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PODCAST

Grow Your Daycare Podcast -Childcare Marketing Solutions-Daycare Advertising

Christina Rizakos

Simple and cost-effective online marketing help for childcare business owners and home daycare providers. My name is Christina Rizakos, a childcare marketing expert, ex childcare business owner, Christian mom of 4 and online marketing nerd. I want to help you feel more confident with your childcare"s marketing. The online space is where your ideal families are hanging around and guess what? If you don"t leverage your online platforms then you will struggle to put your program on the

business marketing

All Episodes

9:16

How Long Does Social Media Really Take to Work for...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/06/08

Are you wondering why your social media posts aren’t filling your spots? In this episode, Christina breaks down the honest truth about how long social media really takes to work for childcare businesses.Whether you run an in-home daycare or a full center, you’ll learn why consistency, mindset, and strategic content are key — and how paid traffic can help speed up your results. 👉 Perfect for: daycare owners, preschool directors, and early childhood educators looking to grow enrollment with

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10:15

Why Childcare Enrollment Is Harder Now — And How to...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/06/02

Struggling to attract families to your childcare business in today’s digital world? In this episode, we dive deep into why marketing and enrollment feel tougher than ever post-pandemic. Discover how the online shift has reshaped the childcare industry, what it means for your visibility, and the importance of crafting a standout brand presence. You’ll also learn why a strong follow-up system is crucial to keep potential clients engaged long after that first DM. Whether you’re a daycare

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7:37

Fliers are NOT Enough – Why Daycare Owners Need...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/05/27

Are you still relying on printed flyers to market your daycare or preschool? In this episode of Grow Your Daycare, childcare marketing expert Christina Rizakos explains why using flyers alone is no longer effective in today’s competitive child care landscape. Learn how digital marketing for child care centers, especially social media marketing for daycares, can dramatically boost your visibility, engagement, and enrollment. Whether you're running a home daycare, a preschool program, or a

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16:30

What It Really Costs to Outsource Your Childcare...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/05/19

Ever thought about hiring help for your daycare marketing but weren’t sure what it might cost—or what you’d actually get? In this episode, I break down the real numbers behind outsourcing your childcare marketing. From social media support to full-service strategy, we’ll talk about what’s worth it, what to watch out for, and how to choose the right kind of help for your business. 🎯 In This Episode: The 4 levels of childcare marketing help (and what they cost) When outsourcing makes sense

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12:44

Ads vs. Social Media Posts – What’s Best for Your...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/05/14

Should you spend money on ads—or focus on organic posts to grow your daycare? In this episode, I break down the pros and cons of both paid advertising and organic social media content. If you’ve ever wondered how to reach more families without wasting time or money, this is the guide you’ve been looking for. Let’s make your marketing work smarter, not harder.🎯 In This Episode: What ads can do that posts can’t When to use paid ads (and when not to) Why organic content still matters How to

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8:16

What Parents Are Really Searching for in Childcare...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/05/12

If you’ve ever wondered what parents type into Google when looking for daycare, this episode is for you. I break down the top search terms families use when hunting for childcare, and more importantly—how you can use those keywords to make sure they find you. Whether you're a home daycare owner or run a childcare center, this episode will help you boost visibility, build trust, and attract the right families. 🎯 In This Episode: The most-searched childcare terms parents are using right now

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10:38

The 3 Types of Childcare Leads and What to Say to...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/05/07

Episode Description: Not every parent is ready to enroll the moment they reach out—and that’s okay. In this episode, I break down the three types of leads most childcare providers get, and how to meet each parent where they are. From the “just looking” crowd to the ready-to-sign families, learn what to say, how to follow up, and how to turn interest into enrollment. 🎯 In This Episode: The 3 types of daycare leads (and how to recognize them) What kind of messaging builds trust at each stage

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9:53

How to Speak to Your Ideal Childcare Clients

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/05/05

Struggling with parents who aren’t the right fit for your program? It might be your messaging. In this episode, I’ll show you how to clarify your voice, connect with families who align with your values, and use intentional language to attract the right daycare clients—without trying to be everything to everyone.🎯 In This Episode: How to identify your ideal childcare clients What language builds trust and sets expectations early Why your message should repel the wrong fit too How to

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9:06

Why Email Lists Matter for Childcare Providers

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/05/01

If you’ve been relying only on social media to stay in touch with families, it’s time to think bigger. In this episode, I’m sharing why email lists are one of the most powerful tools childcare providers can use to build trust, keep enrollment strong, and grow their businesses—without fighting algorithms. 🎯 In This Episode: Why email marketing is more personal than social media How email builds stronger relationships with families What to include in your emails (even if you’re just starting

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8:32

Stop Using Social Media Only to Advertise

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/04/28

Are you only using your Instagram or Facebook to say “We have a spot open”? If so, you might be turning families off instead of drawing them in. In this episode, I’m breaking down why using social media only to advertise isn’t working—and what to post instead to build trust, get engagement, and attract the right families for your childcare business. 🎯 In This Episode: Why social media is more than just a flyer board What parents actually want to see from your program Easy post ideas that

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8:47

Get Ready for Fall Enrollment—Start Now!

