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PODCAST

The Paper Fold

Evergreen Podcasts

Get your design fix in the stationery community"s only all-paper salon, where Sarah hosts a charming mishmosh of personalities & players.

arts design

All Episodes

62:25

Jill DiNicolantonio of Parse & Parcel

The Paper Fold ·

2021/09/23

If you create any conceivable item using paper, and are not yet taking advantage of Parse & Parcel, you're not accessing the "super power of print design." For years now, Jill DiNicolantonio has worked with clients to elevate creations from acceptable to awesome at Millcraft, a paper merchant not unlike Dunder Mifflin — except instead of being in Scranton, it's in Cleveland. Drawing on those experiences, she's distilled her expertise into several exquisite tools to serve as design wing men on one's

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45:36

Amy Loewenberg of NY NOW

The Paper Fold ·

2021/09/23

If you're anything like me, most of your visual stimulation these days is limited to your house, your neighborhood and whatever it is you're looking at on various screens. Hopefully Instagram figures in there somewhere, but if you are not following @amy.atnynow, the riveting feed of my guest today, Amy Loewenberg, Relations & Partnership Development Manager for NY NOW, you are not doing that platform correctly! You never know what fantastic shop in and around New York City and its environs that Amy

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54:30

Joanna Alberti of PhiloSophie's

The Paper Fold ·

2021/09/23

For every Mary Engelbreit or Anna Bond, there are hundreds of smaller makers who are not only sustaining themselves by staying small, but wearing it as a badge of honor — no household name required. Joanna Alberti of PhiloSophie's got a huge boost early in her career, in 2005, when she was named one of Business Week's Top Five Entrepreneurs Under 25. That same year, she and her cards literally put themselves on the industry map with their catwalk debut at the LOUIE Awards gala, held at Manhattan's

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59:18

Suzanna Loesch of Mockingbird Paperie

The Paper Fold ·

2021/09/23

Most retailers have had a difficult 2020, but for Suzanne Loesch, owner of Mockingbird Paperie in Ithaca, New York, her summer of 2019 featured a terrifying, headline-grabbing troll attack that plunged her life and business into a waking nightmare. It all began when a customer took a photograph of a few of Suzanne's greeting card offerings, a series of Sapling Press letterpress cards designed to play on political humor. The customer posted the image along with her store's information on a Pro-Trump

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48:19

Leslie Moak Murray of Murray's Law

The Paper Fold ·

2021/09/23

While you may not immediately recognize the name of my guest today — Leslie Moak Murray — you've likely laughed at her cartoons. Leslie is the creator of Murray's Law, and over the past several decades, her award-winning and prolific body of work has appeared on cards, napkins, note pads, paper plates, newspapers, books — really, anywhere cartoons and jokes can be placed. Leslie's zany humor has repeatedly struck our cultural funny bone in precisely the right spot, as evidenced by the rather

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46:09

Janine Kwoh of Kwohtations

The Paper Fold ·

2021/09/23

Every once in a while, a card maker comes along who strikes a cultural chord at exactly the moment it needs to be struck. If I'm lucky enough to spot the range early on, sitting back and watching the world fall in love with it is truly a wonder to behold. I saw this when Emily McDowell and her magnificent empathy cards came on the scene several years back. And now, although 2020 has completely sucked, it's not a complete wash for me as I've stumbled across Janine Kwoh of Kwohtations. Janine's

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57:07

Liz Scott of Troop Lovely Somethings

The Paper Fold ·

2021/09/23

Closing a store is incredibly painful, but my guest today, Liz Scott, is here to share that that difficult decision may just be a badge of honor in disguise. Liz was the proud proprietress of the paper & gift shop Lovely Somethings in Bath, Ohio, for several years before closing its doors at the end of 2019. But, her industry story doesn't end there. Freed from a costly lease, she reimagined and reconfigured her business into the Troop Lovely Somethings brand. If there was a course in how to create

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41:24

Pei of The Paper and Craft Pantry

The Paper Fold ·

2021/09/23

Today's a first for TPF, namely, I’m dropping this episode in conjunction with a product drop — but this is no ordinary product. In fact, it’s more of a special project. It’s a collaboration, but it’s not like the ones where you see one brand with a little x between them and whoever they’ve partnered with. Like those, it’s limited edition, but unlike those, it brings nine different makers from all over the place together to submit stellar card designs that are unified by colorway and format, as well

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48:17

Jason Arbuckle of J. Falkner

The Paper Fold ·

2021/09/23

International travel may be off the table for now, but for the first episode of our new season, Jason Arbuckle of J. Falkner swings by America to chat from London! J. Falkner may be the only range I've come across that so closely associates itself with a city: in this case, colorful, sunny Palm Beach. Receiving one of these cards is the card equivalent of catching up with a dear friend over cocktails in some glamorous locale. The brand is really a reflection of Jason himself: he's amazingly dapper,

