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PODCAST

Compassionate Side Hustle Strategy

Rochelle Sanchez

How to infuse more compassion into your business, whether it"s having more compassion for you as the CEO or for the journey your intended customers are going through. For owners of (very) small businesses who are struggling with the online marketing and back end processes of building a brand that supports the communities you care about. Formerly "The Self-Employed Nerd."

business entrepreneurship

All Episodes

10:59

Closing the Podcast and New Beginnings

Compassionate Side Hustle Strategy ·

2024/06/19

Rochelle shares an important update about her podcast, explaining her decision to stop producing new episodes. She reflects on her journey, discusses what will happen to the existing episodes, and reveals her future plans in art and business. Rochelle emphasizes the importance of aligning personal interests with professional endeavors and invites listeners to stay connected through her email newsletter. Let's connect! Message me on Linkedin or Instagram Show Notes: In this episode, Rochelle

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24:42

Unicorn VAs: Why They Leave and How to Retain Them

Compassionate Side Hustle Strategy ·

2024/06/11

In this episode, Rochelle discusses the common reasons why talented virtual assistants, often dubbed "unicorns," decide to quit. She highlights issues such as misaligned career goals, insufficient pay, value differences, microaggressions, and life's unpredictability. Rochelle offers insights into maintaining respectful and effective working relationships with VAs to ensure long-term collaboration. Let's connect! Message me on Linkedin or Instagram Show notes for this episode:

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14:31

Finding the Perfect Virtual Assistant for Your Small...

Compassionate Side Hustle Strategy ·

2024/06/05

In this episode, Rochelle shares practical tips for finding a virtual assistant to help with your small business needs. Drawing from her experience as a former virtual assistant, she outlines various methods to locate the right fit, including using Google, getting referrals, and exploring gig websites like Upwork and Fiverr. Rochelle also highlights potential pitfalls to avoid and emphasizes the importance of setting realistic expectations and budgets. Show notes for this episode:

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04:10

3 Common Outsourcing Mistakes

Compassionate Side Hustle Strategy ·

2024/05/29

Are you struggling to decide which tasks to outsource in your business? Have you set a budget for outsourcing, or do you find it challenging to determine a fixed amount? Outsourcing can be a game-changer for entrepreneurs, but it's essential to avoid common pitfalls to make it truly effective. In this episode, we discuss three frequent mistakes made during outsourcing, providing practical advice to help you get the most out of this business strategy. Let's tackle the common mistakes entrepreneurs

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17:40

12 Essential Steps for New Business Owners

Compassionate Side Hustle Strategy ·

2024/05/21

Feeling overwhelmed with the steps to set up your new business? Maybe you're concerned about separating personal and business finances? In this episode, Rochelle discusses the crucial steps entrepreneurs should consider when setting up a new business. She shares practical advice on various foundational aspects, from securing a business name to managing finances, ensuring legal protections, and establishing a reliable system for reminders. Show notes for this episode:

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15:50

Simple B-Roll Techniques for Authentic Content Creation

Compassionate Side Hustle Strategy ·

2024/05/14

Trying to add more variety to your video content? How do you make sure your video content stays authentic and true to your style? This episode dives into simple, actionable B-roll techniques that anyone can use. We look at how everyday objects and moments, from clouds to coffee making, can spice up your social media videos. The focus is on creating authentic, personal footage easily without needing fancy equipment or stock videos. Show notes for this episode:

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20:54

Social Media Batching for Your Business

Compassionate Side Hustle Strategy ·

2024/05/08

How to plan and prepare social media content that keeps your business active and connects with your audience effectively. Let's connect! Message me on Linkedin or Instagram Show notes for this episode: https://rochellesanchez.com/social-media-batching-for-business KEYWORDS: social media, social media content creation batching, business, content creation, Instagram, TikTok, engagement, entrepreneur, marketing strategy, visual content, calls to action, audience engagement, content planning,

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0:13

Non-Social Media Marketing Tactics

Compassionate Side Hustle Strategy ·

2024/04/30

Rochelle explores effective non-social media marketing tactics for small businesses, discussing the limitations of traditional social platforms and offering practical alternatives that can lead to more sustainable business growth. Networking Events: Learn how face-to-face and virtual networking can open new business opportunities. Innovative Offers: Discover the importance of refreshing your business offerings to attract and retain customers. Efficient Bookkeeping: Uncover tips for maintaining

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17:37

The Hidden Cost of Social Media Marketing

Compassionate Side Hustle Strategy ·

2024/04/24

In this candid discussion, Rochelle addresses the slow and often ineffective nature of building business relationships through social media. She compares modern social media marketing to the era of infomercials, highlighting its addictive design and the superficial engagement it often fosters. Despite its widespread use, she questions the real benefits of social media for non-content creators and small business owners. Key topics include: The illusion of effective marketing on platforms like

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06:43

How Time Tracking Can Transform Your Workflows

Compassionate Side Hustle Strategy ·

2024/04/16

In this episode, Rochelle talks about why using a timer can help you work better on your business. She shares how timers can show you how much time you really spend working and help you not feel so overwhelmed. This episode may be just what you need if you find yourself constantly overwhelmed by your to-do list and unsure of where your time goes, especially if you’re feeling like there aren’t enough hours in the day to make meaningful progress in your business. Rochelle’s insights could be the

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14:21

Setting Gentle Goals to Match Your Bandwidth

Compassionate Side Hustle Strategy ·

2024/04/09

In this episode, Rochelle discusses the importance of setting gentle goals that align with your current capacity, emphasizing the need to avoid burnout and prioritize self-care while pursuing your business and personal goals. Struggling with setting goals that match your current capacity? Rochelle offers practical tips to help you navigate goal setting and maintain a healthy balance in your journey. Show notes for this episode:

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14:58

Streamline and Simplify Your Business Back End with 3...

