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PODCAST

Market This: The Marketing Podcast for Small Business Owners

Marketing doesn’t have to feel overwhelming.Hosted by Lindsay Smith , award-winning journalist turned copywriter and marketing strategist.Market This is the podcast for small business owners who want to stop chasing trends and finally create a marketing plan that works.Each week, Lindsay shares practical tips, honest conversations, and real stories that help you simplify your marketing, connect with your audience, and grow your business without burning out.If you’ve ever thought, “I don’t have time

business entrepreneurship

All Episodes

47:32

#35: Why ditching social media rules might be the...

Market This: The Marketing Podcast for Small Business... ·

2024/06/25

In this episode I'm joined by Sarah Weiss, an Instagram and TikTok marketing mentor and honestly, this is one of the best convos about content. Sarah and I chat about repurposing content, throwing all the social media rules out the window, trying new things, showing up as your OWN self and ditching the impostor syndrome. We are also get into some of the myths (and truths) about TikTok and Instagram, how to reach new audiences, where to spend your time for organic reach and the importance...

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11:58

#34: The secret to a nurture sequence that converts...

Market This: The Marketing Podcast for Small Business... ·

2024/06/21

Welcome back to the fifth and final episode in my special series, How to Have a Love Affair with Email Marketing. If you're just tuning in, go back to episode #30 and start from the beginning! And, don't forget to grab your free workbook. In this episode, we'll be diving into the concept of nurture sequences—those series of automated emails that guide your potential customers on a journey from curious onlookers to loyal clients. Think of it as crafting a puzzle that perfectly aligns...

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17:49

#33: Subject lines to increase your open rates (Email...

Market This: The Marketing Podcast for Small Business... ·

2024/06/20

Welcome to the fourth episode of my special 5-episode series, How to Have a Love Affair with Email Marketing. If you're just joining us, go back and start at the beginning of this series with episode #30. Today, I'm getting into the art and strategy of crafting compelling subject lines. Despite what some may claim, subject lines play a crucial role in the success of your email campaigns—think of them as the eyes to the soul of your emails. I'm exploring why they're so important, share some tr...

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19:45

#32: Use storytelling to create memorable emails...

Market This: The Marketing Podcast for Small Business... ·

2024/06/19

Welcome back to part 3 of my special 5-episode series, How to Have a Love Affair with Email Marketing. If you're just tuning in, go back to episode #30 and start from the beginning! And, don't forget to grab your free workbook. Today, I'm getting into one my fave content tactics, storytelling. As a former journalist, this is something I excel at. And I'm giving you a couple tips to make it work for you and why you should even care how to do this. Telling a story in your emails al...

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17:17

#31: How to build an email list of qualified leads...

Market This: The Marketing Podcast for Small Business... ·

2024/06/18

Welcome to the second episode of my special 5-episode series, How to Have a Love Affair with Email Marketing.Today we are diving into lead magnets, opt-ins and freebies. This is usually how you build an email list. However, I'm also talking about some non-traditional ways to build your list and what has worked for me. Plus, I'm also talking about market research; one of the most underrated parts of building a business. And how this will help you figure out what your ideal clients need and you...

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9:18

#30: Why you need an email marketing strategy (Email...

Market This: The Marketing Podcast for Small Business... ·

2024/06/17

Welcome to the kickoff episode for my special 5-episode series, How to Have a Love Affair with Email Marketing. In today's episode, we delve into why email marketing is crucial for your business and how it offers a higher ROI compared to other forms of marketing. I almost never use the word should when it comes to creating content. Except for email marketing! You really do need an email list. And over the next few days, I'm going to share how to build one, nurture it and maintain it . And, we...

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14:54

#29: Three ways writing emails is making you crazy...

Market This: The Marketing Podcast for Small Business... ·

2024/06/11

In this special episode of Content Magic, I'm diving into one of my favourite subjects: email marketing. And, I'm going over three reasons why you'd rather do anything than email your list. I absolutely love writing emails. And I do it really fast. For myself, for clients and when I was working full-time as a copywriter. But, I totally get it isn't that easy for everyone. Still, an email list is a must-have if you're a business owner or entrepreneur. And, here's why: for eve...

