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PODCAST

The Digital Slice

The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.

business management

All Episodes

27:57

Episode 150 - Multi-Channel Marketing: It's No Longer...

The Digital Slice ·

2024/08/06

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Sam Tomlinson as they discuss some hard truths we’ve seen in the direct to consumer market over the past 6 – 9 months and much more. Sam brings a unique background spanning finance, technology, marketing, analytics & operations to both Warschawski and W Ventures. As a member of the W Ventures leadership team, Sam leads due diligence and valuation efforts, along with providing ongoing strategic

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25:37

Episode 149 - Why Every Business Needs A Digital Audit

The Digital Slice ·

2024/07/30

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Cynthia Krantz as they chat about digital audits, maximizing online presence, and making data-driven decisions to drive business growth. Cynthia Krantz is the founder and President of Mezzo Creative LLC, a social and digital media agency. She has project managed campaigns for the likes of Nike, Aspen Dental and Vinfast Auto. Her company, founded in 2019, works with small to mid-sized businesses

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30:34

Episode 148 - Social Commerce Is Transforming Online...

The Digital Slice ·

2024/07/23

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Will Basta as they chat about the extraordinary growth of social commerce, which allows consumers to make purchases while scrolling. Will Basta, an LA native and forward-thinking entrepreneur, brings a wealth of experience in e-commerce, venture capital, and digital innovation. As the co-founder of ACV Partners, an e-commerce management, logistics, and marketing firm, Will contributes strategic

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26:29

Episode 147 - From Invisible To Invincible: Mastering...

The Digital Slice ·

2024/07/16

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Rusty Shelton as they chat about building thought leadership focused on impact and the power of being intentional about creating your online image. This episode will empower you to take control of your online presence. Rusty Shelton is a Senior Marketing Strategist at Forbes Books, bestselling author and successful entrepreneur. He’s the founder and chairman of Zilker Media, an award-winning

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35:01

Episode 146 - Boost Your Brand With Effective...

The Digital Slice ·

2024/07/09

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Samantha Carroll as they chat about the importance of integrating storytelling in your business and personal brand’s marketing mix. As CEO and Principal Consultant of Once Upon A Brand, Samantha drives high-profile communications projects, ideates strategies, and defines messaging development for established and growth-stage clients, specializing in healthcare, advocacy, and education sectors

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19:13

Episode 145 - Powering Your Business With AI-Driven...

The Digital Slice ·

2024/07/02

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode, Brad Friedman and Ajay Yadav dive deep into the need to consistently create content to boost your online presence and grow your business. Ajay Yadav is a first-generation immigrant entrepreneur and angel investor. Dedicated to creating tools that connect people in today's remote-focused world, Ajay was honored in the Forbes 30 under 30 list in 2017 for his achievements in consumer technology

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25:18

Episode 144 - Leveraging Podcasts For Business Growth

The Digital Slice ·

2024/06/25

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad as he sits down with Joe Cramond and discover the importance of authentic storytelling and how it can help you connect with your audience. Joe Cramond is a digital marketing expert and the Head of Business Development at Pikkal & Co, an esteemed corporate podcast and podcast guesting agency at which Joe has been instrumental in steering global accounts and amplifying market presence. Joe is passionate about

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23:10

Episode 143 - Say Goodbye To Cookies: The Future Of...

The Digital Slice ·

2024/06/18

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jeff Greenfield as they chat about the demise of the cookie and the strategies and technology marketers will use to remain innovative. Jeff Greenfield is an entrepreneur with three decades of strategy, growth and marketing experience building and leading teams while emphasizing innovative marketing enabled by new technology. Interestingly, Jeff started his career building a chiropractic clinic,

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26:09

Episode 142 - Engaging Your Audience With The Power...

The Digital Slice ·

2024/06/11

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Jeremy Heilpern explore the concept of “emotional advertising” to boost your results and sales. Jeremy Heilpern, the CEO & founder of Ammunition, a full-service advertising agency in Atlanta, has transformed the agency from a 2-person team to a robust force of 40+. This impressive growth underscores Ammunition's unwavering commitment to innovation,

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31:09

Episode 141 - Create Killer Marketing Funnels To...

The Digital Slice ·

2024/06/04

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Taylor Frame discuss creating content that converts and using that content in marketing funnels. Taylor Frame is the Co-Founder of Focus Funnels, an eCommerce growth shop. He has consulted and worked with over 400+ eComm companies. The agency has launched and scaled over 100 brands to consistent 6-figure months, finding creative solutions for bootstrapped

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21:25

Episode 140 - SEO Trends And Tactics To Stay Ahead In...

