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PODCAST

Simplified Sparky Marketing

ELECTRICIANS!Take your electrical business marketing from confusion to clarity with bite-sized, actionable tips made just for sparkies.Everything in this podcast comes from real lessons learned in my own electrical busines - no fluff, no BS, just the fundamentals that actually work.Take these strategies, apply them today, and start winning better clients, better jobs, and bigger profits.

business marketing

All Episodes

4:44

Stop playing around. Implement. Today. | 44

Simplified Sparky Marketing ·

2024/12/17

1. Follow me on Instagram - HERE2. Get 9 Ways in 9 Days to 100k+ PROFIT HERE3. Join my FREE Skool community HERE Dog Bless 🐶In this episode, I get real about the difference between learning something and actually doing it—because let’s face it, ideas don’t make you money, action does. I share how I’ve tackled procrastination, cut out the overwhelming noise of podcasts and social media, and focused on implementing just one thing at a time. Plus, I dive into a simple way to keep your clien...

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1:21

*BONUS* 9 Ways in 9 days to 100k+ PROFIT 💵 | 43

Simplified Sparky Marketing ·

2024/12/09

Send us a text1. Follow me on Instagram - HERE 2. Get 9 Ways in 9 Days to 100k+ PROFIT HERE3. Join my FREE Skool community HERE Dog Bless 🐶=====To contact, follow and DM. @_alan.collins ====Servicem8 - Get 30% off for 6 Months code HERE

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6:38

Missed Calls = Missed Work! Who's Picking Up? | 41

Simplified Sparky Marketing ·

2024/10/21

Send us a textWho’s picking up your phone when you’re knee-deep in work? In this episode, I dive into why answering your own calls might be costing you big time. =====FREE Marketing plan Tool - 9-Step Simplified Tradie Marketing Plan Canvas - Click HEREServicem8 - Get 30% off for 6 Months code HERE=====COMING SOON.... Subscribe to my newsletter - Click HERE =====Follow links:Twitter@tradieologyInstagram@TradieologyTikTok@Tradieology=====Podcast Websitehttps://tradieology.com/podcast...

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6:36

How a $100 Brownie Led to $10K in Business | 40

Simplified Sparky Marketing ·

2024/10/12

Send us a textIn this episode, I share a story about how a small, personalized gesture—a simple brownie—led to $10,000 worth of work. It’s all about staying top of mind with clients in creative, thoughtful ways. I talk about networking, building relationships, and how sending the right “ethical bribe” can make all the difference. Listen in to hear how I keep clients coming back with small but impactful gestures, and how you can do the same for your business. =====FREE Marketing plan...

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5:34

Why Web Developers Aren’t Marketers | 39

Simplified Sparky Marketing ·

2024/10/04

Send us a textThe common mistake I see all the time—people hiring web developers expecting them to handle the marketing too. Spoiler: they’re not the same thing. A web developer can give you a great-looking website, but without the right marketing and messaging, it won’t convert visitors into clients. I’ll share why you need a clear marketing plan before you build your website and how doing this can save you from wasting money on a pretty site that doesn’t perform.=====FREE Marketing pla...

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7:33

Call Out Fees...To Charge or Not to Charge | 38

Simplified Sparky Marketing ·

2024/09/27

Send us a textCall-out fees or service charges in the trades industry. I share strategies for presenting these fees in a way that clients understand and accept, and highlight the potential pitfalls of offering $0 call-out fees without properly accounting for the costs. Include personal insights and practical tips for staying profitable while keeping clients satisfied.=====FREE Marketing plan Tool - 9-Step Simplified Tradie Marketing Plan Canvas - Click HEREServicem8 - Get 30% off for 6 M...

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10:34

Are You Ready For Google Ads? | 37

Simplified Sparky Marketing ·

2024/09/19

Send us a textIn this episode, I’m discussing why Google Ads might not be the best option for small businesses starting out. I’ll cover how they work, the high costs of pay-per-click, and why they can quickly drain your budget if you’re not set up properly. You’ll hear real stories from tradies who pushy digital marketers have burned, and I’ll explain why focusing on organic marketing and building a strong online presence might be a better, more affordable strategy for long-term success.=====...

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4:46

Spoonfeed Your Way to Better Client Reviews and...

