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PODCAST

Upmarket: The Business of Real Estate Photography & Media

Upmarket Studios

Talking about the business of Real Estate Photography, Video, 3D Imaging and Marketing, with an emphasis on learning how to scale a Real Estate Media business.

business entrepreneurship

All Episodes

58:20

Ep. 41 - Branick Weix on the Future of Aryeo and Zillow.

Upmarket: The Business of Real Estate Photography &... ·

2023/09/27

The Real Estate Media Industry was ROCKED on August 1st, 2023 with the announcement that Zillow had bought beloved Upmarket Podcast Presenting Sponsor, Aryeo for $35 millon. Questions, speculation, anger, jealousy & hot takes have abounded since. And now, finally, in his first interview since the buyout, the Co-Founder and Director of Aryeo, Branick Weix, sits down with Reed to answer all the tough questions about Aryeo's new partnership with Zillow and what it means for our industry and our

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55:58

Ep. 40 - Road to PMRE 2023 #5 - Darryl Stringer

Upmarket: The Business of Real Estate Photography &... ·

2023/09/12

In the latest Road to PMRE Conference 2023, Upmarket welcomes photography business coach, Darryl Stringer! Darryl is offering FREE one-on-one coaching sessions at the PMRE conference in November, and Reed takes advantage of the podcast platform and has Darryl give him an early on-air coaching session. Not only is Darryl offering coaching sessions, but he's also speaking at PMRE and in the second half of the show they dive into Darryl's PMRE topic "Building a resilient photography &

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59:31

Ep. 39 - Road to PMRE 2023 #4 - Jessie Congleton

Upmarket: The Business of Real Estate Photography &... ·

2023/08/29

In the latest Road to PMRE Conference 2023, Upmarket welcomes Copywriter and Messaging Strategist, Jessie Congleton! Reed takes the opportunity to get free advice and has Jessie tour the Upmarket Media website to work on honing Upmarket's messaging to potential clients. Jessie gives tons of great advice that any Real Estate Media professional can use for their websites and messaging. Jessie also dishes on what she's going to be talking about on stage at PMRE. As always, the show ends with

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63:27

Ep. 38 - The Aryeo/Zillow Bombshell. Hot TaeKs and More.

Upmarket: The Business of Real Estate Photography &... ·

2023/08/15

Well, this is awkward. On this episode of Upmarket, Reed and Mark dissect the bombshell news that their loyal and beloved O.G. Presenting Sponsor Aryeo had been bought out by none other than Upmarket's arch-nemesis, Zillow. (See Ep. 32 for the guy's unfiltered thoughts on Zillow.) The guys work through their emotions and speculate on what the buyout means for the Real Estate Media industry. Hot Takes abound, but Reed and Mark are eternally hopeful that their new corporate overlords don't

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66:31

Ep. 37 - Road to PMRE 2023 #3 - Casey Jones

Upmarket: The Business of Real Estate Photography &... ·

2023/08/01

In the latest Road to PMRE Conference 2023, Upmarket welcomes Casey Jones of Shutter Zone Media. Reed and Casey chat about business and all the innovations that Casey has brought to Shutter Zone, including their upcoming app to connect REALTORs and Real Estate Media Professionals. They also get into what Casey will be teaching in his Break Through Your Business Workshop before PMRE in Las Vegas. Along the way Casey drops a bunch of nuggets and how he streamlines his business. As always, the show

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59:24

Ep. 36 - Road to PMRE 2023 #2 - Cody Boone

Upmarket: The Business of Real Estate Photography &... ·

2023/07/19

Upmarket Podcast is excited to welcome SERHANT Studios Supervising Producer Cody Boone to the podcast, our second in our Road to PMRE 2023 series! Reed and Cody talk about how, as the wunderkind of Real Estate Media, Cody approaches each video that he shoots for SERHANT. We also get some behind-the-scenes dish on what it's like to shoot drone footage from the terrace of the penthouse atop a 1,400ft skyscraper in Manhattan. In the second half of the show, Cody fills us in on what he will be

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66:29

Ep. 35 - The Struggle is Real. Checking in with...

