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PODCAST

Compassionate Side Hustle Strategy

Rochelle Sanchez

How to infuse more compassion into your business, whether it"s having more compassion for you as the CEO or for the journey your intended customers are going through. For owners of (very) small businesses who are struggling with the online marketing and back end processes of building a brand that supports the communities you care about. Formerly "The Self-Employed Nerd."

business entrepreneurship

All Episodes

24:04

How to Avoid Being Salesy

Compassionate Side Hustle Strategy ·

2022/03/23

Note: The audio quality is poor up until the 9 minute mark on this episode. Ah, technology. Topics outlined: How to Avoid Being Salesy when networking or marketing your heart-centered business. Networking on Instagram vs. Twitter. Creating a social media content creation strategy that works for your business. For more info, visit https://rochellesanchez.com/podcast

en

17:07

Using Self-Compassion to Build a Legacy with Your...

Compassionate Side Hustle Strategy ·

2022/03/09

What does it actually mean to have compassion for yourself and for your intended customers? Running a business is hard! Let's talk definitions and an example of how to apply compassion and self-compassion to the sometimes painful aspects of running and scaling your own business. Don't let the inner drama keep you from building your legacy. Visit https://www.rochellesanchez.com/what-is-self-compassion

en

26:43

Give Yourself a Break, Literally

Compassionate Side Hustle Strategy ·

2021/12/13

In what will hopefully be an annual practice from now on, I'll be taking a break from podcasting and the content production pipeline for the holidays. Next episode drops on January 10th. Revisiting what it means to have compassion for yourself and for your future customers as you scale your side hustle. What topics would you like to see covered from a compassionate point of view, in 2022? Let me know. Are you feeling stuck? Would you like a FREE Mini Strategy session with Rochelle? Apply now. Plus:

en

25:25

Raising Your Prices with Compassion

Compassionate Side Hustle Strategy ·

2021/11/21

Comforting advice for if you know (or you've been told) that you should raise your prices but you don't want to • What to do if you don't want to only work with super rich, privileged people • What kind of CEO you should NOT strive to be • Should you lower your prices to become more accessible? Visit https://rochellesanchez.com/freaked-out-about-raising-prices/ for more!

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41:52

Working with Purpose vs. Passion & How to Tell The...

Compassionate Side Hustle Strategy ·

2021/11/08

Are you staying in your 9 to 5 because you believe you have no other choice? Also, what's the difference between working hard because you love what you're doing and working hard because capitalism has taught us that our value depends on our level of productivity? Taina M Brown offers career and leadership coaching to new and emerging leaders and equity and inclusion consulting to organizations that are mission-driven. Learn more at https://www.rochellesanchez.com/tainambrown

en

39:04

Skincare for Queer and Trans People of Color with...

Compassionate Side Hustle Strategy ·

2021/10/25

Althea Branton (she/her) is a skincare designer. Her product line is for QTBIPOC who are tired of staring the current beauty industry in the face and not seeing a reflection that looks like their own. Listen in to hear more of her story and the big radical act that you can do take up space and reclaim our true selves. We rant a bit about euro-centric norms, modern bro-marketing strategies, and coaching certifications, among many topics. Learn more https://www.rochellesanchez.com/altheabranton

en

40:51

Expressing Indigenous Love and Intersectional...

Compassionate Side Hustle Strategy ·

2021/10/11

Pearl's yoga origin story at the 612 Jungle studio in Minneapolis and her work as a birth worker. Advice for people who don't feel an instant, deep connection in breathwork and yoga (when they first start); How yoga is so much more than just position on a mat and breathing. Sharing your intersectionality and full identity in what you do and what you create in your business. Includes a special guest appearance from her tiny human! Read more at https://www.rochellesanchez.com/constantmotion

en

23:04

Self Care for Solopreneurs

Compassionate Side Hustle Strategy ·

2021/10/04

Self-care for my fellow solopreneur helper friends who are burned out, being told to rest more, and don't quite know how to do that. I cover the noticeable symptoms of burnout, 10 actionable ways to take a break so you don't fizzle out later, and four tips for avoiding burnout in the future. Visit https://www.rochellesanchez.com

en

31:14

Values-Based Marketing for Solopreneurs

Compassionate Side Hustle Strategy ·

2021/09/20

If it feels like you're being slimy and salesy in your marketing, you're probably not in alignment with your values. Does your product or service accurately reflect what you stand for? How to show up as the human being behind the brand you've invested all your hard earned money, energy, and time into. Rochelle is a business and mindset coach. Learn more at https://www.rochellesanchez.com/

en

49:53

How to Cut Your Marketing Time in Half

Compassionate Side Hustle Strategy ·

2021/09/06

How to cut your marketing in HALF, literally, by doing less and stepping out of the way of people who are already ready to buy from you. What NOT to do as an attempt to generate leads -- things that do not work and just burn you out and make you want to give up. Remember, after this week we're switching up to being a fortnightly podcast! More details in the episode intro. Keep in touch on Instagram at https://www.instagram.com/rochellesanch !

en

36:46

Uplevel Your Life: Courageous Conversations with...

