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PODCAST

The Ross Simmonds Show

Welcome to The Ross Simmonds Show. A show exploring the different sides of entrepreneurship, how Ross is growing his global marketing agency, building software, raising a family, and attempting to do so much more. On this show, Ross explores what goes into executing with excellence, embracing innovation, marketing at a high level and doing it all with intent of the playing the long game. This show is a proud member of the HubSpot Podcast Network.

business entrepreneurship

All Episodes

64:48

The Key to Better Content

The Ross Simmonds Show ·

2024/08/22

In this episode of Create Like the Greats, Ross shares an engaging conversation from his appearance on The Copywriter Club Podcast with Rob Marsh. They explore how content creation is evolving, especially in light of new technologies, and discuss what this means for writers moving forward. The episode dives into the importance of storytelling, the shifting role of content marketers, and practical strategies for making the most of your content. Ross emphasizes the importance of balancing technology

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30:04

Content Repurposing 101: The Masterclass

The Ross Simmonds Show ·

2024/08/15

In this episode of Create Like the Greats, Ross shares valuable insights on how to effectively repurpose your content. He emphasizes the importance of constantly thinking about how to repurpose content within your library and highlights the power of turning words into visuals. Ross also discusses the repurposing process, from conducting an audit to utilizing third-party voices. He explores various methods of repurposing content, including transforming ebooks into blog posts and leveraging

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9:49

How The Content Game Has Changed + My Video Bet

The Ross Simmonds Show ·

2024/08/08

In this episode of Create Like the Greats, Ross delves into the evolving landscape of video marketing, particularly within the B2B realm. Drawing from his experience with the Cut30 program, he explores how these insights have shaped his approach to crafting impactful video content. Ross discusses the power of targeted audience outreach and the need to shake up traditional video marketing methods. Key Takeaways and Insights: 1. Targeted Audience Outreach Ross emphasizes that truly effective B2B

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60:40

The Impact of AI on Marketers: Insights from Ross...

The Ross Simmonds Show ·

2024/08/01

In this episode of Create Like the Greats, Ross shares an engaging conversation with Joe Glover from The Marketing Meetup. They discuss the impact of AI on the marketing industry, focusing on various tools and their practical uses. The conversation highlights how AI can enhance efficiency while emphasizing the irreplaceable value of human creativity in storytelling. With a mix of innovative AI insights and the importance of human touch, this episode provides a fresh look at the evolving landscape of

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18:47

OpenAI Partnerships: What They Mean For Marketers

The Ross Simmonds Show ·

2024/07/25

Ross dives deep into the fascinating world of OpenAI and its recent partnerships, exploring how these collaborations are reshaping the landscape of content creation and the implications for marketers. Ross also touch upon some controversial aspects related to OpenAI and shed light on the potential long-term effects on various creative industries.Key Takeaways and Insights: 1. OpenAI's Partnership with Apple On June 10, 2024, OpenAI and Apple announced a groundbreaking partnership aimed at

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57:10

How MasterClass Built a $2.8 Billion EdTech Empire in...

The Ross Simmonds Show ·

2024/07/19

In this special reupload episode of Create Like the Greats, Ross dives into the impressive success story of MasterClass and its winning formula. He dissects MasterClass's innovative content strategy, their mastery of video and animations, their focus on search intent, and their success in generating backlinks. Ross underscores the critical importance of knowing your audience, consistently offering value, embracing outbound marketing, and leveraging remarketing and reactive storytelling techniques

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41:35

Insights from Chris Meabe: How Dialpad Generates...

The Ross Simmonds Show ·

2024/07/11

In this episode of Create Like the Greats, we delve into the secrets behind how Dialpad, generates an impressive 500,000 visits in organic traffic every month. Ross is joined by Chris Meabe, a Senior Content Specialist from Foundation Marketing, who shares invaluable insights on Dialpad's success. Ross and Chris explore the unique and special approach Dialpad uses to capture traffic and the innovative techniques that set them apart in the competitive landscape.Key Insights 1. SEO and Programmatic

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19:57

Reddit Is Dominating SEO Right Now

The Ross Simmonds Show ·

2024/07/04

In this episode of Create Like the Greats, Ross discusses the significant shift in the business landscape over the past year and how Reddit has emerged as a major beneficiary of this change. He delves into the Google and Reddit partnership, the importance of creating a subreddit, leveraging ads within subreddits, and the value of cross-referencing YouTube videos in search engine results. This episode offers valuable insights for businesses looking to leverage Reddit's growing influence to enhance

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31:50

How To Create Content Based on Google Leak

The Ross Simmonds Show ·

2024/06/27

In this episode of Create Like the Greats, Ross sheds light on the leaked Google report and its implications for content creators and brands. He emphasizes the importance of relevance, originality, and comprehensiveness in content quality. To stand out in search engine rankings, brands must prioritize utility-driven content creation. Additionally, he highlights the significance of user experience (UX) and provides valuable insights on optimizing websites for improved SEO.Key Takeaways and

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15:14

ChatGPT For Keyword Research & Marketing Research:...

The Ross Simmonds Show ·

2024/06/20

In this episode of Create Like the Greats, Ross delves into the intersection of AI and SEO, exposing the misinformation spread by major media publications within the industry. He discusses recent articles by journalists and experts that misleadingly advocate for the use of ChatGPT in keyword research, keyword difficulty estimation, and subreddit selection. Ross highlights the significant errors in these claims and emphasizes the dangers of relying on AI for such critical SEO tasks. This episode is

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15:34

Mastering Digital Marketing: AI, SEO, and Content...

