x

75% of people globally want unbiased news (Pew Research) but are concerned they're not getting that.

Get balanced coverage with Symby. See how stories are covered across diverse outlets and spot when one side covers a story the other skips.

PODCAST

Unpacking the Digital Shelf

Digital Shelf Institute

Let’s talk through the future of brand manufacturing in the digital age. Welcome to Unpacking the Digital Shelf. For more commerce content for all brands CPG & beyond, visit us at www.digitalshelfinstitute.org

business management

All Episodes

00:47:01

Maximizing Retailer Relationships: How to Win with...

Unpacking the Digital Shelf ·

2024/12/23

In an ever changing eCommerce environment both brands and retailers need to collaborate together in order to align on initiatives and goals that are beneficial for both sides. Many of these conversations happen during Joint Business Planning (JBP), but it is often not standardized across retailers, and brands might not know the right questions to ask or data to bring to the table to have the most beneficial conversation. This is a podcast rebroadcast of a webinar hosted by Lauren Livak Gilbert and

en

00:38:10

Commerce Opportunities Down Under, with Teresa...

Unpacking the Digital Shelf ·

2024/12/16

G’day Mates! That’s right, listeners, today we are going down under, to dive deep into the intricacies and opportunities for brands in the Australian market. Our expert on the ground is Teresa Sperti, Founder & Director at digital commerce advisory and education consultancy Arktic Fox, and even if you’re not considering Australia as a market you’ll want to listen for her super sharp commerce insights and amazing accent. And be introduced to a little AI sprite called Olive.

en

00:40:36

Composing the Next Wave of Contextual Shopping...

Unpacking the Digital Shelf ·

2024/12/09

For our listeners who sell direct to their consumers or buyers, a composable tech stack is pretty much a necessity these days to keep up with the buying experiences your customers expect. And in the next era, it will be essential to achieve the kind of more niche and personalized experiences that will be necessary to drive growth and win market share. James Semple, Product Management Director at Salesforce and self-proclaimed “Evangelist of the Composable Ecosystem, joined the podcast to discuss the

en

00:42:47

Retail Media 2025, with Russ Dieringer, Founder and...

Unpacking the Digital Shelf ·

2024/12/02

Our listeners have a love/hate relationship with retail media and every organization continues to wrestle with how to organize, execute, and measure it while keeping up with the vast amount of change coming from the big players in the market. And what about all the others? We invited Russ Dieringer, Founder and CEO of Stratably, back on the podcast to use data and his brain to prognosticate what the retail media market is going to look and feel like in 2025. Heads up: it don’t seem like it’s going

en

00:39:35

Audience and Content Come Before Product, with Ash...

Unpacking the Digital Shelf ·

2024/11/25

Product innovation has been around for centuries, ever since cave dwellers invented the first club to make dinnertime easier. In this new commerce era, however, with digital upstarts, algorithms, influencers, and other disruptors of consideration sets and shopping journeys, product innovation must change as well. Ash McMullen, Head of Ecommerce at Advantice Health, works with internal and external partners every day to redefine how product innovation is executed, starting with an understanding of

en

00:29:59

What’s My iROAS and Other Questions that Demand...

Unpacking the Digital Shelf ·

2024/11/18

Getting clear answers to critical questions about your return on ad spend is, let’s just call it - a freaking nightmare. There are as yet no clear standards to compare retailer media apples to apples, no easy path to ROAS or, even more importantly, incremental ROAS, or iROAS. With the data being all over the place across retailers, and the incentives often at odds, the chain of trust on your media investments is broken. Not irretrievably so, but that’s where we are now. Andrew Criezis, President at

en

00:42:37

The Future of Shopping is Nearer Than You Think, with...

