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PODCAST

The Digital Slice

The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.

business management

All Episodes

25:43

Episode 157 - How AI Is Revolutionizing WordPress...

The Digital Slice ·

2024/09/24

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Peter Guirguis talk about tips, tricks and trends for small business websites in 2024 and beyond. Peter Guirguis is the founder of SwiftPress Support, a company dedicated to creating affordable, engaging websites and apps for small businesses. By leveraging scientific methods and psychological principles, Peter creates designs that not only attract

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29:09

Episode 156 - Future Proof SEO Tactics To Thrive In...

The Digital Slice ·

2024/09/17

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Greg Brooks as they chat about the current state of SEO, the future of SEO in an AI world, and tactics to thrive today. Greg Brooks is a leader and prominent figure in the digital marketing landscape, serving as a partner at SearchTides, a forward-thinking SEO agency. His role is pivotal in shaping the future of effective SEO, leveraging Large-Language Models (LLMs), and navigating the AI-driven

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17:59

Episode 155 - Start With Clarity To Build a Strong Brand

The Digital Slice ·

2024/09/10

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Alison Richmond as they chat about the need for small business owners to craft a compelling story that helps communicate who they are. As SVP of ClearEdge Marketing, Alison Richmond leads the largest division of ClearEdge by upholding its commitment to serve as a visionary growth partner and brand innovator to businesses across the talent and HR tech sector. Alison has led marketing teams for

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20:06

Episode 154 - Build A Strong Brand: It's Crucial For...

The Digital Slice ·

2024/09/03

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Linda Fanaras as they chat about branding and marketing, the differences between the two, and how to use marketing to drive your brand. Linda Fanaras is the founder of Millennium Agency, a B2B brand development and marketing strategy firm that specializes in helping companies build a powerful brand, identify unique messaging that sets them apart in the market, and uncovers the white space in the

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24:41

Episode 153 - A 4-Step System To Grow Your Business

The Digital Slice ·

2024/08/27

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and David St. Germain as they chat about a variety of tactics to grow your business, including having more than one lead strategy. After 12 years running various companies David exited the businesses in late 2023 and decided to focus on business growth consulting for companies that want to grow their business fast. He built powerful strategies to enhance what he calls The 4 Pillars of Business

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32:34

Episode 152 - From Likes to Leads: Building a Solid...

The Digital Slice ·

2024/08/20

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Hannah Balliet as they chat about tools and tactics to help you create lead generation campaigns guaranteed to generate new customers. Hannah Balliet is the passionate and purposeful leader of the Social Media Department at Ugly Mug Marketing. Over the past four years, she has grown her department by over 340% and has worked alongside hundreds of small business owners and entrepreneurs as they

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25:03

Episode 151 - Navigating SEO And Analytics In An AI...

The Digital Slice ·

2024/08/15

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jesse Ringer as they chat about search engine optimization (SEO) in the age of AI, Google GA4 and the pressure to create more content. Jesse Ringer is the founder of Method and Metric, which launched in 2017. For over 10 years, he's helped business owners, entrepreneurs, and marketing teams build winning SEO strategies for their organizations. Jesse's passion for progression, creativity backed

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27:57

Episode 150 - Multi-Channel Marketing: It's No Longer...

The Digital Slice ·

2024/08/06

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Sam Tomlinson as they discuss some hard truths we’ve seen in the direct to consumer market over the past 6 – 9 months and much more. Sam brings a unique background spanning finance, technology, marketing, analytics & operations to both Warschawski and W Ventures. As a member of the W Ventures leadership team, Sam leads due diligence and valuation efforts, along with providing ongoing strategic

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25:37

Episode 149 - Why Every Business Needs A Digital Audit

The Digital Slice ·

2024/07/30

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Cynthia Krantz as they chat about digital audits, maximizing online presence, and making data-driven decisions to drive business growth. Cynthia Krantz is the founder and President of Mezzo Creative LLC, a social and digital media agency. She has project managed campaigns for the likes of Nike, Aspen Dental and Vinfast Auto. Her company, founded in 2019, works with small to mid-sized businesses

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30:34

Episode 148 - Social Commerce Is Transforming Online...

The Digital Slice ·

2024/07/23

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Will Basta as they chat about the extraordinary growth of social commerce, which allows consumers to make purchases while scrolling. Will Basta, an LA native and forward-thinking entrepreneur, brings a wealth of experience in e-commerce, venture capital, and digital innovation. As the co-founder of ACV Partners, an e-commerce management, logistics, and marketing firm, Will contributes strategic

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26:29

Episode 147 - From Invisible To Invincible: Mastering...