The Ross Simmonds Show ·

2024/06/13

In this episode of Create Like the Greats, Ross shares valuable insights into the world of marketing, SEO, and content creation. He discusses how businesses can boost their online presence, attract new customers, and foster growth by integrating these strategies. He talked about the fundamentals of marketing, utilizing AI-driven tools, optimizing content for search engines, and tailoring strategies to suit different business types and platforms. By implementing these tactics, you can successfully

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50:03

Jason Barnard on Marketing at Kalicube, SEO and Brand...

The Ross Simmonds Show ·

2024/06/06

In this episode of Create Like the Greats, Ross sits down with Jason Barnard, CEO of Kalicube to delve into the fundamentals of search engine optimization (SEO) and and Google's evolving understanding of search engine results pages (SERPs). They talked about the importance of educating Google to represent your brand, the role of content in SEO, building a knowledge graph, the significance of branding, the use of AI in SEO, and the impact of Google's NLP.Key Takeaways and Insights 1. Understanding

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48:54

Gregory Kennedy on Unlocking B2B Marketing with AI:...

The Ross Simmonds Show ·

2024/05/30

In this episode of Create Like the Greats, Ross sits down with Gregory Kennedy from BrandZen shared some game-changing insights into the world of B2B marketing. Their chat revolved around Kennedy's report, "New Paradigms in B2B Marketing," unpacking crucial ideas resonating with marketers navigating the digital landscape. Gregory highlighted the transformative role of AI, the importance of optimism in online interactions, and the enduring relevance of classic marketing frameworks. Key Takeaways

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77:10

Junae Brown On Marketing At Browned 2 Perfection:...

The Ross Simmonds Show ·

2024/05/23

In this episode of "Create Like the Greats," Ross sits down with Junae Brown, Founder and CEO of Browned 2 Perfection Agency. Junae shares her inspiring journey in the marketing world. Through the lens of authenticity and adaptive strategies, she showcases her deep expertise in crafting impactful marketing campaigns. Junae's insights into the importance of personal identity in marketing and the evolving landscape driven by AI provide valuable takeaways for marketers and entrepreneurs alike.Key

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50:48

Erica Schneider on Mastering the Art of Writing and...

The Ross Simmonds Show ·

2024/05/16

In this episode of Create Like the Greats, Ross sits down with Erica Schneider, an experienced editor and founder of the program Cut the Fluff, who shares her journey as an online writer and entrepreneur. Erica provides valuable insights into the world of writing and editing, emphasizing the importance of clear thinking in writing, the impact of AI on copywriting, and the significance of finding balance in work and family life. Key Takeaways and Insights 1. Journey to Becoming a Writer Erica

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21:09

Mastering Generative Engine Optimization

The Ross Simmonds Show ·

2024/05/09

Welcome to "Create Like The Greats," where we delve into the burgeoning world of Generative Engine Optimization (GEO). This episode explores the transformation from traditional SEO to GEO, a necessity in today's AI-driven digital landscape. We examine how the rise of AI search engines is reshaping content creation and digital marketing, offering insights and practical strategies for engaging both human and AI audiences effectively. Key Insights The Evolution from SEO to GEO: Understand the shift

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51:32

Alessandra Colaci on AI and Marketing at Humans + AI:...

The Ross Simmonds Show ·

2024/05/02

In this episode of Create Like the Greats, Ross Simmonds and Alessandra Colaci of Humans + AI delve into the world of AI and its vast potential in marketing. They explore how AI can elevate productivity and drive innovation in marketing strategies. They discuss various aspects of integrating AI into marketing practices, from harnessing existing data to overcoming resistance. Additionally, they delve into specific applications such as AI in sales, creativity, e-commerce, and content creation

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54:24

Leveraging AI for Distribution

The Ross Simmonds Show ·

2024/04/25

In this episode of Create Like the Greats, Ross shares insights from his recent interview on the podcast Distribution First, hosted by Justin Simon. They explore how marketers can use AI to enhance distribution strategies, emphasizing its role as an augmentation too rather than a replacement tool. The conversation also touches on the impact of AI on plagiarism, the value of communities in career development, and the power of repurposing content for efficient distribution.Detailed Breakdown 1. AI

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22:09

Book Launch - Create Once, Distribute Forever

The Ross Simmonds Show ·

2024/04/18

In this episode of Create Like the Greats, Ross takes us on a journey through the highs and lows of his book launch for "Create Once, Distribute Forever." With a behind-the-scenes look at his launch strategy, Ross shares the excitement, challenges, and successes he's encountered. From podcast interviews to social media engagement and lessons learned along the way, Ross leaves no stone unturned. Despite a few hiccups, Ross's gratitude for his community and determination to make a difference resonate

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17:29

Why I Wrote Create Once Distribute Forever - My New Book

The Ross Simmonds Show ·

2024/04/11

In this episode of Create Like the Greats, Ross shares insights on why he wrote “Create Once, Distribute Forever”. This book serves as a comprehensive guide for individuals and businesses striving to effectively distribute their stories and engage with their target audience. In this episode Ross provides a glimpse into the Create Once, Distribute Forever sections and how it can help you master content distribution. Don't miss the opportunity to read "Create Once, Distribute Forever" for a deeper

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145 results

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