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PODCAST

Creative Courage: The Creative Business Podcast

Are you a creative business owner? Do you ever feel like you’ve got more to give or that there’s a bigger impact you could make? Creative Courage is a creative business podcast hosted by award-winning coach, author, and speaker, Matt Essam. Matt explores the internal battles we all face as creative business owners. From the fear of launching to the anxiety we face around our life purpose, Creative Courage is the first podcast series that will dive deep into the physiology of courage and its key part

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All Episodes

42:07

Scaling a Multiple 6-Figure Agency And Landing Your...

Creative Courage: The Creative Business Podcast ·

2025/01/29

What does it take to build a thriving, scalable business whilst only working with your dream clients?After eight years in the Royal Navy, Josh Gudgeon now runs a multiple 6-figure video production agency and a top 1% podcast. In this episode, we get under the hood of exactly how Josh runs his agency, how he’s been able to attract his ideal clients, and the 3 secrets to building a business that gives you the lifestyle you want and allows you to be yourself. Josh is able to work on projects he’s

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14:04

Attract Warm Leads on Autopilot With This Underrated...

Creative Courage: The Creative Business Podcast ·

2025/01/22

If you rely only on word-of-mouth and referrals to grow your business, you’re missing a trick.In this episode, I’m sharing one of the most underrated lead generation strategies I know of - The Partnership Playbook. This strategy is like referral marketing on steroids. If used correctly, it will scale up your lead flow and start bringing in warm leads on autopilot. Forget spending endless hours creating content and doing cold outreach. This strategy has been one of the biggest growth levers in my

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41:02

The Proven Formula To Landing Celebrity Clients Like...

Creative Courage: The Creative Business Podcast ·

2025/01/15

Will Smith, Jay Shetty, Red Bull and Vice are just some of the names that Tim Fare-Matthews has landed for his video production agency. In this episode, Tim shares a peak behind the scenes of exactly how he has achieved this.If you’re struggling to win over corporates, raise your rates and run your business while producing exceptional results for clients, this episode is for you. Whether you run a video production agency, animation studio or graphic design studio, these are the key foundational

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19:48

STOP Making New Years Resolutions - Do THIS Instead…

Creative Courage: The Creative Business Podcast ·

2025/01/08

Did you achieve your New Year’s resolutions last year? If you’re like most people, probably not, as stats show that 80% of people fail their resolutions by February.New Year’s resolutions often set us up for failure, but if you’re looking for transformation in your life and business in 2025, there’s a better way. In this episode, I share a strategy that you can use to give you a far better chance of reaching your goals. You’ll discover the 3-step process I use to avoid repeating past mistakes and

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22:07

The Secret To Making Better Decisions in 2025

Creative Courage: The Creative Business Podcast ·

2025/01/01

If you’ve been running your business for a while, deep down, you probably know what you need to do to grow faster and make more money. Over the past decade, I’ve coached some of the world’s leading creatives, and often they’re coming to me for permission, rather than answers. They know they shouldn’t have taken on that client or hired that team member. So what stops them from trusting their intuition? Fear. Their intuition is trying to steer them in the right direction, but fear and other external

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51:34

Lessons From The Agency Owner I Paid £10K A Month To...

Creative Courage: The Creative Business Podcast ·

2024/12/23

Does your business feel like more of a prison than a passion? That somewhere along the line, it’s drifted off course from the business you envisioned? In this episode, I’m joined by Dan Bolton, a business coach I paid £10k a month to learn from. It's the most I've ever invested in coaching and I wanted to gift you the experience of hearing some of Dan's lessons as he evolved from youth pastor to multiple 7-figure agency owner. This conversation isn't really about number though (I just mentioned them

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50:16

Why Fear and Scarcity Are Killing Your Business (And...

Creative Courage: The Creative Business Podcast ·

2024/12/18

After a serious BASE jumping accident that shattered both his legs, doctors told Sebastian Bates he may never walk again. During Seb’s 2 years of rehab, he lost 15 of his close friends, leaving him with PTSD and major survivors’ guilt. After a journey of personal development, Seb is now the founder of Warrior Academy, the largest martial arts academy in the Middle East. Seb teaches thousands of kids worldwide while leading a team of 100. Seb has also built several other six-figure businesses and

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11:57

ONLY Work With THESE Types Of Clients

Creative Courage: The Creative Business Podcast ·

2024/12/11

Not all clients are created equal.When I used to run my web design and marketing agency, I would work with just about any client who had the budget. But after working with them, some clients would make amazing leaps which would transform their businesses, and some got no results at all. So, what was the difference? And if you can deliver the exact same service to two different clients and get paid the same, why does it matter what they do with what you’ve created for them after? If you take on too

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11:44

The Hidden Indicators Of Success You NEED To Pay...

Creative Courage: The Creative Business Podcast ·

2024/12/04

Most creative business owners are measuring success the wrong way.It’s easy to get caught up in only measuring tangible outputs like how much revenue you’ve taken each month or how your team is performing. But what happens when you spend hours and hours on business development and those results don’t immediately show up? Does that mean you haven’t been successful? This fixation on the outputs is causing many creative business owners to feel stuck and demotivated because they’re overlooking the real

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15:35

Unlock Hidden Revenue Opportunities From Existing...

