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PODCAST

Startup Hypeman: The GOAT to Market Show

Startup Hypeman

Become the GOAT To Market! This is the go-to show for founders to learn go-to-market strategy from other Founders, CXOs, VCs, and Creatives. Every episode our guest unpacks a specific and tactical strategy they"ve deployed to grow and scale their venture (and sometimes they share what didn"t work so you don"t make the same mistake!). Hosted by Startup Hypeman founder & Chief Pitch Artist, RajNATION. New episodes on Sundays.Want to go behind-the-scenes and get 1-on-1 time with our guests? Every

business marketing

All Episodes

51:22

S18E3: The 6 Qualities To Look For In A CTO with...

Startup Hypeman: The GOAT to Market Show ·

2022/07/01

"We're looking for a CTO, so if you know anyone please let me know!"Does that sentence sound familiar?Whether it's getting the initial product built, or taking an MVP and turning it into a scalable product, "I need a CTO!" is something I hear founders say all the time.Nelly Yusupova is a seasoned CTO with 18 years of experience.As Founder of TechSpeak, she trains startups on how to effectively create and run their product development strategy.She knows exactly what to look for in a CTO, and can tell

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1:00:49

S18E2: Building A Hot Investor Pipeline with...

Startup Hypeman: The GOAT to Market Show ·

2022/06/25

What if you could not only have a great pitch but a lineup of investors eager to get time on your calendar?? It's not only possible but there's a completely practical way to make it happen. Nathan Beckord's company, FounderSuite, brings structure, speed, and efficiency to capital raising with its funding tech stack to over 2500 startups worldwide. He's personally supported hundreds of founders through the capital raise journey and knows how to line 'em up and knock 'em down. He steps to the mic in

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1:00:26

S18E1: The Most Effective Channels To Scale Your ICP...

Startup Hypeman: The GOAT to Market Show ·

2022/06/19

The podcast is officially back for Season 18! What are we talking about in this week's episode? ICP! ICP! ICP! These 3 letters are the refrain for any startup breaking into the market — find your Ideal Customer Persona/Profile. But what happens once you do find that ICP, and how do you a) know if there are enough of them to keep pursuing, and b) if yes, keep finding more of them? David Fink has grown Postie to 5 consecutive years of profitability, with customers ranging from midsize to publicly

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42:37

S17E12: Establishing A Partner-Sales Ecosystem with...

Startup Hypeman: The GOAT to Market Show ·

2022/04/22

When you think about sales you typically think about generating your own leads, you and your team selling directly to the customer, and your entire sales operation being an in-house effort. Jen Dye has a different approach. She believes selling can and should be a team effort. Not just with your internal team members, but alongside external partners. The Peak Beyond's founding team has been able to reach nearly $1 million in ARR — without a single dedicated sales hire — by building a Partner-Sales

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43:23

S17E11: Building Relationships with Hard-To-Reach...

Startup Hypeman: The GOAT to Market Show ·

2022/04/10

Trish Stratus. Kurt Angle. Lita. Larry Zbysko. Jeff Jarrett. The Steiner Brothers. Penta El Cero Miedo. These are LEGENDARY names in pro wrestling with accomplishments like headlining stadiums around the world, performing on national television, appearing at Wrestlemania in front of 75,000 fans, and getting inducted into the WWE Hall of Fame. So what would make them even take a phone call from a startup independent wrestling league? That's what Bambi Weavil, Founder of MORE Wrestling (Masters of

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42:41

S17E10: Landing Investors When You DON'T Have Revenue...

Startup Hypeman: The GOAT to Market Show ·

2022/03/20

The hardest thing to do during the capital raise journey is convince investors that your startup is a risk worth taking.It's even harder to do if you don't have any revenue behind your name but you're still saying, "Just trust me."Sustainable meat company, New Age Meats hasn't generated a dollar in revenue yet, but they've raised $32 million to date across Seed, Bridge, and Series A rounds.All season we're talking exclusively with clients from the Startup Hypeman portfolio, and we had the honor of

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1:05:42

S17E9: Driving 85% Retention Through Unforgettable...

