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PODCAST

C-Suite Sales & Marketing Perspectives

Steven MacDonald

Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.

business marketing

All Episodes

26:31

How to Maintain Human Connections Amidst Go-to-Market...

C-Suite Sales & Marketing Perspectives ·

2025/02/25

Felix Bartels, CMO of the Serviceplan Group, shares his journey from medicine and sports science to marketing. He explores blending emotional engagement with AI, automation, and big data while maintaining authenticity. This episode highlights storytelling, trust, and human connection as keys to B2B marketing success.

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32:13

How to Create Year-Over-Year Growth in a Vastly More...

C-Suite Sales & Marketing Perspectives ·

2025/02/25

Sunita Kishnani, Chief Marketing Officer at Softude, discuss innovative strategies in account-based marketing (ABM) and go-to-market approaches for B2B companies. Sunita dives into the transformation and elevation of marketing roles within businesses and the critical shift towards chief growth officers. In an industry characterized by extreme competition, understanding the new landscape of ABM and being a strategic advisor to clients are pivotal.

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33:38

What is the CMO’s Agenda for Setting Priorities?

C-Suite Sales & Marketing Perspectives ·

2025/02/25

💡Sheel Gupta, Fractional CMO/CGO and Co-Founder of 1to10, dives into the critical agenda for CMOs in their first 60 days, focusing on leveraging customer insights to drive comprehensive marketing strategies. Sheel shares her journey from a marketing operations specialist to a strategic leader managing sales, marketing, and customer success, offering listeners a wealth of knowledge on aligning marketing initiatives with corporate growth objectives.💡

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37:04

CMOs: Start Being Uncomfortable About the Concept of...

C-Suite Sales & Marketing Perspectives ·

2025/02/22

Lee Grunnell, CMO at Womble Bond Dickinson (UK), sheds light on the critical examination of the Ideal Customer Profile (ICP) and the necessity of being uncomfortable with traditional marketing concepts to achieve growth and customer satisfaction. He advocates for a market-oriented approach, urging businesses to see the world through their customers' lenses rather than their own. This marketing podcast episode is filled with insights on customer focus, market orientation, and the ever-evolving roles

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36:22

Why Our Lack of Focus Is Our Number One Growth Problem

C-Suite Sales & Marketing Perspectives ·

2025/02/21

Monica Elgemark, Chief Marketing Officer at Oneflow, delves on the challenges companies face in maintaining focus on their Ideal Customer Profile (ICP). Monica brings her extensive experience to the table, discussing how internal company issues can sometimes be the biggest roadblocks to sustainable growth. She emphasizes the crucial role of marketing in aligning company-wide strategies with a clearly defined ICP.

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33:47

CMOs: Why Our Internal Challenges Are as Important as...

C-Suite Sales & Marketing Perspectives ·

2025/02/21

Will Milano, CMO at Integrity Solutions, delves into the often-overlooked internal challenges that B2B businesses face in their growth journeys. He also unpacks why these internal hurdles exist and how organizations can overcome them. The conversation explores the lack of marketing experience among C-level executives and the critical role of internal education to align marketing strategies with business goals.

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30:49

How to Create Your Go-to-Market Ecosystem

C-Suite Sales & Marketing Perspectives ·

2025/02/21

Stephen McCarney, CMO at The Merlin Group, shares his extensive experience in scaling businesses and turning around stagnation by forming robust ecosystems. He delves into his professional journey, reflecting on his role in areas like cybersecurity, secure access services, and FedRAMP compliance. This episode sheds light on the Merlin Group's structured approach to fostering collaboration within and outside the organization to drive business growth.

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28:39

CMOs: How to Overcome Our Biggest Internal Challenges...

C-Suite Sales & Marketing Perspectives ·

2025/02/21

Andrej Krahne, Chief Innovation and Marketing Officer at Hyand Technology, dives into the internal challenges that B2B companies face, which Andrej uniquely identifies as the biggest obstacles to sustainable growth. Using his extensive experience in marketing and innovation, Andrej discusses how aligning communication strategies and focusing on enhanced customer experiences can pave the way for overcoming these roadblocks.

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33:52

Breaking Through the Uphill Trust Battle of Today’s...

C-Suite Sales & Marketing Perspectives ·

2025/02/21

Jaume Ayerbe, Chief Revenue Officer at Nalanda Global, shares insights about the critical role of trust in B2B sales. Jaume sheds light on the importance of cultivating trust with prospects and customers across different cultural landscapes. He also delves into the complexities of trust, its decline in B2B sales, and how organizations can navigate these challenges to build lasting relationships.

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30:46

How to Double Down on Your Most Profitable ICP

C-Suite Sales & Marketing Perspectives ·

2025/02/04

Jonathan Metrick, Chief Growth Officer and Partner at Sagard, shares invaluable insights into the importance of focusing on a profitable Ideal Customer Profile (ICP) as a strategic approach to sustainable business growth. This interview emphasizes understanding and doubling down on your most profitable customer segments, especially in changing economic conditions where profitability is prioritized over mere expansion.

