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PODCAST

The Future of Media, Explained - from Press Gazette

New Statesman Media Group

Press Gazette has covered the world of news media since 1965. This podcast draws on the expertise of our award-winning team and brings in expert voices to explain one theme, idea, strategy or innovation every week.The Future of Media Explained aims to provide industry leaders with the information they need to create commercially successful businesses based on quality content. If you need to know about topics like: cookie-less targeting, data journalism, paywall strategies, content management

business

All Episodes

23:23

Making tabloid journalism pay in the digital age

The Future of Media, Explained - from Press Gazette ·

2023/03/30

One of News UK’s top executives talks to Press Gazette about how Rupert Murdoch’s most beloved brand is still managing to pay its way.Dominic Carter is executive vice president and publisher of The Sun and he talks explains how the title has maintained its position as the UK’s most popular commercial news brand and why digital revenue growth is outpacing print decline. Hosted on Acast. See acast.com/privacy for more information.

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20:30

Why the New York Times wants you playing games, with...

The Future of Media, Explained - from Press Gazette ·

2023/03/23

The New York Timeshas the most paying subscribers ofany English-language publisher, boasting some 9.6 million people buying access.But they're not all there for the Gray Lady's reporting: more than a tenth of those subscribers are paying for access to the Times' games offering - with no news included.On this week's podcast The New York Times' head of games, Jonathan Knight, tells Press Gazette the publisher's investment in games creates a valuable funnel for bringing in subscribers (and keeping

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34:07

Donations as a reader revenue strategy, with Mother...

The Future of Media, Explained - from Press Gazette ·

2023/03/16

American investigative magazine Mother Jones began life in 1976 with the idea of producing a "new brand of socially conscious journalism".As an independent non-profit outlet, Mother Jones relies upon readers for three-quarters of its revenue - both in the form of subscriptions but especially donations.About 50,000 people support Mother Jones journalism each year with donations, while its magazine has about 180,000 subscribers.In the latest episode of the Future of Media Explained podcast, Press

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32:51

Why there’s still life left in TV news bulletins,...

The Future of Media, Explained - from Press Gazette ·

2023/03/09

5 Newseditor Cait Fitzsimons has sat down withPress Gazetteto discuss the programme and its place in broadcasting following its relaunch and expansion.5 News has gone from creating two half-hourly bulletins at 5pm and 6.30pm, which had to largely repeat themselves, to one hour-long 5pm programme, allowing it to go more in-depth and add new content strands. Dan Walker will present alongside Claudia-Liza Vanderpuije.Fitzsimons discussed the reasoning behind and impact of those changes, and said the

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34:38

The future of women's magazines

The Future of Media, Explained - from Press Gazette ·

2023/03/02

Women's magazines (along with other mag sectors) had a tough time in the 2010s, with Marie Claire, Now, InStyle UK, Look and Glamour among the print closures.But Cosmopolitan UK, owned by Hearst, survived that difficult period and has now massively grown its digital audience in the past eight years from about four million users per month to 16.8 million.It has made it its mission to be on top of the latest trends, including being one of the first publishers to create shows for Snapchat Discover in

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22:39

The future of paid for local journalism

The Future of Media, Explained - from Press Gazette ·

2023/02/23

The 35th episode of Press Gazette’s Future of Media Explained podcast features an interview with Edward McCann, Director of Publishing Operations at Mediahuis Ireland - parent company of theBelfast Telegraph.Successful digital paywalls are a relative rarity in local news in the UK. Since launching its digital subscriptions programme in May 2020, the Belfast Telegraph however, has already managed to reach 8,500 paid subscribers.McCann speaks to Aisha, Press Gazette’s data journalist about how the

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30:39

The Future of Climate Journalism, with Carbon Brief's...

The Future of Media, Explained - from Press Gazette ·

2023/02/16

Press Gazette’s 34th Future of Media Explained podcast takes a look at climate reporting - and why fresh-faced reporters out of journalism school are choosing it as a beat over sports or foreign postings.We sat down with Carbon Brief’s editor Leo Hickman to talk about philanthropic funding, diversifying revenue, wonky content that nonetheless attracts lay readers and whether it’s possible to get around news avoidance when you’re working with fundamentally depressing subjects. Hosted on Acast. See

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23:39

Paywall Strategies for 2023

The Future of Media, Explained - from Press Gazette ·

2023/02/09

This week's episode looks at paywall strategies for publishers in 2023 and is sponored by AdvantageCS.In a tough market, paywalls, podcasts and newsletters have been identified as strong areas to find new revenue this year.We spoke to Philippe van Mastrigt, director of European operations for one of the longest-established subscription technology companies in the world AdvantageCS, and Katia Debusschere, manager of acquisition and retention at Mediahuis Belgium.They talked to Press Gazette about how

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31:31

Beyond rolling news with Sky News

The Future of Media, Explained - from Press Gazette ·

2023/02/02

Sky Newswas named News Provider of the Yearat Press Gazette's British Journalism Awards in December.The news broadcaster had a huge year - putting journalists on the ground in Ukraine every single day, covering the death of the Queen and her funeral, and chasing the latest political updates as the UK cycled through three prime ministers.But it also saw major growth in itsTiktokfollowing,securing itself as the biggest UK news broadcaster on the platform, while investment in its podcasting and data

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25:59

Building a direct audience using email newsletters,...