Upmarket: The Business of Real Estate Photography &... ·

2023/07/11

After an unusually long delay between episodes, Reed, Mark and Chelsea are back! They get into the business landscape that we're all feeling in the Real Estate Media world... fewer listings means fewer jobs (and less money)! They break down the effect current market conditions have had on Upmarket Media and how they are coping with the new normal. Other things are on their minds too... staffing, marketing, meeting payroll and their overall mental health as they navigate the realities of Real

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60:32

Ep. 34 - Who's The Boss? You. Lessons from an...

Upmarket: The Business of Real Estate Photography &... ·

2023/06/07

On this episode, CEO Reed sits down for a wonderful and informative chat with his amazing Executive Coach, Deepa Pulipati. Deepa shares what an executive coach actually does as they break down a bunch of the stuff that Reed has been doing in his sessions with her. They touch on task lists, strategic thinking, adult coloring, self-compassion, building architecture instead of doing archeology and accountability partners. Reed has gotten so much from working with Deepa and hopes that all the listeners

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63:35

Ep. 33 - Road to PMRE 2023 #1 - Kelsey Kurtis &...

Upmarket: The Business of Real Estate Photography &... ·

2023/05/23

PMRE 2023 IS COMING!!! Upmarket Podcast is proud to be the Official Podcast of PMRE and is excited to present this first of several Road to PMRE Episodes that we will have for you leading up to the conference on November 8-9th 2023 in Las Vegas, Nevada!! Tickets for the 5th Annual Photography + Media for Real Estate Conference and Warm-up Workshops are now available at PMREConference.com. In this episode, conference founder and organizer Brandon Cooper comes on for a brief chat about what to expect

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69:39

Ep. 32 - Zillow Gone Wild!

Upmarket: The Business of Real Estate Photography &... ·

2023/05/09

After a heated back-and-forth in the Real Estate Media Facebook Group between a Zillow exec and some REP business owners (Reed included,) Upmarket thought it's just about time to do an episode focused on Zillow and their new ShowtingTime+ Listing Media Services. A representative from Zillow was invited to be on the show, and after enthusiastically agreeing to do it, eventually ended up pulling the plug on the appearance. The Pod waits for no Zillow rep, so Reed and Mark talk all things Zillow

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65:36

Ep. 31 - The Best Strategy to Maximize Your Marketing!

Upmarket: The Business of Real Estate Photography &... ·

2023/05/02

Get out from behind your camera and actually talk to your (potential) clients! This week is all about the power of in-person marketing. With Mark back in the studio, he and Reed go through all the successes they've had with their face-to-face marketing in 2023. From brokerage presentations, to client lunches, to networking events (including Reed's controversial appearance in a heated on-stage game of Realtor Feud) and much more. The guys go deep on all of it (including shoe strategy) so that

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56:50

Ep. 30 - Doubling Down. Going All-In On Your Business...

Upmarket: The Business of Real Estate Photography &... ·

2023/04/11

This week Mark is on vacation, so Producer Chelsea pinch-hits and sits down with Reed to chat. They don't just talk about Chelsea's recent culinary adventures in Paris, they actually cover Real Estate Media as well! First, they delve into a recent Inman article titled "7 Power-Moves Top Agents are Making Right Now." (Shout-out to Tacey Youngmann of Snowberry Lane Photography in WA for summarizing the article and posting it in the FB groups!) Even though the article geared for RE

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74:22

Ep. 29 - Feeding the Content Beast with Dom.

Upmarket: The Business of Real Estate Photography &... ·

2023/03/28

This week Reed sits down with the King Troll of the Real Estate Photography Facebook groups, Dominic Wilkerson! Dom is probably the undisputed KING of posting content on Instagram and Facebook in our industry. Reed tries to get to the bottom of how and why Dom produces all this content. In the second half of the episode the guys get personal, revealing that Dom is the Troll with The Heart of Gold and that Reed actually has a life outside of Upmarket. As always, the episode ends with a couple Action

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65:52

Ep. 28 - Two Steps Forward, One Step Back. A...

