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PODCAST

Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, Game Marketing Strategist and Consultant

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you"re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his

leisure video games

All Episodes

49:47

Ep 377 - Creating Irresistible Games Part 3: Game...

Indie Game Movement - The podcast about the business... ·

2024/11/26

Welcome to the Indie Game Movement masterclass series! In this episode, we explore game-changing monetization strategies that balance revenue generation with player satisfaction. Our guest shares insights on innovative approaches, avoiding pitfalls, tracking trends, and refining models with player feedback. If you’re looking for sustainable revenue strategies that keep players happy, this episode is a must-listen. Want to get more from this episode and take further action? Learn more about the

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55:09

Ep 376 - Creating Irresistible Games Part 2: The...

Indie Game Movement - The podcast about the business... ·

2024/11/21

Welcome to the Indie Game Movement masterclass series! Today, we’re diving into the importance of player engagement and how it's crucial for the success of indie games. Our guest shares their approach to creating games that captivate players, exploring key engagement elements, player motivations, and strategies to measure and adapt. If you want to learn how to foster meaningful connections with your players, this episode is for you. Want to get more from this episode and take further

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35:20

Ep 375 - Creating Irresistible Games Part 1:...

Indie Game Movement - The podcast about the business... ·

2024/11/19

Welcome to the Indie Game Movement masterclass series! In this episode, we tackle the challenges of hooking and engaging players. Our guest shares insights, lessons learned, and strategies to captivate players, avoid common pitfalls, and build games that truly resonate. Whether you're looking to improve engagement or refine your approach, this episode is packed with actionable advice to help you take your game to the next level! Want to get more from this episode and take further action? Learn more

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09:26

Special Announcement - Upcoming Master Class Series

Indie Game Movement - The podcast about the business... ·

2024/11/14

Just sharing a quick announcement about our upcoming Master Class Series. Listen to find out more!

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48:13

Ep 374 - Adapting Influencer Marketing Strategies for...

Indie Game Movement - The podcast about the business... ·

2024/11/12

The marketing landscape is constantly evolving, and it's not exclusive to any one area or focus, especially influencers. And for those who can adapt, will thrive. That's why today we're meeting with a couple of guests to discuss the changes in influencer marketing strategies and how studios and even publishers can adapt, shifting from traditional PR to influencer marketing to maximize their ROI. Between diving into tools, strategies, and mindset, we're going to cover everything needed to keep up

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45:29

Ep 373 - Crafting Meaningful Narratives Through...

Indie Game Movement - The podcast about the business... ·

2024/11/05

Balancing narrative and gameplay is a challenge that has puzzled game designers for decades, but thankfully there are lots of effective ways to overcome these obstacles. Today, we're going to take a deep dive into how ludonarrative experimentation can redefine this balance. With insights drawn from our guest’s extensive experience in narrative-driven games, we discuss how novel design strategies and mechanics can lead to more immersive and thought-provoking player experiences. Episode Shownotes

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56:31

Ep 372 - How to Survive and Grow an Indie Studio Over...

Indie Game Movement - The podcast about the business... ·

2024/10/29

What does it take to survive as an indie game studio for 10 years? That's a great question and one we're going to tackle head on by exploring challenges of sustaining an independent game studio. Today our guest shares their journy starting as a student project, and the lessons learned along the ways like overcoming early hurdles to adapting to industry challenges and the strategies that kept their company afloat and growing as they pushed through uncertain times. Episode Shownotes Link:

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55:01

Ep 371 - How to Resonate with your Audience and Get...

Indie Game Movement - The podcast about the business... ·

2024/10/22

Today, we're diving into how to resonate with your audience and achieve remarkable results. This episode is a special one, as I'll be sharing insights from a recent talk I gave, tailored just for you. So sit back, relax, and let's explore how to connect with your audience and make an impact. Interested in getting valuable market and audience insights? Get your free consultation !

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52:52

Ep 370 - Sustaining Creativity and Innovation in...

Indie Game Movement - The podcast about the business... ·

2024/10/15

Indie game development often thrives on the balance between iteration and long-term sustainability, but in doing so, there's always the potential risk of burning out. So today, we're going to explore strategies on how to maintain creativity over time and how to adapt your development process to evolve projects while fostering innovation and sustainability. Episode Shownotes Link:

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01:03:50

Ep 369 - Lessons in Building a Sustainable Indie Game...

Indie Game Movement - The podcast about the business... ·

2024/10/08

The indie game industry has evolved dramatically in the last few decades. But despite some fundamental challenges that remain, reaching sustainability is still possible to acheive. So today, we're going to dive deep into how one developer has thrived for over 30 years, balancing creativity and business by focusing on shareware games. We'll explore the history, some trends and wrap it all up with some actionable tips to help developers turn their passion into a long-lasting career. Episode Shownotes

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13:36

Ep 368 - How to Balance Roles While Building an IP...