Compassionate Side Hustle Strategy ·

2024/04/02

In this episode, Rochelle talks about how to make work easier by doing tasks in groups, called batching. If you find it hard to keep up with social media, money stuff, and making new friends for work, this is for you! KEY TAKEAWAYS 1. Rochelle says grouping your social media posts together saves time and stress. 2. She shares how keeping track of your money all at once can make tax time less scary. 3. Rochelle believes reaching out to work friends in batches can keep friendships strong without

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15:45

3 Things to Have In Place Before You Look for a...

Compassionate Side Hustle Strategy ·

2024/03/26

Let's talk about preparing for a virtual assistant (VA) and what to get in place before hiring one. Rochelle offers guidance for listeners who may feel hesitant about taking the leap into delegating tasks to a VA. It's time to prepare to hire virtual assistant if you struggle with any of these: Feeling overwhelmed by wearing multiple hats in your business and recognizing you need some support Uncertainty about how to effectively delegate tasks and manage your workload Concerns about budgeting

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13:20

Algorithm Anxiety: Re-Frame Your Business Mindset for...

Compassionate Side Hustle Strategy ·

2024/03/19

In this episode, Rochelle delves into the frustration many business owners feel with social media algorithms, offering a fresh perspective on approaching business growth despite these challenges. Show notes for this episode: https://rochellesanchez.com/algorithm-frustration-vs-ceo-mindset Let's connect! Message me on Linkedin or Instagram: Key Takeaways: 1. Understand that while algorithms can be frustrating, there are strategies to overcome them and boost your business. 2. Consider reframing your

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18:08

Business is Political

Compassionate Side Hustle Strategy ·

2024/03/14

A real-talk, encouraging episode for mission-driven solopreneurs who know that business is political. If you are mission-driven, mission-based, change-oriented, community-centered, then business is political. Some thoughts from Rochelle on that concept. It's not harsh, I promise, it's just a way for me to explain where I'm coming from, and why it's not okay in the modern age to keep out of politics if you're building a business at the same time. To view more episodes or see Rochelle's work, visit

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14:06

He's toxic but he's popular and I can fix him!

Compassionate Side Hustle Strategy ·

2024/03/05

Oh, the challenges of navigating toxic social media algorithms while striving to build a successful business. Listen to a fun analogy of staying in a toxic relationship and trying to fix it. Struggling with social media marketing? Here are some key takeaways: 1. It's okay to step away from toxic social media strategies and explore other options that align with your values and goals. 2. Consider offline marketing strategies like networking events, cold calling, and community events to reach

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22:13

Shifting Gears from Service-Based to Product-Based

Compassionate Side Hustle Strategy ·

2023/12/28

Show notes for this episode: https://rochellesanchez.com/how-I-plan-to-pivot-my-business Let's connect! Message me on Linkedin or Instagram In this episode, Rochelle opens up about her personal journey as an entrepreneur and discusses her plans for a creative business pivot. Listeners grappling with the frustrations of a secretive business landscape will find solace in Rochelle's candid sharing of her experiences. Key Takeaways: Rochelle shares her experiences, shedding light on the challenges

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11:52

How to stand out in a saturated, competitive industry

Compassionate Side Hustle Strategy ·

2023/12/21

Show notes for this episode: https://rochellesanchez.com/selling-in-an-oversaturated-industry Let's connect! Message me on Linkedin or Instagram In this episode, Rochelle explores practical tips for entrepreneurs facing the challenges of a highly competitive market. Whether offering a service or a product, she shares valuable insights on differentiating oneself in a saturated industry. Keywords: oversaturated market challenges, competitive industry differentiation, business uniqueness

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10:54

10 Ways to Rest Now So You Don't Burn Out Later

Compassionate Side Hustle Strategy ·

2023/12/14

Show notes for this episode: https://rochellesanchez.com/10-ways-to-avoid-burnout Let's connect! Message me on Linkedin or Instagram Rochelle guides entrepreneurs through 10 essential strategies to prioritize rest and sidestep burnout in this insightful episode. If you're grappling with the pressure to keep going without a break, these practical tips are your pathway to sustainable success. By incorporating these strategies, entrepreneurs can build a foundation for long-lasting success while

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12:46

Transformative Goal Setting for Sensitive Souls:...

Compassionate Side Hustle Strategy ·

2023/12/07

Sensitives! Empaths! It's time to embrace your unique superpower! In this episode, Rochelle explores the challenges faced by those who feel overwhelmed by the demands of hustle culture and provides a refreshing perspective on goal setting for empathic entrepreneurs. An intro to alternative goal-setting methods that foster success without compromising well-being. Connect with Rochelle on LinkedIn, share your experiences, and be part of a supportive community redefining success in the business world

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