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PODCAST

Cubicle to CEO

We ask founders the business questions you can"t Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they"ve successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

business entrepreneurship

All Episodes

54:34

294. The Employee Ownership Model That Scaled This...

Cubicle to CEO ·

2025/04/14

What happens when you give employees a stake in the company, pair them with AI tools, and train them to think like entrepreneurs? In doing this, Heidi Golledge, founder and CEO of Jobot, built a $200 million recruiting powerhouse in just five years.A three-time EY Entrepreneur of the Year and the visionary behind multiple successful exits—including one topping $100 million—Heidi scaled Jobot using a three-part strategy: an employee ownership model, AI-powered productivity, and leadership

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35:00

Bonus #64: Brick & Mortar vs. Online Business?...

Cubicle to CEO ·

2025/04/09

She conquered Main Street, then mastered internet marketing. Stephanie Wigner, founder of The Wealthy Practitioner, has accomplished the rare feat of scaling THREE companies to 7 figures in annual revenue. Stephanie reveals practical lessons from her brick-and-mortar success and how she implements the same winning strategies and systems in her online business, from smart hiring that buys back your time to generating recurring revenue across different business models. Connect with

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57:35

293. 46K List Growth Case Study: From Snooze-Worthy...

Cubicle to CEO ·

2025/04/05

Building an email list is already tough—but growing one to 46,000+ subscribers in a space people actively avoid? That’s next-level.Attorney turned entrepreneur and author, Sam Vander Wielen, was able to do exactly that. She turned dry, intimidating legal topics—contracts, website policies, and email compliance—into content that’s engaging, approachable, and surprisingly fun. Her strategy? Hooking leads with must-know legal insights, then keeping them engaged with high-value business growth

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52:20

292. How Smart Spending 4X’d Her Business in 1 Year

Cubicle to CEO ·

2025/03/31

Most new business owners either waste money on the wrong things or avoid spending altogether out of fear. Money coach Emilie Nutley did neither.When Emilie quit her 9-5 in January 2024, she had one client, £500 in her business account, and three months to replace her salary. By the end of year one, she’d made £36,642, was paying herself £2,000 a month, and is now on track to close this year at £135,000+—all by making every pound work for her with a Strategic Investment Framework. For every £1 she

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30:16

Bonus #63: 50% of Podcasters Quit After 3 Episodes —...

Cubicle to CEO ·

2025/03/26

There are over 4 million podcasts in the world, but only 15% have published a new episode in the last 30 days and are considered “active” shows. How do you beat the odds and grow a successful show on a medium with such high abandonment rates? Podcast manager and coach Pamela Krista shares simple tips to keep your momentum as a podcaster.Connect with Pamela: https://pamelakrista.com Moms Who Podcast: https://pod.link/1661545580 IG: @pamelakrista Iconic business leaders all have their own

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62:17

291. They Stopped Marketing and Built a Multi...

Cubicle to CEO ·

2025/03/24

Could your business not only survive, but thrive, if you eliminated all external marketing efforts?This boutique firm did just that, and scaled to multi-seven figures annually—entirely through referrals. Today’s case study features Jessica Marx, a former corporate healthcare executive who launched Tailored Premier, a business advisory firm, with an unconventional approach: no traditional marketing, just a relentless focus on delivering best-in-class results so impactful that her clients do the

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67:14

290. Debriefing 3 Consecutive Million Dollar Years...

Cubicle to CEO ·

2025/03/17

What does it really take to make a million dollars, three years in a row? Sales coach Dielle Charon has hit seven figures annually for 3 years now, without ever having more than 200 buyers in her ecosystem at any one time —proving that sustainable success isn’t necessarily about volume, but rather selling smarter. In today’s case study, we debrief each of her three million dollar years, including how the offers, team structure, expenses, and profit margins varied between years 1, 2, and 3. Plus,

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35:31

Bonus #62: Turn Podcast Guesting Opportunities Into...

Cubicle to CEO ·

2025/03/12

Are your podcast interviews producing profit for your business? You may be missing a major revenue opportunity every time you guest on someone else’s podcast. In today’s conversation, Beth Nydick will point out the common pitfalls preventing you from maximizing each media opportunity, as well as how you can use her “Profitable Podcast Guest System” to turn each podcast feature into $10K+ paydays. Go beyond the conversation and approach future interviews with a conversion mindset! Connect with

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42:06

289. How a Meme Account Generated $55K In 90 Days For...

Cubicle to CEO ·

2025/03/10

The nonprofit industry is in crisis—74% of employees are actively job hunting or considering it this year. Burnout is at an all-time high, and many professionals are desperate for an exit plan. Enter Relatable Nonprofit, a company helping nonprofit professionals turn their expertise into thriving consulting businesses. Instead of relying on cold outreach or conventional content marketing to reach the ideal clients for their mentorship program, co-founder Catalina Parker created an Instagram meme

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52:52

288. $100K in 8 Weeks: 4 Levers That Launched This...

Cubicle to CEO ·

2025/03/03

In just eight weeks, Jenna Capozzi’s new business venture skyrocketed to $100,000 in revenue—was it beginner’s luck, or a brilliant launch? Before selling a single offer, she used a series of strategic surveys to get inside her ideal clients’ heads—identifying their biggest frustrations and spotting recurring patterns. Armed with these insights, Jenna activated a mix of strategic partnerships, social media, email marketing, and live events to build momentum quickly. When starting from zero, the

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45:13

287. $5K in 30 Days: Relaunching a Business After A...

