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PODCAST

Anewgo of New Home Sales

Anya Chrisanthon and John Lee

John Lee and Anya Chrisanthon of Anewgo discuss innovative sales and marketing technologies that are growing in popularity in new home sales. They highlight new systems, processes and techniques as well as share best practices, case studies, tactics and strategies so that you can successfully incorporate MarTech into your sales cycle. With millions of dollars flowing into PropTech space they evaluate new and current technologies with uncertain adoption and lifespans in the new construction industry

business marketing

All Episodes

35:27

Unlocking the Potential of AI in Home Building:...

Anewgo of New Home Sales ·

2024/03/18

In this episode of Anewgo of New Home Sales, host Anya Chrisanthon welcomes Ilan Buckman, founder of RTB ai, for an insightful discussion on the transformative potential of artificial intelligence in the home building industry. Ilan shares his expertise on how AI can streamline processes, enhance visualization, and improve customer service, citing real-world examples of businesses that have successfully implemented AI solutions. He emphasizes the importance of making AI accessible and user-friendly

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34:09

IBS 2024 Recap: AI, Sales Innovation, and Industry...

Anewgo of New Home Sales ·

2024/03/04

Join Anya Chrisanthon as she sits down with Shari Morton and Ingrid Prince from Shared Drive to recap their experiences at IBS 2024 in Las Vegas. They discuss the emerging role of AI in homebuilding, new ideas and innovations in online sales, and key takeaways from educational sessions. Shari and Ingrid also share highlights from the show floor, Sales Central, and their own Whiskey Business networking event. Get an inside look at the biggest homebuilding conference of the year and learn how to apply

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33:45

The IBS Veteran's Playbook: How to Win at the...

Anewgo of New Home Sales ·

2024/02/20

Host Anya Chrisanthon interviews Tag Gilkeson, an IBS veteran who shares his top tips for making the most out of your experience at the International Builders' Show 2024 in Las Vegas. They discuss how to plan your schedule, which events not to miss, navigating the massive show floor, wearing comfortable shoes, networking opportunities, and more advice for first-time and returning attendees. Anya and Tag also talk about the issues they are working on through their involvement with NAHB

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41:19

Smart Home Technology for Builders: What Buyers Want...

Anewgo of New Home Sales ·

2024/02/14

Michelle Chesnut, Director of Builder Services at Nice (formerly Nortek), joins us to discuss smart home technology and how builders can utilize it to meet buyer demands. We cover the most popular smart home features buyers are looking for, best practices for implementing tech in new construction homes, advice on budgeting and pricing for upgrades, how to showcase smart home tech in models and design centers, and more. Whether you're a production builder or custom home builder, this episode

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40:31

Stand Out and Brew Up Loyalty with Memorable Home...

Anewgo of New Home Sales ·

2024/02/05

With virtually identical floor plans and finishes, how can one home builder attract more buyers than another? It often comes down to memorable experiences that make home shoppers feel excited, assured, and loyal. Gary Stein, Chief Marketing Officer of Virtuo, shares innovative strategies top builders employ – from memorable marketing moments to mapped buyer journeys - to guide customers smoothly and create “stressless” experiences. Discover how transforming key moments for buyers ultimately leads to

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65:15

Anewgo Next-Gen Websites: The Future of Homebuilding...

Anewgo of New Home Sales ·

2024/01/31

Anewgo is developing revolutionary new homebuilder websites that are smart, interactive, and personalized. Our CEO John Lee reveals how Anewgo is future-proofing websites for the AI era. We dive into key features like seamless omnichannel experiences, private buyer portals, and data insights that will transform customer journeys. Sara Williams tackles common questions on integrating Anewgo's websites with existing tools. Together, we explore how Anewgo is leveraging our role as the top

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58:38

Engaging the Empowered Homebuyer: Proven Strategies...

Anewgo of New Home Sales ·

2024/01/23

Today's empowered homebuyers demand exceptional online experiences as well as human connection. How can builders and agents effectively engage modern shoppers across digital and in-person touchpoints?Join online sales expert Leah Kaiz Fellows for an engaging webinar on customer-first sales strategies. You'll get insider tips for nurturing leads, preparing for advanced conversations in a data-rich world, and reacting intelligently to market shifts.Leah will also explore best practices

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31:51

Solving the Housing Crisis with ADUs and Prefab...

Anewgo of New Home Sales ·

2024/01/15

We're joined by Sean Roberts, CEO, and Jessica Brown, Head of Marketing from Villa Homes, California's leading ADU builder. They discuss the major housing supply issues today and how their prefab ADU model provides an innovative solution through faster, high-quality, and affordable housing. We explore common misconceptions about prefab homes, their typical buyer profiles, how they simplify and enhance the customer experience, their growth plans, and more. Sean and Jessica also share

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44:13

Closing More Deals with Self-Guided Home Tours-095

Anewgo of New Home Sales ·

2023/12/28

Self-guided home tours are exploding in popularity among today's homebuyers. We explore how to capitalize on this trend with Barrett Davis, CEO of the self-tour platform NterNow. Learn how to promote tour-enabled model homes, create an immersive on-site experience, and motivate buyers to take action after touring. We also discuss best practices for implementation across sales, marketing, and construction. If you’re looking to generate more leads, better accommodate buyers’ schedules, and close

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56:02

Closing Strong: Unveiling the Power of Uniqueness in...