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/04/28

Fall is a major season for new daycare enrollments, but the providers who fill their spots early? They start preparing now. In this episode, I’ll walk you through practical steps to get your childcare business fall-ready—without the last-minute scramble. Whether you’re brand new or a seasoned pro, this is your prep list for a smoother, more successful enrollment season.🎯 In This Episode: What to update in your program materials now How to market your fall openings organically Small space

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9:22

What Advertising That Actually Works Looks Like...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/04/25

Think advertising means spending money on Facebook or Google? Not necessarily. In this episode, I answer a question from a fellow childcare provider: “What does real advertising success look like if I’m not using paid ads?”Whether you run a home daycare or childcare center, this is your guide to building trust, connecting with families, and growing your enrollment—organically. 🎯 In This Episode, You'll Learn: What marketing actually means for childcare providers How to get referrals and

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12:41

Why NOT Going Live Is Hurting Your Childcare Business...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/04/19

Not going live could be holding your childcare business back from gaining the trust of local families. In this video, we’ll discuss the misconceptions about live streaming and why it’s so important for building trust and boosting enrollments. Learn simple tips to start going live with ease and make meaningful connections with parents.Blessings-Christina Ready to take your childcare business to the next level? Grab your FREE trial inside The Childcare Business Growth Skool today! Join Now

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7:10

One Sure Way Your Childcare Business Is Doomed to Fail

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/04/12

If you’re a childcare business owner, you already know how challenging it can be to balance everything—marketing, staff, parents, and daily operations.The truth is, failing to focus on three key areas can lead to burnout, low enrollments, and even business failure. In this episode, I break down: ✔️ How to simplify your marketing strategy and attract more families ✔️ Why your mindset determines your success in the childcare business ✔️ How to create structured daily operations that keep

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8:20

3 Income-Generating Tasks Every Childcare Director...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/04/05

Are you focusing on the wrong tasks in your childcare business?I’ll share the 3 income-generating tasks that will bring in more families and boost your revenue. Task #1: Optimize your website, social media, and Google My Business for more visibility. Task #2: Stand out by highlighting the unique value of your program. Task #3: Turn your tours into a conversion tool with a clear next step. Which task do you need to work on? Let me know and reach out for personalized help! visibility,

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13:53

Boost Your Enrollment: The #1 Reason Parents Aren’t...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/03/28

The #1 mistake childcare centers make in attracting families—a weak online presence—and how to fix it to boost your enrollments.Key Points Discussed: Website Quality: Make your website professional, mobile-friendly, and full of clear information about your programs, fees, and enrollment details. Search Engine Optimization (SEO): Optimize your website for local searches (e.g., “childcare near me”). Use keywords parents are likely searching for like “best daycare” and “affordable

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12:27

5 Simple Social Media Strategies to Get More Families...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/03/24

If you’re a daycare owner struggling to get more engagement, visibility, and enrollment through social media, this episode is for you! I’m breaking down five simple but effective strategies to help you attract more local parents and grow your daycare—without spending hours online! 💡 Key Takeaways: ✔️ Use location tags & local hashtags to show up in local searches✔️ Post behind-the-scenes content to build trust and connection✔️ Leverage parent testimonials to showcase credibility✔️

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12:27

Small Daycare Marketing Secrets: Compete & Win...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/03/17

Are big daycare centers taking all the families in your area? 😨 Don’t worry—you have major advantages they can’t compete with! In this episode, I’ll share powerful marketing secrets to help small daycare providers stand out, attract parents, and grow their enrollment—without a huge budget or big staff.In This Episode, You’ll Learn:✔️ How to emphasize personalized care to win parents’ trust✔️ Why flexibility is your secret weapon against rigid big centers✔️ How to build a strong sense of

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16:47

The Secret to Converting Daycare Inquiries Into Full...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/03/10

So you’re getting inquiries, but they’re not turning into enrollments? You’re not alone! Many home daycare providers and small childcare centers struggle with converting interest into actual sign-ups. In today’s episode, I’ll break down a step-by-step process to help you move parents from that first call to an official enrollment—without feeling pushy! 📌 In This Episode, You’ll Learn:✔️ How to make a strong first impression on inquiry calls✔️ What key questions to ask to build rapport and

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10:57

How to Build Trust & Credibility for Your...

Grow Your Daycare Podcast -Childcare Marketing... ·

2025/03/02

Do parents hesitate to enroll their child in your daycare?Trust and credibility are everything when it comes to filling your spots! In this episode, I’ll break down four powerful, budget-friendly strategies that will help parents feel confident choosing your daycare. 📌 In This Episode, You’ll Learn: ✔️ The importance of transparency in your daycare business✔️ How to showcase your space and daily activities effectively✔️ Why parent testimonials can be your strongest marketing tool✔️ How to

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208 results

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