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PODCAST

From the Yellow Chair

Home Service Industry marketing and branding gurus, Crystal Williams and Emily Fleniken speak the language of contractors by talking condensers, co-op dollars, service agreements, and equipment warranties, but also the language of entrepreneurs by talking ROI, creative strategy, trending tactics, employee retention, and community engagement. You’ll be entertained by the comical banter, but informed by the holistic approach to marketing and branding. On the daily, you’ll find this dynamic duo working

business marketing

All Episodes

36:30

Building Winning Teams in Construction with Paul...

From the Yellow Chair ·

2024/11/12

Send us a textUnlock the secrets to transforming your hiring process with Paul Sanneman, a seasoned expert in construction industry coaching and recruitment. Together, we explore the revolutionary impact of AI and automation in tackling staffing shortages, and why viewing employees as valuable investments can lead to unparalleled success. Paul's incredible 95% success rate in hiring is a testament to the power of continuous recruitment and strategic staffing, shattering the myth that the trad...

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31:23

No-Nonsense Marketing for Service Trades with Amber...

From the Yellow Chair ·

2024/11/05

Send us a textDiscover the secrets behind effective marketing for the home service industry with our dynamic guest, Amber Gaige. With roots as a plumber's kid in North Texas and a marketing career that reached national acclaim, Amber shares her remarkable journey and the lessons she learned along the way. We promise you'll walk away with actionable insights as Amber introduces her "four C's" of effective marketing, which are crucial for contractors looking to stand out.Amber and I dive into t...

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23:34

What I Wish I Had Known: A Beginner's Guide to...

From the Yellow Chair ·

2024/10/29

Send us a textHow does one go from aspiring English professor to thriving plumbing business owner? Join us as we sit down with Jessica Young from Young Plumbing, who shares her extraordinary journey into a career she never expected. Marrying into a family business, Jessica found herself immersed in the world of plumbing, navigating challenges such as shifting from new construction to service work during the pandemic and mastering the art of juggling homeschooling five kids with business deman...

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61:47

Your Culture is Your Brand

From the Yellow Chair ·

2024/10/24

Send us a textUnlock the secrets of compelling branding and business culture with our special guest, Ryan Chute from Wizard of Ads. This episode promises to transform how you view branding, as Ryan shares insights likening a brand to a book, where the logo serves only as the cover while the story unfolds within. Through engaging stories and a rebranding case study, discover how authentic storytelling and visual alignment can create meaningful connections with customers, and why being too atta...

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18:13

Live with the Creative Team

From the Yellow Chair ·

2024/10/10

Send us a textUnleash your creative potential and boost your brand's impact as we share inspiring takeaways from the Circles Design Conference in Grapevine, Texas. Join Emily, Leslie, Rachel, and Cody from the Lemon Seed creative team as we explore the power of personal and brand identity in design. Rachel shares wisdom from Sean Fox's session, emphasizing the courage it takes to embrace your unique style and step away from perfectionism. Meanwhile, Cody's enthusiasm is contagious as he recou...

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14:07

Marketing SIPS to Get You Prepared for the Shoulder...

From the Yellow Chair ·

2024/10/08

Send us a text0:00 Branding and Marketing Strategies for Success5:40 Engagement Through Community Involvement9:42 Strategic Marketing and Branding Tactics13:48 Building Brand Success Through Fall TrainingReady to elevate your branding and marketing strategies? Discover how to successfully navigate the balance between these two crucial elements of your business. Learn why branding, although harder to measure, is vital for embedding your business into the community's consciousness. Through crea...

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27:20

Unlocking Sales Success in the Home Service Industry...

From the Yellow Chair ·

2024/10/01

In the virtual Lemonade Stand, Crystal is joined by the legendary "Uncle Joe" Crisara from Service MVP! They discuss effective sales strategies, the art of persuasion, giving more than taking, and the importance of a coordinated effort between sales and marketing.0:00 - The Power of Value in Sales10:18 - Strategies for Sales Success20:40 - Building Leadership for Sales GrowthIf you'd like to learn more about Joe and Service MVP, you can visit their website and check out one of their free clas...

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34:12

Throwback to Defining Business Principles

From the Yellow Chair ·

2024/07/30

In the virtual Lemonade Stand, we take you back to the past! Crystal and Emily take a deep dive into Lemon Seed's mission, vision, and values - and offer advice on creating your own! They cover the following topics:0:35 - Defining Your Brand Statements5:00 - What's Lemon Seed's Mission?7:00 - Diving Deeper & Crafting Your Own Mission11:00 - The Impact of Your Vision Statement16:50 - Our Zesty Core Values18:10 - Curating Your Values - A Deep Dive into Our Core31:00 - Checking On and Implem...

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25:28

Crafting a Modern Identity with Ashley Stroud

From the Yellow Chair ·

2024/07/23

In the virtual Lemonade Stand, Emily is joined by Ashley Stroud from Plumbing Outfitters! They discuss their recent rebrand process, the decision-making that led to their refreshed identity, and keeping grounded with their vision during the journey.0:07 - Plumbing Outfitters Rebrand Success5:27 - Branding Process and Identity Discovery16:28 - Rebranding Success and Community ImpactWant some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session wher...

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18:20

Revolutionizing HVAC Systems with Jeremy Williams

From the Yellow Chair ·

2024/07/16

In the virtual Lemonade Stand, Emily is joined by Jeremy Williams from Bluon! They discuss Bluon's journey with innovation, technology, and support - all centered around their transformative app for HVAC technicians.0:07 - Bluon's HVAC Technology Innovations12:22 - Bluon for BusinessWant to learn more about Bluon? Check out their website for more information!Want some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk about all thi...

