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PODCAST

The Knowledge Project

Master the best of what other people have already figured out. Deep conversations with the best that go beyond the usual advice to uncover the timeless principles that drive success. If you enjoy the show, please hit the follow button.

business

All Episodes

02:12:27

Whole Foods Founder: The Biggest Myths About...

The Knowledge Project ·

2024/10/29

In this episode, John Mackey takes us from the inception of SaferWay—the precursor to Whole Foods—to building one of the most successful natural food empires in the United States. He shares how a life-altering experience shifted his consciousness about food and health, leading him to pioneer the organic food movement. Learn about the delicate balance between staying true to personal ideals and adapting to market realities, as Mackey discusses the challenges of entrepreneurship, the importance of

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01:38:48

Tour de Force: The Story of a $10M Sock Brand | Rob...

The Knowledge Project ·

2024/10/15

From commanding the cycling circuit with Team Canada to building an 8-figure enterprise, Rob Fraser reveals the sophisticated mental models that drive exceptional performance. This isn't about sports metaphors—it's a masterclass in translating elite competitive principles into business strategy.Rob Fraser is the owner and operator of the sock company OUTWAY. In this conversation, Rob and Shane discuss focus, executing under pressure, growing a business from hustling on the street to over 10

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01:28:12

The Blueberry Billionaire | John Bragg

The Knowledge Project ·

2024/10/01

John Bragg, founder of Oxford Frozen Foods and Eastlink (the largest privately held telecommunications company in North America), shares his journey from growing up in a small village to becoming one of North America’s largest wild blueberry producers and leading a major telecommunications company. He discusses his early entrepreneurial ventures, why he got into the blueberry business in the first place, and how he pivoted when things didn’t go quite as planned. Bragg emphasizes key business

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01:05:37

The Mac and Cheese Millionaire: How I Built a...

The Knowledge Project ·

2024/09/17

In this episode, Erin Wade discusses her journey from being a practicing lawyer to making mac and cheese...as a business. Wade shares how surfing became a personal escape while managing a busy life as a CEO and mother, and how she applied lessons from her career to build a restaurant known for its strong workplace culture. She introduces the concept of open book management, which empowers employees by involving them in the company's financials and decisions, leading to higher engagement and

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01:58:07

The Storytelling Expert: How to Speak so That...

The Knowledge Project ·

2024/09/03

Shane Parrish sits down with Matthew Dicks, a renowned storyteller, author, and teacher, to explore the nuanced art of storytelling. They go deep into the techniques that turn mediocre stories into masterful ones.You’ll learn what makes a story truly resonate with an audience, how to identify and highlight the pivotal moments that create emotional impact, the architecture of compelling stories, how to structure narratives for maximum engagement and how to use techniques like suspense, stakes, and

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01:15:05

#201 April Dunford: Perfecting Your Product's...

The Knowledge Project ·

2024/08/20

What if people aren’t buying your product or service because their idea of what it does is wrong?In this episode, Shane asks April Dunford to reveal all her secrets about what makes good and bad product positioning, how a startup should differ in its communications from a big company, and the difference between B2B and B2C positioning. Dunford also shares how a startup can better identify pain points their customers face, how to write the best sales page copy, and the best way to objectively

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01:00:27

#200 Brian Halligan: Scaling Culture from Startup to IPO

The Knowledge Project ·

2024/08/06

Brian Halligan, co-founder and former CEO of HubSpot, discusses the journey of leading a company from the startup phase to IPO. Halligan shares his personal and professional experiences, including a snowmobiling accident that altered his life trajectory, the importance of company culture, the nuances of hiring the right people, and the complications involved in running a growing organization.This episode is a must-listen for entrepreneurs, CEOs, and anyone interested in the intersection of personal

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01:17:59

#199 Esther Perel: Cultivating Desire (2019)

The Knowledge Project ·

2024/07/23

Few episodes in The Knowledge Project’s nine-year history have impacted people’s relationships and lives more than when Esther Perel shared her infinite wisdom for the first time in 2019.Shane and Esther discuss how the stories you tell yourself shape how you see the world (and what to do about that), the important conversations to have at the beginning of a relationship, the most common arguments couples have and how to prevent them, what to say to a partner if the relationship isn’t working out,

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00:48:07

#198 Maya Shankar: The Science of Identity

The Knowledge Project ·

2024/07/09

Shane Parrish and Maya Shankar dive into the complexities of identity and personal transformation. They explore how significant life changes can reshape one's sense of self and explain how to navigate these transitions. Maya shares her personal stories and tips on making proactive choices and keeping a flexible, layered sense of self. They also discuss the psychological and philosophical aspects of identity, offering practical advice on goal-setting and personal growth.Maya Shankar is a

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01:12:23

#197 Michaeleen Doucleff: TEAM Parenting

The Knowledge Project ·

2024/06/25

It's surprising how often we give our kids orders: "Do this!" "Don't do that!" But if we want to raise resilient and independent kids, is this the right approach? Michaeleen Doucleff argues there's a better way, and in this conversation, she explains why and shares practical strategies for solving the parenting "crisis" in the modern world.In this conversation, Doucleff reveals four parenting principles that will help foster resilience and independence in

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02:15:53

#196 Brent Beshore: Business Brilliance and Happiness...