The Digital Slice ·

2024/05/28

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Tanishq Goyal as they chat about SEO trends and tactics you need to know to increase traffic and grow your business in 2024. Tanishq Goyal is the Chief Operating Officer (COO) at SamBlogs and an adept SEO consultant. She brings nearly five years of extensive experience to the digital marketing landscape. Renowned for her exceptional ability to manage multiple projects efficiently, Tanishq excels

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31:41

Episode 139 - Boost Your Business With Smart PPC...

The Digital Slice ·

2024/05/21

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. In this episode of The Digital Slice Podcast, Brad Friedman and Daniel Vardi dive deep into Pay Per Click (PPC) advertising, digital marketing, and more. Born and raised in Israel, after the army service, Daniel moved to New York and received a marketing degree and AA degree in Judaic studies at Yeshiva University. After working 2 years at a home improvement company as an efficiency manager, Daniel wanted to pursue

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36:52

Episode 138 - How To Build And Market Your Coaching...

The Digital Slice ·

2024/05/14

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Brad Friedman and Scot McKay chat about the secret to how women think, how to attract the opposite sex, and how both these things relate to digital marketing. In the ’80s and early ’90s, Scot McKay worked with at-risk kids. From there, he built a wildly successful corporate career as a billion-dollar IT sales professional, meeting with C-level executives and winning top sales awards. But when a difficult divorce

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22:28

Episode 137 - Increase Your Sales With These...

The Digital Slice ·

2024/05/07

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Elias Zepeda as they chat about the secrets to high converting sales funnels, including tools you’ve never thought about before now. Elias Zepeda is the founder and CEO of Need Clients Now, a national marketing agency specializing in customer acquisition. Throughout the years, Elias and his team have been helping businesses, both small and large, scale their revenue by building high-converting

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18:00

Episode 136 - Demystifying SEO: Tactics That Work

The Digital Slice ·

2024/04/30

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Jason Berkowitz as they work hard to demystify search engine optimization (SEO), that nasty algorithm, while laying out real tactics that work. Jason Berkowitz is the founder and SEO Director of Break The Web, a Search Marketing agency focusing heavily on Search Engine Optimization and Paid Advertising. His career in SEO dates back to 2010 when he was hit head-first with the same issue many new

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25:53

Episode 135 - The Ultimate Guide To "Google My...

The Digital Slice ·

2024/04/23

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Brad Friedman and Logan Hughes talk entrepreneurship, business finances, Google My Business, 2024 website best practices, running a digital agency, and more! Logan Hughes is a man who wears many hats. He’s the CEO and owner of Hite Digital in Manchester, NH. He’s also a family man, juggling the roles of husband, proud father to a 2.5-year-old, and a passionate advocate for work-life balance. After clocking in 8 years

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20:02

Episode 134 - Does Your Website Need A Cookie Consent...

The Digital Slice ·

2024/04/16

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Donata Stroink-Skillrud for a chat about recent laws and Google's pressure to require websites to allow visitors to opt-in to tracking. Donata Stroink-Skillrud is the president of Termageddon -- a privacy policy generator that automatically updates your website policies as privacy laws change. She's also a licensed attorney and Certified Information Privacy Professional who is a Fellow of the

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27:23

Episode 133 - Creating A Culture Of Healthy Conflict...

The Digital Slice ·

2024/04/09

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Kurt Uhlir as they chat about servant and authoritative leadership, influencing people to do things versus managing, and much more. Kurt is a globally-recognized 10x marketer, operator, and speaker. He has built and run early-stage companies as well as those over $500M in annual revenue, assembled teams across six continents, been part of the small team leading an IPO ($880M), and participated

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25:53

Episode 132 - Crafting Effective Marketing Strategies...

The Digital Slice ·

2024/04/02

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Robbin Block as they chat about all things marketing, from dimensional marketing to text messaging and everything in between. Robbin is a Creative Marketing Strategist at Blockbeta Marketing. She brings a unique perspective to marketing niche businesses. She gets right to the point while guiding her clients through the increasingly complicated online marketing and media landscape. She’s a

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21:13

Episode 131 - Engage Your Audience With Personalized...

The Digital Slice ·

2024/03/26

Visit thedigitalslicepodcast.com for complete show notes of every podcast episode. Join Brad Friedman and Kate McQuade as they chat about the ever-changing world of marketing, the importance of personalization, knowing your audience, and more. With 20 years in marketing, Kate McQuade is an experienced, technology-savvy executive adept at navigating dynamic regulatory and reimbursement landscapes. She is a trusted advisor to senior leadership, providing strategic insights to gain a competitive edge

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