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PODCAST

Market This | Marketing For Local Business Owners

Lindsay Smith | Marketing Strategist, Website Copywriter & Local Business Marketing

Are you a local service business owner who"s spent money on marketing and still isn"t seeing results? You might not have a strategy problem. You might have a messaging problem.Market This is the podcast that helps local service businesses fix what they"re saying so their marketing actually works.I"m Lindsay! A messaging strategist and website copywriter with 20+ years in journalism and advertising. I"ve written for CBC Radio and led copy on million-dollar campaigns, and now I help local business

business entrepreneurship

All Episodes

13:46

S1 #23: The 3 Website Gaps Costing You Money

Market This | Marketing For Local Business Owners ·

2026/04/15

Is Your Website Actually Doing Its Job? You're great at what you do, your clients love you, and referrals are coming in. So, why aren't they booking? In this episode, I'm breaking down the three sneaky website gaps that are quietly costing service-based , local business owners money. In this episode, you'll learn: The "who is this for?" gap: why vague, flowery homepage copy is driving warm leads away, and what to say insteadThe "what happens next?" gap: the difference between a call to action...

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14:13

S1 #22: Stop Treating Your Google Business Profile...

Market This | Marketing For Local Business Owners ·

2026/04/08

If you set up your Google Business Profile and haven't touched it since, this episode is for you. A lot of business owners think of their Google Business Profile as a directory listing. Something you fill out once and forget. But if you're a local business, it's one of the most powerful (and free) visibility tools you have. The catch? It only works if you treat it like the strategy it actually is. In this episode, I'm chatting about how your Google Business Profile fits into your broade...

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27:15

S1 #21: Send the Damn Email With Shannon Vonderach

Market This | Marketing For Local Business Owners ·

2026/04/01

Shannon Vonderach went from wedding photographer to the self-proclaimed Email Queen. The pivot started in 2020 when the world shut down and she discovered what she'd been leaving money on the table by not emailing her list. In this episode, Shannon and I dig into why so many local business owners are sitting on a goldmine of email subscribers and doing absolutely nothing with it and how to change that without overthinking it to death. In this episode: Why you already know what to write (you'r...

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12:14

S1 #20: Marketing Myths for Small Business Owners

Market This | Marketing For Local Business Owners ·

2026/03/25

There's a lot of marketing advice floating around on the internet. But most of it wasn't written with small business owners in mind. In this episode, I'm breaking down three common pieces of marketing advice you can safely ignore, and what to focus on instead. In this episode, I'm covering: Funnels. Why complicated sales funnels, tripwires, landing pages, and automations are overkill for most small businesses, and what you actually need instead (hint: a good website and an email list go ...

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19:10

S1 #19: 4 Ways to Get Clients That Have Nothing to Do...

Market This | Marketing For Local Business Owners ·

2026/03/11

In this episode of Market This, I'm sharing four underrated marketing strategies that can bring in new clients without relying solely on social media. These are the kinds of strategies that often get overlooked in online marketing conversations, but they work incredibly well for service-based businesses. Inside this episode, you’ll learn: • How collaborations can help you borrow someone else’s audience • Why vendor events can be powerful for visibility and connections • How networking event...

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16:16

S1 #18: The 3 Types Of Emails Every Small Business...

Market This | Marketing For Local Business Owners ·

2026/03/04

In this episode of Market This, I'm breaking down the three types of emails every small business owner should be sending: Nurture emails (relationship-building and storytelling)Sales emails (yes, you’re allowed to sell)Newsletters (and why they are not the same thing as email marketing)If you’ve been: Second-guessing your draftsLetting emails sit unsentTrying to cram nurturing, selling, and updates into one messageAvoiding email because it feels overwhelmingThis episode will help you simplify...

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56:56

S1 #17: How to Get Your Small Business Found on...

Market This | Marketing For Local Business Owners ·

2026/02/25

Are you tired of feeling like you have to show up on Instagram every single day just to get clients? In this episode of Market This, I’m joined by SEO expert Jess Freeman from Jess Creatives, and we’re breaking down what actually matters when it comes to SEO for small business owners. If you’ve ever wondered: Do I really need a blog?What even is a meta description?Is ChatGPT enough for SEO?Does location actually matter?Are Google reviews worth it?This episode is for you. We talk about: Why cl...

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16:53

S1 #16: Before You Join Threads, Listen to This

Market This | Marketing For Local Business Owners ·

2026/02/11

Are you wondering if Threads is worth it for your small business? In this episode of Market This, I’m sharing everything about Threads for business. Because the last thing small business owners need is another platform to manage. I'm talking talking about: Why Threads is more of a discovery platform than a promo machineThe real vibe over there (hint: it’s not super business-y)My 30/30/30 rule for how Threads actually worksWhether you need to show up daily for it to pay offHow it’s led t...

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15:59

S1 #15: Simple Homepage Copy Framework (For Small...

Market This | Marketing For Local Business Owners ·

2026/02/04

In this episode, I’m walking you through the exact homepage copy framework I use with my copywriting clients so you know what actually belongs on your homepage (and what definitely doesn’t). Your homepage doesn’t need to say everything. Its job is simple: “Hey! You’re in the right place.” Inside this episode, we cover: The 5 essential sections every service-based small business homepage needsHow to write a clear headline that instantly tells people who you help and what you doWhy clever...

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12:17

S1 #14: Why Your Website Copy Should Come Before Design

Market This | Marketing For Local Business Owners ·

2026/01/28

Most small business owners start their website refresh the same way: “I need a web designer.” But if you don’t have clear messaging, strong positioning, and words that actually connect with your ideal clients, no amount of beautiful design is going to fix that. In this episode, I’m breaking down why copy needs to come before design, especially for small business owners who want their website to actually do its job, not just look nice. I’m sharing a behind-the-scenes look at how big...

