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PODCAST

Market This: The Marketing Podcast for Small Business Owners

Marketing doesn’t have to feel overwhelming.Hosted by Lindsay Smith , award-winning journalist turned copywriter and marketing strategist.Market This is the podcast for small business owners who want to stop chasing trends and finally create a marketing plan that works.Each week, Lindsay shares practical tips, honest conversations, and real stories that help you simplify your marketing, connect with your audience, and grow your business without burning out.If you’ve ever thought, “I don’t have time

business entrepreneurship

All Episodes

15:59

S1 #15: Simple Homepage Copy Framework (For Small...

Market This: The Marketing Podcast for Small Business... ·

2026/02/04

In this episode, I’m walking you through the exact homepage copy framework I use with my copywriting clients so you know what actually belongs on your homepage (and what definitely doesn’t). Your homepage doesn’t need to say everything. Its job is simple: “Hey! You’re in the right place.” Inside this episode, we cover: The 5 essential sections every service-based small business homepage needsHow to write a clear headline that instantly tells people who you help and what you doWhy clever...

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12:17

S1 #14: Why Your Website Copy Should Come Before Design

Market This: The Marketing Podcast for Small Business... ·

2026/01/28

Most small business owners start their website refresh the same way: “I need a web designer.” But if you don’t have clear messaging, strong positioning, and words that actually connect with your ideal clients, no amount of beautiful design is going to fix that. In this episode, I’m breaking down why copy needs to come before design, especially for small business owners who want their website to actually do its job, not just look nice. I’m sharing a behind-the-scenes look at how big...

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25:10

S1 #13: The Unsexy Marketing Stuff That Actually...

Market This: The Marketing Podcast for Small Business... ·

2026/01/21

In this episode of Market This, I’m joined by my friend Kirsten Jordan, a marketing strategist with over 20 years of experience helping business owners cut through the noise and focus on what actually works. We talk about why social media has become so overwhelming, why it’s only one small piece of the marketing puzzle, and what business owners should be focusing on instead, especially if they’re feeling burnt out or frustrated by trying all the things. This is an honest, no-fluff conversatio...

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42:00

S1 #12: Building a Business With Values With Kristi...

Market This: The Marketing Podcast for Small Business... ·

2026/01/14

In this episode of Market This, I’m joined by Kristi Soomer, founder and CEO of Encircled, a Canadian-made slow fashion brand that’s been growing thoughtfully since 2012. Kristi brings a refreshingly honest perspective to entrepreneurship, sustainability, and marketing, especially for small business owners who are tired of the hype and want something more grounded, realistic, and human. We talk about what sustainability actually means (beyond the buzzwords), how her corporate background shape...

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15:26

S1 #11: 5 Marketing Lessons I’m Taking Into 2026

Market This: The Marketing Podcast for Small Business... ·

2025/12/17

In this episode, I’m reflecting on the five marketing lessons that shaped my business this year and the mindset shifts I’m carrying into 2026. Nothing trendy. Nothing complicated. Just the fundamentals that actually move the needle for small business owners. If you’ve ever felt overwhelmed by marketing, tempted to chase shiny tactics, or stuck winging it and hoping for the best, this one’s for you. In this episode, I talk about: Why consistency beats complexity (even when your brain wants to ...

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37:39

S1 #10: How to Make Social Media Actually Feel Fun...

Market This: The Marketing Podcast for Small Business... ·

2025/12/10

If social media feels overwhelming, performative, noisy, or like one more thing you “should” be doing, this episode will feel like a deep exhale. I’m joined by Kat Tepylo Murphy, social media strategist, content coach, and community builder for makers, Main Streeters, and hometown service providers. Kat’s whole mission is to make social media doable, joyful, and effective especially for small business owners who do not want to live on Instagram. We talk about what actually matters on social...

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19:38

S1 #9: Are You Making These Common Marketing Mistakes?

Market This: The Marketing Podcast for Small Business... ·

2025/12/03

Today I'm walking you through the marketing red flags I see every single day in the wild. Especially with small, service-based and local businesses. No shame or judgment! Just some loving truth-telling from your favourite copywriter and marketing strategist. In this episode, I cover: The #1 website mistake almost every small business makes (and how to fix it)Why repeating the same message in different ways confuses your audienceHow your website ends up looking like a brochure — and what to do...

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39:13

S1 #8: What No One Tells You About Leaving the 9–5...

Market This: The Marketing Podcast for Small Business... ·

2025/11/26

If you've been thinking about leaving your 9–5 for something that actually feels good to run or you've already started a business but you're still carrying that corporate butt-in-the-seat mindset, this episode is for you. This week, I’m joined by Shannon Russell, former MTV and E! television producer turned business coach, franchise owner, author of Start Your Second Act, and host of the Second Act Success podcast. Her story is so relatable for anyone who’s ever had that “Is this really...

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20:51

S1 #7: When to Hire a Copywriter (And When Not To)

Market This: The Marketing Podcast for Small Business... ·

2025/11/19

Welcome back to Market This. Today I'm breaking down when it’s time to hire a copywriter and just as importantly, when it’s not. As a copywriter and marketing strategist, I’m walking you through: The signs you’ve officially outgrown your DIY copyWhy good copywriting is more than “making words sound pretty”What actually happens behind the scenes when a copywriter takes overThe emotional side of messaging (yes, it matters!)Why you’re too close to your business to write everything yourself...

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10:52

S1 #6: Stop Ghosting Your Audience: Let’s Talk...

Market This: The Marketing Podcast for Small Business... ·

2025/11/12

There’s always going to be a need for promo and sales content but if that’s all you’re doing, you’re probably missing the one thing that actually turns browsers into buyers: nurture content. In this episode, I'm talking about what nurture content really is (and what it’s not), how it builds trust between your visibility and your sales, and why ghosting your audience between promos or sales could be costing you clients. You’ll learn: What nurture content does that promo content can’tHow to wri...

