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PODCAST

Wharton Marketing Matters

The Wharton School

Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School. Hosted on Acast. See acast.com/privacy for more information.

business marketing

All Episodes

25:28

Ibrahim Khan, Global Vice President Marketing at The...

Wharton Marketing Matters ·

2024/08/15

Wharton's Barbara Kahn and Annie Wilson speak with Ibrahim Khan, Global Vice President Marketing at The Coca-Cola Company about the competition in the soft drink category, the latest Fanta ad campaign, bringing back the Fanta jingle, Fanta's positioning in the marketplace and more. Hosted on Acast. See acast.com/privacy for more information.

en

27:48

Jason Notte, Adweek Staff Writer

Wharton Marketing Matters ·

2024/08/15

Wharton's Barbara Kahn and Annie Wilson speak with Jason Notte, a Staff Writer at Adweek about sports marketing, the NFL's attempt at international expansion, marketing trends at The Olympics, Nike's latest ad campaign, women's sports, and more. Hosted on Acast. See acast.com/privacy for more information.

en

18:42

Nate Hill, Vice President of Marketing at Stouffer's

Wharton Marketing Matters ·

2024/08/08

Wharton's Dr. Americus Reed speaks with Nate Hill, Vice President of Marketing at Stouffer's about the legacy of the Stouffer's brand, how they determine their space in the dinner market place, "dinner dread", the future of Stouffer's, and more. Hosted on Acast. See acast.com/privacy for more information.

en

17:40

Kimeko McCoy, Sr. Reporter of Marketing for Digiday...

Wharton Marketing Matters ·

2024/08/08

Wharton's Dr. Americus Reed speaks with Kimeko McCoy, award-winning journalist, podcast host and senior reporter of Marketing for Digiday Media about the rebranding of The Olympics, sports marketing, Nike's new ad campaign, the evolution of influencers, and more. Hosted on Acast. See acast.com/privacy for more information.

en

17:51

Jake Bullock, CEO and Co-Founder of Cann

Wharton Marketing Matters ·

2024/08/08

Wharton's Dr. Americus Reed speaks with Jake Bullock, CEO and Co-Founder of CANNabout their brand strategy, Cann's positioning in the marketplace, building brand awareness, creating a new brand category, and more. Hosted on Acast. See acast.com/privacy for more information.

en

29:21

Peter Adams, Sr. Reporter at Marketing Dive

Wharton Marketing Matters ·

2024/08/01

Wharton's Barbara Kahn & Dr. Americus Reed speak with Peter Adams, Sr. Reporter at Marketing Dive about the Nike Olympics ads, Hyundai's emotional ad campaign, Google's change on cookies, and more. Hosted on Acast. See acast.com/privacy for more information.

en

23:59

Stephanie Perdue, VP of Brand Marketing at Chipotle

Wharton Marketing Matters ·

2024/08/01

Wharton's Barbara Kahn & Dr. Americus Reed speak with Stephanie Perdue, VP of Brand Marketing at Chipotle about the results of their Super Bowl ad, their long-running "Behind the Foil" campaign, social media marketing, and more. Hosted on Acast. See acast.com/privacy for more information.

en

18:32

Alexander Lee, Gaming & Esports Reporter for Digiday

Wharton Marketing Matters ·

2024/07/18

Wharton's Dr. Americus Reed speaks with Alexander Lee, Reporter covering gaming and esports for Digiday. Gaming & Esports about targeting and advertising in esports, angel investment in virtual environments, brand and gaming creative partnerships, and more. Hosted on Acast. See acast.com/privacy for more information.

en

18:52

Cyntia Leo, Senior Director of Brand Marketing at...

Wharton Marketing Matters ·

2024/07/18

Wharton's Dr. Americus Reed speaks with Cyntia Leo, Senior Director of Brand Marketing at Urban Outfitters about brand value, the importance of storytelling in branding, Urban Outfitter's focus on community surrounding the brand, and more. Hosted on Acast. See acast.com/privacy for more information.

en

17:54

Kimmra Hingher, VP of Marketing, J&J Snack Foods Corp

Wharton Marketing Matters ·

2024/07/18

Wharton's Dr. Americus Reed speaks with Kimmra Hingher, VP of Marketing, J&J Snack Foods Corp about the iconic branding of Dippin' Dots, customer loyalty, how the product stands out in the category, expanding Dippin' Dots into more locations, and more. Hosted on Acast. See acast.com/privacy for more information.

en

30:23

Sabrina Sanchez, Senior Reporter, Creativity at Ad Age

Wharton Marketing Matters ·

2024/06/27

Wharton's Barbara Kahn and Annie Wilson speak with Sabrina Sanchez, Senior Reporter, Creativity at Ad Age about how companies are recognizing Pride Month, the Coinbase campaign for their alternative to transfer fees, Athletic Brewing Company, dating apps, and more. Hosted on Acast. See acast.com/privacy for more information.

en

23:00

Ciara Dilley, VP of Marketing for Global Brands at...

