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PODCAST

The Business of Digital Podcast (Learn SEO, PPC, Social Media, Content Marketing & More!)

Mat Siltala & Dave Rohrer

The Digital Marketing Podcast is hosted by Mat Siltala and Dave Rohrer. In each episode the goal is here to help educate business owners (small, midsize and enterprise) and those working in the ever changing digital marketing fields. Every episode will cover one marketing or business topic and try to give the listener actionable tips each time. Topics covered will include but not be limited to hiring, social media, content marketing, running a business, SEO, PPC, and much more.

business management & marketing

All Episodes

27:36

E140 – Photo Optimization for Local SEO w/ Mike...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/03/08

Jumping in to talk Local SEO, Google My Business and specifically Images and their impact on Google My Business & Local SEO is Mike "Professor Maps” Blumenthal. Local SEO Topics Covered Zero ClicksImmersive SearchTransnational SearchKnowledge GraphGoogle My BusinessReviewsLocal GuidesOptimizing Photos that Show up in LocalImages & Impact on Local in 2020 Best Practices for Images Along with a number of topics touched on during the episode one big one was the role of images now

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20:05

E139 – Should You Connect With Coworkers on Social...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/03/01

What to do about coworkers and bosses and social media accounts? Should you connect with bosses, clients and even coworkers on Instagram? FB? What to do to walk that line? Disclaimer: Dave and Matt are not your HR Department or lawyers. For all legal related questions around hiring, firing and even your own internal social media rules you should consult a paid professional aka lawyer. TL/DR version of "Should you connect with bosses and coworkers on Social Media?" Dave of course says

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19:46

E138 – Does a Website Need a Site Search?

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/02/23

Thanks to Yext for the blog post that spurred the need for us to talk about site search and if/who really needs it. After a recent football game they went through and picked one PAA (people also ask) about each of the advertisers and checked if they could find the answer on the advertiser's site using site search. Pretty much everyone but one failed. For a quick comparision note our own sites: Dave Rohrer Personal - small static site of ~10 pages with no site search.Avalaunch Media - ~1000

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21:20

E137 – Better Personal Time Management Tips

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/02/16

In this episode the goal is to help you avoid burnout and hopefully get more done at work! Other Episodes In the past we have covered some similar topics that may help. LeadershipMental health Tools We talked about a number of tools to help you with time and task management. GetHarvestFreshbooksThere are many others but these were just the ones we mentioned. Full Transcript Matt Siltala: [00:00:00] Hey guys, good to be with you. How's it going, Dave? Dave Rohrer:

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23:08

E136 – Quick Guide to LinkedIn Ads W/ AJ Wilcox

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/02/09

Guest AJ joins this episode to highlight who should use LinkedIn Ads and give some tips for best practices and getting the most ROI out of the platform. So if you are a B2B marketer and you are NOT on LinkedIn advertising you need to read on or give a listen. Why are LinkedIn Clicks so Expensive? AJ digs into a bit of comparing why clicks cost so much on LinkedIn vs. Facebook or Google Ads or Bing Ads. In the end if you are B2C it may or may not make sense but if you are B2B you really should

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17:12

E135 – Google’s Content Removal Tool

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/02/02

If nothing else test the tool to see what an email from Google looks like so you can monitor for someone doing shady and trying to remove your content. Beyond that, use the tool as needed to remove content or monitor your removed content and that you haven't tripped Safe Search Filtering. Announcement & Coverage https://webmasters.googleblog.com/2020/01/new-removals-report-in-search-console.html"We’re happy to announce that we’re launching a new version of the Removals report in Search

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21:08

E134 – Tips for Starting a New Content Channel

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/01/26

A question was posted some time ago by a non digital marketer friend of Dave but it is a great question with a tough answer. Here is a modified version of what they asked: I am starting a new business and want to have a blog and Instagram. How much content do I need to launch with? Do I need to fill my Instagram grid? Do I need 1, 2, 10 pieces of content on the site when I launch? Best Practices for New Content or Social Channel Sadly there is really no "correct" answer to the initial

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21:38

E133 – Sitemap XML Guide

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/01/19

Sitemap XML Guide - Do You Need Them and How to Build Them. Thanks to the constant number of SEO Audits that Dave does each month he sees odd things across many sites, content management systems and more specifically in sitemap XML files. Recently there was some comments made by John of Google and covered by Barry at Search Engine Round Table where you can see what was said by all parties. Automate it on your backend (generate the files based on your local database). That way you can ping

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18:24

E132 – Company Data Security Guide

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/01/12

Company Data Security Guide for In-House Teams & Agencies While this episode is mostly based on our experience a great resource and motivator to the idea for this episode came from Dennis Yu's post on LinkedIn so go check it out. Team On-Boarding Management For every team that you have internally (sales, marketing, product, IT, dev, email, freelancers, and so on) create and keep a list of what internal and external services they have access too. Each team should have an on-boarding

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19:55

E131 – Maybe Digital Marketing Isn’t the Answer

The Business of Digital Podcast (Learn SEO, PPC,... ·

2020/01/05

In short we are not saying DON'T do digital marketing or to cut all or much of what you are doing but to measure, step back, ask questions, adjust, repeat. Online can drive offline and offline can drive online and whatever you do make sure you are measuring it. Give a listen to our episode with Damon where we talked about Ways any Business Can Measure Paid Search & Social Offline. Nike, Adidas and Shoe Game Not shocking to Dave that Mat has discovered there is such a thing as ShoeCon. Dave

