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PODCAST

The Storytelling Lab

The Storytelling Lab covers everything you need to know about personal and professional stories to leverage their power to deepen your connections, increase your sales + donations, and serve your audiences better with real-life examples and experts. Hosted on Acast. See acast.com/privacy for more information.

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All Episodes

22:13

Thinking vs Doing: Finding the Creative Sweet Spot in...

The Storytelling Lab ·

2024/08/19

"You don't learn by thinking and reading. You learn by doing."If you're feeling overwhelmed by the endless debate between learning and doing in creative storytelling, then you are not alone! The struggle to balance theory and action can leave you feeling stuck, constantly questioning where to begin and how to make progress. It's time to break free from this cycle and find a more effective approach to enhance your storytelling skills.In this episode, you will learn how to: Conquer analysis paralysis

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58:40

Using Storytelling to Teach, Learn, and Change with...

The Storytelling Lab ·

2024/08/12

"When you tell a story and there's no old you versus new you, you don't have a story." — Sun YiWant to captivate your audience with compelling storytelling that leaves them hanging on your every word? Learn the powerful secret to crafting engaging stories that will have your listeners hooked from start to finish. Get ready to transform your storytelling abilities and deepen your human connection like never before.This episode's guest is Sun Yi, founder of the brand agency Night Owls and the

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1:01:10

Find Your Voice and Write Your Story, But Not...

The Storytelling Lab ·

2024/07/01

"Your voice is the thing about you that's so unique, that's going to make people crave the things that you're making. It's like a fingerprint. Nobody can replicate it."If you're feeling overwhelmed and stuck in a never-ending cycle of overthinking your first draft, and you're struggling to make progress on your book, then you are not alone! It's time to break free and find a writing routine that works for your real life. Let's get you on track to finish that first draft and move closer to your goal

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21:36

Why Great Stories Are NOT Always Great for Your...

The Storytelling Lab ·

2024/06/24

Are you tired of being told that you have to be a master storyteller to succeed in business? You've probably been feeling the pressure to craft the perfect story, follow the hero's journey, and do everything the gurus say, only to end up with lackluster results.Guess what? Your business communication can thrive without being a storytelling genius.Let's flip the script and what you thought you knew about storytelling for marketing!In this episode, you will learn how to:Uncover simple yet effective

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19:37

Make Your Words POP Off the Page Like Pictures

The Storytelling Lab ·

2024/06/10

Want to immerse your audience into your story, making them feel like they're living it rather than just reading about it? If you're a writer looking to enhance your storytelling skills, I've got the solution for you. Listen to this episode to steal shot styles from cinematographers to improve the imagery of your writing. Let's make your stories come to life!In this episode, you will learn how to:Master visual storytelling techniques to captivate your audience and bring your stories to life.Harness

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54:42

How Surviving an MLM Scheme Made Me a Better Story...

The Storytelling Lab ·

2024/06/03

"I'm a business owner, not an influencer. So I'm not trying to just have random stories out there for no reason. I need to market myself in a way that grows my business in a way that my business is what I want it to be."Do you wish you understood how to create simple content that actually SELLS? Then you need to listen to this social media storytelling creator. Mackenzie Heflin is a content creator specializing in building online communities through strategic storytelling. With a background in

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18:33

The Most Important Sentence in Your Story

The Storytelling Lab ·

2024/05/20

The hardest part of creating a powerful story is knowing what to keep and what to cut?If you lose your audience's attention for just a second, most likely they are gone. But you also have to fight against a daily decreasing budget, and creative teams disagreeing, and all the other things that a business owner has to deal with when it comes to marketing.So what if I told you that I have an easy little technique you can use that I stole from a Pixar storyboard artist? Would you listen?And guess

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58:56

How to Find an Agent and Turn Your Big Idea into a...

The Storytelling Lab ·

2024/05/06

"Your book is your movie. Your query is your movie trailer. Both of those things have to be super engrossing, hook you in, keep you moving, have a point, leave you somewhere. Beginning, middle, end."Do you want to know how to turn your big idea into a compelling book that sells and get signed by an agent? I've got the solution to help you achieve that. Let's dive into the process and make your writing dreams a reality. It's like having a friend guide you through the exciting world of book publishing

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27:53

Turning Your Case Studies into Compelling Stories...

The Storytelling Lab ·

2024/04/29

What if I told you that turning case studies into compelling case stories could be the key to converting leads into enthusiastic clients? And what if I also shared a simple, four-step process to help you do just that? But here's the thing, it's not just about storytelling; it's about strategically guiding your audience through a journey that leaves them eager to take the next step with you. Join me as I reveal the secrets to transforming mundane case studies into captivating case stories that drive

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56:08

Why Tiny Moments Matter in Telling Stories that...

The Storytelling Lab ·

2024/04/22

Have you been told to take big, overwhelming actions to make a difference, only to feel like nothing's really changing? If you're a filmmaker or content creator wanting to make an impact, you know how crucial those tiny actions by large groups are. Let's talk about how you can use those moments to not only tell inspiring stories but also drive real action. It's time to turn those tiny moments into big change.Zach Green is an environmental storyteller with a strong focus on rivers and their impact on

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1:06:23

Possess the Power of a Master Storyteller and Create...

