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PODCAST

XChateau Wine Podcast

Robert Vernick, Peter Yeung

A podcast delivering wine perspectives ex-chateau. Insights, analysis, and perspectives on news and trends in the wine industry beyond winemaking, such as marketing, finance, and consumer trends. From noted wine blogger Robert Vernick (@wineterroir) and leading wine business consultant and author of Luxury Wine Marketing Peter Yeung (@winebizguy), this podcast navigates the business of wine with unique perspectives and insights. Hosted on Acast. See acast.com/privacy for more information.

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All Episodes

36:37

State of the Wine Collector w/ John Jackson, Dallas

XChateau Wine Podcast ·

2023/06/10

Checking in on how collectors are weathering current economic conditions, John Jackson (IG: attorneysomm; YouTube: attorneysomm) provides insight into the Dallas, Texas wine market. From their wine clubs to how collectors learn about new wines and buy them, John delivers deep insight into the Dallas market as of May 2023. John also details some of his journey on social media with Instagram and YouTube.Detailed Show Notes:John’s backgroundAttorneysomm on Instagram (27k followers) and YouTube (7,000+

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38:23

Expanding your Impressions and Senses w/ Hoby Wedler,...

XChateau Wine Podcast ·

2023/05/26

Trained in chemistry and born blind, Hoby Wedler, an entrepreneur and sensory expert, has trained his palate to pick up aromas and nuances in wine more acutely than most. Hoby describes how he does "Tasting in the Dark," which helps wineries connect with buyers and his thoughts on accessibility in the wine industry.Detailed Show Notes:Hoby's backgroundBorn blind, studied history and chemistry (Ph.D.)Francis Ford Coppola asked him to design a blindfolded wine experience, which became "Tasting in the

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50:22

Digital Transformation of Online Grocery & Wine w/...

XChateau Wine Podcast ·

2023/05/11

Fueled by the pandemic, grocery stores have made significant investments in selling digitally, with wine being an essential growth category for online sales. With estimates of ~$6B in wine sold through online grocery by 2025, Jessica Kogan, Chief Growth & Experience Officer of Vintage Wine Estates, gets into the trends, key success factors, and the opportunity that online grocery represents.Detailed Show Note:Vintage Wine Estates (Ticker: VWE)11th largest wine holding company in the US12 wineries, a

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34:44

Library Release - Selection and Differentiation in...

XChateau Wine Podcast ·

2023/04/28

Grocery stores are one of the biggest sales channels for wine.Curtis Mann, Group Vice President of Alcohol of the Albertson’s Companies, gives us the inside scoop on buying trends, how to sell into Albertson’s, and the rise of the use of digital.Learn about the dynamics of the grocery wine market and what makes Albertson’s “locally great, nationally strong.”Detailed Show Notes:Grocery as part of the wine marketMulti-outlet wine market ~$12-13B / yearTotal wine market ~$60-70B / year (multi-outlet

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39:21

Playful Concept, Serious Wines w/ Kyle MacLachlan,...

XChateau Wine Podcast ·

2023/04/21

Being a celebrity helps and hinders the launch and selling elements of a wine venture.Kyle MacLachlan, an actor with a broad base of work from Twin Peaks to Sex & the City to The Flintstones, details his journey of starting Pursued by Bear (“PBB”) in Walla Walla, Washington and how he thinks about imbuing his personal brand with the wine brand. From getting approval for the brand name from Steve Martin to designing his newly launched tasting room, Kyle weaves his stories around how branding has

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35:45

Library Release - The Benefits of a WSET Wine...

XChateau Wine Podcast ·

2023/04/13

Educating students about wine is more about the “psychic paycheck” than the monetary one for Peter Marks, MW, partner and Vice President of the Napa Valley Wine Academy (“NVWA”), the leading provider of Wine & Spirit Education Trust (“WSET”) courses globally.Peter tells us about the different levels of the WSET (from Level 1 to Diploma), the full costs of wine education, and the benefits. He also discusses the innovations happening with online learning, including sending wine kits out with their

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43:21

Library Release - The Hardest Wine Exam in the World...