Creative Courage: The Creative Business Podcast ·

2024/11/27

What would it be like if you could grow your creative business without having to find new clients? That’s exactly what the ‘realignment process’ can do for you.In this episode, I’m breaking down the powerful strategy I've been using with my coaching clients to raise prices and increase profits without signing any new business. Most creative agencies rely on repeat clients, but the stream of work can be inconsistent and it makes increasing prices difficult. By using the realignment strategy, you’ll

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25:42

The 4 Seasons of Business Every Creative Business...

Creative Courage: The Creative Business Podcast ·

2024/11/20

What season of business are you currently in? This is one of the most important questions you can ask yourself as a creative studio owner. I used to believe that there were good times and bad times in business, but what I came to realise is that these are just ‘seasons’. And like the seasons in nature, by understanding them and preparing for their arrival, you can weather the worst storms and benefit the most when the sun is shining. In this week’s episode of the Creative Courage podcast, I unpack

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44:25

3 Strategies To Take Your Business From Surviving To...

Creative Courage: The Creative Business Podcast ·

2024/11/13

Have you ever felt so overwhelmed by your business that it feels like you’re on the brink of collapse? That’s exactly what Kai Cheng was going through after leaving a job at one of Taiwan’s top video agencies to start his own business. Two years ago, Kai was taken to hospital because he thought he was dying. What was really happening was that he was experiencing panic attacks due to the extreme stress of running his own business alongside starting a family. Since then, Kai has gone from barely

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37:51

The Filmmaker Who Got His Film In Cinemas While...

Creative Courage: The Creative Business Podcast ·

2024/11/06

Would you love to work on more impactful projects, but the day-to-day running of your business gets in the way? Cey Sesiguzel was in the same boat, running a successful video production agency while eager to produce the documentary he’d dreamed of making. Five years later, Cey’s film is days away from its release in cinemas nationwide - and his agency's turnover doubled in just 12 months whilst creating his film. In this episode, Cey shares his journey of achieving his creative dream, without

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13:15

Use This Simple Referral Strategy To Generate...

Creative Courage: The Creative Business Podcast ·

2024/10/30

If you’re like most creative agency owners, chances are most of your work comes through word of mouth and referrals.And that’s not necessarily a problem - referrals can be one of the best lead generators. But what I’ve discovered is that most people don’t have a referral strategy, leading to inconsistent results and a lack of control over the flow of projects. In this episode, I’m sharing an underrated strategy that can transform the way you win projects, giving you a steady stream of inbound

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27:19

The 3 Keys to Scaling Your Agency Without Hustling...

Creative Courage: The Creative Business Podcast ·

2024/10/23

Are you struggling to scale your business, without working longer hours? Are you feeling burnt out and unfulfilled, even though from the outside, your business looks like it’s thriving? That’s exactly where I was years ago - snowboarding in Canada, living the digital nomad lifestyle. I had friends messaging me, congratulating me on living the dream - but beneath the surface, it was a different story. I wasn’t happy. I was working with the wrong kinds of clients, feeling overwhelmed, and constantly

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42:26

Mastering Design Thinking To Win Next-Level Clients...

Creative Courage: The Creative Business Podcast ·

2024/10/16

Are you using design thinking in your business? If not, you’re missing out on a powerful tool that can help you land better clients with bigger budgets. In this episode, I’m joined by Matt Anderson, a design consultant with over 20 years experience in operational roles within some of the world’s largest corporates such as Virgin Mobile Australia. Many creatives struggle with the operational and logistical side of business. By leveraging design thinking, creatives can communicate the value of design

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32:00

The 10 Commandments Of Sales Every Creative Needs

Creative Courage: The Creative Business Podcast ·

2024/10/09

If you’re like most creatives, sales probably isn’t your favourite part of running your business. But what if you could change the way you think about sales - and the results you get? In this episode, I break down The 10 Commandments of Sales - key principles that have helped my clients close more deals and land higher-value projects, even if they haven’t had any formal sales training. These are fundamental principles that you can refer back to before any sales conversation that will make you feel

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29:42

The ONE Strategy To Land Clients At ANY Networking Event

Creative Courage: The Creative Business Podcast ·

2024/10/02

Would you believe me if I told you that with the right networking strategy, you could double your business in just 90 days?In this episode, I break down a strategy that will make networking easier and more effective, without feeling pushy or ‘salesy’. But if networking events make you feel uncomfortable, you're not alone. Networking can open doors to valuable opportunities, but the pressure to make a flawless first impression and always be “on” can feel overwhelming - especially if, like many

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45:44

What Does It Take To Grow And Sell A Creative Agency?...

Creative Courage: The Creative Business Podcast ·

2024/09/25

Agencies are notoriously difficult to grow. They’re often started by a creative who loves what they do but soon finds themselves running a team without the necessary business skills. In this episode, I’m joined by Jonathan Leafe, who sold his multiple seven-figure agency and now helps others do the same. Jonathan shares his expertise on what it takes to grow a profitable creative business and scale it into a saleable asset. If you’re running a small agency and you’re unsure if scaling is the right

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41:18

Avoiding Burnout When You Scale A Creative Agency...

Creative Courage: The Creative Business Podcast ·

2024/09/18

If you’ve been running your business for a while but you still often find yourself overwhelmed and burnt out, this episode is for you. I'm joined by David Wakefield and Chris Thorpe, founders of On The Sly, an international audio production agency. On The Sly has worked on some of the world’s most iconic events, from London’s New Year’s Eve fireworks to Coachella and with global brands like Paramount. But like many creative business owners, David and Chris didn’t always have a great work life

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