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PODCAST

Will It Stick?

Melissa DiGianfilippo & Alexis Krisay

Bold brands are always taking chances on creative ad campaigns and salacious PR stunts to stand out from the crowd to get customers’ attention and money. Join marketing junkies and successful advertising agency owners Melissa & Alexis weekly for some creative inspiration as they explore crazy marketing moments in history that, whether they flourished or failed, got the world’s attention. Will It Stick? is a podcast for entrepreneurs and marketers who want BIG creative inspiration,

business marketing

All Episodes

50:11

Louis Vuitton's Multigenerational Appeal

Will It Stick? ·

2021/09/08

Louis Vuitton has ruled the fashion world and won over the hearts of consumers for decades and decades and decades, since the mid 1800's. Louis Vuitton has managed to withstand the demise of the mall and rise of online shopping. It is desired by Gen Z and Boomers alike. They don’t have sales or discounts and somehow they still crush it and evolve the brand. How? Join us as we dive in! For source materials, please visit www.willitstickpodcast.com.

en-us

33:43

Volkswagen & The Fun Theory

Will It Stick? ·

2021/09/01

When Volkswagen faced a big challenge launching its eco-friendly vehicle in Sweden at a time when the eco-car market was already well established, and most consumers did not think of VW as an eco-innovator, they decided to try something FUN. VW brought The Fun Theory in as a way to make it fun for humans to change behavior, and it took off in a big way! To see our source materials, please visit www.willitstickpodcast.com.

en-us

50:36

Oreo's Playful PR Strategy is Pop Culture Centric

Will It Stick? ·

2021/08/25

Oreo is the world's favorite cookie and has some insane marketing genius behind the brand to keep things purposely playful. We dive into how the brand has crushed the cookie game since its early inception through some of its more recent fun PR stunts. To find our source materials, see the full show notes at www.willitstickpodcast.com.

en-us

38:51

PR Stunts: Food Edition

Will It Stick? ·

2021/08/18

We're back with another round of crazy PR stunts that brands have pulled, but this time it's all about FOOD. From Kraft Heinz Company's partnership with Van Leeuwen Ice Cream to create a Mac n Cheese flavored ice cream, to Popeyes' emotional support chicken, to KFC's 11 Herbs & Spices holiday firelog and more- this episode will either make you super hungry or will have you reaching for some anti-nausea medicine!

en-us

42:20

Men in Uggs? How Ugg Markets to Win Despite the Haters

Will It Stick? ·

2021/08/11

The Ugg Brand is an undeniable cultural phenomenon. You either love them or you hate them. A quick google search will show you that the majority of the media who have written about Uggs thinks they are an ugly trend that just won’t go away. But despite that, people all over the world are still obsessed - and today that obsession spans multiple generations - babies, kids, tweens, teens, and adults of all ages.... and surprising to many, MEN. Uggs does about $1.5 billion in annual

en-us

40:10

Tuft & Needle: Mattress Stores Are Greedy

Will It Stick? ·

2021/08/04

It was 2012, and one young engineer was disgusted by the experience he and his new bride had when mattress shopping. They walked away with a $3,300 mattress that they ended up hating - and the whole process felt slimy. With zero experience in the mattress world, two entrepreneurs got together to solve a real problem that had plagued the mattress industry for decades: Mattress Stores Are Greedy. They utilized this PSA-style campaign across the country and made some critical brand

en-us

39:57

Victoria's Secret: Rise, Fall & Rebirth

Will It Stick? ·

2021/07/28

In 1977, one American businessman decided there should be a high-end lingerie store that both men and women would be comfortable shopping in. He wanted this store to be inspired by the way women were viewed in the Victorian era. Victoria's Secret focus on angel-like, teeny-tiny dream women and its approach to marketing worked... until it didn't. See our source material and other information for this episode at www.willitstickpodcast.com.

en-us

39:56

Match.com’s Masterful Marketing to Bring Dating Online

Will It Stick? ·

2021/07/21

In 1995, long before swiping right was a thing, Internet dating was not commonplace or really, something anyone admitted to. Match.com hit the market with a goal to change perceptions and get women comfortable dating online so the men would follow, and the brand's marketing efforts successfully changed a culture and really built the internet dating phenomenon that is the norm today! See our source material and other information for this episode at www.willitstickpodcast.com.