Indie Game Movement - The podcast about the business... ·

2024/10/01

Managing an indie studio requires juggling multiple roles, from creative direction to financial management, all while staying true to a game’s vision. It may not be easy, but it can be done. So today, we're going to dive into the challenges of balancing these responsibilities, and explore how to build up your IP all while learning how to effectively leverage strategies and lessons learned while wearing many hats. Episode Shownotes Link:

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51:57

Ep 367 - How to Align Marketing and Community Needs...

Indie Game Movement - The podcast about the business... ·

2024/09/24

Marketing and community management are often the bridge between game developers and their audience, but navigating this relationship during production can be tricky. So today, we're going to uncover how to align marketing strategies with community needs by discussing effective ways to create authentic connections and drive player engagement, all while you're still making your game! Episode Shownotes Link:

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38:21

Ep 366 - How Indie Devs Can Think Big with Ryan Laley

Indie Game Movement - The podcast about the business... ·

2024/09/17

Many indie game developers fall into the trap of letting their limitations dictate their creative process, which can affect more than just their games. So today, we're going to challenge this mindset by discussing how studios can apply AAA principles to their projects, and learn how to think big, innovate, and overcome limitations that may stand in the way. Episode Shownotes Link:

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54:08

Ep 365 - Crafting Your Career Value in a Competitive...

Indie Game Movement - The podcast about the business... ·

2024/09/10

With the gaming industry experiencing significant job cuts over the past several months, developers and professionals are finding it increasingly difficult to secure new opportunities, making articulating your value more critical than ever. In this episode, we're going to discuss how to communicate your worth effectively in such a competitive environment. From strategies that craft compelling narratives that stand out to navigating career transitions, we'll get to the bottom of how you can stand

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41:53

Ep 364 - Transforming Game Development Using AI...

Indie Game Movement - The podcast about the business... ·

2024/09/03

AI is revolutionizing data analytics and game development, presenting both opportunities and challenges for developers. Unfortunately, many are unsure how to leverage this information effectively. In this episode, we explore how AI solutions are reshaping the gaming industry by looking into practical applications and future trends in AI-driven game development. Episode Shownotes Link:

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46:26

Ep 363 - Breaking Down Barriers in Game Discovery...

Indie Game Movement - The podcast about the business... ·

2024/08/27

Many great games go unnoticed due to a lot of different factors, but one of the main areas studios and developers struggle with is nailing down discoverbility. So today, we're going to tackle this problem by understanding issues with the current game discovery system and discuss practical solutions to fix it, so you can break down barriers in game discovery and stand out! Episode Shownotes Link:

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52:44

Ep 362 - Communicating Your Game's Vision to Partners...

Indie Game Movement - The podcast about the business... ·

2024/08/20

Developers often struggle to clearly communicate their game’s vision to partners, leading to misalignment, potential conflicts and a whole slew of other challenges during development and beyond. In this episode, we explore how to establish and share a strong vision within your team, overcome common articulation challenges, and effectively present your vision to potential publishers. Join us as we uncover practical tips and personal experiences shared by our guest to ensure your game vision is

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50:29

Ep 361 - Crafting Memorable Game Animation with...

Indie Game Movement - The podcast about the business... ·

2024/08/13

Crafting game animation requires more than technical skill, as it's about weaving immersive storytelling into interactive experiences. And while this can enhance gameplay and storytelling, it's a challenge to address...but doesn't always have to be. Today, we're going to dive deep into the craft of game animation, discussing everything from strategies and concepts to the importance of keeping an open mindset, so you can approach game animation with an understanding that will help you level up the

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58:07

Ep 360 - Effective Media Strategies that Stand Out...

Indie Game Movement - The podcast about the business... ·

2024/08/06

Navigating the world of media relations can be challenging for indie game developers, often struggling to capture the attention of journalists and influencers especially in the current crowded landscape. However, all it can take to tackle these challenges is a simple approach. Today, we're going to discover actionable strategies for establishing strong media relationships, crafting compelling pitches, and leverage underutilized channels that are effective and help you stand out among the crowd

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01:06:36

Ep 359 - Killing the Game Biz Dev Scene with Harry...

Indie Game Movement - The podcast about the business... ·

2024/07/30

Indie game devs and studios often struggle with business development, missing out on everything from potential partners and significant growth opportunities. Whether this is due to fear, lack of time, or limited expertise, getting what you need is still obtainable, and simpler than you may think. Today, we're going to reveal key strategies for tackling your biz dev needs, and how to leverage one platform in particular to help generate leads with partners, grow your business and even expand your

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