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PODCAST

Indie Game Movement - The podcast about the business and marketing of indie games.

Andrew Pappas, Game Marketing Strategist and Consultant

Andrew Pappas, founder of RenGen Marketing helps take indie devs and their games to a whole new level by discussing business best practices and sharing marketing strategies and tips to better navigate the world of indie game marketing. Regardless if you"re an indie dev starting out or a veteran small team, the topic discussions apply to anyone wanting to better understand the online environment and stand out in a saturated market. A marketer since 2011, Andrew has found a passion for applying his

leisure video games

All Episodes

56:31

Ep 372 - How to Survive and Grow an Indie Studio Over...

Indie Game Movement - The podcast about the business... ·

2024/10/29

What does it take to survive as an indie game studio for 10 years? That's a great question and one we're going to tackle head on by exploring challenges of sustaining an independent game studio. Today our guest shares their journy starting as a student project, and the lessons learned along the ways like overcoming early hurdles to adapting to industry challenges and the strategies that kept their company afloat and growing as they pushed through uncertain times. Episode Shownotes Link:

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55:01

Ep 371 - How to Resonate with your Audience and Get...

Indie Game Movement - The podcast about the business... ·

2024/10/22

Today, we're diving into how to resonate with your audience and achieve remarkable results. This episode is a special one, as I'll be sharing insights from a recent talk I gave, tailored just for you. So sit back, relax, and let's explore how to connect with your audience and make an impact. Interested in getting valuable market and audience insights? Get your free consultation !

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52:52

Ep 370 - Sustaining Creativity and Innovation in...

Indie Game Movement - The podcast about the business... ·

2024/10/15

Indie game development often thrives on the balance between iteration and long-term sustainability, but in doing so, there's always the potential risk of burning out. So today, we're going to explore strategies on how to maintain creativity over time and how to adapt your development process to evolve projects while fostering innovation and sustainability. Episode Shownotes Link:

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01:03:50

Ep 369 - Lessons in Building a Sustainable Indie Game...

Indie Game Movement - The podcast about the business... ·

2024/10/08

The indie game industry has evolved dramatically in the last few decades. But despite some fundamental challenges that remain, reaching sustainability is still possible to acheive. So today, we're going to dive deep into how one developer has thrived for over 30 years, balancing creativity and business by focusing on shareware games. We'll explore the history, some trends and wrap it all up with some actionable tips to help developers turn their passion into a long-lasting career. Episode Shownotes

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13:36

Ep 368 - How to Balance Roles While Building an IP...

Indie Game Movement - The podcast about the business... ·

2024/10/01

Managing an indie studio requires juggling multiple roles, from creative direction to financial management, all while staying true to a game’s vision. It may not be easy, but it can be done. So today, we're going to dive into the challenges of balancing these responsibilities, and explore how to build up your IP all while learning how to effectively leverage strategies and lessons learned while wearing many hats. Episode Shownotes Link:

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51:57

Ep 367 - How to Align Marketing and Community Needs...

Indie Game Movement - The podcast about the business... ·

2024/09/24

Marketing and community management are often the bridge between game developers and their audience, but navigating this relationship during production can be tricky. So today, we're going to uncover how to align marketing strategies with community needs by discussing effective ways to create authentic connections and drive player engagement, all while you're still making your game! Episode Shownotes Link:

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38:21

Ep 366 - How Indie Devs Can Think Big with Ryan Laley

Indie Game Movement - The podcast about the business... ·

2024/09/17

Many indie game developers fall into the trap of letting their limitations dictate their creative process, which can affect more than just their games. So today, we're going to challenge this mindset by discussing how studios can apply AAA principles to their projects, and learn how to think big, innovate, and overcome limitations that may stand in the way. Episode Shownotes Link:

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54:08

Ep 365 - Crafting Your Career Value in a Competitive...

Indie Game Movement - The podcast about the business... ·

2024/09/10

With the gaming industry experiencing significant job cuts over the past several months, developers and professionals are finding it increasingly difficult to secure new opportunities, making articulating your value more critical than ever. In this episode, we're going to discuss how to communicate your worth effectively in such a competitive environment. From strategies that craft compelling narratives that stand out to navigating career transitions, we'll get to the bottom of how you can stand

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41:53

Ep 364 - Transforming Game Development Using AI...

Indie Game Movement - The podcast about the business... ·

2024/09/03

AI is revolutionizing data analytics and game development, presenting both opportunities and challenges for developers. Unfortunately, many are unsure how to leverage this information effectively. In this episode, we explore how AI solutions are reshaping the gaming industry by looking into practical applications and future trends in AI-driven game development. Episode Shownotes Link:

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46:26

Ep 363 - Breaking Down Barriers in Game Discovery...

Indie Game Movement - The podcast about the business... ·

2024/08/27

Many great games go unnoticed due to a lot of different factors, but one of the main areas studios and developers struggle with is nailing down discoverbility. So today, we're going to tackle this problem by understanding issues with the current game discovery system and discuss practical solutions to fix it, so you can break down barriers in game discovery and stand out! Episode Shownotes Link:

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52:44

Ep 362 - Communicating Your Game's Vision to Partners...

