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PODCAST

Get Booked: A Photography Marketing Podcast

Alison Bell, Melissa Arlena

Stop posting and praying. Start booking. Get Booked is the podcast for photographers who want real marketing, SEO, and business strategies—not another guru telling you to "just be consistent." Your hosts? Alison Bell and Melissa Arlena—two photographers and military spouses with 27+ combined years in the industry. Melissa is an SEO educator who runs Picture Perfect Rankings, teaching photographers how to get found on Google. Alison is a business mentor who"s successfully moved her photography

business marketing

All Episodes

28:52

REPLAY: Moving A Business Is Scary - Let's Own It

Get Booked: A Photography Marketing Podcast ·

2024/12/30

Its that time of year again for the military community - orders are starting to roll out! Even if you don't know WHERE you're moving to, the idea of ripping out everything you've built is terrifying. You've worked so hard. You've spent so much time on it. We've done this 9 times between the two of us - Melissa twice, Alison 7 times. She knows first hand the emotional roller coaster that is owning a business & moving. In this episode we want you to feel the feels - all of them. We're going to walk

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14:54

REPLAY: Keywords for Better SEO Performance

Get Booked: A Photography Marketing Podcast ·

2024/12/23

This is an early episode that deserves proper attention. Keywords are the crux of all good, well-performing SEO. Whether you’re writing webpages or blog posts, you need to know: WHAT keywords to use WHERE to use each keyword WHY keywords matter. HOW to figure it all out for your business and location. Alison & Melissa both rely on SEO & keywords to get photography clients. Alison has relocated 7 times, the most recent to in Hawaii last year. Because of good SEO practices, she reached the top spot

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28:16

040: Best Biz Books to Listen to on Audible While...

Get Booked: A Photography Marketing Podcast ·

2024/12/16

The week before Christmas, most people are traveling! Weather by car, plane or train, you could probably use some recommendations for what to play in your earbuds. On this episode, we're share our favorite business books that have made a difference for us and why we like them so much. Alison & Melissa's Top Biz Books Picks: Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine (Entrepreneurship Simplified) You're A Badass At Making Money The Pumpkin Plan

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19:03

039: Profit First In Your Business

Get Booked: A Photography Marketing Podcast ·

2024/12/11

Another episode on money, Profit First is a financial framework both Alison & Melissa use in their businesses. Weather you're new in business, struggling to make a profit or a seasoned pro, Profit First is bound to have some insight on organizing, saving, and creating profit in your business. And, if you're making any of the money mistakes from last episode, this book will help you straighten it out! Buy the book! Links: Leave a review in Apple Move Your Business Checklist Blog Post

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19:59

038: Top 5 Money Mistakes

Get Booked: A Photography Marketing Podcast ·

2024/12/02

The top 5 money mistakes we see photographers making all the time - and ones we have made ourselves! We’re talking about paying yourself, saving for your business, and taxes. Learn from our experience but keep in mind we’re not CPAs, accountants or tax professionals. Let us know if this was helpful! Send us a DM on Instagram: @‌keep.it.moving.podcast & @‌pictureperfectrankings Links: Leave a review in Apple or on Spotify FREE Move Your Business Checklist FREE Blog Post Topics

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41:02

037: Mini Mentoring with Laura, Milspouse & Personal...

Get Booked: A Photography Marketing Podcast ·

2024/11/25

Mini Mentoring is a series where we chat with real-life business owners in the middle of transition, whether its a relocation, restructure or relaunch. We chat with them about what’s working, what’s not and how to keep their business moving. Laura Longmire is a personal stylist and military spouse. She’s just relocated from Alabama to Delaware and is sharing what she wish would have done sooner. Listen in to hear our advice for her next steps and how you can make the most of your relaunch! Links:

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24:38

036: Black Friday Strategies - What We're Buying and...

Get Booked: A Photography Marketing Podcast ·

2024/11/18

There’s do parts to this conversation - What we’re buying for our businesses and what we’re offering our clients to make that money! Melissa is a Black Friday aficionado so listen in to get her tips! Get Alison’s list of Black Friday Buys here. Melissa is offering 25% off for her Early Bird Black Friday Sale running 11/18-11/22. If you listen late though you can still grab 20% off Black Friday - Cyber Monday. Codes will be on a banner bar on the website so just grab them there! Plus you'll score a

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21:00

035: Quarter 4 Check-In

Get Booked: A Photography Marketing Podcast ·

2024/11/11

It's here! The final quarter of the year. Our most popular series, each quarter Melissa & Alison share get real about their own businesses: What's working What's not working Did the previous quarter go as planned? How are we pivoting? What's coming up for the next quarter? Listen in to get our nitty gritty: Melissa’s subcontractor glory Personal boundaries Hawaii’s tourism drop off Reverse engineering the quarter’s dates Holiday surcharges Alison’s Workcation Tool Time: Pic-Time

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38:58

034 Pricing: Get Out of Your Own Head

Get Booked: A Photography Marketing Podcast ·

2024/11/04

Pricing is never easy. There’s physical costs to consider but also metaphysical considerations like time and profitability. But there’s also our own pre-conceived notions about money, our own values and limiting beliefs that we unknowingly bring to the equation. On this episode we talk with Annemie Tonken all about pricing, how to get out of your own head and set up a system that works FOR you. Melissa & Alison both use Annemie’s stratgies in our businesses - but very differently! Annemie is a