Unpacking the Digital Shelf ·

2024/11/11

Sometimes talking about the Future of Shopping, in capital letters, can be so annoying. Well, thanks for telling me someday we will be flying like the Jetsons, look it up GenZ, but what good does that do me now? That’s why it was so satisfying to talk about the near future of shopping - the cool, impactful experiences that are being created now by early adopters, with Nat Pavic, founder and host of the Salesforce Commerce Cloud Innovations Podcast, and product marketer at Salesforce. Take a listen -

en

00:39:39

Become a Beloved Brand, with Andrea Leigh, Founder &...

Unpacking the Digital Shelf ·

2024/11/04

Every quarter, the ecommerce education consultancy Allume Group consolidates the output of expert conversations, annual reports, and the latest data to create their Allume Insider report, or AIR. It’s chock a block full of the most current insights into the present and future of ecommerce. Andrea Leigh, Founder & CEO of Allume Group rejoins the podcast with the takeaways from Q2 based on their research.

en

00:31:43

Amazon AI is Changing the Rules of the Search Game On...

Unpacking the Digital Shelf ·

2024/10/28

A few weeks ago, Spencer Millerberg, Founding Partner at DetailPage.com was on the podcast talking about the latest in SEO trends in digital commerce. But we invited him back for a deeper dive on Amazon AI, as they are the bellwether of where SEO will go in the next few years. The changes are ones no brand should sleep on, and the opportunities to win market share based on the right product page content to feed that hungry beast Rufus will be considerable. For example, Amazon has added hidden fields

en

00:38:13

Transforming for the Era of Profitability, with Jamie...

Unpacking the Digital Shelf ·

2024/10/21

The pressure to achieve omnichannel growth profitably is on, and it’s changing the way brands need to operate. Jamie Schwab, now Vice President, Global Digital Commerce at Colgate-Palmolive, has lived through the stages of ecommerce from being the secret side show to its role as a driver of growth at companies like Unilever, Newell, and Dole. Now he leads a center of excellence for the people, process, data, and tech that will achieve the expected profitable omni results through enabling the best

en

00:40:59

Empathy and Envy Can Drive Your Org to Customer...

Unpacking the Digital Shelf ·

2024/10/14

With 25 years in digital commerce, seasoned by tenures at Estee Lauder and J&J, Jennie Alexander has learned the essential ingredient of commerce - always keeping the customer at the center. Easier said than done, and Jennie is now sharing her data, organizational, and humanistic lessons from her work with others through her work as an ecommerce and digital consultant. She joined the podcast to share the fruits of those hard-fought lessons.

en

00:39:24

The Ecommerce SEO Game is Shifting Dramatically, with...

Unpacking the Digital Shelf ·

2024/10/07

Did you know over 70% of traffic to a detail page is organic? Now that you are aware, do you know what you need to do to win your share of that traffic, and hopefully some of someone else’s? The answers to that question have changed right underneath our feet, and winning has become much more of a science than an art than ever before, driven by the power of AI. Spencer Millerberg, who changed the ecommerce game once before with OneClick Retail, is now at it again as Founding Partner of

en

00:34:28

The Art and Science of Driving Growth, with AJ Patel,...

Unpacking the Digital Shelf ·

2024/09/30

When money was free, the term “profitable growth” used to be an oxymoron in the world of startup DTC brands. But no longer. Profitably attracting and keeping consumers has become essential for today’s DTC challenger brands. And it turns out that achieving that is a deep mix of analytics, media, and creative skills that are constantly in a mix of testing, learning, and scaling modes. And it turns out that achieving that is a deep mix of analytics, media, and creative skills that are constantly in a

en

00:36:32

Defensive Selling Strategies at Amazon, with Martin...

Unpacking the Digital Shelf ·

2024/09/23

It was Jeff Bezos who first said “your margin is my opportunity”, and the Andy Jassy regime continues that strategy as Amazon continuously adjusts vendor terms to maximize profitability and win the price war. Amazon consultancy Consulterce and our friends at Stratably recently teamed up on a survey of brands about their Amazon relationship. Martin Heubel from Consulterce returned to the podcast to dig deep into some of the best defensive strategies that brands can use to gain some higher ground with

en

00:42:10

To Operationalize AI, Take the Blue Pill and Enter...

