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PODCAST

The Ross Simmonds Show

Welcome to The Ross Simmonds Show. A show exploring the different sides of entrepreneurship, how Ross is growing his global marketing agency, building software, raising a family, and attempting to do so much more. On this show, Ross explores what goes into executing with excellence, embracing innovation, marketing at a high level and doing it all with intent of the playing the long game. This show is a proud member of the HubSpot Podcast Network.

business entrepreneurship

All Episodes

15:04

SaaS + Media: Semrush Acquiring More SEO Blogs

The Ross Simmonds Show ·

2024/10/25

In this episode of Create Like the Greats, we dive into the strategic implications of Semrush's recent acquisition of a high-traffic blog and what it reveals about ROI opportunities in digital marketing. We explore how acquiring media entities can transform a company's overall marketing strategy by boosting visibility and creating new pathways for growth. Additionally, we analyze the competitive edge gained through strategic acquisitions, particularly in the SaaS space, and the vital role SEO and

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37:17

Content Marketing Strategy for Boring Industries

The Ross Simmonds Show ·

2024/10/11

In this episode of Create Like the Greats, Ross shares a conversation from The Niche Marketing Podcast with John Bertino, where they dive deep into learning about how to do content marketing for boring industries. From collaborating with influencers to designing a newsletter that drives engagement, they explore actionable strategies to get your message out there. The discussion is packed with insights on influencer marketing, distribution tactics, and leveraging newsletters to tell a brand’s story

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20:35

The Intelligence Age [Thoughts]

The Ross Simmonds Show ·

2024/10/03

In this episode of Create Like the Greats, Ross shares his thoughts on the future of AI, inspired by Sam Altman's insights. He dives into how AI is poised to revolutionize our work, culture, and ability to solve complex problems. Ross explores how far human capabilities have come and how AI will continue to enhance our potential. He also reflects on the current state of AI adoption and how those who take advantage of it now will have a significant edge in the future. Key Takeaways and

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50:43

Why Content Distribution Is Important in 2025

The Ross Simmonds Show ·

2024/09/26

In this episode of Create Like the Greats, Ross sits down with Max Branstetter from the Wild Business Growth Podcast to share his journey from a fantasy football blogger to the founder of Foundation, a leading content distribution agency. Ross reveals how his passion for fantasy football led him to build essential skills in writing and content creation, ultimately shaping his path to entrepreneurship. He also dives into the concept of "Create Once, Distribute Forever," offering practical insights

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17:53

The One Book I've Given To Over 30 People Since...

The Ross Simmonds Show ·

2024/09/19

In this episode of Create Like the Greats, Ross dives into Dale Carnegie's timeless principles from "How To Win Friends and Influence People" and how they can be applied to win in business and marketing today. He highlights the importance of building genuine relationships with your audience, making meaningful interactions, and leveraging digital tools to personalize messages at scale. Ross also discusses how listening attentively, showing positivity, and making others feel valued can significantly

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23:59

28 Content Ideas For LinkedIn That You Can Steal

The Ross Simmonds Show ·

2024/09/12

In this episode of Create Like the Greats, Ross uncovers content ideas to help you elevate your LinkedIn strategy and drive meaningful engagement. From leveraging social media to celebrating key milestones and engaging influencers, Ross dives into practical tactics to optimize your content for maximum impact. Ross also explores personalized marketing tools, the power of building human connections, and how to debunk common misconceptions about content creation. Tune in to discover these actionable

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30:19

Fantasy Football Meets Business Strategy

The Ross Simmonds Show ·

2024/09/05

In this episode of Create Like the Greats, with the new Fantasy Football season upon us, Ross revisits an old episode about Fantasy Football and draws parallels between fantasy football strategies and business success. Ross explores how decision-making in the game mirrors the strategies used in the business world. He talks about building your dream team, managing high-performing talent, eliminating bias, and even smack talk—yes, you heard that right! Tune in to discover how lessons from fantasy

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38:51

Exploring Prompt Engineering in Marketing Strategy...

The Ross Simmonds Show ·

2024/08/29

In this special episode of Create Like the Greats, Ross is joined by Ethan Crump, a Senior Content Marketing Specialist at Foundation, to unveil the concept of prompt engineering and its significance in leveraging innovative tools like ChatGPT, Claude, and Perplexity. The conversation delves into how prompt engineering is shaping marketing strategies, exploring its growing influence in the field. Ross and Ethan also discuss the benefits, offering insights into various prompts that can be utilized to

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64:48

The Key to Better Content

The Ross Simmonds Show ·

2024/08/22

In this episode of Create Like the Greats, Ross shares an engaging conversation from his appearance on The Copywriter Club Podcast with Rob Marsh. They explore how content creation is evolving, especially in light of new technologies, and discuss what this means for writers moving forward. The episode dives into the importance of storytelling, the shifting role of content marketers, and practical strategies for making the most of your content. Ross emphasizes the importance of balancing technology

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30:04

Content Repurposing 101: The Masterclass

The Ross Simmonds Show ·

2024/08/15

In this episode of Create Like the Greats, Ross shares valuable insights on how to effectively repurpose your content. He emphasizes the importance of constantly thinking about how to repurpose content within your library and highlights the power of turning words into visuals. Ross also discusses the repurposing process, from conducting an audit to utilizing third-party voices. He explores various methods of repurposing content, including transforming ebooks into blog posts and leveraging

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9:49

How The Content Game Has Changed + My Video Bet

The Ross Simmonds Show ·

2024/08/08

In this episode of Create Like the Greats, Ross delves into the evolving landscape of video marketing, particularly within the B2B realm. Drawing from his experience with the Cut30 program, he explores how these insights have shaped his approach to crafting impactful video content. Ross discusses the power of targeted audience outreach and the need to shake up traditional video marketing methods. Key Takeaways and Insights: 1. Targeted Audience Outreach Ross emphasizes that truly effective B2B

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60:40

The Impact of AI on Marketers: Insights from Ross...