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23:20

E130 – 2019 Year in Review Podcast

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/12/15

Mat kicks off the review with talking about podcasting and for those interested in podcasting he drops a mention to our Podcasting Guide. 2019 Most Popular Podcast Episodes While we likely missed some, Dave quickly went through some handy data to give you a list of some our more popular episodes. If you missed them or perhaps forgot what they were about feel free to go back and listen! Episode 123 – Interview with Former FTC Commissioner & Chairwoman Maureen OhlhausenEpisode 108 – What

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19:43

E129 – Why your Analytics Conversion Data is Trash

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/12/08

Analytics Conversion Data Gap Mat kicks the episode off with a great example to set the tone and topic of what the guys dig into. Visits from Google, Facebook, Twitter, Bing, etc. can change from day to day and month to month but what really matters is your leads and sales. Rankings for keywords come and go but what you need to focus on is the value of that traffic. Why Your Conversion Rate is Wrong This episode was inspired by Unbounce's post The Simple Reason Why Your B2B Lead Gen

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21:28

E128 – SEO Tools

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/12/01

On a rainy day it was Dave's turn to do a dive into tools as Mat just did one all about Instagram Tools. So give a listen or check out the quick summaries below of some "newer" free and paid tools that you might find interesting in your day to day SEO work. Quarterly Review of Tools Even if none of these tools are for you a great suggestion by Matt is to do a quarterly or monthly or at least a yearly review of what tools you are using. You may have someone that signed up for a tool and left

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16:53

E127 – When Best Practices Aren’t Best Practice

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/11/24

Missing Obvious Clues As we said in the opening, there are a number of possible names for this episode but we think we picked the "best" one - or maybe we didnt. In the episode we misspoke when we said Facebook's CFO as it appears it was Paypal's former CFO that was having issues this past week with Bank of America. That said, Google and Facebook do often close advertising accounts with no or little notice and often gives little direction as to why it can be frustrating for business owners and

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28:27

E126 – Bugging Out Over Reviews With Thomas Ballantyne

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/11/17

Mat and Dave are joined by Thomas to talk pest control, reviews, Local SEO and how he got his start with SEO and reviews. Thomas' 3 Step System for Getting Reviews It really is a simple system or list of things that any company can do. Don't suckFigure out a system to ask for reviewsMake the system for your customer easy to do and follow How have Online Reviews Evolved? Mat asks a pretty broad question and Thomas breaks it down into a few stories and examples. Because Thomas and

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23:46

E125 – Digital Marketing is a Puzzle

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/11/10

Marketing Isn't Magic But.. Puzzles are everywhere and we humans seem to love them - marketers and developers perhaps love them a bit more. This episode idea came to Dave from watching some Chris Ramsay and recently a deep dive into David Copperfield's biggest illusions. Many of us went to school or had careers prior to getting into Digital Marketing but somehow "fell" into what we do now. For many the allure of the challenge of increasing ROI, of improving CTR, of getting more engagement,

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19:37

E124 – Breaking Down the 3 Click Rule, Flat Sites &...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/11/03

What is the 3 Click Rule? The first published mention of the 3 Click Rule came from Jeffrey Zeldman’s 2001 book,Taking Your Talent to the Web. In it he brings up an already popular rule with the web designer community: the 3-click rule. Are Mega Menus Bad or Good? So while this alone (and menus in general) could be a topic for a podcast the guys touch on the good and (mostly) bad of Mega Menus and how they fit into UX/UI, navigation and the 3 Click Rule. What about if your Mega Menu

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35:21

E123 – Interview with Former FTC Commissioner &...

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/10/27

In this episode Dave, Matt and Elmer were lucky to have a special guests to dig into a number of topics that digital marketers and business owners sometimes freak out about. If you are interested in the intersection of antitrust with other things like data security, privacy and intellectual property you can check out the 2019 Antitrust Fall Forum Tech Summit in Washington, DC in a few weeks or be on the look out for more events put on by the ABA. Note from Dave & Matt - the following

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27:06

E122 – Tactical Tips for Bidding on Brand Terms

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/10/19

Thanks to a tweet by Susan (see below) and some great timing by Dave to see it we quickly jumped into record this episode. In fact this is likely the fastest idea -> record w/guest -> publish full circle episodes we have ever done! I'm having a ton of interesting Twitter conversations about bidding on brand vs. not bidding on brand. I'm tempted to make a tweet storm about it, but figure it's probably better relegated to a blog post. :) Should You Bid on Brand Terms? In Episode 116

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19:48

E121 – Customer Service SEO

The Business of Digital Podcast (Learn SEO, PPC,... ·

2019/10/13

Customer service isn't just good for your SEO it is good for your BUSINESS! The guys thought it was time to talk about how GOOD customer service can completely CHANGE a brand and business with a mini case study from Matt. How can Customer Service Help SEO? Matt talks about how a project that he is involved with now was initially struggling and what they did to turn around the business. Did they redo the product? Nope. Did they change up their marketing strategy? Nope. They flipped how they

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