XChateau Wine Podcast ·

2023/04/06

The hardest wine exam in the world, an elite community of >400 wine professionals, and learning how to engage with wine more.All those elements describe the Institute of Masters of Wine and the Master of Wine (“MW”) exam. MW Mark DeVere tells us how becoming an MW landed him a full-time job in Napa to all the rigors required to pass the MW exam.This a must-listen episode for those considering applying for the MW program or those who love learning about challenging wine exams.Detailed Show

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31:25

What Price Communicates for Fine Wine

XChateau Wine Podcast ·

2023/03/23

There’s a lot of data hidden in a price…and a lot to consider by wineries when they set the price.During the Nov 2022 wine2wine conference in Verona, Italy, host Peter Yeung presented the five factors that price communicates for fine wine.Building off his research for Luxury Wine Marketing, Peter dives into the various messages embedded in a winery’s decision to set price.Detailed Show Notes:Wine2Wine presentation linkDefining fine and luxury wineVs. commercial or mass market wines which are more

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34:41

Library Release - Dissecting the Price of Luxury Wines

XChateau Wine Podcast ·

2023/03/11

This Library Release was selected in conjunction with the next episode discussing pricing and was initially released on December 2nd, 2020. Robert and Peter discuss how luxury wines are priced, delving into the core insights from the Pricing Chapter of Peter’s book, Luxury Wine Marketing.They discuss the luxury wine price segments, the types of luxury wine buyers, and how you need everything to be working right to build a luxury wine brand.“You can’t just stick a label on two-buck-chuck and price it

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31:44

State of the Wine Collector w/ Charlie Fu, Los Angeles

XChateau Wine Podcast ·

2023/03/02

With a lot of economic uncertainty in early 2023, the fine and luxury wine space has remained relatively robust.Charlie Fu, an LA-based lawyer, wine collector, Wine Berserkers moderator, and caviar purveyor, gives us his thoughts on the state of the wine-collecting market.From Dry January, how they find new wines, navigating price increases, and Berserker Day, Charlie provides a good overview of wine collecting from his group's point of view.Detailed Show Notes:Charlie's background - LA-based

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37:40

Waste Prevention through Competitions and Chocolate...

XChateau Wine Podcast ·

2023/02/23

Jackson Family Wines is at the forefront of many sustainability efforts as one of the world’s largest wine companies, with >40 wineries.Though they have made significant efforts in renewable energy, climate change, and social impact; they have also done a lot with waste prevention and green purchasing. Katie Jackson, a 2nd generation family member, leads these efforts to become more sustainable and describes some of the major programs they’ve undertaken.Detailed Show Notes:Intro from Anna Brittain

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42:03

Becoming a Sustainability Brand w/ Joseph Brinkley,...

XChateau Wine Podcast ·

2023/02/16

Now known as Bonterra Organic Estates, Bonterra has long been associated with organics.But, they have pushed well beyond that with sustainability processes and certifications such as Climate Neutral, True Zero Waste, and now focusing on Regenerative Organics.Joseph Brinkley, Director of Regenerative Farming, describes the history and communication processes that have led Bonterra to become a leader in the sustainability space in consumers' minds.Detailed Show Notes:Joseph's background - started in

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29:51

The Payback of Energy Efficiency w/ David Duncan,...

XChateau Wine Podcast ·

2023/02/10

As a lifelong hunter, David Duncan, CEO & Proprietor of Silver Oak in Napa Valley, has a keen appreciation for nature. This has driven David and Silver Oak to pursue many sustainability investments, including being the 1st existing winery and new build winery to be LEED Platinum certified and be at the forefront of energy efficiency for the last 20 years. From solar panels to using waste heat to get water up to sanitization temperatures, David dives into the details of Silver Oak’s sustainability

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49:29

Accessing the Creativity of Diversity w/ Maryam...

