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PODCAST

Dealer Talk With Jen Suzuki

Jennifer Suzuki, eDealer Solutions

Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast and is a free educational series for Dealers, Managers, Sales Teams and anyone in the Auto Industry that has a desire to obtain information that will propel growth, lead the auto industry and invoke progressive strategies. We will educate on staying relevant, offer ways to improve vehicle sales and service, CSI and retention. Dealer Talk with Jen Suzuki is an Automotive Sales and Service Podcast. Use #DealerTalkWithJen

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All Episodes

21:06

Call First, Text Smart, Leave a Killer Voicemail:...

Dealer Talk With Jen Suzuki ·

2025/04/08

In this episode, I’m getting real about the grind of internet leads—the ones with no phone numbers, the ones who ghost you, and the ones who drain your time asking for information only to disappear into the void. I've been there. I’ve sold cars. And now I work these leads live during my dealership sales training sessions. I'm in the trenches with you—setting same-day appointments with tough leads while coaching teams to win. That’s why I care so deeply about helping sales pros and BDC reps level up

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13:58

Mentorship in Motion: How Lane Managers Build Winning...

Dealer Talk With Jen Suzuki ·

2025/04/08

In this episode, I’m talking directly to the powerhouse behind the most successful service departments: Lane Managers. Also known as Assistant Managers, these leaders are the glue that holds the service drive together. I’ve been spending time on-site with service teams recently, and when Lane Managers are engaged, locked in, and supporting the hustle live on the drive—everything changes fast. We break down how Lane Managers reinforce training, support Advisors in the moment, jump into heat cases,

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14:19

No More Whip Cracking: Fun Accountability That Works

Dealer Talk With Jen Suzuki ·

2025/04/08

In this episode, I'm in the trenches—literally—on-site with a dealership service management team I’ve been working with. We’ve trained, implemented new tactics, and now we’re locking in on accountability without turning the heat up too high. Here’s the truth: you don’t need to micromanage to get big results. What you do need are simple, consistent actions that reinforce change. I walk through real-life examples—like how to use visual gauges during check-in, recognize loyal customers in the drive,

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52:35

From eLead CRM to AI Smart Camera Systems: Mark Queen...

Dealer Talk With Jen Suzuki ·

2025/04/07

Mark Queen, the visionary CEO of Skaivision and one of the original founders behind eLead CRM, joins me to dive into the future of AI-powered dealership efficiency. Skaivision is revolutionizing the way dealers view process breakdowns by layering powerful AI—specifically Convolutional Neural Networks (CNNs)—over existing dealership camera systems. This groundbreaking tech captures real-time activity in sales and service, highlights missed opportunities, and even delivers instant vehicle offers

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12:58

The #1 Training Hack to Build Customer Trust in Fixed...

Dealer Talk With Jen Suzuki ·

2025/04/01

Mastering Service Drive Walkarounds in Live Role-Play – Real Training for Real Results...COME ON NOW!!! In this episode, I'm opening the door to run through the plays of the most important activity a amanger can do with their selling machines - the Service Advisors! The power of the service drive walkaround—one of the most effective yet underutilized tools for selling service work. I’ve been training dealership teams across the country, and I’ve seen firsthand how confidence, engagement, and

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35:30

Dealership Capital Strategies for Ambitious Operators...

Dealer Talk With Jen Suzuki ·

2025/03/31

In this episode, I sit down with Dan Garces, President and COO of Automotive Capital, to break down the financial strategies that allow dealership operators to grow, scale, and even own their own store—without putting up massive amounts of personal cash. Dan has spent his career helping dealers navigate the complexities of capital, and today, he’s sharing real-world insights on how funding works, how to leverage it properly, and what separates those who stay operators from those who become owners

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12:55

Keeping the Energy High: Fun & Competitive Ways to...

Dealer Talk With Jen Suzuki ·

2025/03/24

How to Build Championship Teams with Contests & Competitions The hardest part of training isn’t teaching the process—it’s making sure it sticks. In this episode, I break down how to sustain momentum, accountability, and energy in your dealership using fun competitions, MVP recognition, and daily challenges. I share real-world dealership strategies that keep teams engaged, motivated, and focused on growth, even when sales get tough. From raffle ticket rewards to upsell challenges and technician video

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35:17

High-Performance Dealership: Smarter Scheduling,...

Dealer Talk With Jen Suzuki ·

2025/03/24

In this episode, we’re diving deep into how dealership owners and managers can build a more structured, efficient, and profitable business with two powerhouse guests—Daniel Govaer, Fractional COO, and Matt Haiken, Principal and President of Prestige Collection Auto Group. Matt, who now runs six dealership locations, shares how his approach to leadership has shifted. He’s moving away from making gut-based decisions to structured planning, daily forecasting, and full financial transparency. Daniel, a

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01:04:01

Cliff Banks on AI, Amazon-Hyundai, Digital Retailing...

Dealer Talk With Jen Suzuki ·

2025/03/21

What does the Amazon-Hyundai partnership really mean for the future of auto retail? Is AI evolving too fast for dealerships to keep up? And why might some obstacles in car buying actually be good for dealers? In this episode, I sit down with my long-time friend and trusted industry voice, Cliff Banks—founder of The Banks Report and AUTOVATE Conference. We break down the latest trends in automotive, from AI adoption in dealerships to digital retailing’s real impact on sales. Cliff shares insights

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13:22

The Mindset Shift That Changes Everything in Sales

Dealer Talk With Jen Suzuki ·

2025/03/18

Most service advisors stop at the first “no.” But the best? They know that’s just the beginning. In this episode, we’re talking about taking second and third swings—the art of fighting for the business that’s sitting right in front of you. Your customers don’t always need a discount; sometimes, they just need a little more information. I’ll walk you through real-world analogies and proven tactics to help you: ✅ Circle back on declined work without sounding pushy ✅ Use supportive, value-driven

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37:27

NADA’s Relentless Advocacy for Dealers: A...

