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PODCAST

The AdExpert Podcast

Step behind the scenes of digital marketing with Sam Ashrafi, founder of AdExpert.io. In this podcast, Sam shares real-world strategies, SEO secrets, and Google Ads insights that drive results for local businesses, e-commerce brands, and service providers across the U.S. From campaign breakdowns and industry updates to client stories and conversion-boosting tactics, this is your no-fluff guide to mastering modern marketing. Whether you’re a business owner or a fellow marketer, you’ll walk away with

business marketing

All Episodes

15:58

Maximize Your Google Ads Budget With Manual Bidding:...

The AdExpert Podcast ·

2025/05/08

If you’re a small business owner struggling to get leads or sales through digital marketing, this episode is for you. Host Sam Ashrafi breaks down exactly how to maximize your ad budget using manual bidding—a powerful yet underused Google Ads strategy that gives you full control over your campaigns. You’ll learn: What manual bidding is and how it compares to automated strategiesWhy it’s ideal for small businesses looking to control spend and boost ROIHow to bid smarter on high-converting keyw...

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14:21

The Benefits of Manual Bidding on Google Ads for...

The AdExpert Podcast ·

2025/04/21

In this episode, marketing strategist Sam Ashrafi explains why manual bidding on Google Ads gives local businesses greater control, better ROI, and smarter audience targeting than automated strategies. You’ll learn: What manual CPC bidding is and how it differs from smart biddingHow to control ad spend by adjusting bids at the keyword and ad group levelWhy manual bidding improves ROI when paired with conversion trackingHow to use device, time, and location-based bid adjustmentsWhy local busin...

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11:44

How Performance Max Campaigns Improve Remarketing

The AdExpert Podcast ·

2025/04/20

In this episode, marketing strategist Sam Ashrafi explains how Performance Max campaigns enhance remarketing strategies and work seamlessly with search ads to boost conversions. You’ll learn: How GA4 helps track visitors and build remarketing audiencesHow to import audience lists into Google AdsWhere Performance Max campaigns appear (YouTube, Gmail, Maps & more)Why smart bidding improves resultsThe best bidding strategies for different business goalsWhy combining Performance Max with sear...

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11:42

How Can a Digital Marketing Agency Work With AI?

The AdExpert Podcast ·

2025/04/20

AI isn’t just the future of digital marketing—it’s already changing the way we work. In this episode, Sam Ashrafi breaks down how artificial intelligence is transforming digital marketing agencies, from SEO and paid advertising to email campaigns and customer journey mapping. ✅ What you’ll learn: How AI boosts SEO performance and content strategyWhy AI is crucial in optimizing Google Ads and automating bid adjustmentsHow to personalize email and social media marketing using AI toolsThe import...

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15:31

How to Choose the Best Google Ads Agency for Small...

The AdExpert Podcast ·

2025/04/20

If you’re a small business owner struggling to get leads or sales through digital marketing, this episode is for you. Host Sam Ashrafi breaks down how to choose the right Google Ads agency to get the best ROI on your marketing budget. You’ll learn: Why small businesses benefit from hiring a Google Ads expertWhat to look for in an agency’s case studies and pricingHow local strategies work for cities like Los AngelesHow much a small business should realistically spend on Google AdsFlat fee vs. ...

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18:25

Google Ads Automated Assets: Why You Shouldn’t Rely...

The AdExpert Podcast ·

2025/04/19

Automated assets in Google Ads can save time—but at what cost? In this episode, Sam Ashrafi dives into the real pros and cons of Google Ads automated assets, explaining how relying too much on automation can hurt your CTR, branding, and conversions. Learn which automated assets to avoid, when they might help, and why a hands-on approach still wins. 🎯 What You’ll Learn: What are Google Ads automated assets?Why automated locations and dynamic sitelinks may do more harm than goodHow automation

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15:02

Introduction to Google My Business and Google Ads...

The AdExpert Podcast ·

2025/04/19

In this episode, Sam Ashrafi breaks down the powerful combination of Google My Business (GMB) and Google Ads—and how integrating these tools can drastically improve your local visibility, drive more foot traffic, and increase conversions. Learn how to: ✅ Use location assets to boost your Google Ads performance ✅ Link your Google Ads and GMB accounts step-by-step ✅ Optimize your business profile for better CTR ✅ Engage your audience with reviews, photos, and offers ✅ Track performanc...

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12:34

How to Increase the CTR in Google Ads?

The AdExpert Podcast ·

2025/04/19

In this episode, Sam Ashrafi breaks down the top strategies to improve your click-through rate (CTR) in Google Ads. Learn how to craft compelling ad copy, use sitelinks and ad extensions, leverage negative keywords, and run effective A/B tests. Discover how these techniques not only boost CTR but also enhance your quality score and reduce your cost-per-click. Whether you're running local ads or national campaigns, these tips are designed to increase your visibility and drive meaningful result...

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10:04

Top Digital Marketing Strategies for LA Service...

The AdExpert Podcast ·

2025/04/19

📝 Episode Description: In this episode, we share the most effective digital marketing strategies Los Angeles service businesses should be using in 2025. Whether you're in home services, healthcare, legal, or local retail—this guide is packed with practical tips to help you grow smarter this year. What we cover: Local SEO tips to boost visibility in Google Search & MapsSmart PPC strategies for Google Ads and social platformsWhat content and video types are performing bestHow to build

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6:46

Google Aligns Merchant Center Clicks with Google Ads:...

The AdExpert Podcast ·

2025/04/19

In this episode, we break down Google’s latest update: aligning click reporting between Google Merchant Center and Google Ads. Starting April 21, 2025, this shift brings consistency to how clicks are tracked across platforms—reducing confusion and improving reporting accuracy. We’ll cover: What’s changing in Google’s reporting structureWhy this matters for e-commerce advertisersHow to prepare for the transitionWhat to expect in your analytics post-updateSteps you should take right now to adap...

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9:45

Google Ads Double Serving: What It Means for CTR &...

The AdExpert Podcast ·

2025/04/19

In this episode, we explore Google’s new Double Serving Experiment and how it might impact your ad performance. With two ads from the same advertiser now appearing on the same search results page, CTR and impression metrics may shift—for better or worse. We cover: What the Double Serving Experiment is and why it mattersHow it could increase impressions but cannibalize clicksBest practices to protect CTR and performanceTips for monitoring and adjusting your ad strategyWhat we recommend for sta...

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15:52

How to Use Google Ads and GA4 to Target High-Value...

The AdExpert Podcast ·

2025/04/19

In this episode, we break down how to combine Google Ads with GA4 to reach your most valuable customers and increase ROI. Using real-world strategies from an e-commerce brand, we explain how to define high-value segments, build smarter audiences, and optimize Performance Max campaigns. You'll learn: How to set up GA4 and link it with Google AdsWays to identify and segment high-value usersTips for maximizing conversion value in PMaxHow to apply geo-targeting for better returnsSmart audience ex...

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11:21

Why SEO Fundamentals Are 10x More Vital with Google Ads

The AdExpert Podcast ·

2025/04/19

In this episode, we explore why strong SEO fundamentals are critical to making your Google Ads campaigns work smarter—not harder. From landing page optimization to keyword synergy and analytics, we dive into how SEO directly improves your ad quality score, cost-per-click, and long-term performance. What you'll learn: Why SEO makes Google Ads more cost-effectiveHow to optimize landing pages for both ads & rankingsThe link between organic trust and ad conversionHow keyword research fuels bo...

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73 results

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