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PODCAST

Ops Cast

MarketingOps.com

Ops Cast, by MarketingOps.com, is a podcast for Marketing Operations Pros by Marketing Ops Pros. Hosted by Michael Hartmann, Mike Rizzo & Naomi Liu

business marketing

All Episodes

50:23

How to build a Marketing Ops career on a budget with...

Ops Cast ·

2025/02/03

Text us your thoughts on the episode or the show! Curious about how a fitness instructor transitions into a marketing ops powerhouse? Join us for a fascinating conversation with Jannelle Roscoe, the Associate Director of Digital Marketing and Marketing Systems at Lonza. Jannelle shares her unique journey from the world of fitness to mastering marketing operations, all while sticking to a budget. Her experience highlights the importance of customer-centric thinking, not only when engaging with...

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42:05

The Future of Martech: How AI is Revolutionizing...

Ops Cast ·

2025/01/30

Text us your thoughts on the episode or the show!Unlock the secrets to transforming your marketing strategies with the power of AI, featuring insights from Luke Crickmore of Algomarketing. Learn how artificial intelligence is not just a tool but a game-changer that elevates data analysis and campaign strategy to new heights. Luke shares his expertise on automating the mundane, freeing up time for creativity, and crafting more personalized marketing experiences that cut through the noise. Disc...

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49:18

Where are all of the B2C Marketing Ops Pros? with...

Ops Cast ·

2025/01/27

Text us your thoughts on the episode or the show!Explore the journey from stage acting to marketing operations with Cory Huff, Marketing Operations Manager at Discogs, as he shares insights on storytelling, personalization, and emotional intelligence in marketing. The episode highlights collaboration and the nuances between B2C and B2B marketing environments.• Investigation of storytelling as a powerful marketing tool • Discussion on personalizing marketing messages • Examination of the trans...

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49:17

The Evolved Marketer: The Emerging Breed of Marketing...

Ops Cast ·

2025/01/23

Text us your thoughts on the episode or the show!What if AI could redefine the very essence of creativity and fulfillment in marketing? That's exactly what Yomi Tejumola, the visionary founder and CEO of Algo Marketing, explores with us. Imagine a world where marketers aren't bogged down by routine tasks but are instead empowered to tap into unprecedented levels of inventiveness and strategic thinking. With Yomi’s insights, we discuss the rise of the "evolved marketer"—those who harness AI no...

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55:02

Blurring the Lines: Exploring B2B and B2C Marketing...

Ops Cast ·

2025/01/20

Text us your thoughts on the episode or the show!This episode dives into the dynamic realms of B2C and B2B marketing operations, highlighting their interconnectedness and the emotional versus rational appeals that differentiate them. Beth Horrigan shares her extensive career journey, emphasizing the importance of curiosity and collaboration across marketing sectors. • Discussion around pivotal career moments in marketing • Exploration of B2C emotional marketing vs. B2B rational marketing • In...

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55:59

From Twinkle, Twinkle to MOps and Mimosas: 4 Years of...

Ops Cast ·

2025/01/15

Text us your thoughts on the episode or the show!Ever wondered how a podcast can thrive amidst chaos and unexpected interruptions? From fire alarms to lullabies, our journey with OpsCast over these past four years has been anything but ordinary. Born amidst the uncertainty of the COVID-19 pandemic, our podcast grew from a live talk radio concept to a platform for raw and unfiltered marketing operations discourse. We've shared laughs, learned from mishaps, and embraced the charm of unscripted ...

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56:43

Analytics Should not be a Million Dollar Problem with...

Ops Cast ·

2025/01/13

Text us your thoughts on the episode or the show!Ever wondered how small to medium-sized businesses can harness the power of business intelligence without breaking the bank? Join us for an enlightening chat with Janet Gehrman, co-founder of Scoop Analytics, who reveals the untapped opportunities in marketing analytics designed specifically for SMBs. Discover Janet's journey in creating tools that make data integration and visualization more accessible, and how advancements like APIs are simpl...

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48:27

How to Create a Culture of Experimentation with...

Ops Cast ·

2025/01/05

Text us your thoughts on the episode or the show!Unlock the secrets of a thriving startup culture with insights from Brendan Burke, Senior Marketing and Growth Manager at Baydin (Boomerang). Ever wondered how a company can successfully run 52 experiments in a year? Brendan reveals how Boomerang, a bootstrapped company since 2010, champions data-driven decisions and adaptability, creating an environment where ideas are tested quickly and inefficient ones are discarded without hesitation. His i...

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51:29

Data Driven Marketing Needs Humanity Too with Leanne...

Ops Cast ·

2024/12/29

Text us your thoughts on the episode or the show!What happens when you blend the worlds of exercise physiology and marketing? Our latest episode features Leanne Dow-Weimer, a fractional marketing leader, who shares her unique journey from gym floors to executive offices. Leanne's story offers a fresh perspective on how personal training parallels marketing—it’s all about understanding and motivating people. You'll learn how aligning marketing strategies with seasonal trends and focusing on su...

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50:40

The Mindset for the Most Effective Rev Ops Teams with...

Ops Cast ·

2024/12/17

Text us your thoughts on the episode or the show!What if you could transform your business into a predictable revenue engine? Join us as we chat with Sean Lane and Laura Adint, the brilliant minds behind "The Revenue Operations Manual." Sean and Laura, who first teamed up during their days at Drift, share the incredible journey of crafting their comprehensive 80,000-word guide, meticulously organized using the operation professionals' favorite tool—spreadsheets! They discuss how their collabo...