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35:24

S1 #5: Don’t Waste Money on Ads (Until You Do This...

Market This: The Marketing Podcast for Small Business... ·

2025/11/05

This week I’m joined by Melissa Litchfield, founder of Litchfield Media, to talk about what you really need to have in place before you hit “publish” on that Facebook or Instagram ad. We’re breaking down: What a paid ad actually is (and why Meta loves your money)Why your website has to convert before you run adsHow to use the Bath & Body Works funnel analogy to understand customer journeysThe tech you absolutely need (hello, tracking pixels and cookies)How to stretch a $300 ad budget and ...

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17:41

S2 #4: What Marketing Actually Is (and What It’s Not)

Market This: The Marketing Podcast for Small Business... ·

2025/10/29

So… what is marketing, really? It’s become such a buzzword that it’s almost lost all meaning, especially if you’re a small business owner just trying to get your name out there without losing your mind. In this episode, I’m breaking down what marketing actually means and not in guru-speak or corporate lingo, but in real, human terms. I’m sharing what I learned back in my ad agency days, and how that world translates to what you do as a small business owner wearing all the hats. We’ll talk abo...

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12:58

S1 #2: Stop Winging It: 3 Marketing Strategies I Wish...

Market This: The Marketing Podcast for Small Business... ·

2025/10/22

In this episode of Market This, I’m sharing the three foundational marketing pieces I wish I’d had from day one, because once you get these in place, everything else gets easier. Here’s what we cover: Clear Messaging: What it really means and how to simplify what you say so people instantly get it.Your Ideal Client: How to figure out who you’re actually talking to (hint: it’s not “Sally Salesy”).Market Position: What makes you different and how to lean into it.Whether you’re just starting out...

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14:16

S1 #1: What to Expect from From Market This (and Why...

Market This: The Marketing Podcast for Small Business... ·

2025/10/22

In this first official episode of Market This, I’m pulling back the curtain on why I decided to rebrand my podcast from Content Magic to Market This, the lessons I learned during an unplanned summer break, and what you can expect moving forward. You’ll hear me share: The real reason I shifted from “content” to “marketing” — and what that means for you as a small business ownerWhy marketing doesn’t have to feel like a chore (or something you just check off your to-do list)What you can expect f...

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16:26

S1 #3: How to Turn In-Person Events into Marketing Gold

Market This: The Marketing Podcast for Small Business... ·

2025/10/22

You know those networking events or conferences you want to go to but aren’t sure they’re worth the time, money, or small talk? In this episode, I’m breaking down exactly how to make those events part of your marketing strategy all without feeling awkward or salesy. We’ll talk about: How to set a clear intention before you walk in the door (and why that changes everything)What to say when people ask “So, what do you do?" without sounding like a robotThe easiest way to make real connections th...

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1:30

Trailer: New podcast alert! Welcome to Market This!

Market This: The Marketing Podcast for Small Business... ·

2025/10/15

Welcome to Market This, the marketing podcast built for real small business owners. Not influencers, not marketing “gurus,” and definitely not big-budget brands. If you’ve ever felt overwhelmed by conflicting advice or tired of chasing trends that don’t fit your business, I am your new marketing bestie. What You’ll Learn Why most marketing advice online doesn’t apply to small businessesThe key principle that drives effective marketing (hint: simplicity)How Market This will help yo...

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16:11

#75: Instagram Kinda Sucks. Now What?

Market This: The Marketing Podcast for Small Business... ·

2025/07/15

Instagram just isn't performing the way it used to. Between the disappearing reach, the pressure to show up constantly, and the algorithm lottery, a lot of small business owners are wondering if it’s even worth it anymore. And this Thread from Eman Copy Co is what started this whole discussion! In this episode, I’m sharing: Why engagement is down (even for accounts with 100k+ followers)The emotional rollercoaster of being over Instagram even when you used to love itWhat’s actually...

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45:30

#74: Forget Perfection: Sustainable Living With Sarah...

Market This: The Marketing Podcast for Small Business... ·

2025/07/01

Feeling overwhelmed by the idea of living more sustainably? You’re not alone. But, what if I told you that you don’t have to overhaul your entire life to make a difference? In this inspiring (and delightfully practical) episode of Content Magic, I chat with Sarah Robertson-Barnes, founder of Sustainable in the Suburbs and host of the podcast of the same name. Sarah shares how small, joyful shifts in your daily habits can add up to powerful climate action — no perfection required! We cov...

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13:43

#73: What I’m Not Doing to Market My Business This...

Market This: The Marketing Podcast for Small Business... ·

2025/06/24

Summer brings sunshine, chaos, and... two kids home full time. In this episode of Content Magic, I’m walking you through exactly how I’m keeping my marketing strategy light, flexible, and totally doable this summer. If you’re a small business owner wondering how to balance marketing and real life without burning out, this one’s for you. In this episode, I’m sharing: My “just enough” marketing plan for the summer monthsWhy I’m focusing on long-form content like podcasts and blog postsHow I bat...

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28:55

#72: Why Food Noise Is Keeping You Stuck with Lindsay...

Market This: The Marketing Podcast for Small Business... ·

2025/06/17

In this episode of Content Magic, I’m joined by registered dietitian Lindsay Martens, who’s on a mission to be a “compassionate disruptor” in the wellness world. And, trust me, she delivers. We talk about food noise: the mental and emotional chatter that consumes way too much brain space (you know, like debating carbs at midnight or feeling guilty after a snack). Lindsay shares: Why willpower isn’t the problem (and what really is)The difference between a dietitian and a nutritionistWhy ...

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