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PODCAST

The Cambridge Marketing Podcast

The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.

business marketing

All Episodes

13:59

Opinionated Marketers on: jaGuar

The Cambridge Marketing Podcast ·

2024/11/27

Among this week's marketing stories - the rebrand of jaGuar catches the eye of Kiran Kapur and Charles NIxon.

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25:02

Generalist Marketing

The Cambridge Marketing Podcast ·

2024/11/25

This week we explore the varying and exciting role of being a Generalist Marketer. My guest is Joanna Hudson - Communications and Engagement Manager at the Department of Veterinary Medicine at the University of Cambridge.

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09:34

Opinionated Marketers on: THE JOBS MARKET

The Cambridge Marketing Podcast ·

2024/11/20

This week our Opinionated Marketers look at the minimum wage, turtle botherers and the role of automation in the future world of employment.

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25:01

Membership Marketing

The Cambridge Marketing Podcast ·

2024/11/18

This week we take a look at Membership Marketing with Mark Scott, Executive Director of Marketing and Communications at the Chartered Institute of Marketing.

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14:47

Opinionated Marketers on: TRUMP

The Cambridge Marketing Podcast ·

2024/11/15

Well - it's fair to say we got last week's prediction wrong! This week our Opinionated Marketers discuss Trump's win and the positives that the result brings.

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26:40

Subscription Marketing

The Cambridge Marketing Podcast ·

2024/11/11

This week we explore the world of Subscription Marketing - what it is, its superpower, and how it can work for you. Anne Janzer guests, hosted by Kiran Kapur.

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13:30

Whatever Happened to Seasonal Marketing?

The Cambridge Marketing Podcast ·

2024/11/06

Among this week's topics, our Opinionated Marketers consider why we're not seeing as much seasonal marketing in 2024.

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41:00

Marketing a Heritage Railway

The Cambridge Marketing Podcast ·

2024/11/04

This week, something a little different! We're on location at the beautiful Watercress Heritage Steam Railway in Hampshire.Built as the Mid-Hants railway in the victorian era, today it comprises 16km of line from Alton to Arlesford. But how do you market a deeply traditional product in the 21st Century. We went to find out!

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13:16

Opinionated Marketers on: KING CANUTE

The Cambridge Marketing Podcast ·

2024/10/30

Has Volkswagen been guilty of doing a King Canute? Our Opinionated Marketers explain the story and discuss why VW are closing three factories in Germany.

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19:33

Marketing New-Build Homes

The Cambridge Marketing Podcast ·

2024/10/28

Marketing a house is simple enough, but what if it's not yet built? How do you sell something that doesn't exist?!This week we look at the magic behind show-homes with our guest, Samuel Jones of Edward Thomas Interiors.

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11:48

Opinionated Marketers on: DISTRIBUTION

The Cambridge Marketing Podcast ·

2024/10/16

This week our Opinionated Marketers look at Distribution in the marketing mix, and new solutions to friction in the supply chain.

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27:41

Neuromarketing with Katie Hart

The Cambridge Marketing Podcast ·

2024/10/14

Once again, Neuromarketing Consultant Katie Hart joins us to explain how the brain should be a key consideration in your marketing. Hosted by Kiran Kapur.

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11:40

Opinionated Marketers on: THE DRAWER OF DOOM

The Cambridge Marketing Podcast ·

2024/10/09

Our Opinionated Marketers chew over interesting stories from this week's news, including why we all need to rifle through our 'Drawer of Doom'. Kiran Kapur and Charles Nixon host.

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21:30

Brand Names

The Cambridge Marketing Podcast ·

2024/10/07

This week we discuss brand names with Alexandra Watkins; founder of naming firm Eat My Words. She explains what makes a great name, things to avoid and why you MUST familiarise yourself with Urban Dictionary!

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25:46

Preparing for Job Interviews

The Cambridge Marketing Podcast ·

2024/09/30

This week, we have some REALLY helpful advice on preparing and executing the perfect job interview. My guest is Tim Holden, founded and owner of Red Horse Recruitment in Cambridge.

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16:28

Information Sources

The Cambridge Marketing Podcast ·

2024/09/23

This week, in response to a question from a listener, we find out where our college tutors go for their news and information. Listen in for some great sources which definitely deserve a look!

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27:40

Selling more online

The Cambridge Marketing Podcast ·

2024/09/16

This week we look at how to increase your online sales and conversions. My guest is Richard Kendrick of Arboreal Marketing.

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13:28

Opinionated Marketers on: NOSTALGIA

The Cambridge Marketing Podcast ·

2024/09/10

Among this week's stories our Opinionated Marketers discuss the resurgence of retro crisps and the value of nostalgia in marketing.

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21:42

Market Research

The Cambridge Marketing Podcast ·

2024/09/09

This week we delve into the world of Market Research to explore its value to marketers. My guest is Clare Otridge of Grounded Research.

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17:59

Opinionated Marketers on: SURGE PRICING

The Cambridge Marketing Podcast ·

2024/09/03

This week our Opinionated Marketers discuss the surge pricing phenomenon. We touch on the ethics of it, discuss where it's already being used, and consider how it can damage a brand. Kiran Kapur and Charles Nixon host.

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215 results

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