The Ross Simmonds Show ·

2024/08/01

In this episode of Create Like the Greats, Ross shares an engaging conversation with Joe Glover from The Marketing Meetup. They discuss the impact of AI on the marketing industry, focusing on various tools and their practical uses. The conversation highlights how AI can enhance efficiency while emphasizing the irreplaceable value of human creativity in storytelling. With a mix of innovative AI insights and the importance of human touch, this episode provides a fresh look at the evolving landscape of

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18:47

OpenAI Partnerships: What They Mean For Marketers

The Ross Simmonds Show ·

2024/07/25

Ross dives deep into the fascinating world of OpenAI and its recent partnerships, exploring how these collaborations are reshaping the landscape of content creation and the implications for marketers. Ross also touch upon some controversial aspects related to OpenAI and shed light on the potential long-term effects on various creative industries.Key Takeaways and Insights: 1. OpenAI's Partnership with Apple On June 10, 2024, OpenAI and Apple announced a groundbreaking partnership aimed at

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57:10

How MasterClass Built a $2.8 Billion EdTech Empire in...

The Ross Simmonds Show ·

2024/07/19

In this special reupload episode of Create Like the Greats, Ross dives into the impressive success story of MasterClass and its winning formula. He dissects MasterClass's innovative content strategy, their mastery of video and animations, their focus on search intent, and their success in generating backlinks. Ross underscores the critical importance of knowing your audience, consistently offering value, embracing outbound marketing, and leveraging remarketing and reactive storytelling techniques

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41:35

Insights from Chris Meabe: How Dialpad Generates...

The Ross Simmonds Show ·

2024/07/11

In this episode of Create Like the Greats, we delve into the secrets behind how Dialpad, generates an impressive 500,000 visits in organic traffic every month. Ross is joined by Chris Meabe, a Senior Content Specialist from Foundation Marketing, who shares invaluable insights on Dialpad's success. Ross and Chris explore the unique and special approach Dialpad uses to capture traffic and the innovative techniques that set them apart in the competitive landscape.Key Insights 1. SEO and Programmatic

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19:57

Reddit Is Dominating SEO Right Now

The Ross Simmonds Show ·

2024/07/04

In this episode of Create Like the Greats, Ross discusses the significant shift in the business landscape over the past year and how Reddit has emerged as a major beneficiary of this change. He delves into the Google and Reddit partnership, the importance of creating a subreddit, leveraging ads within subreddits, and the value of cross-referencing YouTube videos in search engine results. This episode offers valuable insights for businesses looking to leverage Reddit's growing influence to enhance

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31:50

How To Create Content Based on Google Leak

The Ross Simmonds Show ·

2024/06/27

In this episode of Create Like the Greats, Ross sheds light on the leaked Google report and its implications for content creators and brands. He emphasizes the importance of relevance, originality, and comprehensiveness in content quality. To stand out in search engine rankings, brands must prioritize utility-driven content creation. Additionally, he highlights the significance of user experience (UX) and provides valuable insights on optimizing websites for improved SEO.Key Takeaways and

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15:14

ChatGPT For Keyword Research & Marketing Research:...

The Ross Simmonds Show ·

2024/06/20

In this episode of Create Like the Greats, Ross delves into the intersection of AI and SEO, exposing the misinformation spread by major media publications within the industry. He discusses recent articles by journalists and experts that misleadingly advocate for the use of ChatGPT in keyword research, keyword difficulty estimation, and subreddit selection. Ross highlights the significant errors in these claims and emphasizes the dangers of relying on AI for such critical SEO tasks. This episode is

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15:34

Mastering Digital Marketing: AI, SEO, and Content...

The Ross Simmonds Show ·

2024/06/13

In this episode of Create Like the Greats, Ross shares valuable insights into the world of marketing, SEO, and content creation. He discusses how businesses can boost their online presence, attract new customers, and foster growth by integrating these strategies. He talked about the fundamentals of marketing, utilizing AI-driven tools, optimizing content for search engines, and tailoring strategies to suit different business types and platforms. By implementing these tactics, you can successfully

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50:03

Jason Barnard on Marketing at Kalicube, SEO and Brand...

The Ross Simmonds Show ·

2024/06/06

In this episode of Create Like the Greats, Ross sits down with Jason Barnard, CEO of Kalicube to delve into the fundamentals of search engine optimization (SEO) and and Google's evolving understanding of search engine results pages (SERPs). They talked about the importance of educating Google to represent your brand, the role of content in SEO, building a knowledge graph, the significance of branding, the use of AI in SEO, and the impact of Google's NLP.Key Takeaways and Insights 1. Understanding

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153 results

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