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PODCAST

Build Your Remarkable Practice for Chiropractors

Dr. Bobby Ilijasevic and Dr. Lona Cook

Are you a chiropractor with a passion for helping others live healthier lives? Are you looking to launch or build your practice? If so, you’re in the right place! Welcome to “Build Your Remarkable Practice” Podcast, brought to you by chiropractic coaching experts, Drs. Bobby Ilijasevic and Lona Cook. Launching and growing a successful chiropractic practice can be challenging, but it doesn’t have to be a solitary journey. “Build Your Remarkable Practice” Podcast is your go-to resource for invaluable

business management

All Episodes

00:29:01

038 - Creating Clear Paths: Handling Objections for...

Build Your Remarkable Practice for Chiropractors ·

2024/11/21

Handling objections shouldn’t be a roadblock; it’s an opportunity to build trust and clarity from the start. Dr. Bobby and Dr. Lona discuss mastering the conversion process by tackling common patient objections—like time, money, and decision-making—before they even arise. They share practical strategies for pre-framing these “speed bumps” during early visits, making your recommendations resonate more deeply. By aligning care with patient values from day one, you’ll create smoother conversions and

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00:29:31

037 - Fear as a Catalyst: Driving Growth in Your...

Build Your Remarkable Practice for Chiropractors ·

2024/11/14

Fear isn’t just an obstacle; it’s a powerful compass guiding you toward your next big breakthrough. Dr. Lona and Dr. Bobby dive into the mindset shift that transforms fear from a roadblock into a roadmap for growth. Through relatable stories and personal challenges, they reveal how embracing fear propelled them to expand their practices, step confidently into public speaking, and push beyond every comfort zone. This episode will inspire you to see fear in a new light—as a signal of growth and a

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00:31:42

036 - Building Your Practice with Purpose and...

Build Your Remarkable Practice for Chiropractors ·

2024/11/07

Unleash your full chiropractic potential with insights from Dr. Lona and fellow Chiropractor and guest, Dr. Devin Vrana, as they share the essential ingredients for building a thriving practice. You'll discover why conviction, empathy, and a relentless drive to learn are paramount to success. Dr. Vrana emphasizes the power of a "burning desire" and matching patient energy to build lasting trust. From personal journeys of overcoming adversity to mastering financial management and valuing community

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00:30:04

035 - Accountability is the Gateway to Growth In Your...

Build Your Remarkable Practice for Chiropractors ·

2024/10/31

Unlocking the power of accountability, as Dr. Bobby and Dr. Lona explore how this essential principle can propel both personal and professional growth. Dr. Bobby shares his transformative fitness journey powered by rigorous self-accountability, while Dr. Lona emphasizes the far-reaching impact of evaluating the effectiveness of roles and activities. From structured planning and setting daily priorities to fostering open communication within teams, they reveal how true discipline fosters freedom and

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00:34:53

034 - Leveraging AI Tools for Chiropractic Marketing...

Build Your Remarkable Practice for Chiropractors ·

2024/10/24

Unlock the remarkable potential of AI to revolutionize your chiropractic practice. Dr. Bobby and Dr. Lona Cook explore the tools and strategies crucial for leveraging AI in digital marketing and content creation. From automatic video clipping with Opus Pro to crafting compelling content through ChatGPT, they share essential AI tools and strategies that can save time, cut costs, and supercharge your digital marketing efforts. With real-world insights and practical tips, this episode is your gateway

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00:38:36

033 - Reframing Value: The Money Mindset Shift You Need

Build Your Remarkable Practice for Chiropractors ·

2024/10/17

Dr. Lona and Dr. Bobby are diving into something that could be the game changer for your business and life: your mindset around money and value. Do you truly believe your work is life-changing? If not, it’s time to reassess. The real key to success lies in mastering not just your service but also the financial plans that align with your value. You’ll learn how shifting your relationship with money can help you confidently charge what you're worth and create profitable, sustainable growth. Don't miss

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00:26:58

032 - How to Plan, Prepare, and Deliver Effective...

Build Your Remarkable Practice for Chiropractors ·

2024/10/10

Unlock the secrets to planning and delivering powerful workshops that leave a lasting impact. This episode dives into the art of choosing the right topic, mentally preparing for the event, and mastering the flow of your presentation. From building conviction around your message to crafting stories that resonate with your audience, Dr. Lona and Dr. Bobby provide actionable insights to help you turn great information into transformative experiences. With practical tips for staying focused, energized,

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00:37:17

031 - Mastering Workshops: Elevate Your Chiropractic...

Build Your Remarkable Practice for Chiropractors ·

2024/10/03

Imagine transforming your chiropractic practice by mastering the power of education and public speaking. Dive into how workshops, both inside-office and at external events, can be a game-changer, connecting practitioners deeply with patients and boosting understanding and commitment. High-quality new patients often come from well-executed workshops, creating exponential business growth and health breakthroughs. With personal anecdotes of humble beginnings and successes, this conversation highlights

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00:41:22

030 - Better Results Faster: Creating Effective...

Build Your Remarkable Practice for Chiropractors ·

2024/09/26

Ever wondered how a single workshop could transform your chiropractic practice and patient outcomes?Dr. Lona and Dr. Bobby discuss the transformative power of the "Better Results Faster" (BRF) workshop, emphasizing systematic patient education. They discuss the pivotal role of these workshops in reshaping public misconceptions about chiropractic care, moving from a symptom-based approach to a comprehensive health model. Essential for patient adherence and successful treatment journeys, the BRF

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00:32:40

029 - Effective Networking for Chiropractors: Grow...