Indie Game Movement - The podcast about the business... ·

2024/08/20

Developers often struggle to clearly communicate their game’s vision to partners, leading to misalignment, potential conflicts and a whole slew of other challenges during development and beyond. In this episode, we explore how to establish and share a strong vision within your team, overcome common articulation challenges, and effectively present your vision to potential publishers. Join us as we uncover practical tips and personal experiences shared by our guest to ensure your game vision is

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50:29

Ep 361 - Crafting Memorable Game Animation with...

Indie Game Movement - The podcast about the business... ·

2024/08/13

Crafting game animation requires more than technical skill, as it's about weaving immersive storytelling into interactive experiences. And while this can enhance gameplay and storytelling, it's a challenge to address...but doesn't always have to be. Today, we're going to dive deep into the craft of game animation, discussing everything from strategies and concepts to the importance of keeping an open mindset, so you can approach game animation with an understanding that will help you level up the

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58:07

Ep 360 - Effective Media Strategies that Stand Out...

Indie Game Movement - The podcast about the business... ·

2024/08/06

Navigating the world of media relations can be challenging for indie game developers, often struggling to capture the attention of journalists and influencers especially in the current crowded landscape. However, all it can take to tackle these challenges is a simple approach. Today, we're going to discover actionable strategies for establishing strong media relationships, crafting compelling pitches, and leverage underutilized channels that are effective and help you stand out among the crowd

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01:06:36

Ep 359 - Killing the Game Biz Dev Scene with Harry...

Indie Game Movement - The podcast about the business... ·

2024/07/30

Indie game devs and studios often struggle with business development, missing out on everything from potential partners and significant growth opportunities. Whether this is due to fear, lack of time, or limited expertise, getting what you need is still obtainable, and simpler than you may think. Today, we're going to reveal key strategies for tackling your biz dev needs, and how to leverage one platform in particular to help generate leads with partners, grow your business and even expand your

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01:03:07

Ep 358 - Creating Immersive Adventures While Keeping...

Indie Game Movement - The podcast about the business... ·

2024/07/23

In an industry dominated by action, and complex graphics, creating immersive experiences with simple mechanics can be a daunting endeavor. However, sometimes there's more potential than meets the eye, especially when looking to stand out. Today, we're going to investigate how simple, niche genres can also provide depth, creating a level of immersion that can rival other genres through thoughtful game design, engaging storytelling, and strong community collaboration. Episode Shownotes Link:

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55:25

Ep 357 - Crafting Authentic Brand Identities that...

Indie Game Movement - The podcast about the business... ·

2024/07/16

Crafting an authentic brand is crucial for indie games, especially when trying to stand out in a competitive market, but despite the need, it can be a real struggle for developers to define their positioning and know exactly what will cut through the noise. In this episode, we're going to discuss valuable insights on effective branding strategies, drawing from indie studio and publisher examples, and even explore how branding can be paried with marketing and storytelling, to help carve your niche

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49:29

Ep 356 - Maximizing Brand Impact Through Content...

Indie Game Movement - The podcast about the business... ·

2024/07/09

Standing out in a crowded market or busy industry is always a challenge, especially as an indie studio. But what if there was to stand out and create impact while shaping your studio's identity? Well, it's all possible as today we'll explore the power of content creation and how that can not only create awareness and engagement but help showcase your studio's brand too. By discussing effective and innovative approaches, we'll share ways that your studio can stand out, in compelling and meaningful

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01:04:16

Ep 355 - How Micro Indie Teams Can Create Macro...

Indie Game Movement - The podcast about the business... ·

2024/07/02

Any indie studio starting out has to overcome a variety of daunting tasks, but when your working with a micro team, the process can be overwhelming. But, it doesn't have to be. So today, we're going to discover the key to turning small-scale efforts into big-time results, as we delve into navigating the development process, crafting effective marketing strategies, and ways to build communities which can all lead to supporting any studio's long term goals. Episode Shownotes Link:

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53:04

Ep 354 - Leveraging Your Brand Across Different...

Indie Game Movement - The podcast about the business... ·

2024/06/25

In an industry where branding bridges diverse platforms and mediums, navigating its nuances presents a lot of different challenges. But overcoming them, can create lots of new opporutnities. Join us as we delve into different strategies and perspectives that can guide your brand seamlessly across different arenas, regardless of your stance, values or position. Discover how to leverage communication skills and forge authentic partnerships to propel your brand forward in the ever-evolving landscape

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59:34

Ep 353 - Navigating the Publishing Landscape with Jay...

Indie Game Movement - The podcast about the business... ·

2024/06/18

Currently it's a struggle to determine what exactly is the right path to get a publisher for your project, especially knowing that publishers are more selective than ever, while the number of projects keep growing. That's why today we're going to discuss the challenges and opportunities, learning expert insights on how to identify publishers, perfecting your pitch, and what you should expect in this ever-changing climate so you can confidently navigate the publishing landscape. Episode Shownotes

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