Dealer Talk With Jen Suzuki ·

2025/03/10

The automotive industry is changing fast—EV mandates, direct-to-consumer threats, shifting manufacturer relationships, and evolving government policies. Are dealers being heard? In this episode, I sit down with Mike Stanton, President of the National Automobile Dealers Association (NADA), to talk about how NADA is fighting for dealers, ensuring their voices are represented in Washington, and pushing back against policies that could hurt their businesses. We cover: ✅ The FTC victory and why NADA is

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39:59

The Power of Live Messaging With Ted Rubin, CEO...

Dealer Talk With Jen Suzuki ·

2025/03/06

Think about it—when a customer walks into your showroom or calls your dealership, your team jumps into action. So why is chat any different? It shouldn’t be. In this episode, I sit down with Ted Rubin, CEO of ActivEngage, to talk about the power of real, human conversation in the digital sales process. We break down why dealership live messaging is more than just answering questions—it’s a low-funnel opportunity to build trust, create a great experience, and ultimately, get more customers in the

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15:36

Coaching Service Advisors: Boost Approvals With This...

Dealer Talk With Jen Suzuki ·

2025/03/04

This quick hit episode is incredibly important for every Service Team! Ready to boost your service department's success?! Let's gooooo! In this quick class, I lock in on the often-overlooked 'Risk & Reward' equation in the service sales process. Many Service Advisors hesitate to fully explain the risks of delaying necessary work, leading to missed opportunities and customer misunderstandings. We'll explore how presenting both the risks and rewards transparently can transform hesitant customers into

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19:19

Building Relationships at Write-Up: The Secret to...

Dealer Talk With Jen Suzuki ·

2025/03/04

Too often, service advisors treat the write-up process as just another transaction. Big mistake. If you want to boost revenue, retain customers, and build long-term trust, relationships must come first. In this episode, I break down how to turn every customer interaction into a lasting relationship—starting from the moment they pull into the service drive. I go over: ✅ Why eye contact, body language, and tone set the stage for success ✅ How to ask the right questions to uncover more opportunities ✅

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16:30

Technician Videos: The Secret to More Work Approvals...

Dealer Talk With Jen Suzuki ·

2025/02/26

In this episode, we’re tackling a major gap in dealership service departments—technician videos. These videos are a game-changer for gaining more work approvals, yet most technicians receive zero training on how to shoot them effectively. Data shows that shops using video can double RO sales, with TruVideo reporting a 20-30% increase in revenue per RO. But here’s the problem—background noise, unclear explanations, and long-winded clips are costing you approvals and money. I’ve been training service

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14:19

Who Needs Their GM Most? 🛠️Service BDC—The Powerhouse...

Dealer Talk With Jen Suzuki ·

2025/02/19

Are you, as a GM, truly present with both your sales and service BDC teams? Too often, GM involvement leans heavily toward the sales BDC while the service side gets overlooked. Why? Because sales is familiar—it’s where many GM’s built their careers. But here’s the reality: your service BDC is just as critical, responsible for over 150 appointments per day, fueling the entire dealership’s success. In this episode, we break down why your involvement matters and how a hands-on approach can drive

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13:20

Recognition, Competition & Culture: The Sauce to a...

Dealer Talk With Jen Suzuki ·

2025/02/05

Ever walk into the dealership in the morning and feel that slow-motion energy? People shuffling in, sipping coffee, staring at their screens, waiting for something to kick them into gear. Then—something shifts. Maybe it’s a manager calling out yesterday’s wins. Maybe it’s an MVP shoutout for someone who went above and beyond. Maybe it’s a fun, competitive challenge that gets people fired up. Energy is contagious. The way you start the day sets the tone for how it will go. I always tell

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18:30

Teach, Demonstrate, Apply: The Role-Play Method Every...

Dealer Talk With Jen Suzuki ·

2025/01/29

In this episode, I dive into the power of role-playing as a key training tool for dealership success. Too often, managers shy away from role-play, but it’s one of the most effective ways to build confidence, boost skills, and ensure team members know exactly how to execute what you’re teaching. I share my proven tactic—Teach, Demonstrate, Apply—and explain how it transforms your training sessions into moments of real growth. Role-playing might feel awkward or “fake” at first, but it’s critical for

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14:34

Reducing Turnover: How GMs Build Loyal Teams and...

Dealer Talk With Jen Suzuki ·

2025/01/27

In this episode, I tackle one of the biggest challenges dealerships face: turnover. With 70% turnover rates in sales and service, it’s nearly impossible to build client loyalty or hit nationally ranked numbers when you’re constantly starting over with new team members. The solution? It starts with the General Manager. I share the tactics I’ve used to shift team behaviors and improve retention, beginning with the leadership at the top. From personally observing processes in service and sales to

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17:04

Head Coach Mentality: How GMs Build Winning Teams...

Dealer Talk With Jen Suzuki ·

2025/01/22

Many of you know this but I am privileged to work alongside so many high performing dealerships and their leadership. Most top 20 in the country for their brands. I use my podcast to share what I learn, teach and implement with the end game - building a championship team. In this episode, we dive into the critical role General Managers (GMs) play as the "head coaches" of their dealerships, driving performance through daily coaching of their management teams. Achieving championship-level

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255 results

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