Startup Hypeman: The GOAT to Market Show ·

2022/02/27

The single greatest customer experience I've ever had is at Swish House. Swish House is the first-ever Basketball Fitness Class.The first time I took a Swish House class I was so in love that immediately after leaving I called 4 friends because I HAD to tell them.Whether you sell fitness classes or software, your customer experience should be so good that people can't help but talk about it in their circles.Swish House didn't get here by accident.Every component from when you walk in the doors all

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46:24

S17E8: Minimizing Startup Chaos with HonestGame CEO...

Startup Hypeman: The GOAT to Market Show ·

2022/02/10

Everyone talks about how startup life is crazy.At any given point you're working on 5 different things.Decisions made an hour ago might change an hour later.What you thought you were doing yesterday might not be what you're doing tomorrow.In a weird way, we're kind of obsessed with the chaos, and we tend to glorify it.But operating from chaos doesn't help you grow a company.As unsexy as it might sounds, you need discipline and structure.This season of the podcast exclusively features guests from the

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56:02

S17E7: Going from NO Brand to KNOWN Brand with...

Startup Hypeman: The GOAT to Market Show ·

2022/02/06

When you bring new technology to market or a new approach to the old way of doing things, you face a fundamental problem of trying to educate the market while also having no brand equity or credibility yet. So why should anyone listen to you? That's the fundamental problem experiential rewards platform Blueboard faced when they launched in 2013. But since launch, they've scaled from 2 cofounders all the way 200+ employees, $16 million raised, over $50 million in annual revenue, and a recognized name

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47:19

S17E6: Using People Stories as a Growth Lever with...

Startup Hypeman: The GOAT to Market Show ·

2022/01/28

Plain and simple, one of the best ways to grow a startup is to get the people talking — literally. That's what ultra-fast growing startup Electric.ai has done incredibly well. Through telling the stories of their customers, users, and even their own employees, they've managed to create a groundswell around their product that makes new customers, new users, and new users want to become part of their ecosystem. This strategy has helped them expand from $17 million to $38 million ARR in 2021, and on

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46:14

S17E5: Scaling Your Distribution Through Unowned...

Startup Hypeman: The GOAT to Market Show ·

2022/01/07

The key to growth for nearly every startup is the ability to unlock distribution at scale. But in this pursuit, most companies don't look beyond the assets and properties they already own. In this week's episode, I have a conversation with a different type of startup doing things a different way. The Elite Amateur Fight League (EAFL) is an MMA league that's grown a fanbase by getting on TV networks NBCSports and Marquee Sports Network (home of the Chicago Cubs), instead of building their own

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56:03

S17E4: Driving Revenue Growth Through Guerilla...

Startup Hypeman: The GOAT to Market Show ·

2021/12/12

What are the low to no-cost tactics and strategies we can come up with, that drive major long-term growth and awareness? That's what Engagedly's CEO Sri Chellappa asks his marketing team on a regular basis. As a bootstrapped startup, Engagedly has figured out creative ways to build their brand without breaking the bank. And it's worked — they've made it to $5 million ARR and counting. This week on the show Sri steps to the mic to break down some of the company's most effective guerilla marketing

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47:07

S17E3: Raising Your First $500k with Science On Call...

Startup Hypeman: The GOAT to Market Show ·

2021/12/05

Science On Call isn't your typical startup. Which is why when they originally founded, they didn't even entertain the idea of investor capital. But that narrative changed when they stopped thinking of their company as a restaurant IT consultancy, and started thinking of it as an IT platform for restaurants. This shift came with a business model change and a redirected vision. A vision that could be significantly bolstered through outside investment. Startup Hypeman had the chance to work on

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1:04:16

S17E2: How To Win Pitch Competitions With Roomii...