The Storytelling Lab ·

2024/04/15

Ever wonder how a laid-back, casual chat with a friend could skyrocket your storytelling game and transform your customer connections? Listen to this podcast to uncover the unexpected secret to possessing the power of a master storyteller and creating genuine connections with your audience.Neal Foard, a 30-yr advertising industry veteran, shares a touching journey of personal discovery and connection through the power of storytelling. His foray into TikTok was not a calculated business move, but a

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1:00:06

How to Dominate Your Industry Through Strategic...

The Storytelling Lab ·

2024/04/01

If you're feeling frustrated because your branding efforts aren't getting the results you want, and you're stuck in a cycle of imitating big brands without success, then you are not alone! And this episode is going to help you. Bill Harper, an experienced branding strategist, emphasizes the emotive aspect of marketing and the importance of prioritizing the audience. His valuable insights on understanding customer needs and delivering genuine value without self-promotion provide a unique perspective

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18:12

Craft a Magnetic Brand Essence in 5 Simple Steps

The Storytelling Lab ·

2024/03/25

Did you know that the key to creating a strong and authentic brand essence is like finding your soulmate? Yes, just like finding that perfect match, your brand essence is what will make your audience fall head over heels for your business. Let's dive in and uncover the magic behind building a brand that leaves a lasting impression. Get ready to unlock the power of your brand essence and create a loyal community that will sing your praises for the long-term.In this episode, you will learn how

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24:26

The 4 Characters You'll Meet on Your Hero's Journey

The Storytelling Lab ·

2024/03/11

Want to unlock the key to overcoming your internal creative resistance and achieving your desired success?Discover the surprising connection between the four characters that appear in every story and how to use them to navigate your own journey.Once you do, you'll operate and move forward with an enhanced self-awareness to overcome internal obstacles and achieve creative success.In this episode, you will learn how to:Discover the impact of character roles in narratives.Conquer internal resistance to

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51:31

Using the ABT Framework to Stand Out as a Thought...

The Storytelling Lab ·

2024/03/04

What if I told you there's a secret to captivating your audience and making your brand truly stand out? It's a game-changing strategy that will help you overcome the villain of boredom and enliven your communication. If you're curious to unlock this powerful tool and make your stories unforgettable, visit businessofstory.com/abt. With nearly 40 years of experience in advertising, branding, and marketing, Park Howell is a seasoned expert in the storytelling arena. As the founder of an ad agency for

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19:53

The Best Way to Start Your Story So They Stay Engaged

The Storytelling Lab ·

2024/02/26

Are you ready to learn how a single opening line can captivate your audience and keep them engaged until the very end?You've been told to start your stories with an attention-grabbing hook time and time again, but that feels gimmicky and your audience is on to it. They don't buy it.I've got a solution to help you achieve heightened audience engagement through impactful storytelling techniques.This isn't your typical storytelling lesson; it's a game-changer.In this episode, you will learn how

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1:01:09

Leveraging Personal Origin Stories to Build...

The Storytelling Lab ·

2024/02/19

Have you been told to share your business stories but feel like you're not getting the attention and connection you want? The pain of putting yourself out there and not getting the results you hoped for can be frustrating. Let's change that.Robert Tighe is a seasoned storyteller with a background in journalism and a passion for leveraging personal experiences to enhance professional communication. His background in sports and journalism provides a unique perspective, offering valuable insights and

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22:27

Knowing Your Internal Story So You Can Effectively...

The Storytelling Lab ·

2024/02/12

Hey there, content creators and marketers! Do you ever feel like you're following all the storytelling best practices, using proven formulas, and still not getting the results you want? It can be frustrating, right? You put in all this effort, but it seems like something's missing. What if I told you that the key to building a strong brand lies in understanding the power of storytelling in TWO very distinct and different ways? Let's dive into how storytelling can make or break your brand's

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57:36

How a Strong Brand and Culture Makes Your Brand Story...

The Storytelling Lab ·

2023/12/29

In a world where organizations struggle to share their stories, Mark Miller and Ted Vaughn revealed an unexpected twist. Their journey started with internal barriers hindering effective communication, but what they discovered was truly eye-opening. Tune into this conversation to uncover the transformative power of storytelling and culture on organizational success.Mark Miller and Ted Vaughn, co-authors of the enlightening book "Culture Built My Brand," bring a wealth of experience and expertise to

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1:01:17

Self-Reflection, Personal Growth, and Finding the...

The Storytelling Lab ·

2023/12/11

Does the feeling of being stuck and unfulfilled sound familiar to you? You may have been told to simply follow the traditional path of education and career, only to find that it hasn't brought you the personal growth and self-reflection you desire. The pain of feeling lost and disconnected from your true purpose can be overwhelming when you've followed the conventional wisdom without seeing the results you hoped for. But there is a better way.Deevo Tindall, a creative force with a passion for visual

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