XChateau Wine Podcast ·

2023/02/03

Sustainability is as much about people as it is about the land.That’s how Maryam Ahmed, founder of Maryam + Company and the Diversity in Wine Leadership Forum, connects Diversity, Equity, & Inclusion (“DEI”) to sustainability. Maryam shares how DEI creates access and relevance to new customers and markets for wine and how “doing the work” creates significant ROI for businesses.Detailed Show Notes:Maryam’s background - worked in Finger Lakes, distribution in NYC, moved to Walla Walla, then Napa, was

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42:19

Blocking & Tackling of Biodiversity w/ Drew Bledsoe &...

XChateau Wine Podcast ·

2023/01/26

Sustainability is just good business practice, according to Drew Bledsoe, former New England Patriots Quarterback and now founder and proprietor of Bledsoe Wine Estates, comprising three wineries in Washington and Oregon.Josh McDaniels, CEO, and Drew discuss their biodiversity initiatives in detail, as well as their people and packaging efforts, as part of their sustainability ethos.From improving quality to increasing customer loyalty, they believe taking a long-term view on sustainability proves

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34:18

Bats, Bottles, and Baking Soda: Battling Climate...

XChateau Wine Podcast ·

2023/01/19

With a goal of 46% carbon reduction by 2030 and 6,000 companies to wrangle, Marie-Catherine Dufour, Technical Director of the Bordeaux Wine Council, has a big job to undertake.With an action plan that covers five key climate change strategies, Bordeaux can become carbon neutral by 2050.Some of those strategies include promoting bats to combat grape moths, reducing the weight of bottles, and capturing CO2 from fermentation to make baking soda.Detailed Show Notes:Marie-Catherine’s background -

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42:38

Sheep, Ducks, Chickens, & More w/ Dan Fishman, Donum...

XChateau Wine Podcast ·

2023/01/12

Known for its world-class art collection and Pinot Noirs, Donum Estate is also serious about sustainability, investing heavily in integrated pest management and biodiversity. Dan Fishman, the winemaker, discusses the benefits and tradeoffs of moving to organic and regenerative farming with an IPM framework. From sheep, ducks, and chickens to mealybug destroyers, it’s creating a diverse ecosystem that is improving the soil, vines, and wines for Donum.Detailed Show Notes:Dan’s background - Donum

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39:17

Saving Water in the Desert w/ Joan Esteve, Raimat

XChateau Wine Podcast ·

2023/01/06

Building an entire ecosystem in the desert requires water at its core. With a 3,000-ha property that includes 2,000ha of vineyards, a winery, and a town to support it, Raimat, part of the Cordorniu Group, has been at the forefront of sustainability, particularly with water efficiency.Joan Esteve, General Manager, explains how >€5M of investment has substantially reduced water usage and made the property more sustainable, which in his mind, is leaving it a better place for future generations.Detailed

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44:21

Designing Allocated Offerings w/ Byron Hoffman &...

XChateau Wine Podcast ·

2022/12/30

Focused on the 20% of the wine market doing things differently, Byron Hoffman and Tyson Caly, co-CEOs of Offset, are focused on enabling “Brand Differentiated Commerce.” At the intersection of design and technology for wine, Offset has significant experience operating allocated offerings of wine. These unique event-based sales methods, which limit how much customers can buy, create new challenges and best practices, unlike other sales channels.Detailed Show Notes:Byron & Tyson met while

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43:02

Creating a Destination in Texas w/ Eva Horton, Flat...

XChateau Wine Podcast ·

2022/12/16

With a California-like atmosphere, Texas wine country enjoys a strong local following.Eva Horton, the owner of Flat Creek Estate, shares how they are creating more than a Texas winery but a destination.With multiple venues, including a full-service restaurant and a disc golf course, Flat Creek is getting visitors to come back and enjoy the estate and wines.Detailed Show Notes:The goal is to be a destination, a real estate development play, not just a Texas wineryTexas wine country - west of AustinTX

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206 results

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