Upmarket: The Business of Real Estate Photography &... ·

2023/03/14

This week marks the Official Launch of our course How to Grow and Scale Your Real Estate Media Business at UpmarketCourse.com!!!! Use code "Launch35" to get 35% off through April 2nd! Reed and Mark chat about the course a bit this episode, but the bulk of time is spent talking BUSINESS. Specifically, how with Chelsea on vacation for 2 weeks, the guys are feeling thrust back into the pre-merger, pre-scaled version of their companies. It is not fun. Especially as it has now been 4 straight

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68:54

Ep. 27 - Diversify Your Revenue by Adding... Home...

Upmarket: The Business of Real Estate Photography &... ·

2023/02/28

This week Upmarket Pod is thrilled that Anthony Taing and Kamika Bruland of CoLab Media have made the long trek from Olympia, Washington to Ojai CA to sit down with Reed and Mark to dish all things Real Estate Media. Anthony and Kamika talk about how they have diversified their Real Estate industry offerings to include home staging and even house cleaning to their menu of options. They also share the ups and downs of life as business, as well as romantic partners. It was so fun to talk with this

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76:39

Ep. 26 - "Have confidence. Show your value." REALTOR...

Upmarket: The Business of Real Estate Photography &... ·

2023/02/14

"We have no idea what we're doing, ever." This week, we finally get a REALTOR to admit that out loud! Ignacio Anzaldo, a REALTOR from LIV Sotheby's International Realty in Ventura CA joins Reed for a super fun and (sometimes off the rails) chat about the current state of the overall real estate market (will any of us ever work again????) Ignacio tells us not to fret, that all the smartest REALTORS will be doubling down on their marketing during lean times. With beers flowing, HOt

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71:46

Ep. 25 - Big Deals Pt. II: 70,000sf of Matterport +...

Upmarket: The Business of Real Estate Photography &... ·

2023/01/31

The long-awaited sequel to Upmarket Episode 16: Big Deals, this episode gives listeners the lowdown on the current statuses of the BIG DEALS talked about in the previous episode. Spoilers ahead if you haven't listened to Ep 16 (go back and do it now!)... In this follow-up, Reed and Mark dish on the the (somewhat) mini version of the the big retail job they were up for last fall that they just landed. Turns out it the perfect timing to help alleviate the (extremely) slow season blues Upmarket has

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71:45

Ep. 24 - It's Not All Wine & Roses. Scaling is Hard.

Upmarket: The Business of Real Estate Photography &... ·

2023/01/17

On this episode Reed sits down with Brianne Ippolito, co-owner and Operations Manager of Zoon Media in Calgary, Alberta Canada to talk about the realities of scaling your Real Estate Media business. After Reed's presentation at PMRE 2022 in Las Vegas, Brianne pulled Reed aside and took issue with a few of his assertions from the talk, so he invited her on the podcast to talk through some of her thoughts. Brianne chats about the hardest parts of managing her team of 15 and the high volume of

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70:02

Ep. 23 - In Comes the New. Rolling Out New Services &...

Upmarket: The Business of Real Estate Photography &... ·

2023/01/03

All the new things are on Reed & Mark's minds as they embark with Producer Chelsea on this first Upmarket Podcast of 2023. The gang talk about all the new services, products and prices that Upmarket Media will be rolling out to their clients in the first part of 2023. They strategize about timing, the best ways to get the word out and try to finalize exactly what in the heck they'll actually be rolling out. In the second half of the show they respond to a listener who writes in with a

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106:19

Ep. 22 - SWOT Analysis 2022. Strengths. Weaknesses....

Upmarket: The Business of Real Estate Photography &... ·

2022/12/20

It's SWOT Analysis time on Upmarket Pod! We take our listeners in depth in this MEGA epidsode into Upmarket Media's 2022 SWOT Analysis. SWOT is Strengths, Opportunities, Weaknesses and Threats. Reed, Mark and producer Chelsea go in-depth on everything Upmarket Media is thinking and feeling heading into to 2023. This episode is long, but hopefully worth it and maybe can inspire others to do their own SWOT as we believe it is a great way to focus and analyze how your business is doing.Follow

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102 results

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