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26:55

Ep. 28 The simple mindset shift for creating a...

Market This: The Marketing Podcast for Small Business... ·

2024/06/04

We have another awesome guest on this episode of Content Magic. Shannon Boyer is a seasoned educator with a background in teaching and curriculum development. With over 20 years of experience, she shifted her expertise to helping other entrepreneurs build digital courses. In this episode, Shannon and I talk about how the creation of an online course is currently being sold, why it's actually a lot more work and why putting the work in will pay off for students and clients. We also talk ...

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41:08

Ep. 27 The marketing foundations every entrepreneur...

Market This: The Marketing Podcast for Small Business... ·

2024/05/28

In this episode of Content Magic, I'm so excited to introduce you to my friend Laura Sinclair. She is a kick-ass business and marketing mentor and has a wealth of experience and practical advice to share. She specializes in helping early-stage female entrepreneurs and moms through the complexities of social media, business and marketing. We also chat about the ever-changing social media rules and trends, the importance of an email list and the power in repurposing content. Laura also tells us...

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25:29

Ep 26 The secret to creating new and healthy habits

Market This: The Marketing Podcast for Small Business... ·

2024/05/21

One of the best things I've invested in as an entrepreneur is my own health. If I'm not healthy, my business doesn't run. At a conference earlier this year, I met Leslie Robertson and I quickly creeped her content. And, moreover, it absolutely spoke to me. A mom, over 40 and trying to figure out a way to best take care of myself and my health without being completely overwhelmed by what's already available online. Leslie is a personal trainer and a health and lifestyle c...

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23:46

Ep. 25 Hypnotherapy for business success with Julie...

Market This: The Marketing Podcast for Small Business... ·

2024/05/14

In today's episode of Content Magic I'm super excited to introduce you to Julie Costa. Full disclosure: I'm a big fan of Julie and have one of her programs, Activate, and absolutely love it. Julie is a master clinical hypnotherapist and NLP (neuro-linguistic programming) trainer. She works with a lot of other entrepreneurs, teaching them these modalities to help them achieve business success. She also trains others in these modalities. In this awesome conversations, Julie and I chat about the...

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45:17

Ep. 24 Hormones, health and business with Vandghie...

Market This: The Marketing Podcast for Small Business... ·

2024/05/07

In this episode I am joined by my friend Vandghie - a dietician and peak performance coach for women entrepreneurs. And, she is sharing some incredible helpful information about perimenopause, the true meaning of self-care, burnout and listening to our body's cues. We absolutely cannot show up for our business and clients and customers if we are unwell or not filling our own cups first. Vandghie shares how we can redefine success and transform our daily productivity. If you're a woman in busi...

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28:49

Ep. 23 How to use a podcast to build a successful...

Market This: The Marketing Podcast for Small Business... ·

2024/04/30

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37:19

Ep. 22 Navigating content creation with Jasmine Hermann

Market This: The Marketing Podcast for Small Business... ·

2024/04/23

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25:47

Ep. 21 Is social media dead?

Market This: The Marketing Podcast for Small Business... ·

2024/04/16

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50:26

Ep. 20 Social media overwhelm and finding your...

Market This: The Marketing Podcast for Small Business... ·

2024/04/09

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32:07

Ep. 19 Writing words that sell with Vanessa Green

Market This: The Marketing Podcast for Small Business... ·

2024/04/02

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33:14

Ep. 18. Finding your voice in web design and...

Market This: The Marketing Podcast for Small Business... ·

2024/03/26

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23:35

Ep. 17. The beauty in the breakdown with Alicia...

Market This: The Marketing Podcast for Small Business... ·

2024/03/19

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35:05

Ep. 16. The keys to building a successful community...

Market This: The Marketing Podcast for Small Business... ·

2024/03/12

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