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PODCAST

Octopus Digital Strategy

Welcome to Octopus. This series is an exploration of digital strategy, its place within the broader marketing ecosystem and the people who have made it their career. It is designed to help prospective digital strategists get started in the industry and chart a roadmap for their careers with insights and perspectives from those that have worked in this space and helped shape it.

business management & marketing

All Episodes

04:59

Episode 44: The Tortoise And The Hare

Octopus Digital Strategy ·

2016/03/06

A moment of inspiration. A spark of genius. A stroke of brilliance. The creative element that separates the good from the great is often described in transitory terms. It's there, and then it's gone. But while the ability to come up with that spark is important for the digital strategist, it's not enough. What matters is your ability to do so consistently, day in and day out. It's not enough to be the hare. You also have to be the tortoise. The good news is that there is a method to making the

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07:08

Episode 43: Among The Predators

Octopus Digital Strategy ·

2016/02/29

It's probably one of the most stressful parts of the job of the digital strategist; namely navigating an ecosystem of multiple agencies all executing work on behalf of the client. Under the wrong set of circumstances it can be wasteful, counterproductive, bureaucratic and frustrating. But when it is done well, it can be enormously rewarding and productive. Here's your guide to surviving and even thriving in this type of an environment.

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05:19

Episode 42: The Art Of The Pitch

Octopus Digital Strategy ·

2016/02/20

An idea can move. An idea can inspire. An idea can make the difference. But that idea needs to be positioned, articulated and communicated in a way that will help an audience not only understand what makes the idea logically sound, it also needs to resonate emotionally. Understanding how to do that is at the core of the art of the pitch. And mastering this skill is what makes the difference between a good strategist, and a great one.

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18:09

Episode 41: The Data Strategist

Octopus Digital Strategy ·

2016/02/11

Mark Schurtman is an experienced digital analyst & digital strategist with a proven track record of helping businesses distill digital marketing data into critical knowledge that enables them to operate more effectively online. As Campaign Analytics Manager at Zurich North America, Mark is known as a results-oriented, digital marketing professional. He is able to interpret, identify, define, analyze and drive business insights from digital metrics. Mark is passionate about clarifying the confusing

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12:43

Episode 40: The SEO Strategist

Octopus Digital Strategy ·

2016/02/04

Matthew Brown started his career in SEO in 2002, in a futile quest to get a semiconductor company's products found on the web. He served as Director of Search for the New York Times Company from 2005-2010, and founded two SEO consulting firms along the way. His last company was acquired by Moz in 2013, and he's currently serving as Chief of Product Strategy and Design at Moz. He still runs a portfolio of goofy websites with terrible content and has way too many ill-considered domain purchases. He

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04:41

Episode 39: Selling Strategy

Octopus Digital Strategy ·

2016/01/31

Product sale versus solution sale. What is the distinction, why is it important and how does it apply to strategy? I would argue that understanding the difference is one of the key strengths of a strategist, and leveraging that fact will make you more successful.

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19:45

Episode 38: The Digital Strategist In Belgium

Octopus Digital Strategy ·

2016/01/22

Alec Van Noten has a wide range experience in online brand building, and currently holds the position of digital & online strategy manager at the Brandhome group where he has managed a broad range of national and international online branding projects. Alec is particularly focused on social media and their effect on brand building. He has combined this understanding with his entrepreneurial mentality, to create a series of unique social media campaigns. He also holds the Belgian record for building

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04:49

Episode 37: The Agency Introvert

Octopus Digital Strategy ·

2016/01/18

Our industry loves the loudmouth. The relentlessly self-promoting, shameless, opinionated extrovert. Look at any awards list and it is consistently made up of the same people time and again. This is not an accident. Those that never tire of telling you about themselves seem to do well in an industry that is all about promotion. But we forget that at its core, our industry is about communication, and this works best when it flows in both directions. And that is a skill that the introvert is better

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20:39

Episode 36: The Enterprise Digital Strategist

Octopus Digital Strategy ·

2016/01/05

Author, Speaker, Digital and Social Transformation and social advocacy expert, founder of “Brands Rising”.Susan Emerick is recognized by industry leaders as the foremost authority on building, implementing, and measuring successful advocacy programs for leading brands.Susan is the co-author of The Most Powerful Brand on Earth: How to Transform Teams, Empower Employees, Integrate Partners and Mobilize Customers to Beat the Competition in Digital and Social Media – A must read for anyone striving to

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05:46

Episode 35: Global Digital Strategy

Octopus Digital Strategy ·

2016/01/03

Developing a global digital strategy is a task of immense difficulty and complexity, but also one of the most satisfying things you can work on in your career as a digital strategist. But while it can be rewarding, how do you plan and deliver a global digital strategy without getting swallowed up by the enormity of the task?