Unpacking the Digital Shelf ·

2024/09/16

We are definitely in test and learn mode in AI, and many organizations are struggling with how to structure and focus their experiments to move past the hype towards impact. Well, struggle no longer! Or, at least, struggle less, thanks to the learned minds at firstmovr, who have taken the fruits of their AI strategy engagements with their clients and turned them into a framework called the MAITRIX. Chris Perry and Oskar Kaszubski rejoined the pod to offer you the blue pill that will help you make

en

00:38:26

Mapping Your Way to the Digital Product Passport,...

Unpacking the Digital Shelf ·

2024/09/09

The drive towards a more sustainable future is gaining a lot of momentum under the requirements of the Digital Product Passport regulations passed recently by the EU. The DPP will reshape data transparency across the value chain to allow retailers, distributors, and ultimately consumers to select products that match their environmental values. We hit the compliance deadlines for some categories in 2027, and the journey for every actor in the supply chain will be complicated. Raphael Gutierrez,

en

00:31:53

A New Playbook for In-Store Retail Media in an...

Unpacking the Digital Shelf ·

2024/09/03

The criss-cross journey of today’s omnichannel shopper, from digital to in-store and back again, means that your retail media messages of inspiration, value, and convenience must follow them wherever they go. The IAB recently issued a new playbook for in-store media in this omnichannel world, a guide for testing, measuring, and learning in the messy and constantly evolving local store. Jeffrey Bustos, VP Measurement Addressability Data at IAB and Mike Wessel, Director of In-store Media at Kroger

en

00:34:00

Using Data to Identify and Drive Omnichannel Growth...

Unpacking the Digital Shelf ·

2024/08/26

The zig zag shopping journey of the consumer has completely disrupted the organizational silos of brick and mortar vs. digital commerce at many brands. Driving growth requires cross-functional teams to pick omnichannel use cases and devise, launch, measure, and optimize them together. The fuel of that process is data, and Andy Beilke, Sr. Development Manager, eCommerce Strategy & Capabilities at General Mills, focuses his team on delivering the data that enables omnichannel thinking and behaviors

en

00:38:12

Why We are Like Bees, and Why it Really, Really...

Unpacking the Digital Shelf ·

2024/08/19

Almost 2 months ago to the day, we had Futurist and Author Byron Reese on the podcast to talk about AI and its possibilities and risks. I warned you all then that I would have him back on to talk about his new book, We Are Agora, in which he sets out to scientifically prove that humans together make a superorganism, like bees make a hive, and what that means for our future and how we should spend our day. Nerdy, inspiring, awesome. He joined Rob Gonzalez and me to talk us through it.

en

00:37:08

TikTok Seems to Have Cracked the Code on Social...

Unpacking the Digital Shelf ·

2024/08/12

Did you know that of the users who have engaged with TikTok Shop, 71.2% of them have bought a product? Smells like social shopping to me! Their advancements, from getting in the fulfillment game to an affiliate program, are driving some really impressive results with Gen Z, with acquisition costs still lower than other channels. Are you playing? Should you be? What’s working? What’s not? Here we are with Ben Rey, Chief Revenue Officer at Teikametrics, to get all the answers for you to refresh or

en

346 results

Similar Podcasts

TaxTalent.com The Golden Rule Podcast

Adam Golden

TaxTalent.com Podcast

Tony Santiago

Handelsblatt Crime - spannende Streitfälle der deutschen Wirtschaft

Ina Karabasz, Solveig Gode, Sönke Iwersen

Deffner und Zschäpitz – Der Wirtschafts-Talk von WELT

WELT

Black Box - La scatola nera della finanza

Guido Brera e Gian Luca Comandini -...