Wharton Marketing Matters ·

2024/06/27

Wharton's Barbara Kahn and Annie Wilson speak with Ciara Dilley, VP of Marketing for Global Brands at PepsiCoabout philosophies of global branding, global retail trends, Quaker's new campaign, and more. Hosted on Acast. See acast.com/privacy for more information.

en

18:42

Victor Blackwell, CNN Correspondent

Wharton Marketing Matters ·

2024/06/19

Wharton's Dr. Americus Reed speaks with Victor Blackwell, CNN correspondent, anchor, and host of First of All with Victor Blackwell about the origin story of his of his show, and CNN's Juneteenth Celebrating Freedom and Legacy. Hosted on Acast. See acast.com/privacy for more information.

en

20:50

Dante Nicholas, Freelance Social Media Strategist and...

Wharton Marketing Matters ·

2024/06/19

Wharton's Dr. Americus Reed speaks withDante Nicholas, Freelance Social Media Strategist and Writer about digital marketing, Black storytelling in marketing, the importance of authenticity, and more. Hosted on Acast. See acast.com/privacy for more information.

en

16:41

Sabrina Sanchez, Senior Reporter of Creativity at Ad Age

Wharton Marketing Matters ·

2024/06/19

Wharton's Dr. Americus Reed speaks with Sabrina Sanchez, Senior Reporter of Creativity at Ad Age about defining creativity, the change in level of brand recognition of Juneteenth, and what brands and agencies are doing to celebrate the holiday. Hosted on Acast. See acast.com/privacy for more information.

en

28:33

David Picioski, Wilson Sporting Goods Co.

Wharton Marketing Matters ·

2024/06/06

Wharton's Barbara Kahn and Dr. Americus Reed speak with David Picioski, Head of Global Brand Partnerships and Collaborations at Wilson Sporting Goods Co. about their partnership with the NBA family of leagues, player partnerships and relationships, the brand ambassadorship with Caitlin Clark, how Wilson is implementing tech innovation into their ball products, and more. Hosted on Acast. See acast.com/privacy for more information.

en

24:31

Kathleen Braine, CMO, Head of Marketing at 818 Spirits

Wharton Marketing Matters ·

2024/06/06

Wharton's Barbara Kahn and Dr. Americus Reed speak with Kathleen Braine, CMO, Head of Marketing at 818 Spirits (owned by Kendall Jenner) about her background, the surge in tequila popularity during the pandemic, Kendall Jenner's involvement and interest in creating the brand, brand collaborations, and more. Hosted on Acast. See acast.com/privacy for more information.

en

25:29

Cait Lamberton, Author of Marketplace Dignity

Wharton Marketing Matters ·

2024/05/30

Wharton's Barbara Kahn and Dr. Americus Reed speak with Cait Lamberton, Author of "Marketplace Dignity" about her new book, affirming dignity, customer loyalty, brand relationship with consumers, and more. Hosted on Acast. See acast.com/privacy for more information.

en

27:54

Asa Hiken, Technology Reporter for Ad Age

Wharton Marketing Matters ·

2024/05/30

Wharton's Barbara Kahn and Dr. Americus Reed speak with Asa Hiken, Technology Reporter for Ad Age about the use of AI in the legal system, AI Pin's marketing backfire, the WPP partnership with Anthropic, open-source vs closed-source development. Hosted on Acast. See acast.com/privacy for more information.

en

16:40

Eshan Ponnadurai, Head of Meta’s Consumer Marketing

Wharton Marketing Matters ·

2024/05/16

Wharton's Barbara Kahn and Dr. Americus Reed speak with Eshan Ponnadurai, the Head of Meta’s Consumer Marketing about his background in the industry, how Meta connects with consumers, and WhatsApp's new campaign with F1 driver Lewis Hamilton. Hosted on Acast. See acast.com/privacy for more information.

en

284 results

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