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PODCAST

Octopus Digital Strategy

Welcome to Octopus. This series is an exploration of digital strategy, its place within the broader marketing ecosystem and the people who have made it their career. It is designed to help prospective digital strategists get started in the industry and chart a roadmap for their careers with insights and perspectives from those that have worked in this space and helped shape it.

business management & marketing

All Episodes

03:32

Episode 104: Time To Say Goodbye

Octopus Digital Strategy ·

2017/04/30

“What is that feeling when you’re driving away from people and they recede on the plain till you see their specks dispersing? – it’s the too-huge world vaulting us, and it’s good-bye. But we lean forward to the next crazy venture beneath the skies”. Jack Kerouac always had a way to capture a moment. And this is the moment, at the 2-year mark, to say goodbye.

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04:39

Episode 103: Keeping It Real

Octopus Digital Strategy ·

2017/04/23

Why do people buy? They believe that what you are selling is going to fulfill their need. And that's the key word...believe. For them to believe this fact, they have to trust. And in an industry based on artifice, to instil trust, nothing matters more than authenticity.

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05:51

Episode 102: The Digital Strategist As Integrator

Octopus Digital Strategy ·

2017/04/16

We have previously discussed the emerging opportunities and threats presented by automation and artificial intelligence. Make no mistake, they are going to have a profound effect on our industry and society. But all is not lost. As we have previously outlined, the digital strategist is poised to thrive in this age of upheaval, and one of the key roles they will fulfill is the role of the integrator.

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04:11

Episode 101: The Client Advocate

Octopus Digital Strategy ·

2017/04/09

You sit in the eye of the storm, pulled in a hundred different directions. How do you stay focused on the right outcomes? How do you turn the chaos and energy to your advantage? You do it by remembering who you work for. You do it by being the client advocate.

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09:47

Episode 100: The Truths We Hold To Be Self Evident

Octopus Digital Strategy ·

2017/04/01

Being a strategist is about delivering outcomes predicated on understanding and driving human behaviours and actions. It is about understanding who your audience is, how they think, what they want, and delivering a message that motivates them to take the actions you want. Yes, in order to do so, you need to understand how to align and manipulate digital tools to deliver the right experience to the right person at the right time. But at the heart of this is an understanding of people in all our

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04:17

Episode 99: Building Consensus

Octopus Digital Strategy ·

2017/03/26

Consensus can be a dirty word. It implies compromise. Compromise invites committee thinking. And committee thinking is associated with safe and uninteresting solutions. But without consensus, we can't deliver a digital strategy. How do we achieve consensus while remaining daring and innovative?

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06:27

Episode 98: Strategy In The Age Of Media Crisis

Octopus Digital Strategy ·

2017/03/19

Digital media is having a moment, one that if not aggressively addressed will turn into a full blown crisis of confidence. Procter & Gamble CMO Marc Pritchard caused a sensation when he called on digital media providers to become transparent in the face of "crappy advertising accompanied by even crappier viewing experiences". Major advertisers, including the UK government, the Guardian and Havas have frozen all Google and YouTube advertising in the UK. What on earth is happening, how did we get

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03:49

Episode 97: Self Awareness Is A Beautiful Thing

Octopus Digital Strategy ·

2017/03/13

The Ancient Greeks wrote that you should know thyself. But self awareness is a seemingly rare trait. We rush to talk, to get our opinion across without thinking about the impact on how we are perceived. Why is self awareness so important, why is it so rare, and how can we become more self aware?

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03:59

Episode 96: Why Are Soft Skills So Hard?

Octopus Digital Strategy ·

2017/03/05

Overlooked, sidelined and dismissed, soft skills are considered less important than hard technical skills and experience. But as you grow your career, they become ever more important. What are soft skills, why are they not considered important when you first start your career, and why do they become more important as you grow?

