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PODCAST

Top Secrets of Marketing & Sales

The Top Secrets of Marketing & Sales podcast provides tips on how to increase sales, improve profit margins and grow your business. Each week, we address issues related to important topics like targeting your ideal prospects, fine-tuning your messaging, attracting the clients you need, monetizing social media, the MVPs of Marketing and Sales and much more. From mindset to marketing and prospecting to podcasting, the Top Secrets podcast helps B2B and B2C entrepreneurs, professionals and salespeople

business marketing

All Episodes

15:19

Scared of Selling? Get Over It!

Top Secrets of Marketing & Sales ·

2024/10/29

When I say "get over being scared of selling," that doesn't mean that you have to engage in methods of contact that you're really, truly uncomfortable with, right? That means finding a path, finding a path that works for you, finding a path that works for your people. Finding a path that works for your prospects and clients, right?And there's always a path. There is always a path to get there. David: Hi and welcome back. Are you scared of selling? If so, get over it. Today, co host Jay

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11:07

Change is Coming. Don’t Make it Harder.

Top Secrets of Marketing & Sales ·

2024/10/22

Change is coming... because change is always coming. And we need to try to stay ahead of it. And we're not always going to be able to do that. But we do have the ability to anticipate things that could potentially happen in the not too distant future and say, okay, if this happens, then what am I going to do? How am I going to adapt to that? David: Hi, and welcome back. In today's episode, co host Jay McFarland and I will be discussing the topic, Change is Coming. Don't Make it Harder. Welcome

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14:16

Your Competition Isn’t That Good

Top Secrets of Marketing & Sales ·

2024/10/15

When I say your competition isn't that good, what I mean is that a lot of them are not taking the time to learn the things that will allow them to perform better. David: Hi, and welcome back. In today's episode, co host Jay McFarland and I say, your competition isn't that good. Right, Jay? Jay: Yeah, absolutely. Do you even know who your competition is? Do you know what they offer? Do you know what people think of them compared to you? Maybe you don't even know if your competition is that

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14:46

Don’t Wait for the Economy to Improve

Top Secrets of Marketing & Sales ·

2024/10/08

If you're at a point right now where you know you need to be selling more, but for whatever reason you're not -- and you could feel like it's the economy, you could feel like it's the competition, it doesn't really matter what it is -- If it's either of those things or if it's something else, there are ways around it. There are specific things you can do that will help you to get through to the people that you need to reach, and drive them to either a yes or no, thumbs up or thumbs down decision

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14:59

Getting Results from Social Media

Top Secrets of Marketing & Sales ·

2024/10/01

We get results from social media when we're able to identify the result that we're looking to get, and identify the messaging that we need to create to be able to get in front of these ideal prospects to have them raise their hands and express interest. When we do those things correctly, then you can get to the point where nearly everybody you talk to is actually qualified to do business with you.David: Hi, and welcome back. In today's episode, co host Jay McFarland and I will be discussing

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13:14

Learning from Failure in Business

Top Secrets of Marketing & Sales ·

2024/09/24

David: When we talk about learning from failure, it doesn't just have to be our failures. We can learn from the failures of others. Jay: Oh yeah. David: We can learn from the failures of our friends, our family, our parents, our children. We can learn from any type of failure that we meet along the way. And when we do that, when we learn from other people's failures, we are saving ourselves a lot more aggravation. David: Hi, and welcome back. In today's episode, co host Jay McFarland and I will

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12:30

Are You Investing in Yourself?

Top Secrets of Marketing & Sales ·

2024/09/17

Investing in yourself isn't always easy. It is a matter of finding the time to make these investments in ourselves and to say, "okay, if I can't go to a cabin for a week, what can I do? When can I do this?" David: Hi, and welcome back. In today's episode, co host Jay McFarlane and I will be discussing investing in yourself. Welcome back, Jay. Jay: Hey David. It's so good to be here. I feel like lately we've been going after things that I really struggle with. We talked about controlling your

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13:11

Your Internal Monologue: How to Take Control

Top Secrets of Marketing & Sales ·

2024/09/10

Your internal monologue is critical. The worst thing we can do is delegating our internal monologue to someone else. Let alone someone we might not know, like, or trust. David: Hi, and welcome back. In today's episode, co host Jay McFarland and I will be discussing your internal monologue. What's going on in there, Jay? Jay: Hey, David. I'm not sure what's rattling around up here, but I think this is an important topic. I think that often we are a result of what we allow to rattle around in our

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13:21

Identifying and Attracting Ideal Clients

Top Secrets of Marketing & Sales ·

2024/09/03

For me, in identifying and attracting ideal clients, I need people who have the motivation, who have the desire, who have the discipline, and just the willingness to move forward. People who are decisive enough to be able to say, "yes, I want to do this. Let's move forward on it." Because the people who just take forever to make up their minds and who don't respond to calls and all that type of thing? Been there, done that. No longer my ideal situation, or even close. David: Hi and welcome back