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40:28

Tim Hart of NY NOW

The Paper Fold ·

2021/09/23

National Stationery Show (NSS) first opened its doors in 1945, and although we didn’t know at the time, its February 2020 edition was its final run. On July 27, Emerald announced that the National Stationery Show brand was being retired, and my social media feeds were almost instantaneously filled with fond reminiscences and, let’s be honest, no small amount of angst. Undoubtedly, we are all dealing with cancellations and disappointments on several levels, but this one really hurt. I myself

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41:51

Dan Collier of Daniel Richards

The Paper Fold ·

2021/09/23

If you play any sort of role in stationery, no visit to AmericasMart or Dallas Market Center is complete without a visit to the Daniel Richards showroom there. There you'll find top brands like Rifle Paper Co. alongside quirkier indie ranges like Sapling Press, all irresistibly merchandised to perfection. For small makers, it's a dream come true to be selected for one of Dan Collier's showrooms or to be carried in one of his retail venues, Archer Paper Goods and The Merchant Atlanta. Dan drops by

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42:41

Joni Lewis of Visual Treats Design Studio

The Paper Fold ·

2021/09/23

Earlier this week, NY NOW announced plans to create a single stationery destination within its famed market. This reimagined stationery collection will be part of a re-branded Gift + Stationery section and, as a result, the National Stationery Show brand will be retired. So as that news sinks in, and as we all prepare for an August with no NY NOW, I have the distinct pleasure of hosting a longtime exhibitor, Joni Lewis, the super-creative mind behind Visual Treats Design Studio. Joni not only

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44:08

Bart Robinson of Crane Stationery

The Paper Fold ·

2021/09/23

We've all had a few stomach-dropping moments these past months — something was cancelled, someone was cancelled, or maybe you got some bad news that left you gasping for breath. For me personally, this happened one morning in late April when I logged onto Facebook to see myself tagged in a friend’s post about Crane Stationery closing permanently. Had I been wearing pearls, I would have been clutching them, for Crane is not just an American stationery brand, it is America. Its founder Stephen Crane

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40:40

Tiffany Grimes, Paper Rehab, Lauren-Ashley Barnes,...

The Paper Fold ·

2021/09/23

As you've hopefully heard, there’s a huge can’t-miss industry event this week, courtesy of the Greeting Card Association. Noted: A Focus on Diversity is Thursday, July 16, and during it, nine Black makers will "pitch" their greeting card line to a pitch panel comprised of top retailers and, hopefully, you. The pitch panel features Vanessa Raptopoulos, Awesome Brooklyn; Chandra Greer, Greer Chicago; Kristina Burkey, Calliope Paperie; and Kyle Williams, Paper Source — as well as any retailer or sales

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40:42

Karla Ebrahimi of Sky of Blue Cards

The Paper Fold ·

2021/09/23

I can't take credit for the phrase, "Paper peeps are the best peeps," but this check-in with my dear friend Karla Ebrahimi reminded me of its inherent truth. Karla is the face behind Sky of Blue Cards, a Menlo Park, California, house of stationery offering an exquisite array of letterpress cards as well as the magnificent LetterBox subscription box. Watching the increasing intensity with which Karla responded first to the California wildfires in 2018, then COVID-19 starting this past Spring, and now

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39:17

George White, President, Greeting Card Association

The Paper Fold ·

2021/09/23

You may know George White as president and COO of Up With Paper and UWP Luxe — these are fantastic, award-winning houses of pop-up cards renowned for their complex engineering and beautiful rendered artwork. But I invited George here because he's also president of The Greeting Card Association (GCA), and to say that organization has had a crazy year is a huge understatement. The GCA was to hold the second edition of Noted: the greeting card expo in San Francisco on May 1; the event was to encompass

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47:24

Shayna Norwood of Steel Petal Press

The Paper Fold ·

2021/09/23

Watching makers successfully navigate their small brands first through a pandemic, and then civil unrest, has been unexpectedly heartening. While huge names in retail are closing their doors forever, small brands are emerging, if not unscathed, then at least relatively intact. And few have been more inspiring to me to witness in real time than Shayna Norwood of Steel Petal Press. Those entering its Logan Square doors in Chicago don't realize, but Steel Petal Press was born in 2008 as a side project

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37:20

Robert Maricich, CEO, International Market Centers (IMC)

The Paper Fold ·

2021/09/23

Please welcome Robert Maricich, CEO of International Market Centers (IMC). Bob, as he prefers, is widely recognized as one of the home furnishings industry’s most Innovative leaders — he founded and built IMC into an exhibition space powerhouse with more than 20 million square feet of world-class B2B exhibition space. Its campuses include both AmericasMart Atlanta and World Market Center Las Vegas, markets vital to the stationery and gift industries. When coronavirus halted everything, IMC surveyed

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60:21

Juju & Ryan Kissick of Good Juju Ink

The Paper Fold ·

2021/09/23

I am in just in awe of all Ryan and Juliana Kissick of San Francisco's Good Juju Ink have done since going into quarantine in San Francisco with their 1-year-old daughter. First, in mid-March, as the world seemed to be falling apart, Ryan helped countless other small business owners by creating an amazingly concise, invaluable guide for navigating these times, hereafter to only be referred to as The Document. It's been viewed 1000s of times around the world across many industries. All via

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