Build Your Remarkable Practice for Chiropractors ·

2024/09/19

Unlock the secrets to thriving in your chiropractic practice with proven networking strategies. Learn how to turn every interaction into a valuable connection and transform mundane business networking tasks into exciting opportunities for growth. From leveraging whiteboard mapping tactics to engaging in door-to-door community involvement, this episode offers practical advice to build lasting relationships and expand your influence. Plus, discover how analogies from political campaigns can

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00:38:44

028 - The Power of Vacation and Personal Care for...

Build Your Remarkable Practice for Chiropractors ·

2024/09/12

Dr. Bobby and Dr. Lona discuss the essential rhythms of daily, weekly, monthly, and quarterly routines for sustaining high performance and well-being that many chiropractors are missing. They reflect on personal experiences, emphasizing the importance of self-care, energy management, and scheduled vacations for professional growth. By prioritizing core values like freedom and peace of mind, you will be provided practical insights and tips to help you maintain balance, avoid burnout, and achieve

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00:28:01

027 - Unlocking Chiropractic Success: The 4 Metrics...

Build Your Remarkable Practice for Chiropractors ·

2024/09/05

Dr. Lona sits down with TRP coach Dr. Chris Grier to unlock the secrets of essential metrics that drive practice growth. Whether you're just starting out or are a seasoned CEO, understanding your numbers can make a world of difference. Dr. Chris breaks down four critical metrics—conversion rate, total active patients, retention rates, and collection visit average—culminating in the ultimate indicator of success: net momentum. Listen in to discover how these metrics can transform your practice from a

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00:40:16

026 - Scaling Up: Building a Battle Plan for...

Build Your Remarkable Practice for Chiropractors ·

2024/08/29

Dr. Bobby and Dr. Lona dive deep into effective marketing strategies for scaling chiropractic practices. Explore insights from leading companies, stressing the importance of internal referrals and patient network leverage, and breaking down the crucial elements of a battle plan for growth. Learn about continual marketing, understanding new patient acquisition costs, and the value of diversified marketing tactics such as social media ads, engaging talks, and traditional methods. It is time to push

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00:32:15

025 - The Five Step Marketing Battle Plan for New...

Build Your Remarkable Practice for Chiropractors ·

2024/08/22

Dr. Lona and Dr. Bobby discuss effective marketing strategies for new chiropractic practices, emphasizing the importance of setting intentions, creating strategic plans, and actively seeking speaking engagements. They cover a 5-step marketing plan involving vision casting, setting clear goals, and utilizing a marketing calendar. Discover various tactics, including SMS campaigns, posters, workshops, and talks, while warning against relying solely on social media ads. They underscore the value of

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00:40:17

024 - The Marketing Mindset of a Thriving Practice

Build Your Remarkable Practice for Chiropractors ·

2024/08/15

Dr. Bobby and Dr. Lona share essential strategies for attracting new patients and growing a chiropractic practice through effective marketing and relationship-building. They emphasize an abundance mindset, urging practitioners to see the vast number of people needing care rather than focusing on rejections. Highlighting the importance of nurturing leads, internal referrals, and community connections, they inspire chiropractors to think bigger and stay aligned with their goals. This episode serves as

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00:31:25

023 - How to Become an A+ Leader

Build Your Remarkable Practice for Chiropractors ·

2024/08/08

Dr. Lona and Dr. Bobby explore the essence of effective leadership, emphasizing the significance of intention, vision, and setting an exemplary standard. They highlight the power of maintaining personal health, the value of healthy obsession, and the necessity of training and investing in your team. With anecdotes and actionable insights, they stress the importance of attracting like-minded "A players" by embodying the qualities you wish to see in others, all while encouraging listeners to engage

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00:32:24

022 - Training Like a World Class Chiropractor

Build Your Remarkable Practice for Chiropractors ·

2024/08/01

Dr. Bobby and Dr. Lona delve into the critical role of consistent training and role-playing in chiropractic practice, emphasizing the transformation it can bring to patient experience and team efficiency. Dr. Bobby instructs listeners to record and evaluate their table talk, while both hosts underscore the need for energy and self-perception in professional breakthroughs. They share their structured training regime of weekly sessions for DCs and CAs, and a robust onboarding process for new team

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00:35:50

021 - Building Team Rhythms: Essential Meetings for...

Build Your Remarkable Practice for Chiropractors ·

2024/07/25

Delve into the transformative power of team huddles and weekly meetings in cultivating a thriving practice. Dr. Bobby and Dr. Lona underline the critical nature of these meetings and huddles in fostering communication, organization, and accountability, whether you're a solo practitioner or leading a larger team. They also stress the importance of reflecting on past successes and failures, setting clear goals, and staying solution-oriented to enhance patient journeys and overall practice success

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00:30:27

020 - From Idea to Implementation: The Three Pillars...

Build Your Remarkable Practice for Chiropractors ·

2024/07/18

Dr. Lona and Dr. Bobby delve into the foundational pillars of practice success, emphasizing speed, initiative, and playfulness. Listen as they discuss the importance of team members taking swift, decisive action and applying their unique talents to improve the practice. Your business should be seen as an engaging game where having fun, maintaining a positive attitude, and continually learning from both successes and challenges are essential. By executing tasks efficiently and adapting with a playful

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00:32:59

019 - Building a Culture of Compliance in Your...

Build Your Remarkable Practice for Chiropractors ·

2024/07/11

Dr. Bobby and Dr. Lona explore effective strategies for boosting patient compliance in your practice. Discover the impact of creating a life-affirming office culture and how leaders' commitment to their own care can influence patients. Listen as they discuss setting proactive intentions around compliance and the importance of clear communication and flexible structures. They introduce the "2 things script" for new patients and suggest aiming for a 90% compliance rate for growth. You will also learn

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