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14:24

Prospects Who Can’t or Won’t Say No

Top Secrets of Marketing & Sales ·

2024/08/27

When we think about prospects who can't or won't say no, and we think about people who tend not to respond to us, prospects who don't reply back after they've gotten all the information, it's basically two pieces of the same puzzle. When we run into these situations, our goal needs to be driving them to the no, if we can't drive them to the yes. Because the maybes, as we know, the maybes will kill us all the time.David: Hi, and welcome back. In today's episode, co host Jay McFarland and I will

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11:46

Dealing with Unresponsive Clients & Prospects

Top Secrets of Marketing & Sales ·

2024/08/20

When dealing with unresponsive clients and prospects, we have to make sure that we're doing everything on our end to be as responsive as possible. If somebody takes a week to get back to me, that doesn't mean I'm going to take a week to get back to them. Because if I start to fall into the trap that they've laid out, then that's not good for anybody.David: Hi, and welcome back. In today's episode, co host Jay McFarland and I will be discussing unresponsive clients and prospects. Welcome back,

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10:48

Knowing vs. Doing in Sales: Implementation is Key

Top Secrets of Marketing & Sales ·

2024/08/13

Knowing vs. Doing in sales is all about implementation. Implementation connects the knowledge you have to the results that you're going to get. And without that key element being implemented again and again and again, you're never going to get to the results, the sales, the possibility that you have in your entire career. David: Hi, and welcome back. In today's episode, co host Jay McFarland and I will be discussing knowing versus doing in sales. Welcome back, Jay. Jay: Hey, David. I love this

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14:08

Ready to Expand Your Market?

Top Secrets of Marketing & Sales ·

2024/08/06

A lot of people just think broadly in terms of expanding their market, without asking themselves a really important question, which is why? Why do you need to expand your market? Am I not doing things well enough in my existing market that I haven't been able to mine that as effectively as I could? David: Hi, and welcome back. In today's episode, co host Jay McFarland and I will be discussing Expanding Your Market. Welcome back, Jay. Jay: Hey, thank you, David. Once again, I'm excited for this

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11:41

What Will Motivate Buyers to Do Business With You?

Top Secrets of Marketing & Sales ·

2024/07/30

When you're able to deliver what you say you're going to deliver, that will start to motivate buyers to want to do business with you. And particularly for repeat orders. Because the first time they're buying from you, they don't really know exactly what you can do. They're basing it on what you're telling them, the conversations you're having.But then after they have that first experience with you, and they know what you're like, and they've liked that experience, then they are going to be

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11:41

Building Trust in Sales is Critical

Top Secrets of Marketing & Sales ·

2024/07/23

I mean, you have a podcast called Building Trust in Sales, you say, "yeah, be trustworthy." That's pretty obvious. But it's also necessary. It's necessary to be that, and to be able to convey that, and just to be authentic with it.David: Hi, and welcome back. In today's episode, co host Jay McFarland and I will be discussing building trust in sales. Welcome back, Jay. Jay: Hey, David, it's such a pleasure to be with you. Sales is a huge part of our business model, trusting that system. And, a

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14:29

Crafting Your Customer Experience

Top Secrets of Marketing & Sales ·

2024/07/16

What do we want the overall customer experience to be like? How do we want this person to be welcomed if they happen to walk into our business? Because we want that experience to be consistent.That's another important aspect of this. The businesses that really consider their customer experience want to make sure that it is absolutely consistent. David: Hello and welcome back in today's podcast. Co host Jay McFarland and I will be discussing crafting the customer experience. Welcome back,

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5:29

Why Some Exceptional Performers Can’t Get Enough...

Top Secrets of Marketing & Sales ·

2024/07/09

Over the years, I have met some exceptional performers who still struggle to get enough customers.It's not a function of who they are as people. It's also not a reflection of their work. It's not even a mindset issue. It's about the fact that being exceptionally good at what you do, and being able to get enough customers or clients are two completely different skill sets. I can't tell you how many business owners I've talked to over the years who are exceptional at what they do, but they can't

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10:46

Making Sales and Building Brands

Top Secrets of Marketing & Sales ·

2024/07/02

Everybody has to make those determinations about their business when making sales and building brands. How am I going to do it? Is it going to be about me? Is it going to be about the customer? And how do I convey that in terms of my company name, my logo, my brand, and any slogans or taglines that you use, in order to communicate all that.David: Hi and welcome to the podcast. In today's episode, co host Jay McFarland and I will be discussing making sales and building brands. Welcome back,

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11:16

Creating Persuasive Communication

Top Secrets of Marketing & Sales ·

2024/06/25

When we think in terms of creating persuasive communication, it's really important to consider the flow. What is the flow of the communication? In what order are you asking these questions and having these conversations? Are you leading with the pitch? Because if you're leading with the sales pitch, then that's not going to work well at all. David: Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will be discussing creating persuasive communication. Welcome back,

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12:39

Turning Leads into Loyal Customers

Top Secrets of Marketing & Sales ·

2024/06/18

When I think in terms of turning leads into loyal customers, what is that first contact? And I know we've talked about that in a number of podcasts. And then from there, what is the desired path that we want them to take with us, that we want to take with them, right? Without some sort of basic path to get from here to there, the likelihood of making that happen is pretty much slim to none. David: Hi, and welcome to the podcast. In today's episode, co host Jay McFarland and I will be discussing

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193 results

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