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13:33

A Fresh Perspective with the Lemon Seed Team

From the Yellow Chair ·

2024/07/09

In the virtual Lemonade Stand, we're excited to bring you a special perspective series featuring team members from Lemon Seed Marketing! This week, account managers Hanna and Nina join us to discuss the following:0:07 - Building Trust and Relationships in Business11:33 - Navigating Difficult Decisions in LeadershipWant some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk about all things marketing, branding, strategy, and so muc...

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19:42

Circling Back on "Cool" Air Conditioning

From the Yellow Chair ·

2024/07/02

In the virtual Lemonade Stand, Crystal and Emily throw it back to a previous episode to talk about making your units and condensers "cool" through the power of marketing! They discuss the following topics:2:47 - Bringing Life to Your Offers6:38 - Language and Wording in Your Brand8:00 - Hopping on Social Media Trends10:10 - Using and Utilizing a Mascot12:30 - Paying Attention to Your Community15:00 - Create Your Own FunWant some more insight into your marketing? Be sure to check out Juiced, o...

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23:44

Building Trust and Authority in Home Services

From the Yellow Chair ·

2024/06/25

In the virtual Lemonade Stand, Crystal is flying solo to discuss the role of a community marketer in your business! We touch on creating an elevator pitch, leaving a lasting impression on your customers, and leveraging local connections to get your brand out there.0:08 - Networking and Guerrilla Marketing Strategies11:16 - Building Authority Through Strategic PartnershipsWant some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk ...

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21:02

Why New Customer Acquisition Matters

From the Yellow Chair ·

2024/06/18

In the virtual Lemonade Stand, Crystal and Emily sit down to assess strategies for new customer acquisition! They discuss attracting these customers, pointers for financing opportunities, and when to divert focus around your audiences.0:08 - New Customer Acquisition Strategies11:22 - Strategic Marketing and Pivoting Strategy20:08 - Monthly Group Coaching Call on MarketingWant some more insight into your marketing? Be sure to check out Juiced, our monthly online coaching session where we talk ...

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36:33

Where's Waldo? Developing a Standout Brand

From the Yellow Chair ·

2024/06/11

In the virtual Lemonade Stand, Emily is flying solo to discuss building memorable brand experiences and visual consistency for long-term success. Through the lens of Where's Waldo, listen to learn about the steps to create an unforgettable brand that will resonate with your customers!0:04 - Standing Out in Your Market11:56 - Importance of Branding and Marketing Analysis21:18 - Community Involvement Builds Brand Authority28:12 - Optimizing Your Brand for SuccessIf you enjoyed this chat From th...

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16:12

Trusting the Process

From the Yellow Chair ·

2024/06/04

In the virtual Lemonade Stand, Crystal is flying solo to discuss building a marketing strategy that ensures long-term growth and success! We're breaking down the biggest obstacles contractors face and showing our Lemon Heads how adjusting expectations and adopting a creative approach can revolutionize your marketing.0:00 - Trusting the Contractor Marketing Process5:50 - Biggest Obstacles and Fears15:28 - Building Brand RecognitionIf you enjoyed this chat From the Yellow Chair, consider joinin...

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40:26

The Blueprint for Outsourced Call Center Success with...

From the Yellow Chair ·

2024/05/28

In the virtual Lemonade Stand, Crystal is joined by Travis, Jack, and Lesli from Elite Call! They discuss building an outsourced call center, their methods of lead generation, and developing a guide to filling your dispatch board all year long.0:09 - Outsourced Call Center Success Strategies12:23 - Quality Assurance Importance in Business24:40 - Strategies for Success in Marketing35:43 - Working With Elite Call CenterIf you enjoyed this chat From the Yellow Chair, consider joining our newslet...

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23:15

What's In a Name? Choosing the Right Name for Your...

From the Yellow Chair ·

2024/05/21

In the virtual Lemonade Stand, Emily is flying solo to talk about the delicate process of choosing a name for your business. From considering pronunciation and spelling to ensuring domain availability, we're squeezing every drop of wisdom to help you craft a name that truly reflects your brand's spirit and potential.0:08 - The Power of Naming Your Company8:06 - Considerations for Changing Your Company Name14:15 - Strategic Considerations for Company Name Changes22:27 - Brand Refresh Strategie...

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34:15

Live @ EPIC 2024 with Travis and Renee Lucas

From the Yellow Chair ·

2024/05/14

In the virtual Lemonade Stand, Crystal and Emily are on-location at EPIC 2024! They're joined by Travis and Renee Lucas from LCS Heating & Cooling, where they talk about revitalizing your business, the journey to making changes, and the advantages of networking for your company.0:00 - Life of Rebranding and Rebuilding10:04 - Business Rebranding and Networking Success19:03 - Brand Launch Success Story28:52 - Collaborative Creativity and TravelsIf you enjoyed this chat From the Yellow Chair...

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29:01

Live @ EPIC 2024 with Jennifer Bagley

From the Yellow Chair ·

2024/05/07

In the virtual Lemonade Stand, Crystal and Emily are on location at EPIC 2024! They are joined by Jennifer Bagley from CI Web Group to discuss SEO rankings, digital visibility, and the power of customer engagement.0:00 - Digital Marketing Strategies for Contractors10:26 - Effective Digital Marketing Strategies and Communication19:54 - Investing in SEO and Digital Marketing28:11 - Commitment to Content CreationIf you enjoyed this chat From the Yellow Chair, consider joining our newsletter, "Le...

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201 results

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