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32:31

CMOs: What’s Your Next Best Move?

C-Suite Sales & Marketing Perspectives ·

2025/02/04

Brian Cody, Chief Marketing Officer at Basys, delves into the pivotal role of a CMO in fostering sustainable long-term growth and strategic alignment within an organization. With Brian’s rich background in technical and digital marketing leadership, he emphasizes the integration of strategy, processes, and customer service excellence as key drivers for competitive differentiation at Basys.

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31:40

CMOs: Why Playbook is the New Dirty Word

C-Suite Sales & Marketing Perspectives ·

2025/02/04

Manisha Khadge, Chief Marketing Officer at Mindbowser Inc., delves deeply into the necessity for adaptability in marketing, the rapid pace of technological advancements, and how these factors shape effective leadership and company dynamics. Manisha shares her journey from the technical side of the industry into marketing, underscoring the importance of balancing strategic planning with hands-on practice.

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38:34

Is Experience King of the B2B Marketing World?

C-Suite Sales & Marketing Perspectives ·

2025/02/04

Derek Weeks, Chief Marketing Officer at Katalon, delves into a thought-provoking discussion about the power of community-led marketing and its transformational role in B2B marketing strategies. He shares insights from his rich experience, particularly focusing on how communities can serve as substantial differentiators in competitive markets. With expertise garnered from years of leading marketing departments in software companies, Derek presents compelling arguments for why building authentic

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33:08

How to Scale from $1M to $20M in ARR

C-Suite Sales & Marketing Perspectives ·

2025/01/20

Bryan Burdick, President and Co-Founder of ClearGov, shares his journey, recounting his incredible trajectory from a standout 11-year-old national sales competition winner to leading successful startups. As the discussion unfolds, Bryan delves into his critical role in companies like ZoomInfo and Bizzo, highlighting his knack for understanding customer needs and identifying product-market fit to drive growth.

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35:52

Our Greatest Challenges to B2B Growth Are Internal

C-Suite Sales & Marketing Perspectives ·

2025/01/20

Tom Stuart, Chief Marketing Officer at Lula, shares his insights on exploring the critical role of internal alignment in driving growth for B2B companies. He also shares his extensive experience in scaling brands like eBay and designing robust marketing strategies in various corporate environments. He also highlights that many barriers to growth are internal rather than external, providing fresh perspectives on overcoming these obstacles.

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32:23

How to Market in an Intention-Overloaded Economy

C-Suite Sales & Marketing Perspectives ·

2025/01/20

Ryan Torresan, CMO at Peak Dental Services, shares his journey from a focus on research and analytics to leading marketing departments in the dental industry, highlighting the pivotal role of data in shaping successful marketing strategies. He delves into the challenges of marketing in an intentionally overloaded economy and explores innovative ways to capture the attention of decision-makers. Ryan emphasizes the importance of understanding and addressing the specific pain points of target

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31:07

How to Create True Go-to-Market Efficiencies and Growth

C-Suite Sales & Marketing Perspectives ·

2025/01/20

Philippe Ruttens, Chief Marketing Officer at Tyk, discusses the intricacies of creating efficient go-to-market strategies for long-term growth. With a focus on revenue marketing and ROI, Philippe shares his deep well of knowledge from decades in the B2B SaaS sector. The conversation delves into the shift from growth-centric strategies to efficiency-focused operations, emphasizing cost-efficiency metrics like customer acquisition cost and payback period.

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24:45

How to Create Alignment Between Your ICP and...

C-Suite Sales & Marketing Perspectives ·

2025/01/13

Nicolas Deswarte, CMO of Thiga, shares insights on aligning Ideal Customer Profiles with go-to-market strategies. He emphasizes weekly customer engagement to ensure marketing, sales, and customer success efforts resonate with real needs. He also shares his insights that drives alignment, campaign effectiveness, and clarity in organizational communication.

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30:05

What to Learn from a Goldman Sachs Advisor and...

C-Suite Sales & Marketing Perspectives ·

2025/01/03

Efrat Ravid, Chief Marketing Officer at Quantum Metric, talks about her inspiring journey from software engineering to becoming a marketing leader. She highlights the critical importance of aligning executive teams to drive strategic growth. Efrat shares practical strategies for CMOs to leverage customer insights, reduce churn, and build lasting success.

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26:58

C-Suite: How to Create a Winning Culture That...

C-Suite Sales & Marketing Perspectives ·

2025/01/03

Jamie Walker, CMO of Keyfactor, and Dan Michael, CSO of Keyfactor, share how a strong company culture drives growth, retention, and performance. They explore their synergistic leadership and strategies for building unicorn companies. Additionally, they discuss the Chief Transformation Officer's role in aligning strategy and process.

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116 results

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