Anewgo of New Home Sales ·

2023/12/21

Elevate your sales game with Roland Nairnsey, Founder of New Home Sales Plus, and Anya Chrisanthon, Chief Communications Officer at Anewgo, in a webinar that explores the game-changing strategy of narrowing down to one-of-a-kind to supercharge your sales now. In the current challenging market, buyers often find reasons to delay decisions, throwing sales professionals off course. This webinar equips you with the tools to navigate these challenges and complete the sales process with finesse, turning

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25:06

Streamlining the Home Set-Up Process for Builders and...

Anewgo of New Home Sales ·

2023/12/04

Discover how Utility Connect partners with home builders to offer a complimentary concierge service assisting buyers with essential home setup needs like electricity, internet, and moving logistics. Learn how this value-add provides revenue opportunities for builders while saving buyers time, money, and hassle. To learn more please visit: https://www.utilityconnect.net/anewgo/partner

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53:46

Exploration of AI in the New Home Sales Industry: An...

Anewgo of New Home Sales ·

2023/11/28

In this latest episode, host Anya Chrisanthon and co-host John Lee, CEO of Anewgo, discuss the remarkable developments in AI and their implications for the new home sales industry. The conversation touches on the rapid growth of AI, changes in AI business models, the impact of AI on online home buying, and how AI can transform content marketing. They explore the potential of AI to revolutionize shopping experiences, making them more consumer-centric and providing personalized recommendations by

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39:40

Elevating New Home Marketing: Virtual Tours and...

Anewgo of New Home Sales ·

2023/11/21

To watch this episode: https://anewgosell.com/show91Join Stephen Chan, President of Anewgo, for an exciting webinar exploring how to drive new home sales through virtual tours and neighborhood flyover videos. With nearly 20 years of experience spearheading visual marketing innovation, Stephen will share the latest tips and trends on utilizing immersive 3D and 360° videos to attract and engage today's homebuyers. Discover how to vividly showcase your communities and model homes online and create

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56:43

Highlights from the Housing Transformation/TecHome...

Anewgo of New Home Sales ·

2023/11/14

This episode discusses the highlights and key takeaways from the Housing Transformation/Tech Home Builder Summit 2023, an industry event hosted by AE Ventures focused on technology and innovation in home building. Hosts Anya Chrisanthon and Andrew Poon summarize their experiences from the event, including noteworthy presentations and discussions around AI and interactive content in new home sales. They share insights from Tim Costello's keynote on strategies to differentiate home builders in an

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37:50

Transforming Real Estate Transactions: Conveyo's...

Anewgo of New Home Sales ·

2023/11/07

Konrad Rotthege and Andrea Monti Solza co-founders of UK proptech startup Conveyo, join hosts John Lee and Anya Chrisanthon to discuss innovating the antiquated British property buying process. They explain how digital tools like automated due diligence, coordinated workflows, and AI reconciliation can collapse the typical 9-month transaction timeline down to just weeks. Learn how Conveyo's platform gathers expansive property data upfront to enable frictionless sales, virtually eliminating

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57:24

Personalized Home Shopping: Anewgo's Move Into...

Anewgo of New Home Sales ·

2023/10/31

John Lee, CEO of Anewgo, joins host Anya Chrisanthon to discuss how technology and AI are revolutionizing the new home sales process. They explain how the traditional sales funnel and static websites no longer meet buyer demands, and share how tools like personalized dynamic websites, virtual home tours, and AI assistants will enrich the home search experience. John provides a sneak peek into Anewgo's vision for an interactive web app that tailors content to each buyer for a custom shopping

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44:27

Designing an Engaging Customer Experience with Beth...

Anewgo of New Home Sales ·

2023/10/23

In this episode, host Anya Christianton chats with Beth Byrd, Director of Sales and Marketing at Beacon Homes, about designing an engaging customer experience when selling new homes. They discuss how Beacon Homes utilizes interactive tools like exterior visualizers, interactive floor plans, and site maps to keep homebuyers excited and engaged throughout the sales process. Beth shares best practices for choosing tech tools that align with your company's customer journey, using interactivity to

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37:19

Engaging the Next Generation of Home Building...

Anewgo of New Home Sales ·

2023/10/16

NAHB's Young Professionals Chair Erin LeCorgne shares her passion for bringing more young professionals into the home building industry. She discusses resources like mentorships, education, and leadership opportunities available through NAHB to help emerging leaders grow.Erin LeCorgne is the Business Development Manager for Converge Resources and has been involved in the home building industry for over 20 years. She started her career while pursuing her communications degree and working for a

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51:52

Demystifying the Mystery Shop process: Do you know...

Anewgo of New Home Sales ·

2023/09/19

Leah Turner, sales coach & trainer from Melinda Brody & Company joins us to discuss the Video Mystery Shopping process, how it works and why it is the most effective training tool in your sales training toolbox.We also take a deep dive into the 2022 Annual Benchmark Study. The study takes all the results from the previous year's video shops and compiles the information to come up with a national industry score in 7 specific categories. Each year Melinda Brody & Company releases this

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31:49

Marketing Single-Family Rentals: Attracting Today's...

Anewgo of New Home Sales ·

2023/09/11

Aaron Fichera, COO of SmartTouch Interactive, joins host Anya Chrisanthon to discuss effective marketing strategies for single-family built-to-rent communities. They explore how the renter demographic and their expectations are evolving, the importance of crafting a community concept and story early on, when to launch marketing efforts, and key website features like interactivity and visualization tools to bring the rental property to life digitally. Aaron provides insight into budget differences

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162 results

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