Startup Hypeman: The GOAT to Market Show ·

2021/11/28

2 times a month in the Startup Hypeman newsletter we share a list of upcoming pitch competitions taking place. Why? Because pitch competitions are a great way to fund your startup in the early days — if you can win. No one understands how to execute this better than Dapo Kolawole. He came to me a few years ago when his first startup, Citispoon, was getting off the ground. We worked on his pitch and shortly after I was receiving almost weekly updates from Dapo telling me he won another competition

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42:41

S17E1: How To Lead A Team Through A Merger With...

Startup Hypeman: The GOAT to Market Show ·

2021/11/21

It's a brand new season of Startup Hypeman: The Podcast! Can you believe we're on our 17th season now? This season we're featuring exclusively past and present clients from the Startup Hypeman portfolio. Kicking off our first episode is Searchspring's CEO Peter Messana. Within 2 months of taking over at Searchspring, the company merged with it's top competitor, Nextopia. It's not easy to show up as the new kid on the block and before you can even drop off brownies at everyone's doorstep you start

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42:40

Best of Season 12: S12E4 - Build Market-Dominating...

Startup Hypeman: The GOAT to Market Show ·

2021/10/05

700 customers, including Hubspot, Linkedin, and PayPal. $68.1 million in funding. 200+ employees. Next-level brand awareness. Category leader.Do you think all that happens just from direct selling? Think again.Gong has produced, in my opinion, the BEST content in the game. And it's reflecting in those numbers you see above (and oh yeah, nearly all of their content itself gets hundreds and thousands of views, likes, and comments). I've been a huge fan of Gong for the last year so I was really excited

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54:46

Best of Season 15: S15E4: Coaching Your Champion for...

Startup Hypeman: The GOAT to Market Show ·

2021/09/21

Most conversations in B2B sales are about how you sell to the person you're speaking with.Ask them the right questions, learn their pains, needs, and goals, give them pricing, send them proposals, etc.There is A TON of content in this area.The oft-overlooked part is how to navigate a multi-stakeholder deal.Most enterprise, and many non-enterprise, sales include a main point-of-contact, influencers, the economic buyer, and the final decision-maker.In these cases, your main point-of-contact has to

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48:02

Best of Season 15: S15E11: Empowering Your Team To Be...

Startup Hypeman: The GOAT to Market Show ·

2021/09/04

We are gearing up for Season 17, but in the meantime, enjoy one of our favorites from Season 15!Every leader has a job to not only make decisions for the company, but enable employees to make decisions for themselves.To pave the way but avoid getting in the way.To handhold but not handcuffed.Many leaders struggle with this, especially as more and more responsibilities get delegated.So how do you empower your team to perform their best every single day?Teamworks Sales Director Larry Long steps to the

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43:07

Best of Season 13: S13E7 - Growing Sales Using...

Startup Hypeman: The GOAT to Market Show ·

2021/08/23

3 words: Fill. The. Gap.Traditionally you think of massive companies like AT&T or ADT Security having resellers.But what about for a company on the come-up?At only 5 years young, less than 10 employees, and 200+ customers (including United Airlines and Chic-Fil-A), PeopleVine stumbled into a situation where a customer opportunity led to a partnership, and that partnership evolved into a full-on channel reseller relationship.In this week's episode I welcome their VP of Marketing, Sales, &

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52:13

Best of Season 14: S14E9 - 400-Level Discovery...

Startup Hypeman: The GOAT to Market Show ·

2021/08/07

We are gearing up for Season 17, but in the meantime, enjoy one of our favorites from Season 14!You know to ask about budget.You know to ask about timeline.You know to ask about what they are looking for in a solution.But when you're selling your product, do you know how to go beyond these surface area "100-level" questions?If you can, you've opened the door to learning about your prospect's true thoughts and opinions, and most importantly their emotions.This is where your 400-level questions

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316 results

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