-toxic hair products, driven by a mission to revolutionize clean beauty. He discusses how today’s consumers are more informed than ever, demanding safety, transparency, and efficacy in their beauty routines, and shares his advocacy

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38:33

580: The Life of A Barber

Beyond The Technique Podcast ·

2025/02/24

Get ready to be epically inspired by John Mosely, the globally recognized force behind Popular Nobody. In this powerhouse episode, John takes us through his journey—his childhood, the people who shaped him, how he embraced his uniqueness, and the game-changing mindset barbers need to succeed. Packed with wisdom and unending quotes, this conversation will fuel you all year long! WATCH ON YOUTUBE: https://youtu.be/YW2kxYz6YBw POWERED BY: JOIN mya! joinmya.com FOLLOW POPULAR NOBODY

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37:15

579: True Profits Start with This!

Beyond The Technique Podcast ·

2025/02/17

In this episode, we welcome Ross Loveland, owner of True Profit Salons, as he shares essential financial insights that can transform your salon’s profitability—taking you from minimal earnings to 20% profit or more. If you’re working with a bookkeeper or CPA, Ross reveals a powerful question to challenge their understanding of your business and ensure they’re adding real value. Plus, he has a special gift for all our listeners! Don’t miss this opportunity to gain expert strategies for maximizing

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47:41

578: Make Instagram Easy, with Jamie Dana!

Beyond The Technique Podcast ·

2025/02/10

Level up your Instagram game this year! Social media influencer and hairstylist educator Jamie Dana joins us to share what’s in and out for Instagram, how to simplify your strategy, and the key insights that drive success. From content cadence to must-watch metrics, plus her done-for-you platform and virtual workshops for salon teams, this is the episode to gather your whole team for—don’t miss the show notes for all of Jamie’s resources! WATCH ON YOUTUBE: https://youtu.be/MtqA_qaj-fg

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21:54

577: Retail Compensation for Commission Stylists

Beyond The Technique Podcast ·

2025/02/03

In today’s episode, Kati Whitledge unveils her innovative 2025 compensation structure for commission stylists, featuring simplified, dollar-based retail KPIs that are clear, achievable, and easy for every team member to understand. Hear how her leadership team developed this approach, the importance of testing and measuring new concepts, and the value of flexibility when making improvements. Plus, download the free resource included with this episode—an example compensation document you can print

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38:57

576: The Ultimate Anti-Aging Formula

Beyond The Technique Podcast ·

2025/01/27

Join us as Dr. John Rusin, renowned physical therapist and personal trainer, reveals his ultimate blueprint for living a vibrant, strong, and youthful life. From mobility and strength to anti-aging strategies, Dr. Rusin shares expert advice on optimizing training, physical movement, and nutrition. Discover practical tips to keep your body healthy and your energy thriving at any age! WATCH ON YOUTUBE: https://youtu.be/0XUg6EGRHYM JOIN mya! joinmya.com GET A FREE SOCIAL MEDIA [CTA] AUDIT

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31:52

575: Your Hormone Health in 2025

Beyond The Technique Podcast ·

2025/01/20

Discover the powerful connection between hormones and health with functional medical and hormone specialist Karen Hanson. Karen shares the key symptoms both men and women experience when hormones are out of balance, the critical role vitamin D plays in overall wellness, and what to focus on as we navigate the aging process. Don’t miss this insightful episode full of actionable advice for better health at any stage of life! WATCH ON YOUTUBE: https://youtu.be/1AZKao6nhho JOIN mya!

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33:08

574: Put The Spark Back In Your Business

Beyond The Technique Podcast ·

2025/01/13

Join Salon Owner and CEO of Spark Pro Global, Heather Harris, as she reveals the two pivotal decisions she made after discovering her newly purchased salon was unprofitable. Heather shares how she learned to delegate effectively, quantify the value of her time, and empowers other salon owners to buy back their time. Don't miss her insights on creating a sustainable and profitable salon business! WATCH ON YOUTUBE: https://youtu.be/5bIrY_R423c JOIN mya! joinmya.com GET A FREE SOCIAL

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35:54

573: Teach Your Team to Build Their Ticket

Beyond The Technique Podcast ·

2025/01/06

Join us for an inspiring conversation with Atlanta Nail Tech Influencer and Salon Owner, Tahra Clarke! Tahra shares her journey to success, including her innovative approach to running her nail salon, purchasing her own commercial building, and empowering nail technicians to build their tickets to achieve six-figure incomes. Whether you're in the nail industry or not, you'll walk away with actionable insights to elevate your business game! WATCH ON YOUTUBE: https://youtu.be/YBlGrlnpEZc JOIN

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29:26

572: Free Your Trapped Cash

Beyond The Technique Podcast ·

2024/12/30

Join us as Vish's Head of Partnerships, Will Simpson, makes his first appearance on Beyond The Technique podcast. Will shares strategies to free up trapped cash, his motivation to support salons, and ideas for reinvesting newly unlocked funds. Discover key takeaways from his inspiring industry journey that could save your salon thousands in the coming year! WATCH ON YOUTUBE: https://youtu.be/0vAxa5WwxAI JOIN mya! joinmya.com GET A FREE SOCIAL MEDIA [CTA] AUDIT

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01:05:30

571: Take This Into 2025!

Beyond The Technique Podcast ·

2024/12/23

In this episode, Kati Whitledge, founder of mya, shares five transformative insights to take into 2025. From her top books of 2024 to her upcoming reads, word of the year, and bold objectives, Kati challenges us to think big and redefine how we say "yes" or "no" to opportunities. Get ready to ignite growth, embrace change, and take powerful steps toward your future goals! WATCH ON YOUTUBE: https://youtu.be/QbvKj6PT5so JOIN mya! joinmya.com GET A FREE SOCIAL MEDIA [CTA] AUDIT

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221 results

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