Cubicle to CEO ·

2025/02/24

After nearly a year-long maternity break, career & job search coach Simi Awokoya knew she needed a strategic way to relaunch her coaching business upon her return. The solution she tested? A self-published book priced at £26.99 ($34 USD), designed as both a revenue stream and a lead-generation tool for her premium coaching program.With no paid ads and just organic marketing, Simi leveraged her 17,000 LinkedIn followers and 700 warm email subscribers to sell 150 copies in 30 days, generating £4,048

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74:58

286. Build Wealth Beyond Your Business: The $566K...

Cubicle to CEO ·

2025/02/17

Most entrepreneurs think of income as something they have to work for—but what if your investments could do the heavy lifting for you? Today’s case study dives into how financial coach Gina Knox built a wealth portfolio that gives her financial freedom, allowing her to work because she wants to, not because she has to. With seven accounts in her portfolio—including IRAs, a 401K, a crypto wallet, and a personal brokerage—she’s created a passive income safety net that relieves pressure on her

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41:31

Bonus #61: Turn Cold Leads Into Closed Contracts —...

Cubicle to CEO ·

2025/02/12

Attract. Cultivate. Engage. Three simple steps to turn cold leads into closed contracts for high ticket services. In today’s episode, Hope Trory breaks down her ACE framework and real-world examples showing how she closed contracts for high ticket services by making simple tweaks in each of these areas. Connect with Hope: Take the ACE Marketing Assessment: https://ace.hopeworksdesign.com/start https://www.linkedin.com/iln/hopew/ IG: @hopeworksdesign Iconic business leaders all have

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55:49

285. How an “Unscalable” Funnel Signed 99 Clients &...

Cubicle to CEO ·

2025/02/10

What if the secret to scaling your high-ticket offer wasn’t a bigger audience, but a smarter funnel? Today’s case study unpacks how Vix Meldrew’s surprising move to lean into an unscalable funnel strategy actually added $150K of revenue and signed 99 clients in just one year. After seeing shifts in buyer behavior, Vix leveraged the Lipstick Effect (an economic theory explained in our conversation) to tweak her funnel, swapping out a traditional webinar for a micro-class and private podcast combo,

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65:57

284. Build Trust in 4 Minutes: The Brand Video That...

Cubicle to CEO ·

2025/02/03

A single video was the secret sauce to a 600% revenue surge for this entrepreneur.In today’s case study, you’ll hear how Emmy award winning filmmaker and founder of Brand Magnetic, Mariana Henninger, created an emotion-driven Brand Video that didn’t just tell her story—but made her audience feel it. Since releasing this 4 minute — mini but mighty — video, cold leads have been sliding into her DMs saying, “I’m in.” No chasing, no convincing—just trust built faster than ever before. This isn’t

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36:58

Bonus #60: Optimize Your Website For Sales With This...

Cubicle to CEO ·

2025/01/29

Is your website optimized for sales? In this episode with award-winning graphic & web designer Amanda Hamilton, self-audit your own website as Amanda walks us through 10 key components every high-converting website must include. Amanda also shares plug + play AI prompts to generate copy for your website that actually sounds like you. Connect with Amanda: Use 'CEO100' to get her resources for free! www.justaddyourbrand.com/ceo www.justaddyourbrand.com Use www.stocksy.com for high quality

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65:11

283. $155K Sold in 5 Days: A Data-Packed “Deal Week”...

Cubicle to CEO ·

2025/01/27

Over the most recent Black Friday/Cyber Monday weekend, 7-figure online education founder Gemma Bonham-Carter pulled off one of her most profitable campaigns yet, raking in $155,000 in just five days during her 2024 Deal Week. With a multi-product lineup, Gemma leveraged pricing, novelty, and daily urgency to drive record-breaking results This data-heavy case study gives you the full debrief on all the levers that made this work: list size, promo calendar, page visits, offer selection, conversion

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48:43

282. 50% List Growth, $9K Revenue, 1 Zero-Spend...

Cubicle to CEO ·

2025/01/20

I’m a sucker for fresh ideas, and this is the most unique marketing case study we’ve covered on the podcast in ages.In December 2023, Nadine Nethery turned heads with a holiday-themed scavenger hunt on her website aptly named “I’ve Elfed Myself.” The concept? Nine hidden treasures tucked across her site that had her audience clicking, hunting, and completely hooked. In just 24 days, Nadine grew her list by 50%, generated $9K in revenue from 68 buyers, and secured two new clients — all without

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43:44

Bonus #59: Is It A Strategy Or Mindset Problem? How...

Cubicle to CEO ·

2025/01/15

It can be difficult to locate the leak in your business. Does scaling require a new strategy? Or does it require you doing mindset work to determine the real issues holding your business back? Today, expert scaling strategist, Celi Arias, shares her no-nonsense approach to helping entrepreneurs scale their businesses in a way that fits their lives.Access the transcript of this episode HERE: https://otter.ai/u/eiLo3G-5nusBg50kSj-zkYMUuKY?utm_source=copy_url Connect with

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28:29

281. 5 Entrepreneurs Who Were Paid To Create Their...

Cubicle to CEO ·

2025/01/13

The start of a new year is the perfect time to explore a new revenue stream for your business, especially one that produces residual income you can actually scale. In this roundup, you’ll hear insights from 5 business owners, including myself, on how we productized our expertise and got PAID to create our first digital course. In other words, pre-selling an offer that doesn’t exist yet using the beta launch framework we teach in our Paid to Create Challenge. I’ll introduce each sound bite with the

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425 results

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