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25:10

S1 #13: The Unsexy Marketing Stuff That Actually...

Market This | Marketing For Local Business Owners ·

2026/01/21

In this episode of Market This, I’m joined by my friend Kirsten Jordan, a marketing strategist with over 20 years of experience helping business owners cut through the noise and focus on what actually works. We talk about why social media has become so overwhelming, why it’s only one small piece of the marketing puzzle, and what business owners should be focusing on instead, especially if they’re feeling burnt out or frustrated by trying all the things. This is an honest, no-fluff conversatio...

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42:00

S1 #12: Building a Business With Values With Kristi...

Market This | Marketing For Local Business Owners ·

2026/01/14

In this episode of Market This, I’m joined by Kristi Soomer, founder and CEO of Encircled, a Canadian-made slow fashion brand that’s been growing thoughtfully since 2012. Kristi brings a refreshingly honest perspective to entrepreneurship, sustainability, and marketing, especially for small business owners who are tired of the hype and want something more grounded, realistic, and human. We talk about what sustainability actually means (beyond the buzzwords), how her corporate background shape...

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15:26

S1 #11: 5 Marketing Lessons I’m Taking Into 2026

Market This | Marketing For Local Business Owners ·

2025/12/17

In this episode, I’m reflecting on the five marketing lessons that shaped my business this year and the mindset shifts I’m carrying into 2026. Nothing trendy. Nothing complicated. Just the fundamentals that actually move the needle for small business owners. If you’ve ever felt overwhelmed by marketing, tempted to chase shiny tactics, or stuck winging it and hoping for the best, this one’s for you. In this episode, I talk about: Why consistency beats complexity (even when your brain wants to ...

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37:39

S1 #10: How to Make Social Media Actually Feel Fun...

Market This | Marketing For Local Business Owners ·

2025/12/10

If social media feels overwhelming, performative, noisy, or like one more thing you “should” be doing, this episode will feel like a deep exhale. I’m joined by Kat Tepylo Murphy, social media strategist, content coach, and community builder for makers, Main Streeters, and hometown service providers. Kat’s whole mission is to make social media doable, joyful, and effective especially for small business owners who do not want to live on Instagram. We talk about what actually matters on social...

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19:38

S1 #9: Are You Making These Common Marketing Mistakes?

Market This | Marketing For Local Business Owners ·

2025/12/03

Today I'm walking you through the marketing red flags I see every single day in the wild. Especially with small, service-based and local businesses. No shame or judgment! Just some loving truth-telling from your favourite copywriter and marketing strategist. In this episode, I cover: The #1 website mistake almost every small business makes (and how to fix it)Why repeating the same message in different ways confuses your audienceHow your website ends up looking like a brochure — and what to do...

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39:13

S1 #8: What No One Tells You About Leaving the 9–5...

Market This | Marketing For Local Business Owners ·

2025/11/26

If you've been thinking about leaving your 9–5 for something that actually feels good to run or you've already started a business but you're still carrying that corporate butt-in-the-seat mindset, this episode is for you. This week, I’m joined by Shannon Russell, former MTV and E! television producer turned business coach, franchise owner, author of Start Your Second Act, and host of the Second Act Success podcast. Her story is so relatable for anyone who’s ever had that “Is this really...

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20:51

S1 #7: When to Hire a Copywriter (And When Not To)

Market This | Marketing For Local Business Owners ·

2025/11/19

Welcome back to Market This. Today I'm breaking down when it’s time to hire a copywriter and just as importantly, when it’s not. As a copywriter and marketing strategist, I’m walking you through: The signs you’ve officially outgrown your DIY copyWhy good copywriting is more than “making words sound pretty”What actually happens behind the scenes when a copywriter takes overThe emotional side of messaging (yes, it matters!)Why you’re too close to your business to write everything yourself...

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10:52

S1 #6: Stop Ghosting Your Audience: Let’s Talk...

Market This | Marketing For Local Business Owners ·

2025/11/12

There’s always going to be a need for promo and sales content but if that’s all you’re doing, you’re probably missing the one thing that actually turns browsers into buyers: nurture content. In this episode, I'm talking about what nurture content really is (and what it’s not), how it builds trust between your visibility and your sales, and why ghosting your audience between promos or sales could be costing you clients. You’ll learn: What nurture content does that promo content can’tHow to wri...

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35:24

S1 #5: Don’t Waste Money on Ads (Until You Do This...

Market This | Marketing For Local Business Owners ·

2025/11/05

This week I’m joined by Melissa Litchfield, founder of Litchfield Media, to talk about what you really need to have in place before you hit “publish” on that Facebook or Instagram ad. We’re breaking down: What a paid ad actually is (and why Meta loves your money)Why your website has to convert before you run adsHow to use the Bath & Body Works funnel analogy to understand customer journeysThe tech you absolutely need (hello, tracking pixels and cookies)How to stretch a $300 ad budget and ...

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17:41

S2 #4: What Marketing Actually Is (and What It’s Not)

Market This | Marketing For Local Business Owners ·

2025/10/29

So… what is marketing, really? It’s become such a buzzword that it’s almost lost all meaning, especially if you’re a small business owner just trying to get your name out there without losing your mind. In this episode, I’m breaking down what marketing actually means and not in guru-speak or corporate lingo, but in real, human terms. I’m sharing what I learned back in my ad agency days, and how that world translates to what you do as a small business owner wearing all the hats. We’ll talk abo...

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103 results

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