x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Remarkable Content with Ian Faison

Caspian Studios, Ian Faison

Marketing lessons from Hollywood, B2C, B2B and beyond! “A smart, goofy show that blends marketing, Hollywood, advertising and pop-culture. A must-listen for any marketer looking for fresh ideas.” - Oprah and Tom Hanks, simultaneously Hosted by Ian Faison and Meredith Gooderham and produced by Jess Avellino. Sound design by Scott Goodrich. Created by the team at Caspian Studios.

business marketing

All Episodes

00:50:01

The West Wing: B2B Marketing Lessons from Aaron...

Remarkable Content with Ian Faison ·

2025/01/21

Everyone loves getting the insider view.It’s like getting let in on a secret. There’s an exclusivity to it that’s all too appealing. So why not lure your audience in with the chance to be a fly on the wall in your story?That’s one of the things we’re talking about today with the help of our special guest, Chief Marketing & Communications Officer at CSG, David Pendery. Together, we’re taking marketing lessons from The West Wing including pitting two characters against each other with opposing views,

en

00:46:37

Soccer: B2B Marketing Lessons from the U.S. Women’s...

Remarkable Content with Ian Faison ·

2025/01/14

Every person on your team has strengths and…non-strengths. So position them to make the most out of their top skills.It’s like how in soccer, you position your top goal-scorer as a forward, not running defense, right? The same is true with marketing. In this episode, we’re drawing parallels between soccer and marketing. With the help of our special guest, former Director of Brand Strategy, Storytelling & Advocacy at Cisco, Cindy Valladares, we’re taking marketing lessons from the U.S. Women’s

en

00:57:05

Hamburger Helper: B2B Marketing Lessons from the...

Remarkable Content with Ian Faison ·

2025/01/07

Marketing is a serious business. Even when it’s silly.See, you still want your silly, funny content to be well planned, well-executed, and well distributed. In this episode, we’re talking about how to take your sillies seriously.That’s one of the marketing lessons we’re taking from Hamburger Helper’s Watch the Stove Mixtape. With the help of our special guest, HiBob CMO Sarah Reynolds, we also talk about how to run little content experiments, listening to your customers, and doubling down on your

en

00:34:55

7-Eleven Slurpees: B2B Marketing Lessons from Bring...

Remarkable Content with Ian Faison ·

2024/12/18

How are you celebrating your hero product? Better yet, how are you activating your audience to celebrate your hero product?7-Eleven has a lot to teach us about that with their Bring Your Own Cup Day. If you’ve never taken part, they encourage customers to bring in a vessel of choice to fill with Slurpee.They’ve seen people bring in cowboy hats, kiddie pools, even a prosthetic leg, and fill them to the brim with that slushy, cold, refreshing fizzy iconic drink.And customers are posting about it. It’s

en

00:52:20

Scott Galloway: B2B Marketing Lessons From Prof G...

Remarkable Content with Ian Faison ·

2024/12/10

The role of the marketer is changing. Scott Galloway, aka Prof G, says that to be successful today, marketers have to act as “coaches, advisors and strategists” to their company.That’s what we’re talking about in today’s episode with the help of our special guest, VP of Marketing & Corporate Strategy at Verbit, Michael Rosman.Together, we talk about finding the right channel, being bold, and avoiding clickbait.About our guest, Michael RosmanMichael Rosman is VP of Marketing & Corporate Strategy at

en

00:47:54

Extreme Trail Running: B2B Marketing Lessons on...

Remarkable Content with Ian Faison ·

2024/12/03

The marketing terrain is rough out there. In many ways, traversing the roots, rocks and mud of extreme trail running is like navigating the shifting marketing landscape.Both demand endurance, adaptability and a strategic mindset. Those are a few of the things we’re talking about today. In this episode, we’re taking marketing inspiration from extreme trail running with the help of our special guest, DeepL CMO Steve Rotter.Together, we talk about being agile, stepping where others have stepped, how to

en

00:48:47

Great British Baking Show: B2B Marketing Lessons from...