The Digital Slice ·

2024/07/16

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Rusty Shelton as they chat about building thought leadership focused on impact and the power of being intentional about creating your online image. This episode will empower you to take control of your online presence. Rusty Shelton is a Senior Marketing Strategist at Forbes Books, bestselling author and successful entrepreneur. He’s the founder and chairman of Zilker Media, an award-winning

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35:01

Episode 146 - Boost Your Brand With Effective...

The Digital Slice ·

2024/07/09

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Samantha Carroll as they chat about the importance of integrating storytelling in your business and personal brand’s marketing mix. As CEO and Principal Consultant of Once Upon A Brand, Samantha drives high-profile communications projects, ideates strategies, and defines messaging development for established and growth-stage clients, specializing in healthcare, advocacy, and education sectors

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19:13

Episode 145 - Powering Your Business With AI-Driven...

The Digital Slice ·

2024/07/02

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode, Brad Friedman and Ajay Yadav dive deep into the need to consistently create content to boost your online presence and grow your business. Ajay Yadav is a first-generation immigrant entrepreneur and angel investor. Dedicated to creating tools that connect people in today's remote-focused world, Ajay was honored in the Forbes 30 under 30 list in 2017 for his achievements in consumer technology

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25:18

Episode 144 - Leveraging Podcasts For Business Growth

The Digital Slice ·

2024/06/25

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad as he sits down with Joe Cramond and discover the importance of authentic storytelling and how it can help you connect with your audience. Joe Cramond is a digital marketing expert and the Head of Business Development at Pikkal & Co, an esteemed corporate podcast and podcast guesting agency at which Joe has been instrumental in steering global accounts and amplifying market presence. Joe is passionate about

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23:10

Episode 143 - Say Goodbye To Cookies: The Future Of...

The Digital Slice ·

2024/06/18

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jeff Greenfield as they chat about the demise of the cookie and the strategies and technology marketers will use to remain innovative. Jeff Greenfield is an entrepreneur with three decades of strategy, growth and marketing experience building and leading teams while emphasizing innovative marketing enabled by new technology. Interestingly, Jeff started his career building a chiropractic clinic,

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26:09

Episode 142 - Engaging Your Audience With The Power...

The Digital Slice ·

2024/06/11

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Jeremy Heilpern explore the concept of “emotional advertising” to boost your results and sales. Jeremy Heilpern, the CEO & founder of Ammunition, a full-service advertising agency in Atlanta, has transformed the agency from a 2-person team to a robust force of 40+. This impressive growth underscores Ammunition's unwavering commitment to innovation,

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31:09

Episode 141 - Create Killer Marketing Funnels To...

The Digital Slice ·

2024/06/04

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Taylor Frame discuss creating content that converts and using that content in marketing funnels. Taylor Frame is the Co-Founder of Focus Funnels, an eCommerce growth shop. He has consulted and worked with over 400+ eComm companies. The agency has launched and scaled over 100 brands to consistent 6-figure months, finding creative solutions for bootstrapped

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21:25

Episode 140 - SEO Trends And Tactics To Stay Ahead In...

The Digital Slice ·

2024/05/28

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Tanishq Goyal as they chat about SEO trends and tactics you need to know to increase traffic and grow your business in 2024. Tanishq Goyal is the Chief Operating Officer (COO) at SamBlogs and an adept SEO consultant. She brings nearly five years of extensive experience to the digital marketing landscape. Renowned for her exceptional ability to manage multiple projects efficiently, Tanishq excels

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31:41

Episode 139 - Boost Your Business With Smart PPC...

The Digital Slice ·

2024/05/21

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Daniel Vardi dive deep into Pay Per Click (PPC) advertising, digital marketing, and more. Born and raised in Israel, after the army service, Daniel moved to New York and received a marketing degree and AA degree in Judaic studies at Yeshiva University. After working 2 years at a home improvement company as an efficiency manager, Daniel wanted to pursue

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36:52

Episode 138 - How To Build And Market Your Coaching...

The Digital Slice ·

2024/05/14

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Brad Friedman and Scot McKay chat about the secret to how women think, how to attract the opposite sex, and how both these things relate to digital marketing. In the ’80s and early ’90s, Scot McKay worked with at-risk kids. From there, he built a wildly successful corporate career as a billion-dollar IT sales professional, meeting with C-level executives and winning top sales awards. But when a difficult divorce

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