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53:26

Balance, Neurodiversity, and Workplace Environment...

Ops Cast ·

2024/12/11

Text us your thoughts on the episode or the show!Renowned designer Kelly Robinson joins us to share her transformative approach to environment design, exploring the profound impact our surroundings have on mental health and adaptability. From her work with tech giants like Airbnb and Headspace to guiding individuals as their homes became workspaces during the pandemic, Kelly offers a unique insight into crafting spaces that nurture the human spirit. Her intuitive design philosophy not only ad...

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47:00

All Things Salesforce with Hannah Nodus

Ops Cast ·

2024/12/02

Text us your thoughts on the episode or the show!Ever wondered how a career shift can lead you to the job of your dreams? Join us for an inspiring conversation with Hannah Nodus, the Product Manager of Marketing Ops Technology at Salesforce, as she shares her fascinating journey from tech consulting at PWC to her current dream role at Slack. Hannah opens up about the pivotal experiences and mentors, especially Peter Kirk, who shaped her professional growth and fueled her passion for Salesforc...

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42:38

The future of content and producers in the world of...

Ops Cast ·

2024/11/25

Text us your thoughts on the episode or the show!Join us for an insightful conversation with John Pagano, Vice President of Digital Studios at Paramount/Nickelodeon, as he takes us on a journey through the ever-evolving world of content creation. Discover how John's impressive career has led to the development of cutting-edge AI post-production systems that are revolutionizing video content production. From catering to Nickelodeon's diverse global audience on 53 YouTube channels to overcoming...

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51:21

Buying Groups as an Extension of ABM with Alice...

Ops Cast ·

2024/11/21

Text us your thoughts on the episode or the show!Unlock the secrets to transforming your sales and marketing strategies with insights from Alice Walker and Christine Maxey of Lean Data. Discover how the introduction of buying groups is not only reshaping traditional methods but also elevating the collaboration between marketing and sales teams. This episode promises to equip you with a balanced approach that enhances your understanding of key decision-makers within target accounts, bridging t...

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44:16

Operationalizing First Party Data with Vishnu Vankayala

Ops Cast ·

2024/11/18

Text us your thoughts on the episode or the show!Unlock the secrets of data-driven marketing with Vishnu Vankayala, the visionary founder and CEO of CustomerLabs. Gain exclusive insights into the world of first-party, second-party, and third-party data, and learn how to navigate the complexities of data privacy and tracking restrictions. Vishnu sheds light on the transformative power of first-party data, revealing how it can elevate your marketing strategies in an increasingly privacy-conscio...

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49:49

How Your Role in Marketing Operations Will Evolve...

Ops Cast ·

2024/11/11

Text us your thoughts on the episode or the show!Garrath Robinson, founder and CMO of Rev-X-Cel, joins us to reveal the secret sauce behind transforming marketing operations from mere order-taking to a strategic powerhouse. His journey, which began with a college business venture, spans impactful roles at Microsoft and beyond, providing him with unique insights into efficiency and optimization. Garrath's experience with tech and operations has fueled his passion for startups and go-to-market ...

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48:46

Data-Driven Marketing is Dangerous with Jonathan Hansing

Ops Cast ·

2024/11/07

Text us your thoughts on the episode or the show!What happens when a military intelligence officer turns tech entrepreneur? That's what we uncover with Jonathan Hansing, co-founder of Walabi, as he shares his intriguing journey from the US Army to shaping the future of marketing analytics. Listeners will discover the surprising parallels between military intelligence and B2B marketing, as Jonathan elaborates on his experiences at Narrative Science, Tableau, and Salesforce. Together, we naviga...

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50:55

Organizational Readiness and How it Impacts Marketing...

Ops Cast ·

2024/11/04

Text us your thoughts on the episode or the show!Unlock the secrets to making your tech investments genuinely work for you with insights from our esteemed guest, Tony Ferreira. With nearly two decades of experience in the marketing technology sector, Tony has transitioned from the agency world to leading marketing technology at Wrench Group. In our conversation, Tony challenges the misconception that simply acquiring new tools will miraculously solve organizational issues. Instead, he reveals...

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30:52

Really listen to your customers

Ops Cast ·

2024/10/31

Text us your thoughts on the episode or the show!Embark on an inspiring journey with Andrea Lechner-Becker, CMO at LeadMD, as she recounts her dynamic shift from the sports entertainment arena with the Phoenix Suns to becoming a maestro of marketing automation. Holding the baton for tools like Eloqua and Marketo, Andrea orchestrates a symphony of insights into the ever-evolving landscape of marketing analytics in the B2B realm. She emphasizes the vital importance of bridging the gap between m...

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47:39

How to Build the Case to Focus on Data Quality with...

Ops Cast ·

2024/10/28

Text us your thoughts on the episode or the show!Ever wondered how a math enthusiast turned aerospace engineer finds his calling in the world of marketing? Join us as we sit down with Stefano Mazzalai, a seasoned expert in marketing technology and operations, who takes us through his unconventional career path. From numerical simulation and software development in the aerospace sector to the strategic heart of marketing operations, Stefano’s journey is a testament to the power of analytical s...

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240 results

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