Simplified Sparky Marketing ·

2024/09/13

Send us a textIn this episode, I talk about why making things easy for your clients—like spoonfeeding—can make all the difference. I share a real-life story of a gym missing out on reviews by creating unnecessary friction, and how you might be doing the same in your tradie business.From using simple tools like QR codes for reviews to guiding clients step-by-step through quotes and invoices, it’s all about removing roadblocks. Tune in for quick, practical tips to streamline your client interac...

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8:26

Authority Beats Price | 35

Simplified Sparky Marketing ·

2024/09/03

Send us a textIn this episode, I go into the concept of authority and why it's crucial for us as a tradie business. I'll share a recent experience that reminded me how important it is to go beyond just competing on price and focus on building trust and credibility with our clients. I'll walk you through simple, actionable steps to establish your authority, from gathering Google reviews to showcasing your work and being upfront with licensing and insurance. If you want to command hig...

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7:46

Is it Really Quiet? Consistency is Key to Keeping...

Simplified Sparky Marketing ·

2024/08/25

In this episode, I’m getting real about the importance of consistent marketing for your tradie business. If you’re relying too much on a couple of builders and not staying on top of your marketing, you’re risking downtime and lost income. Marketing isn’t something you can set and forget; it’s like a muscle that needs regular exercise to stay strong.I’ll share practical tips on how to keep your business thriving by consistently seeking out new opportunities, optimizing your online presence, an...

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7:43

Bill Shock: The Risks of Skipping Quotes | 34

Simplified Sparky Marketing ·

2024/08/15

Ever been burned by not quoting a job upfront? I’ve been there, and it’s a lesson you only need to learn once. In this episode, I share a personal story about a rookie mistake that cost me time, money, and a client’s trust. I’ll walk you through why quoting before you start is non-negotiable—whether it's for new or long-time clients. We’ll cover how to avoid "bill shock," build trust, and keep your reputation rock solid. Don’t miss this one if you want to protect your business and k...

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7:06

Efficiency Over Emergency: How to Handle Client Panic...

Simplified Sparky Marketing ·

2024/08/07

I share how to handle client panic calls without dropping everything. Learn from my experiences, like the time a client thought their electric car charger was on fire or when a light fitting was supposedly falling. Discover practical tips for assessing situations quickly and avoiding unnecessary trips, saving you time and money.=====FREE Marketing plan Tool - 9-Step Simplified Tradie Marketing Plan Canvas - Click HEREServicem8 - Get 30% off for 6 Months code HERE=====COMING SOON.......

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5:58

Look Professional, Get Paid Professional! | 32

Simplified Sparky Marketing ·

2024/08/02

In this episode, I share a valuable lesson I learned from my soccer days under renowned coach John Caulfield: "When you look professional, you play professional." I'll show you how this principle can transform your trade business. From cleaning your boots to polishing your business image, I'll reveal the small yet impactful details that can set you apart and help you command higher rates. Tune in to find out how to make sure your first impression is always a winning one.=====FREE Marketi...

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10:49

Having Belief in Your Price! | 31

Simplified Sparky Marketing ·

2024/07/21

In this episode, we discuss why it's essential for tradies to charge what they're worth and not let clients dictate prices.Learn why using bookkeeping software like Xero is crucial for tracking profit and loss, and get practical tips for setting firm, believable prices. Discover how to create a pricing system, understand your hourly rate, and ensure you're making a profit.There's also a preview of an upcoming course and community aimed at helping tradies run successful businesses. Tune in for...

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5:34

Being more Memorable to your Cleints | 30

Simplified Sparky Marketing ·

2024/04/22

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6:51

What is the Cost of Not Investing in Marketing for...

Simplified Sparky Marketing ·

2024/04/15

en-au

10:09

Your Business will be Forgotten - Unless... | 28

Simplified Sparky Marketing ·

2024/04/08

en-au

4:17

Quote Conversion 101 and My $8.88 Rule... | 27

Simplified Sparky Marketing ·

2024/04/02

en-au

7:55

Data is Worth More than Gold! Are you Mining it? | 26

Simplified Sparky Marketing ·

2024/03/25

en-au

4:33

Give an Inch, Take a Mile - Teasing the SALE | 25

Simplified Sparky Marketing ·

2024/03/18

en-au

105 results

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