en-us

36:55

PR Stunts Gone Wrong

Will It Stick? ·

2021/07/14

What happens when an attempt to create the world's largest popsicle results in gallons of pink, gooey liquid flowing onto the streets of NYC and causes pedestrians to flee in panic? Sometimes things don't go as planned when it comes to a creative marketing idea or wacky PR stunt. In this episode, we cover three of our favorite PR Stunt FAILS! Listen and learn, or at least be prepared for the worst case scenario. Spoiler Alert: these brands were NOT. See our source material and

en-us

39:53

Flo: The Greatest Accident in Advertising

Will It Stick? ·

2021/07/07

Iconic characters have played a huge role in successful advertising and marketing campaigns for decades, but not all brand mascots have sticking power like the subject of this episode. Flo, the iconic mascot for Progressive Insurance, has become a literal advertising icon... and most agree that she is the single most recognized brand mascot today. But did you know that Flo's character was created on accident? See our source materials and other info for this episode at

en-us

29:18

Burger King: The King of Slogans, Stunts & Trolling

Will It Stick? ·

2021/06/30

Burger King may not be the leader in fast food market share, but they might just be the KING of crazy advertising campaigns and PR stunts! The Home of the Whopper is known for some serious internet trolling of long-time competitor McDonald's, and the brand is always willing to take a gamble and try something new... and those risks don't always work out as planned. See our source materials and other info for this episode at www.willitstickpodcast.com.

en-us

39:28

Airline Ads in the 60s: Selling Seats or Sex?

Will It Stick? ·

2021/06/23

Come fly with us! Or, if it were the 60s, our promotion for this episode might read: COME FLY US. Airline ad campaigns in the 60s are a bit shocking under a 2021 lens. Stewardesses and sex were the center of many major airlines' advertising campaigns and one questionable promotion may have caused an increase in divorce rates! See our source materials and other info for this episode at www.willitstickpodcast.com.

en-us

27:39

PETA's Extreme Marketing Stunts

Will It Stick? ·

2021/06/16

PETA is notorious for its insane marketing stunts and antics to make change when it comes to the ethical treatment of animals. Are its tactics warranted or do they go too far? And most importantly, do the antics actually work? See our source materials and other info for this episode at www.willitstickpodcast.com.

en-us

34:48

Snickers' Monumental Marketing Comeback

Will It Stick? ·

2021/06/09

Snickers is the world's favorite candy bar but in the early 2000s, it was on the verge of a meltdown and lost 10% of its global market share due to its marketing. How did it turn sales around? A creative campaign, of course! See our source materials and other info for this episode at www.willitstickpodcast.com.

en-us

36:19

The Blair Witch Project Viral Hoax

Will It Stick? ·

2021/06/02

The Blair Witch Project is credited with cultivating viral marketing at the start of the Internet era. So how did one movie from 1999 create such confusion and excitement all because of its marketing that it became the fifth highest-earning independent film of all time? See our source materials and other info for this episode at www.willitstickpodcast.com.

en-us

34:25

Old Spice & The Man Your Man Could Smell Like

Will It Stick? ·

2021/05/26

How in the heck did Old Spice go from a brand marketed to grandpas to an ultra sexy brand for millennials? Add one part viral video, one part sexy man in a shower and a sprinkling of an uber-creative direct response campaign and Old Spice is all fresh and new again and the ROI is insane. See our source materials and other info for this episode at www.willitstickpodcast.com.

en-us

31:16

Jeep: The People Powered Brand

Will It Stick? ·

2021/05/19

Few brands can claim that their customers do the majority of the marketing for them, and Jeep is one of the few. Listen to how Jeep has become a people-powered brand and hear about some of the radical stunts they have pulled. See our source materials and other info for this episode at www.willitstickpodcast.com.

en-us

37:41

Thinx Panties Disrupt. Period.

Will It Stick? ·

2021/05/12

Thinx "period-proof underwear" has utilized controversial marketing campaigns to catapult the brand from a scrappy start-up to a multi-million dollar empire. This one will shock you, but does it have sticking power? See our source materials and other info for this episode at www.willitstickpodcast.com.

en-us

47:36

Uncertain Times: Pandemic Campaign Round-Up

Will It Stick? ·

2021/05/05

How did the brands we know and love fare when hit with a global pandemic? 2020 was an insane year, and the way brands pivoted multi-million dollar ad campaigns is worth a closer look! See our source materials and other info for this episode at www.willitstickpodcast.com.

en-us

37:07

Barbie's Iconic Marketing Strategy

Will It Stick? ·

2021/04/28

How did a men's sex toy become the most iconic kid's toy in history? Barbie is iconic for many reasons, and she is one of the first toys to have a marketing strategy based extensively on television advertising to kids. From the 1950s to today, Barbie is here to show you that her status as the OG influencer is here to stay. See our source materials and other info for this episode at www.willitstickpodcast.com.

en-us

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