The Future of Media, Explained - from Press Gazette ·

2023/01/26

Newsletters are a growing tool for increasing engagement and loyalty – but it’s not one-size-fits-all.Metro.co.ukhas 11 newsletters, with more to come soon. Some are up to eight years old, while others are relatively recent additions as the site aims to boost its direct relationships with readers and reduce its reliance on platforms like Facebook and Google.The website’s editor Deborah Arthursspoke to Press Gazette UK editorCharlotte Tobittabout when to prioritise click-through rates versus open

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37:54

The future of Royal reporting after Spare

The Future of Media, Explained - from Press Gazette ·

2023/01/19

Press Gazette talks to the journalist who first broke news of Harry and Meghan’s romance, Camilla Tominey, about the future of royal reporting.Tominey balances covering politics with royalty and is an associate editor of the Daily Telegraph and host of the Camilla Tominey show on GB News.She explains why Harry has got the press all wrong, why she stands by her reporting of the infamous bridesmaid’s dress fitting row and why she won’t be suing the Duke of Sussex despite his personal attack on her

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25:20

2023 journalism trends and predictions with Nic Newman

The Future of Media, Explained - from Press Gazette ·

2023/01/12

The 29th episode of Press Gazette’s Future of Media Explained podcast features an interview with Nic Newman, senior research associate at the Reuters Institute for the Study of Journalism.Each year RISJ surveys hundreds of news leaders around the world to capture their thoughts on predictions for the year ahead and how they view the trends shaping the industry.Newman speaks to Aisha, Press Gazette’s data journalist about this year's survey and how the industry feels about revenue prospects, news

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23:58

What we learned in 2022 and what’s happening next

The Future of Media, Explained - from Press Gazette ·

2022/12/22

Sit back and share a glass of sparkling wine with the Press Gazette team as they reflect on a year in media and share some predictions about what will happen next.From news avoidance to the big B2B bounceback, Dominic Ponsford, Charlotte Tobitt, Will Turvill and Bron Maher explained what they learned in 2022 and reveal the biggest challenges for news media in 2023. Hosted on Acast. See acast.com/privacy for more information.

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30:45

Achieving liftoff with a launch: Punchbowl News CEO...

The Future of Media, Explained - from Press Gazette ·

2022/12/15

Anna Palmer is the co-founder and chief executive of Punchbowl News, a subscription-based political news startup based in Washington, DC. In this episode, former Politico journalist Palmer speaks to Press Gazette's William Turvill about her career, political journalism in the US, and the growth of Punchbowl, which was launched in January 2021. Hosted on Acast. See acast.com/privacy for more information.

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24:45

Bouncing back: How world's largest in-flight magazine...

The Future of Media, Explained - from Press Gazette ·

2022/12/08

An earlier version of this podcast was missing a section, this has now been corrected.Press Gazette editor in chiefDominic Ponsfordspoke to Ink Publishing chief executive Simon Leslie about how his company bounced back from disaster in 2020.It went from being the biggest in-flight magazine publisher in the world, with turnover of £100m, to zero overnight in March 2020. He talks about how the company recovered and reinvented itself with a little bit of help from 50 of the world's leading motivational

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26:46

Leadership in a downturn with Katie Vanneck-Smith

The Future of Media, Explained - from Press Gazette ·

2022/12/01

Co-founder of Tortoise and former president of Dow Jones Katie Vanneck-Smith spoke to Press Gazette about leadership as she starts her new role as CEO of Hearst UK.She explained why you need to treat colleagues like family, the big mistake they made launching Tortoise (and how they fixed it) and why there are opportunities in a downturn. Hosted on Acast. See acast.com/privacy for more information.

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24:08

Finding big revenue in small customers with...

The Future of Media, Explained - from Press Gazette ·

2022/11/24

Sponsored by DanAds, the 24th episode of the Press Gazette Future of Media Explained podcast looks at self-serve advertising.Press Gazette's reporter Bron Maher spoke with DanAds chief marketing officer Lisen Zethraeus, National World's director of digital monetisation Jade Power and Tripadvisor Ad Express' Eoin McGregor about what's useful about self-serve ads for publishers.We heard that self-serve systems hand time back to stretched sales departments, that they open publishers up to valuable

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29:20

Making B2B pay... without a paywall, with Sean Griffey

The Future of Media, Explained - from Press Gazette ·

2022/11/17

Sean Griffey is the chief executive and co-founder of Industry Dive, a US B2B publisher that was recently acquired by Informa for £323m. Here he speaks to Press Gazette's William Turvill about how he built his business from scratch, why Industry Dive has opted against putting its titles behind paywalls, and future growth plans. Hosted on Acast. See acast.com/privacy for more information.

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21:52

The future of podcasting

The Future of Media, Explained - from Press Gazette ·

2022/11/10

We spoke to editor of Tortoise studios Ceri Thomas and head of strategy at Auddy Oliver Thomas about the future of podcasting.Thomas explained how podcasting has become central to everything the slow-news publisher does and revealed that be believes it now as the largest podcasting newsroom in London (outside the BBC).Oliver Thomas explained why technology and improved discoverability mean that podcasting could become as ubiquitous as online video in the years to come.This episode was sponsored by

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22:25

Misinformation and the US mid-terms | in partnership...

The Future of Media, Explained - from Press Gazette ·

2022/11/03

*Partner content.In the newest edition of Press Gazette'sFuture of Media Explainedpodcast, we sat down withReutersto hear how they're gearing up to cover what looks to be a contentious nail-biter of an election.With the close-run midterms only a week away, the wire agency's politics and digital verification editorssay somemisinformationhas become so entrenched it has changed the shape of their election coverage.They told Press Gazette reporter Bron Maher about zany claims breaching into the

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