Compassionate Side Hustle Strategy ·

2021/08/30

Elaine and I share an eerily similar traumatic loss that happened long ago. She shares about processing through therapy, steps she took and the exact words she used when a conversation needed to happen with her son, and an important dialogue that helped keep the bond of friendship alive when life drama felt started getting in the way. Elaine gives several examples of what it takes to have conversations that lead to impact and change. Add'l Info available at

en

37:17

3 Decisions That Will Help Overachiever...

Compassionate Side Hustle Strategy ·

2021/08/23

"Working on your business" doesn't always mean working on money and systems and social media content and sales revenue. If you feel like you've been spinning your wheels and burning yourself out, but your overachiever perfectionist personality doesn't understand why it's not working, here are 3 Decisions to make as the CEO of your business that will help put an end to the chaos. Spoiler alert: This is the good, deep stuff that many entrepreneurs gloss over. Be gentle with yourself! For show notes,

en

29:21

Going Full Time With Your Side Hustle and Setting...

Compassionate Side Hustle Strategy ·

2021/08/16

Special guest Rachael Maestas (she/her) shares her journey from toxic nonprofit and government work to taking the big leap and going full-time with her side hustle. We chat about making that scary decisions and how she knew it was time to jump and also about the importance of boundaries as a service-based business owner. Rachael is the owner and operator of R.M. Communications LLC, an Albuquerque based public relations firm she founded in 2019 that provides PR communications and digital marketing

en

12:52

Burned Out & Want to Give Up? Try these things, first!

Compassionate Side Hustle Strategy ·

2021/08/09

Rochelle is in a long-term recovery from burnout and depression and shares some tips she has discovered while building her side hustle. You're probably being too hard on yourself, and you probably learned it from your parents and from your day job. Listen for examples of how you can be kinder and more compassionate to yourself while you're wearing all of the hats in your business. Rochelle's IG handle is @rochellesanch. Visit her website at www.RochelleSanchez.com

en

49:21

Tackling Engagement Problems on Instagram

Compassionate Side Hustle Strategy ·

2021/08/02

If you're getting seriously frustrated with the lack of engagement on Instagram, you're not alone. In this episode, Rochelle outlines three choices you have if you're noticing your reach dwindling and you're getting burned out of keeping up with what Instagram wants. Listen in for some encouragement and a powerful call action to help you get back on your feet. Say hi on Instagram: https://www.instagram.com/rochellesanch

en

11:59

Permission to Not Be a Salesy Marketer

Compassionate Side Hustle Strategy ·

2021/07/26

Tips to help you remember what it felt like before you got caught up in all the marketing drama. Encourage collaboration and feelings and seeing each other as humans rather than lead generators. Website: https://www.rochellesanchez.com

en

15:46

Prioritize Having Compassion In Your Business

Compassionate Side Hustle Strategy ·

2021/07/26

Our three intentions with this podcast, going forward: 1. Compassion for yourself, because building a business is hard and I'm tired of of the toxic positivity and live and light BS. 2. Compassion for the people you want to help, because this helps us from becoming marketing dude bros who are all about the leads and conversions. Also: It's not nice to talk shit about your customers. 3. Choosing the term "side hustle" for this podcast doesn't mean I'm trying to say that the thing you're working on is

en

07:32

New podcast title ... hey, what happened?

Compassionate Side Hustle Strategy ·

2021/07/07

From this episode forward, the re-launched podcast is now called "Compassionate Side Hustle Strategy." In this quick, 7 minute episode I explain why I'm shifting over to focus the show on how to show yourself and your intended customers more compassion as you do "all the things" in your business: online marketing, back end systems, hiring, all of it. Thank you for sticking around for the ride and transition! The next season will start on July 26th, 2021.

en

16:33

Should you shut everything down to clean up the mess...

Compassionate Side Hustle Strategy ·

2020/02/16

Should you shut everything down and pause to clean up the mess behind the scenes of your business? In this episode I'll be sharing the following: • The brilliant thought that helped me decide to call episodes 1- 15 "Season One" and take a two month break. • The weird transition between what I'm doing to what I actually want to be doing (now that I'm brave enough to admit it to myself and everyone else) • Realizing I was wrong about a goal I set for myself and actively pursued in 2019: Panel

en

17:10

Ways to Move The Needle in Your Business as a...

Compassionate Side Hustle Strategy ·

2020/02/01

Let's talk about what it means to "move the needle" in your business. If the idea of moving the needle stresses you out, you'll like this episode! Comfortable, meaningful ways to look at your business and make progress toward your goals.

en

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