Remarkable Content with Ian Faison ·

2024/11/26

A three-tier showstopper cake may have beautiful pipework and neatly done icing, but if it’s overbaked and dry on the inside, it’s not a good cake.The same is true for marketing. If it has no message but it’s beautiful, it’s not good marketing. Focusing on substance over style is one of the many lessons we’re taking from The Great British Baking Show in this episode.Together with the help of our special guest, VP of Corporate Marketing at Trellix, Sara Aiello, we talk about being brand classy, going

en

00:45:21

Olympics: B2B Marketing Lessons on Making Big Content...

Remarkable Content with Ian Faison ·

2024/11/19

Making big marketing investments is a huge deal. But lucky for you, we’re here to help.We’re bringing you five keys to deliver on a big investment.And we’re taking those lessons from the Olympics with the help of our special guest, VP of Marketing at AppsFlyer, Carolyn Bao.Together, we’re talking about capitalizing on a cultural moment, committing to the long haul, ensuring activation is fully prepared, and so much more.About our guest, Carolyn BaoCarolyn Bao serves as the Vice President of

en

00:55:50

Modern Family: B2B Marketing Lessons from the Emmy...

Remarkable Content with Ian Faison ·

2024/11/12

“A rare thing.” That’s what co-creator Steve Levitan called “the incredible alchemy of elements coming together” that was Modern Family.He and Christopher Lloyd, who he’d worked with on Frasier, wanted to create a show that felt real. A show with heart. And it took the right writers, characters, and actors to play them to make it happen. And it happened for 11 years, winning 22 Emmys.And in this episode, we’re taking B2B marketing lessons from it with the help of our special guest, CMO at

en

00:45:06

Days of Thunder: B2B Marketing Lessons from the 1990...

Remarkable Content with Ian Faison ·

2024/11/05

What do a marketer and a racecar driver have in common? You’re about to find out. One thing we can say is that going as fast as you can leads to burnout. That’s one of the things we’re talking about in this episode.We’re taking marketing lessons from the 1990 Tom Cruise flick Days of Thunder with the help of our special guest, Director of Content Marketing at Fictiv, Ricky Frohnerath.Together, we talk about being strategic instead of fast, speaking the same language as your team, and building

en

00:49:18

Pro Women Athlete Sponsorships: B2B Marketing Lessons...

Remarkable Content with Ian Faison ·

2024/10/29

There’s an athlete right now that uses, knows and loves your product. So why aren’t you partnering with them to promote your brand? The global sports sponsorship market is expected to grow to almost $108 billion by 2030.And there’s around $1.3B in projected revenue this year from pro women athlete sponsorships. Feel like you’re missing out yet? The message is clear: sponsor a pro woman athlete (or two). In this episode, we’re talking about B2B marketing lessons from professional women athlete

en

00:46:33

When We Were Young Festival: B2B Marketing Lessons...

Remarkable Content with Ian Faison ·

2024/10/22

Morrissey, Taking Back Sunday, Alkaline Trio, Streetlight Manifesto…For dedicated fans, these are bands that bring back memories of checkered Vans shoes, studded belts, and paper wrist bands from each show.But some of them haven’t toured in years.So to see them all on one festival poster 20 years after their heyday made fans think it was too good to be true. It wasn’t, and it lived up to the hype.So in this episode, we’re talking about all the good - and questionable - marketing that went into the

en

00:46:39

Bad Sisters: B2B Marketing Lessons from the Irish...

Remarkable Content with Ian Faison ·

2024/10/15

Hooking your audience is one thing, but keeping them emotionally invested in your content is another. So for this episode of Remarkable, we’re taking marketing lessons on doing just that from the Irish dark comedy, Bad Sisters.It’s a show about four sisters who plot to kill their diabolical brother-in-law, and the season starts with his funeral.Series creator, Sharon Horgan, says, “We had to keep an audience with us for 10 episodes and keep them wanting the same outcome." That is, the death of their

en

00:44:34

The Wager: B2B Marketing Lessons from the Epic True...