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05:13

Episode 95: The Things Left Undone

Octopus Digital Strategy ·

2017/02/25

When you're in the middle of the scrum, with a thousand requests coming at you at the same time, how do you prioritize? How do you deliver to expectations? How do you maintain the quality of your thinking and output? How do you stay sane?

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04:24

Episode 94: Leading As A Digital Strategist

Octopus Digital Strategy ·

2017/02/19

The strategist sits at the heart of the organization; is it any wonder your colleagues look to you for leadership? What are the traits that make a strategist a good leader, and how do you best provide that leadership as a strategist?

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05:37

Episode 93: The Work

Octopus Digital Strategy ·

2017/02/12

It's a nebulous and subjective thing. Who decides what great work looks like, and why? What's more, we aren't creative directors. We are digital strategists. Our work isn't designed to inspire, amuse or move. Our work is designed to perform. So before you launch, and until you have results that validate your strategy, how can you know if your work is great?

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04:15

Episode 92: Digital Strategic Frameworks

Octopus Digital Strategy ·

2017/02/05

Bringing order to chaos. Simplicity to complexity. Vision to practicality. The strategist is there to align stakeholders, solve problems and achieve ambitious objectives. But doing so is not a straightforward task. Not unless you have a strategic framework to depend on.

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06:14

Episode 91: A Great Story Well Told

Octopus Digital Strategy ·

2017/01/29

The spoken word. It connects in ways that the written does not. Maybe that is why the podcast, an old delivery platform that many thought was past its prime, is enjoying such a revival. The podcast allows us to tell stories, provide context and connect on a human level, and it holds a very important place in the role of an integrated digital strategy.

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04:36

Episode 90: The Need For Speed

Octopus Digital Strategy ·

2017/01/22

You have an aggressive annual objective. You need an innovative strategy to achieve it. But each week you take on developing your strategy represents 2% of your year, and sets you that much further behind your goal. You now have a steeper hill to climb, and in less time. How do you square the requirement to spend an appropriate amount of time researching and planning, with the need for speed?

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05:17

Episode 89: The Digital Strategist As Visionary

Octopus Digital Strategy ·

2017/01/15

‘If you want to build a ship, don’t drum up people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea’. Writer, poet and aviator Antoine de Saint-Exupery’s beautifully articulated perspective on motivating people gives us insight into the role of the visionary. But what does it mean to be one, why is it important to be a visionary and why is the strategist the right person to take on that role?

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05:18

Episode 88: The Long And Winding Road

Octopus Digital Strategy ·

2017/01/09

Strategy is not about immediate impact, but rather about long term achievement of ambitious objectives. It doesn't constantly change; if it did then it wouldn't be strategy. So once the strategy is set, and the implementation begins, is there a role for the strategist? I believe the strategist is critical for the successful execution of a strategy once it launches because they fulfill 3 key roles.

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04:35

Episode 87: Challenge Everything

Octopus Digital Strategy ·

2017/01/02

"I cannot teach anybody anything, I can only make them think". This quote from Socrates, articulated over 2,000 years ago, sits at the heart of the teaching method he created, the Socratic Method. This debate driven approach to challenging ideas and finding common ground is as valid today in the context of the work of the strategist as it was in the classical age.

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05:15

Episode 86: Team Of Rivals

Octopus Digital Strategy ·

2016/12/26

"Give me six hours to chop down a tree and I will spend the first four sharpening the axe". Abraham Lincoln served as the 16th President of the United States until his assassination in 1865. During his time as President, he led the nation through one of the most traumatic experiences in its history, the Civil War. A deeply astute politician, Lincoln was a frontiersman and self-trained lawyer, and is a man from whom we can draw three key lessons to make us better strategists.

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05:29

Episode 85: I, Robot

Octopus Digital Strategy ·

2016/12/18

Artificial intelligence. Machine learning. Cognitive computing. The robots are coming, and they are going to have a profound impact on our industry. But don't despair. Don't give up. Don't rage against the machine. Prepare yourself for their arrival, because the age of automation needs the strategist more than ever.

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104 results

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