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05:41

Episode 34: How To Manage Expectations

Octopus Digital Strategy ·

2015/12/28

It's one of the most difficult functions of the digital strategist. It makes the difference between success and failure. And it defines your career. So why is it something that so many people struggle with? And how do you manage expectations while winning business and delivering profitable projects?

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05:29

Episode 33: How To Say No And Maintain A Relationship

Octopus Digital Strategy ·

2015/12/21

Digital marketing is complex. It's also loaded with misinformation. That makes it hard to manage expectations, to maintain a position and to navigate competing agendas. In order to do so, from time to time it becomes necessary to say no. One syllable. Two letters. And yet it's something that people in our industry hate to do. Many have a natural tendency to avoid conflict. Others are simply scared to deny a request for fear of ruining and endangering a relationship. But a successful career in

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09:18

Episode 32: Telling The Strategic Story

Octopus Digital Strategy ·

2015/12/14

"Make me care...emotionally, intellectually, aesthetically...just...make me care". That's Andrew Stanton, writer and director of the Toy Story movies and Wall-E explaining the key to great storytelling. Think about that statement and ask yourself the last time you sat in a meeting about digital marketing and really cared. It rarely happens, and I believe the reason is that there is a lack of awareness about how to tell a story in our industry. More than that, there's a widespread belief that it just

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07:35

Episode 31: The Human Element

Octopus Digital Strategy ·

2015/12/07

The era of the Mad Men is drawing to a close. The Math Men are in the ascendancy. Programmatic buying and marketing automation mean that the skills that matter today are the technical skills required to manipulate systems and software. And yet, in the rush to automate and optimize, we are increasingly overlooking the element that has traditionally been at the heart of our industry, the element that gives us purpose, that elevates our work from pragmatic to sublime, and that ultimately determines our

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07:52

Episode 30: Stay Vital

Octopus Digital Strategy ·

2015/11/28

This year I turned 41 years old. Why does this matter? It matters because I work in an industry that is driven by image. What's more, the sub-set of that industry that I have built my career in, namely digital marketing is one that is characterized by rapid change, speed and disruption, all elements that are associated with youthfulness. I've heard it said that the key to a long-term career is to stay relevant. I don't believe this is true. Relevance is table stakes. It's the minimum required to

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15:45

Episode 29: The Paid Search Strategist

Octopus Digital Strategy ·

2015/11/22

Adiela Aviram is the Search Engine Marketing Team Lead with DAC Group. Adele specializes in managing highly complex, decentralized client engagements that involve multiple stakeholders and strict lead/conversion targets. She combines her agency background with experience in the not for profit sector, and ha run campaigns in the education, financial services and consumer electronics spaces. Her work at DAC has received recognition as a a finalist in the 2015 Search Engine Land Awards as well as the

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04:58

Episode 28: The Best Digital Strategy

Octopus Digital Strategy ·

2015/11/16

"One day I will find the right words, and they will be simple". Jack Kerouac wrote that in The Dharma Bums, and it defines the element that sits at the core of the best digital strategy. Simplicity.

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11:59

Episode 27: The Digital Strategist In The Netherlands

Octopus Digital Strategy ·

2015/11/09

Ralf van Lieshout is a digital strategist and co-founder of social content agency We Are Blossom, a GroupM/WPP company. Prior to founding We Are Blossom, Ralf worked at KPN (Royal Dutch Telecom) and on the agency side with DDB and Tribal Amsterdam. Today his agency costs of a team of 18 and works with clients including the National Lottery (Staatsloterij), Microsoft and M&M's. An active blogger writing about marketing, social media, branding and human behaviour, Ralf joins us from Eindhoven to

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19:09

Episode 26: The Digital Strategist In The Journey To...

Octopus Digital Strategy ·

2015/11/02

Daniel Prendergast is Head of Digital at Sheffield Hallam University where he is driving the digital transformation of the organization. Daniel brings over 15 years of digital experience to the role, with a keen understanding of campaign integration across online and offline channels for a variety of industries including higher education, international publishing, travel and tourism, and B2C/B2B online product retail, both on the agency and client side. He joins us from Sheffield, England to discuss

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13:26

Episode 25: The Digital Strategist In South Africa

Octopus Digital Strategy ·

2015/10/26

Cherylann Smith is co-founder and Managing Director of WeCollaborate, a brand communications specialist consultancy. Cherylann brings over a decade of experience working with major organizations such as Nando's as well as the African Leadership Academy. She has worked on a wide variety of international brands such as MasterCard, Microsoft and Audi, focusing on digital, content and social media strategy. An active participant in the marketing community, including as a judge on a variety of major

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104 results

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