Remarkable Content with Ian Faison ·

2024/10/08

“Each man carried, along with a sea chest, his own burdensome story.” - Excerpt from The Wager, by David GrannThis is true not only for the men that sailed on the HMS Wager, but your audience and customers (minus the sea chests). Just as David Grann took those burdensome stories from journal entries to write The Wager, so too can you use the burdensome stories of your customers in your marketing.This is one of the things we’re talking about in this episode of Remarkable with the help of our special

en

00:54:30

Doctor Who: B2B Marketing Lessons from the...

Remarkable Content with Ian Faison ·

2024/10/01

Doctor Who has been around for over 60 years and attracted over 12 million viewers.In our book, that makes it ripe with marketing lessons. Because wouldn’t you also want your brand to be around for over 60 years, and to have that many eyes on your content at once?So in this episode, we’re talking about the long-running show with a cult following, Doctor Who.Together with the help of our special guest, CEO of WorkProud & Online Rewards, Michael John Levy, we’re talking about keeping the essence of

en

00:49:36

Spotify Wrapped: B2B Marketing Lessons from the Viral...

Remarkable Content with Ian Faison ·

2024/09/24

What if you created a campaign so good, so coveted, that users looked forward to it every year? And what’s more, non-users convert just to be a part of it.We’re referring to the viral marketing campaign, Spotify Wrapped, and how they made their marketing masterpiece.We’re doing it all with the help of our special guest, Head of Marketing at Postman, Justine Davis.Together, we talk about making or buying exclusive content, sharing insights about your customers, and much more.About our guest, Justine

en

00:49:05

WWE: B2B Marketing Lessons from Randy Savage, Hulk...

Remarkable Content with Ian Faison ·

2024/09/17

John Cena says that in the early days of his career, he struggled to break through as a WWE superstar.Cena says that’s because “people didn’t know who I was. They couldn’t connect to John Cena coming out in different tights and boots every time. No one could attach to who I was.”He says, “As entertainers, we kinda want to attach. You try to work on your character so people will relate to them and want to attach to them.”And when we talk about edu-taining, entertainment is half of that. Getting your

en

00:42:04

Disney: B2B Marketing Lessons from the Magical Media...

Remarkable Content with Ian Faison ·

2024/09/10

Ask yourself: “What is the magic of my brand?” Every brand has it. It’s the special offering your company has that no other one does.That’s where you focus the message of your content. And it’s one of the things we’re talking about today.In this episode, we’re learning from the magic of the world of Disney. With the help of our special guest, Domo CMO Mark Boothe, we’ll talk about working your magic, focusing on feeling, and the power of distribution.About our guest, Mark BootheMark Boothe is Chief

en

00:41:47

Mike Birbiglia: B2B Marketing Lessons from the...

Remarkable Content with Ian Faison ·

2024/09/03

Before comedians ever get a Netflix special, they have to run the gauntlet. Night after night, they’re putting themselves out there in front of judgmental crowds and trying to win them over.Sometimes they bomb, sometimes they face hecklers, and what may be even worse: silence. Kathy Griffin once bombed so badly at a show in Montreal she said, “The audience was talking so much that they didn’t know my set ended.” Ouch.But even after bombing the worst, comedians 👏 keep 👏 practicing 👏. And all the

en

00:57:28

The Marvelous Mrs. Maisel: B2B Marketing Lessons from...

Remarkable Content with Ian Faison ·

2024/08/27

Marketing is like comedy. It has to be bold, memorable and perfectly timed to hit home. Great marketing knows how to turn heads, make an impression, and leave the audience wanting more, just like Midge Maisel.In this episode, we’re taking marketing lessons from The Marvelous Mrs. Maisel.Together, with the help of our special guest, Head of Content & Brand at Close, Chelsea Castle, we’re talking about using niche references, making your audience laugh, and making every word count.About our guest,

en

186 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...