The Knowledge Project ·

2024/06/11

Succeeding in both life and business is very difficult. The skills needed to scale a company often clash with those required to cultivate a thriving home life. Yet, Brent Beshore seems to have cracked the code—or at least he's actively working on it. In this conversation, he spills his secrets on excelling in both arenas.This episode is split into two parts: the first 45 minutes covers life and how to be a better person. Brent opens up about the evolution of his marriage, physical health, and

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01:38:50

#195 Morgan Housel: Get Rich, Stay Rich

The Knowledge Project ·

2024/05/28

The skills it takes to get rich are drastically different from the skills it takes to stay rich. Few understand this phenomenon more than Morgan Housel. He's identified unique lessons about wealth, happiness, and money by studying the world's richest families and learning what they did to build their wealth and just how quickly they squandered it all.In this conversation, Shane and Housel discuss various aspects of risk-taking, wealth accumulation, and financial independence. Morgan explains

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01:20:06

#194 Abigail Shrier: The Parent-Therapy Trap

The Knowledge Project ·

2024/05/21

Over the last decade, therapy has become the de facto solution to solve all sorts of problems for all sorts of people. Everyone has slowly accepted that therapy is normal and a net benefit to society. But instead of helping kids work through difficult circumstances, what if it's just making the problems worse? That's what Abigail Shrier thinks is happening, and in this conversation, she reveals some surprising reasons why. Shane and Shrier discuss the real reason therapy is "bad," how we got to

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01:22:51

#193: Dr. Jim Loehr: Change the Stories You Tell...

The Knowledge Project ·

2024/04/30

What if reaching the next level of success wasn't determined by another skill, degree, or course but by something that changed on the inside? That's what Dr. Jim Loehr believes, and in this episode, he reveals everything he knows about mental toughness and winning the mind game. Shane and Loehr discuss the radical importance of the stories you tell yourself—including how they can damage your kids—and how to change the negative stories you believe. Loehr also shares the best reflection questions to

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01:11:37

#192 David Segal: Yearly Planning, Daily Action

The Knowledge Project ·

2024/04/16

Working in a business and working on a business are two different things. Without the former, nothing gets done; without the latter, the wrong things get done. David Segal has a unique way of managing that tension, and this episode, he reveals all his business operating secrets and explains how he failed along the way. Shane and Segal discuss what entrepreneurship really is, where motivation comes from, and what Segal learned building a $200 million tea business. Shane and David also dive deep into

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01:31:44

#191 Dr. Rhonda Patrick: Diet Essentials For Healthy...

The Knowledge Project ·

2024/04/02

Shane Parrish sits down with the renowned biochemist Dr. Rhonda Patrick to explore the intricate world of nutrition and health. Dr. Patrick provides a deep dive into the role micronutrients play in our daily health, detailing how deficiencies and insufficiencies in vitamins, minerals, fatty acids, and amino acids can lead to serious health issues over time. Shane and Dr. Patrick also discuss the science behind deliberate heat exposure. She outlines the optimal sauna conditions—temperature, duration,

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01:36:08

#190 Brad Jacobs: Building a Business Empire

The Knowledge Project ·

2024/03/19

Throughout his tenure, Brad Jacobs has built multiple billion-dollar companies. While there is no "playbook" for growing a business, he focuses on a few factors above all else in every company he operates, and in this conversation, he reveals them all. Shane and Jacobs discuss how to read anyone during an interview through a series of intentional questions, the exciting role of AI and technology in the future of business, and where money-making ideas hide in companies. Jacobs also shares how his

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02:41:14

#189 Chris Davis: Three Generations of Wealth

The Knowledge Project ·

2024/03/05

Most families who obtain immense wealth squander it by the third generation. But Chris Davis comes from a family whose grandfather and father all became independently wealthy of each other, and Davis has done the same. How does that keep happening? In this conversation, we find out. Shane and Chris discuss life and investment lessons he learned from his father and grandfather, why writing is more important to clarify one's thinking no matter who's reading it, and the surprising benefit of reading

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01:25:18

#188: Bryan Johnson: Five Habits for Longer Living

The Knowledge Project ·

2024/02/20

What can you do (or avoid) tomorrow to guarantee you can live longer? In this episode, Bryan Johnson reveals the five simple disciplines you can start doing to live healthier and longer. Johnson shares what his daily routine looks like, the ins and outs of his experimentation process, and why he gave his father plasma. Johnson also opens up about the constant hate he receives from people online, how he deals with it all, and what he wishes he'd known when he sold his company. Bryan Johnson is the

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01:55:20

#187 Dr. Becky Kennedy: The One Thing You Can Say...

The Knowledge Project ·

2024/02/06

Dr. Becky Kennedy shares the crucial life and parenting skills you need but didn't get taught on regulating emotions, setting boundaries, and the best sentence you can say when a partner tells you something difficult. This episode applies to EVERY relationship in your life, not just your kids. Get ready to parent more effectively with less stress, repair after a disagreement, regulate emotions, and unlock the next level in all of your relationships. Dubbed the “The Millennial Parenting Whisperer”

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266 results

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