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26:51

033 Adapting To New Markets

Get Booked: A Photography Marketing Podcast ·

2024/10/28

One of Alison’s FAVORITE Topics - How to Adapt. This is a super interesting convo about how we’ve adapted our businesses over time as we’ve relocated, pivoted & raised our prices. Every business changes over time. It may be because you pivot niches, rice your prices, change the business model, switch Industries altogether or move across the country. We have to adapt. Alison & Melissa walk through the areas to adapt: Prices & Offerings Demographics Target Clientele Marketing Business Model

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29:46

032 Mini Mentoring with Susannah on Relocating to...

Get Booked: A Photography Marketing Podcast ·

2024/10/21

Mini Mentoring is a series where Alison & Melissa get the low down on a real life business owner pivoting, relaunching or relocating her business. We’re walking them through the steps to keep it moving! Susannah is a family and lifestyle newborn photographer moving from Minnesota to Knoxville, Tennessee this fall. We give her the nitty gritty on launching mid season with: Target keywords Blogging Memberships Model Calls You can find Susannah at susannahrayephotography.com and on the Gram

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27:28

031 The 80/20 Rule

Get Booked: A Photography Marketing Podcast ·

2024/10/14

What is the Pareto Principle and how can we make it work for us? On this episode, Alison & Melissa share how they use the 80/20 rule to: Problem Solve Prioritize Increase Profitability Streamline Productivity Links: Tave is the CRM we both use Google Analytics Google Search Console Leave a review in Apple Download Move Your Business Checklist Download Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on

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31:31

030 Marketing Master Plans

Get Booked: A Photography Marketing Podcast ·

2024/10/07

Do you have a marketing PLAN? With so many forms and outlets, it’s easy to get overwhelmed and do nothing. On this episode we’re talking with Annemie & Dayna about what it means to have a marketing plan and why consistency matters. How often you should email your waitlist How to tag your waitlist when you move or pivot The domino effect in marketing Using Trello to recycle evergreen content Using Google for reoccuring tasks Annemie and Dayna are the co-conspirators behind The Consistency

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23:58

029 Evergreen Blogging Strategies

Get Booked: A Photography Marketing Podcast ·

2024/09/30

We’re sharing our highest performing blog posts, when and why we created them and how they’ve worked for our marketing, SEO strategies & clients. This is all about set it and forget it. We’re helping you generate your own evergreen content that will keep working FOR you. Links: Leave a review in Apple Download Move Your Business Checklist Download Blog Post Topics @‌keep.it.moving.podcast @‌pictureperfectrankings Keepitmovingpod.com Used #keepitmovingpod on socials!

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16:28

028 What are Funnels?

Get Booked: A Photography Marketing Podcast ·

2024/09/23

Download your funnel worksheet! Walk through your own marketing plan with us! This episode came from a listener. If you have questions about anything we’ve mentioned on the podcast, reach out to either of us and it could be a whole show! Funnels - a marketing term used to describe how we get clients aware that we exist all the way down to happy, repeat clients! How clients become aware we exist Ways they move down the funnel Tools to keep them interested Links: Leave a review in Apple

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21:27

027 One Week of Marketing from a Blog Post

Get Booked: A Photography Marketing Podcast ·

2024/09/18

You’re probably thinking about blogging all wrong… as a last minute effort instead of the primary marketing strategy it should be. In this episode we go over all the major places you need to be sharing your blog post links and several ways to rehash that article into multiple posts, carousels and reels. Your blog posts should be the foundation of your marketing plan, not a "when you have a time" task. Relocating your businesses?? Start NOW with Alison’s Move Your Business Checklist. Share this

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33:08

Ep 26 Quarterly Check In for Q3

Get Booked: A Photography Marketing Podcast ·

2024/09/10

Quarterly check ins are a inside look on how Alison & Melissa's photography businesses are going. Alison moved from Virignia to Hawaii just one year ago and Melissa moved from Miami to Virginia at the same time. On this episode, we review our summer plans and reality. What did we expect from the summer months and what actually happened? (hint: they were very different for both of us!) Lessons learned about burn out New systems and apps How mom life falls in to working from home during the summer

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16:18

Mini Mentoring with Courtney Houk

Get Booked: A Photography Marketing Podcast ·

2024/09/02

Mini mentoring is a series we’re doing where we take a real life photographer who is moving their business and give them the next steps for restarting. Courtney Houk is a newborn, maternity and family photographer in Nashville, TN. Listen in as we help her attract her ideal clients. ‌ Moving? Plan it out with the FREE Move Your Business Checklist from Alison Blog Post Topics to get those ideas flowing from Melissa. Share this episode with just one friend & tag us on socials with #Keepitmovingpod You

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13:51

024 Blogging as a Local Expert

Get Booked: A Photography Marketing Podcast ·

2024/08/26

Aside from photo session shares, you should be establishing yourself as a local expert in your area. How do you do that? We’re telling you! ‌ Moving? Plan it out with the FREE Move Your Business Checklist from Alison Blog Post Topics to get those ideas flowing from Melissa. Share this episode with just one friend & tag us on socials with #Keepitmovingpod You have questions, feel free to reach out to either of us! @‌keep.it.moving.podcast or Melissa at @‌pictureperfectrankings

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25:10

BONUS: How I Use Marco Polo with Gather The Scattered

Get Booked: A Photography Marketing Podcast ·

2024/08/23

In this bonus episode Alison chats with fellow milspouse, Kasie Purvis with Gather the Scattered, about how I use Marco Polo to connect with people all over the globe both personally and professionally. You know, Keep It Moving was born out of years of Marco Polos, but I use it for so much more too! Hear how I use this app on a regular basis in my business and personal life. Gather the Scattered is on a mission to help relocating families find community no matter where they live.

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